Decreasing
-103.5%
Growth
Accessible price point ($10–$16) and minimalist design make this an easy impulse add-on and giftable accessory. Buyers gravitate to simple, versatile bracelets they can wear daily or stack, so it appeals across ages and styles and works well for bundling and multi-buy offers to lift AOV
Strong buyer appeal driven by perceived craftsmanship, classic styling, and giftability. Functions as both an everyday accessory and a status-led purchase, which supports higher intent and repeat traffic
Buyers choose this category to complete wedding-day looks and coordinate bridal party aesthetics; it’s a visual, occasion-driven purchase with multi-unit potential (bride plus bridesmaids). The $13–$29 price range supports impulse buys, bundling into sets, and low-risk gifting, while small form factor keeps shipping costs low and margins resilient
Buyers are drawn to its timeless appeal and giftability, offering perceived luxury at accessible price points ($14–$69). It fits both self-purchase and gifting occasions, making it a dependable basket-builder and a low-risk add-to-cart item when presented with strong visuals and clear material specifications
Broad appeal as a functional fashion accessory makes this a steady cart-builder and giftable item. The $25–$50 price range supports impulse buys, entry-level gifting, and cross-sells with jewelry or outfit accessories, helping lift AOV without heavy buyer consideration cycles
Priced at $24–$43, this is a budget-friendly, dependable everyday watch with strong brand recognition that buyers trust. Its value positioning makes it an easy gift and impulse purchase, supporting solid conversion at a lower AOV and broad appeal across age groups
Appeals to buyers seeking bold, statement accessories at an accessible price point ($10–$17), supporting impulse buys and affordable gifting. Broad style variety enables wide SKU coverage and easy cross-sells with apparel and footwear; bundling and tiered discounts can lift AOV without heavy price resistance at this range
Low-ticket stud earrings at a $9–$15 price point are attractive as impulse buys and affordable gifts, especially for holiday shoppers looking for stocking stuffers or small token presents. Buyers are drawn to the low entry price and easy giftability, which makes the SKU useful for bundling, cross-sells, and last-minute purchases on an eCommerce store
Appeals to buyers as affordable, trend-driven accessories for self-expression and gifting; the $10–$19 price point supports impulse buys, multi-item carts, and bundle/BOGO promotions to lift AOV. Wide style variety and quick refresh cycles help capture repeat visits and cross-sells with apparel, beauty, and gift categories
Broad appeal as an affordable, versatile accessory and an easy gift. The $9–$16 price point supports impulse buys and cart add-ons, making it useful for AOV lift and bundling
Distinctive gemstone color and versatile styling make these pieces attractive to buyers seeking affordable accessories and gifts. At a $12–$20 price point, they convert as impulse add-ons and stocking stuffers, supporting bundling and upsell strategies while keeping shipping costs low due to light weight
Appeals to buyers as an affordable, giftable watch in the $50–$71 range, making it an easy add-to-cart for self-purchase and gifting without premium-price hesitation. The category reliably benefits from Q4 gifting behavior, with December as the annual high; positioning around value, style, and price clarity helps conversion
Compact countertop/visual merchandising item that presents small jewelry pieces attractively, aids product photography and point-of-sale display, and helps buyers evaluate size and style. Typically priced $10–$22, it appeals to boutique owners, gift buyers, independent brands and photographers because it elevates perceived value at low cost and is easy to bundle with jewelry inventory for higher margins
Broadly appealing, giftable accessories that serve both self-purchase and gifting use cases, with low sizing risk compared to rings and apparel. At a $10–$17 price point, they function well as impulse buys, cart fillers to reach free-shipping thresholds, and bundle/upsell complements to other jewelry, helping lift AOV
Affordable, giftable, and symbolic jewelry that appeals to budget-conscious buyers for weddings, replacements, or as a travel-safe backup. The $17–$47 price band enables impulse buys and bundle opportunities, while offering the look and sentiment of precious-metal wedding jewelry at a fraction of the cost—helpful for conversion in eCommerce where price sensitivity is high
Buyers are drawn to the sleek black aesthetic and symbolic “protective” appeal, making this ring a low-risk fashion accessory and gift. The $13–$25 price point supports impulse buys, multi-unit orders, and bundling with other jewelry in an eCommerce store to lift basket size
Strong seasonal demand peaks now, driven by late-summer ceremonies and bridal parties. Buyers seek elegant, coordinated, budget-friendly accessories, often purchasing multiples for groups and gifts
Buyers want these for personalization, replacements, and gifting; many purchase multiples to match outfits or activities. The $8–$16 price point supports impulse add-ons and cross-sells, lifting AOV, while the item is small, easy to ship, and simple to merchandise with variants
Strong gift appeal and everyday style accessory; buyers use these items for self-expression and as affordable gifts for partners, friends, and family. The $13–$24 price point supports impulse buys, multi-unit orders, and bundling to lift basket size
Broad appeal as a practical, everyday accessory for active and style-conscious buyers, with strong gifting potential. Known for durability and sport-forward utility, it attracts fitness and outdoor use cases while remaining accessible at $18–$60, supporting entry-level and giftable price points that convert well in eCommerce