Nightgown Market Trends, Forecast & Insights [2026]

Last updated Feb 11, 2026
Soft, comfortable sleepwear at a low price point ($14–$20) appeals to buyers seeking affordable everyday loungewear and last-minute holiday gifts; motivations include comfort, easy gifting, and budget-friendly replacements. Typical upsell opportunities: size variety, color options, gift-ready packaging and simple cross-sells (robes, slippers). Seasonality peaks in December and current month is that peak, so demand is elevated now; sellers should have stocked inventory, clear gift messaging, and expedited fulfilment ready. If not prepared earlier, prioritize fast-moving SKUs, tight size assortments, and promotional placement for holiday shoppers.
Seasonal Peak month: December
Key details
  • $15
  • $13 - $17
  • High Month December
    Low Month February
Relative Interest
 
Seasonality
High Month Dec
Low Month Feb
Dropship products for Nightgown

Browse these curated products from SaleHoo Dropship. If you have a SaleHoo Dropship account, simply click the "Add to Import List" button to add them to your import list. Don't have an account yet? Click here to find out more

Top suppliers for “Nightgown”

Discover these curated supplier from SaleHoo Directory. If you have a SaleHoo Directory account, simply click the supplier name to get in touch with them. Don’t have an account yet? Click here to find out more

Supplier name
Country
Supplier type
About
Brands
Supplier name
 
Wholesalers, Manufacturers
This supplier manufactures different kinds of towels from organic materials. They accommodate OEM orders at a low cost. They ship internationally and they accept PayPal and Alipay as safe payment methods. Send a direct message to Lily Yan via lily@shuangfutextile.com for wholesale orders and OEM inquiries.
ShuangFu
Supplier name
 
Dropshippers, Wholesalers, Manufacturers
Specializing in the textile and home decor industry, this supplier is dedicated to providing high-quality, handmade products that align with sustainable and fair trade practices. Emphasizing ethical sourcing and production, the company collaborates with artisans to create unique offerings, including clothing, home decor items, and holiday-themed decorations. Customers can expect a range of eco-friendly and handcrafted goods that showcase intricate designs and thoughtful craftsmanship. The brand is synonymous with quality and an unwavering commitment to ethical business practices, ensuring each product not only meets high standards but also contributes to a positive social impact. The supplier strives to bring beautiful, sustainable products to a broader market, helping consumers make socially responsible choices without compromising on style or quality. Further details about their diverse product range and ethical commitments can be found on the website or by contacting the company directly.
Rupalee, Parveen, Ojasvy
Supplier name
 
Manufacturers
Apparel and textiles industry specialist with a robust global presence, operating 174 factories across 12 countries and producing 110 million garments annually. With headquarters in the US and distribution centers in the US and Europe, the company prides itself on maintaining an efficient, transparent, and approachable business style. The company is dedicated to exceptional moral standards, ensuring all business is conducted with high ethical and business standards. In 2020, the company's Star Garment Group was certified as CarbonNeutral® by The Sustainable Future Group, making it the largest carbon-neutral company in Sri Lanka and the only one in the apparel sector with all factories internationally certified as carbon neutral. In addition to its ethical achievements, the company is also known for strategic acquisitions, such as the 2018 acquisition of Eileen West, a California-based apparel brand revered for its timeless and romantic sleepwear collections. This acquisition exemplifies the company's commitment to expanding its portfolio with reputable and beloved brands. For further information, please visit the website or contact them directly.
Carole Hochman, Bedhead Pajamas, Le Mystere, On Gossamer, Room Service, Lanz Of Salzburg, Eileen West, Aria Sleepwear, Cuddlduds
Supplier name
 
Manufacturers
In the intimate apparel industry, this company boasts over 30 years of expertise in designing and manufacturing lingerie of every shape and style. Their extensive knowledge in creating the perfect fit is evident in their bras and panties, propelling them to become experts in intimate apparel construction, cut, and finish. With international locations, they maintain strict quality control and craftsmanship standards, ensuring that every product meets high expectations. Their commitment to understanding the industry's nuances allows them to offer quality products at competitive costs, benefiting their business partners. For more information, please visit the website or contact directly.
Mrc Creations
Supplier name
 
