Play Mat Market Trends, Forecast & Insights [2025]
Last updated Jul 29, 2025
Appeals to buyers setting up safe, cushioned play areas for infants and toddlers, with easy-clean surfaces and home-friendly designs. Sits in an accessible $28–$50 price band, enabling entry-level and mid-tier options and giftability for baby showers or nursery setups. Broad addressable audience and frequent use in daily routines support steady baseline demand.
Seasonal high is July; given it’s August, expect a taper from peak. Use this period to test styles and price points, clear slower SKUs, and gather reviews, then plan inventory build for May–June to capture next year’s surge. Maintain an in-stock core year-round, with deeper assortments ramping ahead of early summer.

Product details
About the product
Play mats are large, cushioned surfaces designed for infants and young children, offering a safe and stimulating environment for playtime and developmental activities. Available in various themes, textures, and materials, these mats often feature colorful designs, educational prints, and interactive elements that engage buyers while providing comfort and protection against hard floors.
Key details
-
$37
-
$28 - $50
Dropship products for Play Mat
Browse these curated products from SaleHoo Dropship. If you have a SaleHoo Dropship account, simply click the “Add to Import List” button to add them to your import list. Don’t have an account yet? Click here to find out more

3D Educational Traffic Play Mat for Kids
USD $127.18

Large Soft Non Slip Baby Play Mat
USD $35.63

Large Giraffe Children's Play Mat for Bedroom
USD $30.06

Award Winning Developmental Baby Play Gym and Mat
USD $115.82

Large Non-slip Thick Foam Baby Play Mat
USD $33.53

Soft Plush Baby Play Mat EVA Foam Puzzle Carpet
USD $26.51

Non Slip Pebblz Bath Mat Flexible Shower Mat
USD $10.67

Convertible Modular Kids Play Sofa Set
USD $1196.37

Creative Modular Play Couch for Kids
USD $95.83

Rainbow Outdoor Play Parachute for Kids
USD $5.97

Gray Home Bath Mat Quick Drying Non Slip Floor Mat
USD $11.09

Colorblocked Modular Kids Play Couch Set 10PCS
USD $71.22
Top suppliers for “Play Mat”
Discover these curated supplier from SaleHoo Directory. If you have a SaleHoo Directory account, simply click the supplier name to get in touch with them. Don’t have an account yet? Click here to find out more
Supplier name
Country
Supplier type
About
Brands
Supplier name
Manufacturers
Operating within the home and lifestyle sector, this supplier specializes in a diverse range of high-quality products designed to enhance daily living. Their extensive offerings include bedding, apparel, and home decor items that cater to every family member and enhance any living space.
With a commitment to sustainability and ethical practices, the supplier prides itself on using premium materials to craft products that are both beautiful and functional. Their collections feature bold colors and unique designs, ensuring that customers find something special to suit their aesthetic preferences.
In addition to bedding and home decor, they offer a selection of apparel that includes sleepwear and accessories, all designed with comfort and style in mind. This supplier's focus on quality ensures that every item meets the highest standards, contributing to a better living experience.
Their collaborations with artists and creative minds bring fresh perspectives to traditional designs, making their product range not just functional but also a canvas of artistry. They believe in creating memories through beautiful living spaces filled with unique pieces that tell a story.
For more information on their offerings, collaborations, and ethos, interested customers are invited to explore their website or reach out directly for further inquiries. Discover how their products can enhance your home and life today.
Kip&Co, Rainbow Brite, Miffy, Eleventh Hour, Ernabella
Supplier name
Wholesalers
Specializing in the toy and nursery industry, this supplier is dedicated to creating delightful products that inspire creativity and comfort for children. Their extensive collection features meticulously crafted plush toys, whimsical activity items, decorative nursery essentials, and much more, catering to the imaginative world of little ones.
The supplier's plush toys range from adorable animal friends and delightful dolls to unique themed characters, each designed to engage young minds and promote interactive play. Their carefully curated selection of blankets and bedding items ensures comfort and warmth, while their imaginative pretend play sets bring stories to life, providing endless entertainment.
In addition to their toys, they offer a variety of nursery decor items, including mobiles and storage solutions that blend seamlessly with contemporary home styles. The products are not only fun but are intentionally designed to be safe and nurturing for your child.
With seasonal collections and special occasion-themed items, this supplier ensures there’s something new to discover throughout the year. They pride themselves on quality craftsmanship and attention to detail, making their products perfect for gifting during baby showers, birthdays, and holidays.
For those interested in exploring their complete range of goods, additional information can be found by visiting their website or contacting them directly, ensuring customers receive all necessary insights about their offerings.
Dino, Mon Ami, Celestial
Supplier name
Manufacturers
In the baby and children's products sector, the supplier provides a comprehensive selection of high-quality items designed to enhance parenting experiences. Their collection covers a range of categories, including changing mats, feeding accessories, clothing, and toys, ensuring that parents can find everything they need to care for their children.
The supplier is committed to offering unique and thoughtful products that prioritize safety and comfort, making daily routines easier and more enjoyable. With a focus on both aesthetics and functionality, their items appeal to modern families seeking stylish solutions for their children’s needs.
Innovative design combined with practical use defines their product range, which includes sustainable fabric options and personalized gifts, allowing parents to make each purchase special. The brand values customer satisfaction and delivers consistent quality across its offerings, aiming to create lasting impressions and joyful experiences for families.
Explore their extensive catalog, which also features seasonal collections and themed items that cater to various tastes and preferences. Parents can choose from a variety of gift options, ensuring they find the perfect present for any occasion.
