Flannel Shirt Market Trends, Forecast & Insights [2026]

Last updated Dec 15, 2025

Everyday casual apparel that appeals to buyers for warmth, comfort and giftability at a low price point. Typical retail price sits between $17–$30, making it an accessible, impulse- and seasonal-gift purchase that performs well in volume, bundling and promotion strategies. Buyers favor durable, easy-to-style pieces in a range of colors and sizes, so assortment breadth and clear sizing information are important selling points. Seasonal demand peaks in December; current month is the high point, so conversion opportunity is immediate. Sellers should prioritize in-stock depth on core sizes/colors, expedited replenishment options, gift-focused copy and bundling/cross-sell placements. If inventory wasn’t built earlier, focus on targeted promotions, expedited shipping messaging and competitive pricing to capture remaining seasonal demand.

Seasonal Peak month: December

Product details

About the product

Flannel shirts are a versatile and popular clothing product class typically made from soft, woven fabric, often featuring a checkered or plaid pattern, appealing to buyers seeking both comfort and style. This product class is suitable for various demographics, allowing sellers to target different market segments with diverse designs, colors, and sizes.

Key details

Avg. Sell price
$22
Selling price range
$17 - $30
Seasonality

High Month December

Low Month June

Relative Interest

Interest Change Interest Trend

Growth

Seasonality

Monthly Interest

High Month Dec

Low Month Jun

About the product

Key details

Product Category
Men's Clothing
Avg. Sell price
$22
Selling price range
$17 - $30
Seasonality

High Month December

Low Month June

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Top suppliers for “Flannel Shirt”

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Supplier name

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Supplier type

About

Brands

Supplier name

Wholesalers

Operating in the sustainable fashion industry, this marketplace is a leading platform dedicated to connecting consumers with eco-friendly brands and products. With a vast selection that spans hundreds of brands and thousands of products, they aim to make every purchase a conscious choice reflecting sustainable values. Their offerings include women’s and men’s clothing, all crafted with a commitment to ethical sourcing and environmental responsibility. Products range from casual wear to formal attire, ensuring options that suit diverse tastes and occasions, all while prioritizing sustainability. In addition to products, the platform features comprehensive resources on sustainable materials and practices, enhancing consumer understanding and promoting informed decision-making. They assess fashion brands on their environmental and social sustainability impacts, providing transparency through detailed impact reports. Customers can browse categories, including coats, dresses, swimwear, and activewear, all designed to blend style with sustainability. Each product is carefully curated to meet the highest ethical standards, utilizing organic, recycled, and fair-trade materials. To learn more about their unique offerings or to explore sustainability insights, interested individuals are encouraged to visit the website or reach out directly for further details on specific products and brand partnerships. This marketplace exemplifies the intersection of fashion and sustainability, making it a valuable resource for conscious consumers striving to make impactful choices in their purchases.

Patagonia, Eileen Fisher, Cotopaxi, Baukjen, Ecolife, Happy Earth, Asket, Toad&Co, We-Ar4

Supplier name

Wholesalers

With a cornerstone in the children's apparel sector, this esteemed supplier has carved out its reputation by providing high-quality smocked, applique, and embroidered clothing. Their products are crafted to capture the innocence and charm of childhood, offering an array of garments suitable for boys, girls, infants up to teens, and even collections that cater to women and family sets. This supplier ensures each piece is meticulously designed to exhibit comfort, durability, and style. They embrace a diverse range of fabric choices, including sustainable options, to meet various customer preferences. Innovation is central to their mission, as evidenced by their vibrant collections that align with seasonal trends and festive occasions such as Easter, Thanksgiving, and Christmas. A testament to their commitment to excellence, the supplier is internationally recognized and holds certifications that attest to the quality of their manufacturing processes and materials used. They balance their corporate success with a heart for community service, operating a foundation focused on charitable activities. They embody a partnership approach, offering wholesale and sample orders, with comprehensive size charts for a perfected fit. For those intrigued by their story and offerings, they extend an invitation to delve into the fine details of their company profile, their operational practices, and their latest designs. Interested parties are encouraged to connect through their extensive customer support channels for personalized service.

Babeeni, Lewave, Babeenioverstock, Marry Le

Supplier name

Wholesalers

Specializing in the fashion industry, this supplier offers a diverse range of unique apparel, including graphic tees, hoodies, and accessories tailored for both individual expression and community pride. Committed to high-quality products, they ensure each item reflects both style and durability, catering to a customer base that values authenticity and personalization. Their extensive catalog features styles that celebrate local culture and festive occasions, with options for customization to suit various preferences. The supplier emphasizes a relationship-based approach, prioritizing the needs of retailers and ensuring that their engagement is more than transactional. They are dedicated to maintaining low minimum order quantities and fast shipping to support small businesses. With American-made products and a motto of ‘Community Over Competition,’ this supplier positions itself as a partner committed to the success of its partners. They are easily accessible for inquiries, encouraging interested retailers to learn more about their wholesale policies and offerings. To discover the full range of products and to establish a connection, visitors are warmly invited to explore their website or reach out directly for further details.

