Makeup Brush Market Trends, Forecast & Insights [2025]

Last updated Jul 29, 2025

A staple beauty tool with broad appeal, driven by daily use, hygiene-driven replacement, and gifting. Buyers prioritize soft, non‑shedding bristles, easy cleaning, and reliable performance across liquids and powders; sets and value bundles perform well alongside singles. The accessible $7–$22 price range supports impulse adds, cross-sells with cosmetics, and margin-friendly multipacks or kits. Demand typically peaks in December due to gifting and holiday looks; sellers should stage sourcing, listings, and creative 6–10 weeks prior. With August as the current month, begin vendor alignment and content now, ramp inventory by October, and offer a mix of singles, sets, and accessories (cleaners, cases) to capture Q4 traffic. Giftable bundles and clear use-case imagery can lift conversion during the seasonal high.

Seasonal Peak month: December

Product details

About the product

Makeup brushes are essential tools used in the application of cosmetics, available in various shapes and sizes, each designed for specific makeup techniques such as blending, contouring, and highlighting. This product class caters to a wide range of buyers, from makeup enthusiasts seeking professional-quality tools to everyday users looking for reliable options in their beauty routine.

Key details

Avg. Sell price
$11
Selling price range
$7 - $22
Seasonality

High Month December

Low Month June

Relative Interest

Interest Change Interest Trend

Growth

Seasonality

Monthly Interest

High Month Dec

Low Month Jun

About the product

Key details

Product Category
Beauty Tools & Devices
Avg. Sell price
$11
Selling price range
$7 - $22
Seasonality

High Month December

Low Month June

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Top suppliers for “Makeup Brush”

Discover these curated supplier from SaleHoo Directory. If you have a SaleHoo Directory account, simply click the supplier name to get in touch with them. Don’t have an account yet? Click here to find out more

Supplier name

Country

Supplier type

About

Brands

Supplier name

Manufacturers

This supplier is a prominent player in the beauty and personal care industry, known for its wide range of innovative products designed to enhance personal grooming and self-care routines. With over 20 years of manufacturing experience, they have established themselves as a trusted partner for businesses seeking quality and reliability in personal care solutions. The company's product offerings include an extensive selection of hair brushes, combs, and accessories formulated to cater to diverse customer needs. Whether it's wooden, bamboo, or plastic hair brushes, they've got options that blend functionality with aesthetic appeal. Additionally, their array of bath care products ensures that consumers can enjoy a spa-like experience at home. Understanding that every brand has unique requirements, this supplier prides itself on its ability to collaborate closely with clients, providing tailored solutions that meet specific needs. Their skilled designers and manufacturing specialists are dedicated to turning client visions into reality, helping partners create their own distinctive product lines. As an industry leader, they are committed to maintaining high standards of quality and customer service, ensuring that their products not only meet but exceed market expectations. Their mission revolves around a customer-focused approach, enhancing value for both clients and employees. For those interested in learning more about their innovative products and partnership opportunities, an invitation is extended to visit their website or get in touch directly to explore possibilities.

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Supplier name

Manufacturers

In the beauty and personal care industry, this supplier stands out as a leading provider of high-quality makeup and grooming products. They offer an extensive range of items designed to enhance beauty routines, including various makeup brushes, sponges, and hair care accessories. With a focus on both functionality and aesthetics, their products cater to the diverse needs of consumers and professionals alike. From premium makeup brush sets that ensure a flawless application to specialized makeup sponges that provide a perfect finish, their offerings are meticulously crafted to meet the highest standards in the industry. Additionally, the supplier emphasizes sustainable practices in their production processes, with a selection of bamboo and wooden hair brushes that reflect their commitment to environmental responsibility. Each product is designed not only for performance but also with a mindful approach to the ecological footprint. Innovation is at the heart of their mission, as they continuously explore new designs and technologies to enhance their product lines. Beyond their makeup offerings, they also provide accessories that bridge the gap between beauty and care, ensuring customers have the tools they need for comprehensive self-care routines. For those interested in learning more about their product range or partnership opportunities, visiting their website or contacting them directly is encouraged.

