Flannel Shirt Market Trends, Forecast & Insights [2026]

Last updated Dec 15, 2025

Everyday casual apparel that appeals to buyers for warmth, comfort and giftability at a low price point. Typical retail price sits between $17–$30, making it an accessible, impulse- and seasonal-gift purchase that performs well in volume, bundling and promotion strategies. Buyers favor durable, easy-to-style pieces in a range of colors and sizes, so assortment breadth and clear sizing information are important selling points. Seasonal demand peaks in December; current month is the high point, so conversion opportunity is immediate. Sellers should prioritize in-stock depth on core sizes/colors, expedited replenishment options, gift-focused copy and bundling/cross-sell placements. If inventory wasn’t built earlier, focus on targeted promotions, expedited shipping messaging and competitive pricing to capture remaining seasonal demand.

Seasonal Peak month: December

Product details

About the product

Flannel shirts are a versatile and popular clothing product class typically made from soft, woven fabric, often featuring a checkered or plaid pattern, appealing to buyers seeking both comfort and style. This product class is suitable for various demographics, allowing sellers to target different market segments with diverse designs, colors, and sizes.

Key details

Avg. Sell price
$22
Selling price range
$17 - $30
Seasonality

High Month December

Low Month June

Relative Interest

Interest Change Interest Trend

Growth

Seasonality

Monthly Interest

High Month Dec

Low Month Jun

About the product

Key details

Product Category
Men's Clothing
Avg. Sell price
$22
Selling price range
$17 - $30
Seasonality

High Month December

Low Month June

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Top suppliers for “Flannel Shirt”

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Supplier name

Country

Supplier type

About

Brands

Supplier name

Wholesalers

Operating in the sustainable fashion industry, this marketplace is a leading platform dedicated to connecting consumers with eco-friendly brands and products. With a vast selection that spans hundreds of brands and thousands of products, they aim to make every purchase a conscious choice reflecting sustainable values. Their offerings include women’s and men’s clothing, all crafted with a commitment to ethical sourcing and environmental responsibility. Products range from casual wear to formal attire, ensuring options that suit diverse tastes and occasions, all while prioritizing sustainability. In addition to products, the platform features comprehensive resources on sustainable materials and practices, enhancing consumer understanding and promoting informed decision-making. They assess fashion brands on their environmental and social sustainability impacts, providing transparency through detailed impact reports. Customers can browse categories, including coats, dresses, swimwear, and activewear, all designed to blend style with sustainability. Each product is carefully curated to meet the highest ethical standards, utilizing organic, recycled, and fair-trade materials. To learn more about their unique offerings or to explore sustainability insights, interested individuals are encouraged to visit the website or reach out directly for further details on specific products and brand partnerships. This marketplace exemplifies the intersection of fashion and sustainability, making it a valuable resource for conscious consumers striving to make impactful choices in their purchases.

Patagonia, Eileen Fisher, Cotopaxi, Baukjen, Ecolife, Happy Earth, Asket, Toad&Co, We-Ar4

Supplier name

Wholesalers

With a cornerstone in the children's apparel sector, this esteemed supplier has carved out its reputation by providing high-quality smocked, applique, and embroidered clothing. Their products are crafted to capture the innocence and charm of childhood, offering an array of garments suitable for boys, girls, infants up to teens, and even collections that cater to women and family sets. This supplier ensures each piece is meticulously designed to exhibit comfort, durability, and style. They embrace a diverse range of fabric choices, including sustainable options, to meet various customer preferences. Innovation is central to their mission, as evidenced by their vibrant collections that align with seasonal trends and festive occasions such as Easter, Thanksgiving, and Christmas. A testament to their commitment to excellence, the supplier is internationally recognized and holds certifications that attest to the quality of their manufacturing processes and materials used. They balance their corporate success with a heart for community service, operating a foundation focused on charitable activities. They embody a partnership approach, offering wholesale and sample orders, with comprehensive size charts for a perfected fit. For those intrigued by their story and offerings, they extend an invitation to delve into the fine details of their company profile, their operational practices, and their latest designs. Interested parties are encouraged to connect through their extensive customer support channels for personalized service.