Texas True Threads, Randi Mahomes Collection

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Manufacturers

This supplier is a prominent player in the audio technology sector, with a focus on manufacturing high-quality wireless headphones and earphones. Established as an OEM provider, they cater to a global clientele, emphasizing quality and customization to meet diverse customer needs. Their product range includes low latency Bluetooth headphones, ANC (Active Noise Cancelling) headphones, and various types of Bluetooth earphones such as neckband and in-ear models. The supplier prides itself on delivering exceptional sound quality and user comfort, incorporating innovative features like long battery life and active noise cancellation technology. Understanding the importance of branding and market share, this supplier offers flexible customization options that allow clients to order unique designs, even in smaller quantities. Additionally, they support their clients with marketing packages that include product videos and 3D images, facilitating better advertising strategies. With experience exporting to over 40 countries and collaborating with more than 300 brands, they are well-versed in global market demands and trends. The supplier’s philosophy revolves around partnership, working alongside clients to enhance their competitiveness in the audio market. For those looking for additional information, product details, or inquiries about the range of customizable options, the supplier encourages direct contact or visits to their official website to explore further.

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Manufacturers

Operating in the restaurant equipment and foodservice industry, this supplier is recognized for its extensive catalog of high-quality kitchen solutions tailored to meet diverse culinary needs. Founded in 2000, the company has solidified its reputation as a trusted manufacturer and distributor, serving a global clientele. Their impressive range of products includes food preparation equipment, refrigeration solutions, baking tools, cooking appliances, and specially designed stainless steel items. Each product is crafted with precision and adheres to stringent safety and hygiene standards, with many receiving CE and ETL certifications. This commitment to quality is part of their broader mission to enhance operational efficiency for restaurants, bakeries, and food businesses. Additionally, the supplier boasts a team of skilled engineers capable of providing customized manufacturing solutions, ensuring that client specifications are met with utmost accuracy. Whether it's rapid prototyping or large-scale production, they have the resources to cater to unique business requirements. With over 20 years of experience, they also prioritize excellent customer service, demonstrating a dedication to supporting clients throughout their purchasing journey. Their global shipping capabilities further streamline the logistics process, ensuring that products arrive safely and on time. For more information about their offerings and how they can assist your kitchen operations, please visit their website or contact them directly for personalized assistance.

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Manufacturers

Operating within the pet products sector, this supplier is renowned for its extensive range of premium offerings that cater to both pets and their owners. They focus on developing high-quality items, such as plush pet beds, interactive toys, and essential grooming supplies, ensuring all products meet safety and comfort standards. With a commitment to innovation, this supplier utilizes sustainable materials in its manufacturing process, aligning with growing consumer demand for eco-friendly options. Their products are designed to enhance the well-being of pets while providing durability and style that appeals to retailers and pet owners alike. The company boasts significant experience in the industry, supported by a robust global supply chain, which enables them to meet diverse customer needs efficiently. They are equipped with advanced manufacturing capabilities that ensure timely delivery and consistent quality across all product lines. In their continuous pursuit of excellence, the supplier invests in research and development, allowing them to stay ahead of market trends and consumer preferences. Retailers benefit from a proactive partnership approach, including customizable options for various products, ensuring that their offerings are aligned with current market demands. For more information on product lines and partnership opportunities, interested parties are encouraged to visit the supplier’s website or reach out directly for insights into their innovative solutions and offerings.

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Supplier name

Liquidators

FoxLiquidation.com caters to the merchandising needs of business startups as well as small, medium, and large businesses. As an online sub-brand of Vertexa LLC, we run independent business operations. We do not represent any major retail store, brand, or manufacturer.

Not available

Supplier name

Wholesalers

The craft supplies industry is known for its extensive and diverse range of Native American craft materials and accessories. With a commitment to providing quality products, the supplier offers everything from beads and clothing accessories to herbal products and decorative items for home and camp use. The supplier caters to both hobbyists and professionals, ensuring that all customers have access to the finest materials for their crafting needs. Their selection includes imported beadwork, a variety of leathers, feathers, and natural materials, ensuring authenticity and quality in every product. As part of their dedication to customer satisfaction, the supplier also offers educational resources, including articles and videos, to help customers make informed decisions and enhance their crafting skills. Additionally, they provide wholesale options for larger orders and special events, making them a versatile partner for all crafting projects. For more detailed information about the product offerings or to address any inquiries, potential customers are encouraged to visit the supplier's website or get in touch directly.

Pendleton, Wandering Bull

Supplier name

Wholesalers

Operating in the literature distribution and retail sector, this supplier specializes in delivering an extensive selection of thoughtfully curated books and magazines. Their offerings cater to a niche audience, emphasizing quality and aesthetic value in literature. With a strong commitment to showcasing the most stylish and impactful publications, this supplier has built a reputation for providing titles that not only entertain but also inspire. The collection features an impressive range of literary works that focus on themes of creativity, culture, and design, appealing to a sophisticated customer base that values both aesthetics and substance. Their focus extends beyond mere distribution; they engage with their customers through events, promotions, and informative content that enhances the reading experience. This approach creates a community around the love for literature, fostering connections between readers, authors, and designers. The supplier's dedication to quality ensures that their inventory reflects the latest trends and timeless classics, making it a preferred source for both individual buyers and wholesale partners. Those interested in exploring their product range will find an inspiring array of titles to choose from, with a particular emphasis on unique and artistic publications. For those seeking further details or looking to explore their collection of stylish literature, additional information can be found on their website, or potential clients are encouraged to reach out directly for any inquiries.

Louis Vuitton, Hermés, Kinfolk, Normarchitects

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Manufacturers

Increasing

16% Growth

Universal wardrobe essential with frequent replenishment; buyers seek comfort, warmth, and simple style, and often purchase as gifts or add-ons. Typical selling price is $12–$18, supporting impulse and multi-unit orders across a broad demographic