Maui Jims Market Trends, Forecast & Insights [2025]
Last updated Jul 29, 2025
Premium, polarized sunglasses in the $209–$319 range appeal to buyers seeking high-clarity, glare-reducing lenses, full UV protection, and a premium lifestyle aesthetic. Strong brand recognition and perceived quality support higher AOVs and repeat purchases; conversion typically benefits from high-quality imagery, clear fit guidance, and easy lens/frame variant selection. Consider bundling or upselling cases, straps, and cleaning kits to lift order value.
Seasonal high is June; sellers should plan inventory and campaigns by April–May. In August, demand often tapers but remains meaningful for late-summer travel and warm climates; it can be a window for selective promos on slower styles while maintaining price integrity on core models. If not yet listed, begin onboarding now to capture shoulder-season demand and be fully positioned for next spring’s peak.
Seasonal
Peak month: June

Product details
About the product
Maui Jim sunglasses represent a premium eyewear product class known for their advanced UV protection and high-quality polarized lenses designed for outdoor use. With a blend of stylish designs and performance features, they appeal to buyers seeking both fashion and functionality, making them a compelling addition to any online retail store's offering.
Key details
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$272
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$209 - $319
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High Month JuneLow Month January
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Top suppliers for “Maui Jims”
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Wholesalers
This supplier started its business in 2005 selling millions of books to the general public and to the wholesale trade market. They ship internationally and they accept PayPal and major credit cards as safe payment methods.
Register for a NEW account via https://www.snazal.com/myaccount.php?op=register. Download their catalog via
PDF:
https://www.snazal.com/catalogue/snazal-catalogue-gbp-print.pdf
Excel:
https://www.snazal.com/tradecat/Catalogue.xlsx
Send a direct message to Nauman Matloob via snazalwholesale@gmail.com for wholesale orders and inquiries.
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