Bsfl

Supplier name

Wholesalers

This supplier is a well-respected entity in the beauty and cosmetics industry, known for providing comprehensive supplies for professional makeup artists. With a focus on quality and innovation, they offer a diverse array of products, including makeup kits, individual lashes, and specialized tools designed to meet the high standards of industry professionals. Their product offerings include various lash types, such as magnetic lashes, as well as a wide selection of makeup brushes and accessories that cater to the needs of both emerging and established makeup artists. The supplier is dedicated to staying at the forefront of beauty trends, ensuring that their items not only meet current demands but also exceed expectations. Additionally, they offer exclusive items tailored for special effects makeup and provide solutions that accommodate diverse styles and techniques. They have established themselves as a go-to resource within the professional makeup community, offering essential products that help artists achieve outstanding results. This supplier continually seeks to enhance the customer experience and encourage engagement with their brand. For those looking for high-quality, reliable products for their makeup artistry, further information can be accessed through their website or by reaching out directly for personalized assistance.

Crown Brush, Designer Makeup Tools, Elementwo Airbrush, Iwata Airbrush, Makeup And Glow, Rcma Makeup, Bioderma, Embryolisse, Beauty So Clean, Cara K Lashes, Chereine Waddell, Cinema Secrets, Danessa Myricks Beauty and <a href="#">18 more</a>, Eye Of Horus Cosmetics, Face Atelier, Fixy, Graft A Lash, Graftobian, Katkit, Kitology, Kitpak, Laud Magazine, Linear Standby, Modelrock Lashes, My Eco Beauty Kit, Nak Hair, Parian Spirit, Seki Edge, Suzy Lipsticks, Skindinavia, Viseart <a href="#">less</a>

Supplier name

Manufacturers

Engaged in the dynamic cosmetics industry, this supplier offers innovative private label solutions focused on vegan and cruelty-free products. Whether catering to beauty influencers or emerging brands, their commitment to ethical practices and quality is paramount. With a diverse selection of items, including liquid foundations, lipsticks, and assorted makeup tools, clients can easily create and customize their product lines to reflect their unique brand identity. Their approach empowers businesses to maintain full control over packaging, branding, and product selection, ensuring that every aspect aligns with their vision. The manufacturing process is streamlined for efficiency, providing quick design drafts and rapid production times. Products are crafted from high-quality ingredients that are ethically sourced, further underlining their dedication to sustainability and animal welfare. This commitment appeals to modern consumers who prioritize ethical purchasing decisions. In addition to offering customizable makeup kits and tools, they provide educational resources and support to clients, helping them navigate the competitive landscape of beauty products effectively. The supplier is known for its affordable pricing and low minimum order requirements, making it accessible for both startups and established businesses looking to expand their offerings. Explore the possibilities of crafting a personalized vegan makeup line by visiting their website or contacting them directly. A venture into the world of ethical beauty awaits you, with the support of a reliable partner in private label cosmetics.

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Supplier name

Wholesalers

Operating within the adult toy industry, this supplier provides a wide selection of products designed to enhance intimacy and pleasure. Their professional approach emphasizes quality, variety, and affordability, catering to a diverse clientele seeking to maximize their experience with erotic accessories. With an extensive catalog that includes vibrators, dildos, male and anal sex toys, bondage gear, lingerie, and more, the supplier ensures that all customers find something that suits their interests. By focusing on high-quality manufacturing processes and continual product innovation, they remain a competitive option in a bustling market. The supplier operates under a cumulative sales and distribution model, granting clients substantial savings on larger orders. Their streamlined internal delivery processes guarantee efficiency, with all products shipped from their Chinese production facility to a US-based warehouse, ensuring quick handling and customer delivery. The supplier's ability to manage inventory with no minimum order quantity provides flexibility to retailers and wholesale buyers alike. Additionally, this supplier is dedicated to enhancing the customer experience, providing 24/7 customer support to address inquiries or issues. This commitment to excellence has cultivated a robust network of satisfied clients. Overall, partnering with this supplier enables businesses to expand their offerings while ensuring competitive pricing. For additional details and to explore the expansive product selection, visit the website or reach out for direct support.

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Supplier name

Manufacturers

This supplier stands as a notable player in the beauty tools sector, recognized for their extensive experience and commitment to quality. With more than 42 years in the field, they manufacture a comprehensive array of cosmetic tools, including makeup brushes, hair brushes, and beauty cases. Their manufacturing capabilities are reinforced by a robust infrastructure featuring over 1200 professional workers and advanced semi-automatic machinery. The supplier emphasizes quality control across all production phases, ensuring a high qualification rate for their products. Each item produced adheres to stringent certifications like ISO, CE, SGS, TUV, and others. Specializing in custom solutions, this company supports clients with OEM, ODM, and OBM services, tailoring products and packaging to meet specific brand needs. They pride themselves on their fast and responsive service, available 24/7, and ensure efficient transportation of goods via multiple channels. Targeting cosmetic tool importers, wholesalers, distributors, and beauty influencers, they aim to foster long-term partnerships that drive business growth for their clients. By prioritizing innovation and adapting to market changes, the supplier continues to lead in the beauty tools arena. For those interested in enhancing their beauty product line, this supplier is keen to provide detailed insights and assistance. To learn more about their offerings, visit their website or make direct contact today.