Wholesalers
Operating in the wholesale textile sector, this supplier has established itself as a leading provider of products such as underwear, nightwear, and socks. With over 28 years of experience, they adhere to the highest German quality standards while producing merchandise across various countries. The supplier offers a comprehensive selection of textile products, catering to diverse customer needs. Their extensive catalog features items including boxershorts, various types of undershirts, bras, shape-wear, and winter accessories such as gloves and scarves. They are committed to keeping their product offerings fresh, with new arrivals and stocklots updated weekly. Due to their significant production capacities, they are able to provide highly competitive prices, making them a preferred choice for resellers. Orders are processed efficiently, with same-day shipping available for those placed before 2 pm, ensuring customer satisfaction through quick delivery. This supplier focuses solely on the wholesale market, serving over 2500 satisfied customers who trust in their ability to provide quality products at attractive rates. They invite interested parties to discover more about their offerings by visiting their website or contacting them directly for additional information about their extensive range. Whether looking for seasonal merchandise or evergreen essentials, the supplier guarantees a wide selection at competitive prices, making them an ideal partner for resellers seeking reliable textile solutions.
Not available
Supplier name
 
Wholesalers
Operating within the sexual health industry, this supplier has been trusted for over a century to provide high-quality condoms to healthcare professionals, educators, and organizations. They offer specialty rates on bulk orders, making it easier for Condom Access Programs (CAPs) to promote safer sex practices effectively. Their products include a variety of sizes, shapes, and styles to meet diverse needs, with the added benefit of free shipping for orders over $225. The supplier is committed to reducing STI rates and making safer sex more accessible, especially among the 15-24 age group, as evidenced by CDC statistics. They offer more than just condoms; their educational materials cover essential topics like reducing STI risk, using condoms properly, discussing condom use with a partner, and preventing unintended pregnancies. The goal is to support healthcare professionals, counselors, and sex educators in their efforts to promote sexual health. Promoting brand recognition, the supplier leverages their 100-year history to ensure the reliability and trustworthiness of their products. Program recipients are likelier to use the condoms, thereby increasing the success of CAPs. Unlike other suppliers, this company offers the security of buying from a category leader. For those interested in becoming a part of their program, registration ensures access to specialty pricing and a seamless ordering process. Verification is usually completed within 24 hours, after which orders can be placed promptly. For more information, visit their website or contact them directly.
Trojan, Trojan Enz, Trojan Magnum, Trojan Ultra Ribbed Ecstasy
Supplier name
 
Manufacturers
In the wholesale blank apparel industry, this supplier stands out by providing high-quality products suited for sublimation printing. They focus on offering a diverse collection of blank clothing options for both children and adults, emphasizing materials that facilitate easy customization. With a commitment to excellence, their product range includes 100% polyester blank t-shirts, cozy fleece sweatshirts, adorable baby onesies, comfortable baby sleepwear, and various baby accessories. All items are available at competitive wholesale prices, catering to businesses that require quality apparel for printing purposes. The supplier places significant importance on compliance with safety standards, ensuring that their children's apparel meets CPSIA regulations. This dedication to safety and quality positions them as a trusted distributor in the marketplace. Their goal is to support businesses by providing the ideal blank canvas for creative sublimation projects while prioritizing customer satisfaction. Interested parties are encouraged to visit the website for additional information or contact directly to learn more about the offerings. The supplier remains committed to continuous improvement and customer service, reinforcing their reputation within the industry.
Not available
Supplier name
 
Manufacturers
This supplier is a key player in the natural products industry, focusing on high-quality lavender goods and beekeeping supplies. As an Irish family-run business, they emphasize sustainable practices and the pure essence of lavender in their diverse product offerings. The business grows its own lavender and ensures that all products maintain superior quality, including essential oils, soaps, candles, and mists. Their lavender mist, crafted from 100% pure steam-distilled essential oil, is particularly noted for its calming effects, making it an ideal choice for creating a tranquil atmosphere. In addition, they offer an exquisite range of lavender candles and soaps, all made with natural ingredients. Their vegan soap varieties are celebrated for their luxurious feel and include options with or without lavender petals, ensuring something for everyone. Beyond lavender products, the supplier also caters to the beekeeping community, offering essential equipment suitable for both beginners and seasoned apiarists. Their extensive selection includes protective clothing, hive components, and specialized tools, all designed for quality and safety in mind. The commitment to quality and customer satisfaction is evidenced by positive testimonials from satisfied customers. This supplier welcomes inquiries and encourages interested parties to explore their comprehensive product range online or contact directly for more information.
Not available
Supplier name
 