Babeeni, Lewave, Babeenioverstock, Marry Le

Supplier name

Wholesalers

Specializing in the fashion industry, this supplier offers a diverse range of unique apparel, including graphic tees, hoodies, and accessories tailored for both individual expression and community pride. Committed to high-quality products, they ensure each item reflects both style and durability, catering to a customer base that values authenticity and personalization. Their extensive catalog features styles that celebrate local culture and festive occasions, with options for customization to suit various preferences. The supplier emphasizes a relationship-based approach, prioritizing the needs of retailers and ensuring that their engagement is more than transactional. They are dedicated to maintaining low minimum order quantities and fast shipping to support small businesses. With American-made products and a motto of ‘Community Over Competition,’ this supplier positions itself as a partner committed to the success of its partners. They are easily accessible for inquiries, encouraging interested retailers to learn more about their wholesale policies and offerings. To discover the full range of products and to establish a connection, visitors are warmly invited to explore their website or reach out directly for further details.

Texas True Threads, Randi Mahomes Collection

Supplier name

Manufacturers

Rooted in the children’s entertainment and fashion sector, the supplier is renowned for manufacturing party costumes, hair and jewelry accessories, tiaras, musical jewelry boxes, handbags, tea sets, and novelty gifts that spark joy and encourage imaginative play. Known for meticulously designed and crafted products that captivate children around the globe, the brand stands as a leader in design and innovation. The mission is to preserve the innocence and excitement of youthful imagination by offering a plethora of beautiful quality products. The supplier understands the importance of stimulating the creativity of young minds, thereby creating happiness and lasting memories. Their product range catively transforms children’s dreams into tangible wonders, inviting them to explore realms of magic and fantasy. With a commitment to product safety, every item undergoes rigorous testing to comply with international standards, ensuring the well-being of its end users. Alongside product reliability, customer service is paramount, offering secure online payment options and flexible delivery choices to cater to the convenience of their clientele. The team behind the brand is dedicated to bringing dreams to life, affirming their slogan 'Where Dreams Begin!' Explore the magical collection and experience the joy that has been treasured by children across the world. For those interested in weaving tales of wonder and enchantment into their product offerings, this supplier extends a warm invitation to venture through their extensive catalog of whimsical products. Delight and inspire your young audience by integrating these beautiful creations into your collection.

Pink Poppy

Supplier name

Wholesalers

In the dynamic health and wellness industry, this supplier stands out as a leading distributor of high-quality wellness products. Catering to health practitioners, fitness professionals, and retailers throughout Australia, they provide a variety of top-tier products designed to support overall health and wellbeing. With a commitment to excellence, the supplier offers a diverse range of products, including supplements that are favored by over 500 health and wellness practitioners. This extensive portfolio is designed to meet the unique needs of clients seeking effective solutions for wellness and vitality. Clients can explore an array of unique formulations aimed at enhancing gut health, boosting immunity, and promoting a balanced lifestyle. The supplier values the importance of quality and customer service, ensuring that all orders are processed with care and efficiency. For those interested in becoming a part of this thriving community of health-conscious consumers, setting up a wholesale account is a straightforward process. Potential clients are invited to complete an online application to gain access to exclusive products and pricing. To discover more about the supplier's exceptional offerings and how they can benefit your health-related business, please visit the website or contact them directly. Empower your wellness journey with the right products available through this reputable distributor.

Qenda, Saybo, Mushify, Immortal Health, Pc Laboratories, Theagehack, Lijit Shilajit

Supplier name

Manufacturers

In the home textiles industry, this supplier is renowned for its diverse offerings, focusing particularly on blankets. With more than 20 years of experience in manufacturing, they provide an extensive product line that includes an array of weighted blankets, baby blankets, flannel blankets, and raschel blankets. Located in Wuxi, Jiangsu Province, the supplier emphasizes advanced technology and convenient transportation for efficient operations. Their commitment to quality is evident, as they implement rigorous standards in production to ensure customer satisfaction. The company aims to meet the rising demand for light luxury and exquisite living, particularly targeting modern urban women. The supplier not only excels in product design but also in providing comprehensive solutions to business partners, facilitating a mutually beneficial relationship. Their focus on technological progress and superior customer service has garnered them praise and trust in both domestic and international markets. In addition to standard products, they also offer custom options to suit various consumer preferences, reinforcing their adaptability to customer needs. This flexibility and dedication to innovation place them as a competitive player in the home textiles sector. For additional information or specific inquiries, interested parties are encouraged to visit their website or make direct contact.