Avon, Olay, Sisley, Chanel, Dior, Sephora, Mac

Supplier name

Manufacturers

This organization excels in the cosmetics industry, providing comprehensive private label makeup solutions to beauty brands around the world. With a focus on color cosmetics manufacturing for over 15 years, it has successfully served more than 2500 brands globally. Their advanced production capabilities ensure high efficiency and quality. They supply mature and stable cosmetic formulas, tailored to cater to various skin tones worldwide. Whether working with startups or well-established brands, they offer flexible benefits, including no minimum order requirements (MOQ) for private label products, making it easy for any entrepreneur to launch their beauty line. Furthermore, their commitment to quality extends to the ingredients they use, as they prioritize natural, vegan, and cruelty-free formulations, free from harmful synthetics like parabens and sulfates. Clients have praised the vivid pigmentation and exceptional quality of the products, which are developed alongside professional makeup artists. The supplier also supports clients through the entire process—from selecting samples to final manufacturing. Steps are streamlined for efficiency, with the ability to fulfill new orders in as little as seven days. Delivery options are versatile, accommodating air, sea, and railway transport to fit various timelines. For those interested in custom formulation or bespoke packaging solutions, their laboratory offers development services according to specific needs. This supplier stands out for its ability to provide high-quality products, competitive pricing, and personalized customer service. Prospective clients are encouraged to visit the website or contact them directly for further details.

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Supplier name

Manufacturers

Sunday Knigt Co Ltd Workshop 202209 Sunday Knight Co., Ltd is a China manufacturer of Custom Acrylic Boxes and Acrylic Display Stands.

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Supplier name

Wholesalers

In the rapidly growing beauty and personal care sector, this supplier stands out by providing an extensive range of products tailored for various needs, from skincare to fragrances. They specialize in delivering high-quality skincare solutions such as serums, lotions, and cleansers, catering to a diverse clientele looking for effective beauty solutions. Additionally, their impressive selection of haircare and wellness products showcases their expertise and commitment to holistic beauty. The supplier prides itself on sourcing products that are not only effective but also cater to different preferences and skin types. Their extensive inventory includes well-known brands as well as innovative formulations catering to the latest trends in beauty. Attracting customers from varying demographics, they have built a reputation for reliability and excellence in service. Moreover, the supplier implements worthwhile promotions, ensuring customers receive value with their purchases. Through their user-friendly platform, customers can easily navigate and explore their extensive catalog. Whether you're seeking to enhance your skincare routine or discover new haircare products, this supplier provides a comprehensive solution. Their dedication to customer education and satisfaction permeates their operational ethos. For further inquiries and to explore their offerings, individuals are encouraged to visit the website or contact the team directly, fostering open communication and ongoing engagement.

Cerave, Dermalogica, Nature Republic, Olay, Tony Moly, Garnier, La Roche-Posay, St Ives, Skin1004, Neocell, Beauty Formulas, Eos, Summer's Eve, Dr Teals, Dr Rashel, Skinmed, Face Facts, Active Caviar Drip and <a href="#">9 more</a>, Estelin, Niu Skin, Alphpa Skin, Aamin, Aoa Beauty, Nu Média, Active Caviar, Blum Diapers, White Doctor <a href="#">less</a>

Supplier name

Manufacturers

Decreasing

-4.5% Growth

Essential, everyday beauty tools with broad appeal; buyers replace and upgrade routinely and also gift sets, especially in Q4. At $7–$15, they function as impulse add-ons and bundle components that lift AOV and complement adjacent SKUs, with lightweight fulfillment and wide compatibility across makeup categories

Eyelash Curler

Decreasing

-14.8% Growth

Appeals to buyers as a quick, low-cost tool to lift and define lashes, often paired with mascara for a noticeable before/after effect. Common considerations include comfort, pad quality, and durability; compact size and light weight make it easy to ship and a strong add‑on or impulse purchase

Jade Roller

Decreasing

-17.6% Growth

Lightweight facial massage tool that buyers use to de‑puff, soothe, and enhance skincare absorption; it fits easily into daily routines and self‑care rituals. At a $7–$13 price point, it converts as an impulse add‑on and a low‑risk entry into beauty/wellness, and it’s highly giftable and bundle‑friendly (e