Wholesalers
In the wholesale distribution industry, this supplier is dedicated to offering a broad array of high-quality products including clothing, personal hygiene items, and promotional merchandise. Recognized as a leading provider, they focus on creating value for both non-profits and businesses by supplying essential items at competitive prices. Their diverse inventory caters to various needs, from men's and women's clothing to specialized kits designed for charitable causes. The supplier operates with a unique commitment to community and sustainability, participating in initiatives that support charitable efforts and promote social responsibility. Their Full Circle Donation Program exemplifies this ethos, as they give back by providing vital resources to shelters and service organizations across Canada. With no minimum order requirements, they strive to make bulk purchasing accessible to all, empowering organizations to meet their needs without financial burden. Customers appreciate the consistent availability of quality products at competitive prices, including popular items like t-shirts and socks, which are staples in the fundraising community. Detailed attention to customer service further distinguishes this supplier from competitors. Their team is ready to assist with inquiries, making the purchasing process seamless and straightforward. For those seeking bulk discounts on essential goods or unique promotional products, this supplier is well-positioned to deliver outstanding solutions. For additional details, products, and resources, prospective clients are encouraged to visit the supplier's website or reach out directly for further assistance.
Not available
Supplier name
 
Manufacturers
This supplier is a prominent player in the home and lifestyle industry, dedicated to enhancing comfort and quality through innovative materials. Specializing in premium bedding and apparel, they focus on sustainability with their bamboo-based products, renowned for their softness and durability. Their wide range of offerings includes bedding essentials, loungewear, and bath items designed to provide a luxurious experience for all customers. The supplier is committed to using environmentally friendly materials to ensure that their products not only benefit consumers but also contribute positively to the planet. With a keen eye for design and function, they strive to create items that transform homes into cozy sanctuaries. Customers can explore their collections, which feature best-sellers and new arrivals, designed to meet the diverse needs of modern living. Engaging with this supplier means discovering a brand that combines luxury, sustainability, and comfort seamlessly. For any inquiries or further information about their exciting range of products, potential customers are encouraged to visit their website or reach out directly for personalized assistance.
Not available