Not available

Supplier name

Manufacturers

Operating within the outdoor adventure industry, this supplier is dedicated to providing high-quality camping gear specifically designed for adventurers and outdoor enthusiasts. Since its inception in 2010, the company has focused on creating ultralight and lightweight products that enhance the experience of hiking, backpacking, and other outdoor activities. Each item is thoughtfully designed and rigorously tested in New Zealand, ensuring that customers receive reliable and durable equipment for their adventures. The extensive product range includes various types of camping tents, encompassing options for solo hikers to larger groups. Their unique offerings also comprise rooftop tents, tarps, and a wide array of camping accessories tailored for comfort and efficiency in the wild. Whether individuals are seeking to conquer rugged trails or enjoy serene camping experiences, their selection addresses diverse needs with innovative solutions. With a strong commitment to customer support and local knowledge, this supplier stands out in the marketplace, enabling adventurers to explore their surroundings with confidence. Customers are invited to join the Adventure Club for updates on product releases, expert camping tips, and exclusive deals. For further information regarding their products and offerings, visit their website or contact their dedicated support team.

Lowe Alpine, Osprey, Sea To Summit, Black Diamond, Gear Aid, Klymit, Rab, Helinox, Intents Outdoors, Orson Outdoors, Wild Land, Toadfish, Perfect Image, Sawyer, Soto, Furno

Supplier name

Wholesalers

Focused on the window cleaning industry, this company excels in delivering a comprehensive range of high-quality products. They offer specialized equipment that meets the diverse needs of professional window cleaners. Their commitment to service and consultation reflects a deep understanding of the market and its demands. The supplier stands out for its dedication to innovation, constantly expanding its product lineup to include the latest tools and technologies aimed at enhancing cleaning efficiency. Key offerings include advanced water-fed systems that employ state-of-the-art deionization technology, catering to the growing demand for environmentally-friendly cleaning solutions. In addition to their primary products, they also provide a variety of accessories and maintenance supplies, ensuring that professionals have everything necessary for effective window cleaning. Their reputation is built on years of customer loyalty, service excellence, and the quality of their products. Customers can expect personalized advice and support to find the best solutions for their specific cleaning needs. The supplier's experienced team is always ready to offer assistance, whether it's through phone consultations or thorough product recommendations. For those looking for reliable window cleaning supplies and exceptional service, this supplier is an essential partner in the industry. To learn more about their offerings or seek guidance, please visit their website or contact them directly for additional insights.

Unger, Ipc Eagle, Gardiner

Supplier name

Manufacturers

Operating within the high visibility clothing sector, this supplier has established a reputation for delivering exceptional safety apparel tailored to the unique demands of various industries, including construction, roadwork, logistics, and public safety. By utilizing innovative materials like 3M reflective technology, they ensure that their garments provide optimal visibility in both daylight and low-light conditions, enhancing safety for workers in potentially hazardous environments. Their extensive product range includes high visibility jackets, coats, vests, pants, and raingear, designed to meet rigorous ANSI/ISEA standards. With a focus on quality and comfort, the supplier offers options in diverse sizes, including specialized big and tall sizes up to 8XL, catering to all body types to promote inclusivity within the workforce. Additionally, the supplier prides itself on swift order turnarounds, often shipping blank gear on the same day it is ordered. They also feature a full in-house art department, enabling the personalization of gear with logos or other branding elements, thereby meeting the specific needs of businesses looking for customized safety apparel. Their commitment to customer satisfaction extends to their network of distributors, providing quality high-visibility safety gear that is readily available. Interested parties are encouraged to explore more about the product catalog or to reach out directly through their website for tailored solutions that promote safety and visibility in the workplace. For additional information on high visibility clothing and safety solutions, please visit their website or contact directly.

Wildspark

Supplier name

Wholesalers

Increasing

223.4% Growth

Appeals to buyers as a timeless style piece that doubles as practical outerwear for colder months; they value the premium look, durability, and easy pairing with casual or smart outfits. The $40–$90 price band positions it for value-driven purchases and gifting, supporting broad demand if listings showcase fit, sizing, and clear care/return details; offer core colors and inclusive sizing to improve conversion and reduce returns

Mens Suits

Decreasing

-48.8% Growth

Buyers turn to this category for a polished look at work and for formal life events (weddings, proms, graduations, interviews). The $64–$85 price band is budget-friendly, widening reach and enabling volume-driven sales; it also supports natural cross-sells (shirts, ties, shoes) in an eCommerce store

Men's Underwear

Decreasing

-11.2% Growth

Staple, replenishment-driven apparel with broad appeal and steady baseline demand; buyers prioritize comfort, fit, fabric quality, and value, leading to strong repeat purchases and interest in multipacks. Typical selling price falls in the $19–$35 range, enabling clear good-better-best merchandising and upsell opportunities