Related products

Women's Clothing
Decreasing
-22.3% Growth
Broad, evergreen appeal with trend-driven spikes makes this category a consistent traffic and revenue driver. Buyers are drawn to variety, frequent wardrobe refreshes, and affordable options; the $10–$20 price point supports impulse purchases, quick conversions, and repeat orders, which can boost basket size via cross-sells and bundles
Womens Clothes
Decreasing
-14.4% Growth
Broad year-round demand from wardrobe refreshes, trends, and gifting. The $10–$25 price point encourages impulse buys and add‑ons, making bundles and cross‑sells effective for AOV lift
Convertible Dress
Decreasing
-24.4% Growth
Multi-way styling and clear use-case flexibility make this item attractive to buyers looking for one-purchase versatility for events, travel, and gifting. The $33–$60 price band positions it as affordable-to-mid market with straightforward margin math and strong cross-sell opportunities; highlight multiple looks in imagery and copy to drive conversion
Panties
Increasing
90.3% Growth
Everyday essential with high replenishment frequency and broad appeal; buyers prioritize comfort, fit, breathable fabrics, and value. The $10–$20 range fits repeat and add‑on purchases, with demand for basics and multipacks
Wedding Dress
Decreasing
-49.1% Growth
Buyers view this as a milestone purchase and prioritize style, fit, and quick delivery at an accessible $40–$54 price point. To convert, emphasize detailed size charts, model measurements, high-resolution imagery, and clear alteration/fit guidance; flexible returns and expedited shipping options reduce friction
Pajama Sets
Increasing
197.5% Growth
Strong Q4 demand driven by holiday gifting and colder weather makes this a reliable basket-builder and repeat purchase item. Buyers value comfort and giftability at an accessible $17–$27 price point, often ordering multiple units for households
Short Pleated Skirt
Decreasing
-8.4% Growth
Compact, trend-driven wardrobe piece priced affordably at $15–$26. Buyers are drawn to its versatility (easy to style for casual or dressier looks), fashionability, and low entry price, making it simple to cross-sell with tops, outerwear, and accessories
Beachwear
Decreasing
-94.5% Growth
Buyers seek fresh, seasonal attire for vacations, beaches, and pools, with styles refreshing each year. The $20–$33 price point supports impulse buys and bundling, lifting AOV
Thermal Leggings
Decreasing
-89.7% Growth
Low price point ($15–$28) makes this an accessible, high-turn SKU that appeals to buyers seeking warmth, layering and comfort in cold months. Common purchase drivers are practical cold-weather use and gifting; product is easy to merchandise in bundles with outerwear or loungewear and converts well as an impulse or entry-level accessory
Bikini
Decreasing
-59.4% Growth
High-velocity summer swimwear with broad appeal for beach and pool use; buyers want stylish, affordable options for warm weather and vacation needs. The $22–$33 price range hits an accessible sweet spot, encouraging impulse purchases and repeat buys during peak months
Navy Long Sleeve Dress
Increasing
78.7% Growth
Versatile, seasonally relevant piece buyers seek for fall: long sleeves offer coverage for cooler weather, navy is a neutral that pairs well with existing wardrobes, and the silhouette works for work-to-weekend styling and layering. The $30–$46 price band hits an accessible, value-driven sweet spot that can drive conversions and repeat purchases without heavy discounting
Custom Graphic T-shirt
Decreasing
-120.5% Growth
Price point $10–$18. Buyers are drawn to the item for customizable designs, self-expression, event/group orders and low-cost gifts, making it an impulse-friendly, repeatable SKU with broad demographic appeal
Crop Top
Decreasing
-45.8% Growth
Trend-forward warm-weather staple that buyers choose for casual wear, festivals, and nights out; versatile with high-waisted bottoms and matching sets. The $13–$20 price range suits impulse buys and multi-buy promotions, encouraging color/print variety and repeat orders
Robe
Decreasing
-40.9% Growth
Drives purchases on comfort, everyday loungewear use, and gifting; broad appeal across household types. The $15–$25 price point is accessible and works well as an add-on to increase AOV, with year-round utility that doesn’t require heavy education or complex sizing
Cotton Dress
Decreasing
-55.5% Growth
Buyers gravitate to this style for breathable, lightweight comfort in warm weather, easy care, and versatile day-to-night wear for casual outings and summer events. The $20–$38 price band supports strong conversion and value positioning, with room for multi-buy promos and accessory cross-sells; low shipping weight and clear fit guidance can further improve sell-through
Workout Shirt
Decreasing
-24% Growth
Appeals to buyers seeking breathable, moisture‑wicking performance and everyday comfort for gym sessions and casual wear. The $18–$26 price point encourages impulse and multi‑unit purchases, and supports bundling (e
Gym Clothes
Decreasing
-4.7% Growth
Strong, steady demand driven by ongoing fitness goals, athleisure adoption, and frequent replacement cycles makes this category a reliable traffic and basket-builder. Buyers value comfort, performance fabrics (breathability/moisture-wicking), and trend-forward basics at accessible price points; the $19–$29 range supports multi-unit purchases and promotions without heavy discounting pressure
Linen Dress
Decreasing
-89.2% Growth
Breathable, lightweight, and comfortable in heat, this item is a warm‑weather staple that buyers choose for everyday wear, vacations, and casual events. Its natural-fiber appeal and easy styling make it a low-friction add-to-cart in fashion categories, with an accessible price point ($29–$43) that supports volume and repeat purchases
Seamless Underwear
Decreasing
-33.7% Growth
A year-round essential with strong buyer appeal for comfort and no-show lines under fitted or lightweight clothing. The $10–$20 price band fits impulse add-to-cart behavior and supports multipacks, color variety, and everyday replenishment
Designer Clothing
Decreasing
-9.1% Growth
Buyers seek these items for brand prestige, style credibility, and perceived quality, with strong demand for gifts and occasion wear. At a $22–$37 price point, conversion can be strong if listings emphasize authenticity, fit, and trend relevance; concise size guides and easy returns reduce friction
Feedback