For more information, please visit the website or get in touch directly to learn more about their unique offerings and how they can assist you in finding the best products for your child.
Inspire My Play, Hauck, Trixie, Miniland, Name It, Tonies, Liewood, Keel Toys, Little People, Mamas & Papas, Shnuggle, Olli Ella, Dockatot, Love To Dream, Stabilo, Harper Collins, Macmillan, Rex London<span class="list-helper-toggle-more-text"> and <a href="#">76 more</a></span><span class="list-helper-more-text d-none">, Avery Row, Wee Gallery, Petit Artichaut, Sunnylife, Mushie, Aykasa, Minikane, And The Little Dog Laughed, Meri Meri, Frigg, Miffy, Abel And The Label, Babyly, Babymel, Bee Boheme, Bibado, Bizzi Growin, Blush & Gold, Booksource, Bookspeed, Cam Cam Copenhagen, Designs By A Little Bit Of Hope, Etta Loves Uk, Find That Hippo, Fox & Fallow, Fraupow, Gamcha, Handmade Best Seller, Happy Yak, Hootyballoo By Green Club, Jabadabado, Jack N' Jill, Jollein, Just Bee Kids, Kate Fox Design, Kitty Makes, Kong.walther, Konges Slojd, Lara & Kin, Levlovs, Lilipinso, Lion & The Pear, Little Dutch, Little Dutch X Mepal, Little Dutch X Miffy, Big Dreams, Little Roglets, Lola & Lykke, Lucy Coggle, Ma Cabane À Rêves, Mabel & Fox, Mimi & Lula, Moonie, Mr Maria, Mrs Ertha, My Carry Potty, Naturally Sheepskins, Nobodinoz, Quartos, Robert Frederick, Rockahula, Saga Copenhagen, Silly Silas, Speed Monkey, Splash About, Swim Essentials, The Little Green Sheep, Threadbear Designs, Tiny Harlow, Tix & Mix, Tutete, Wildride, Yaya Studio, Yoto, Yuula, Zello</span><span class="list-helper-toggle-less-text d-none"> <a href="#">less</a></span>
Supplier name
Dropshippers
Operating within the furniture industry, this supplier is dedicated to delivering an extensive array of premium products that cater to various aspects of home furnishing. They specialize in items that not only meet functional needs but also enhance the aesthetic appeal of any living space.
Their catalog encompasses a wide variety of categories, including living room furniture, dining sets, kitchen essentials, outdoor furnishings, and specialized items for nurseries and playrooms. They understand that each customer has unique preferences, which is why they emphasize versatility and customization in their offerings. This commitment to diverse styles and practicality allows customers to create personalized environments that reflect their individual tastes.
In addition to furniture, they also provide a selection of home décor items, enabling customers to complete their spaces with thoughtful details. The supplier prioritizes quality and affordability, ensuring that homeowners and renters alike can find suitable options without stretching their budgets.
With an aim to facilitate a seamless shopping experience, they offer easy navigation on their website, allowing customers to explore various categories and discover products that align with their vision for their homes. Whether customers are furnishing a single room or an entire house, this supplier is well-equipped to meet their needs.
For further details on their extensive product range and services, customers are warmly invited to explore their website or get in touch directly for personalized assistance.
Not available
Supplier name
Dropshippers, Wholesalers, Manufacturers
Skillmatics develop innovative educational products for children, which build core skills and reinforce key learning concepts – all through the joy of play!
Our team of educationalists has developed a range of products that engage young learners as they experience the enduring joy of discovery and self-learning.
Skillmatics
Supplier name
Manufacturers
Operating in the children's products industry, this supplier is dedicated to improving the parenting experience with thoughtful and meticulously designed products for families. Their mission transcends mere product creation; they aim to redefine the industry by delivering holistic solutions that cater to diverse parenting needs across different cultures and lifestyles.
The company is characterized by its commitment to inclusivity, believing that every family, regardless of background or circumstance, deserves access to quality parenting solutions. With a rich portfolio of brands, they offer a range of products that support various aspects of early childhood development and parenting, from feeding and sleeping to play and learning.
Additionally, they emphasize creating a vibrant community of partnerships with influencers, experts, and passionate individuals to foster collaboration and innovation. This collaborative approach extends to their team of professionals dedicated to understanding and adapting to the evolving needs of parents and children.
The supplier’s vision encompasses not only the development of products but also a broader aim to build connections within communities, addressing the diverse requirements of families worldwide. They provide solutions that promise to create bright futures for children, one tiny win at a time.
For those interested in exploring their extensive range of products or learning more about the organization’s initiatives, visiting their website or contacting them directly is highly encouraged.
Sesame Street, John Deere, Baby Einstein, Disney Baby, Ford, Swaddleme, Bright Starts, Ity By Ingenuity
Supplier name
Wholesalers
This prominent player in the wholesale distribution industry has been a cornerstone for numerous retail businesses, including dollar stores, discount outlets, convenience stores, and pharmacies. Established in 1984, the company has built a reputation for reliability and extensive product variety across multiple categories.
With a vast inventory that encompasses wholesale houseware, personal care items, toys, baby products, stationery, and bath essentials, the business effectively meets the diverse needs of its clientele. Additionally, it offers licensed products featuring popular characters such as Spiderman, Star Wars, and Hello Kitty, enhancing its appeal in the consumer market.
The company distinguishes itself by hosting top-tier brand names like Tide, Dove, and Fisher Price, prioritizing quality alongside affordability. Customers can navigate the robust online platform, designed to streamline the ordering process, placing orders conveniently at any time, with a minimum purchase of $500.
The commitment to customer satisfaction is evident as businesses can access product information, check order statuses, and browse seasonal items effortlessly. This makes placing orders not just efficient but a fully integrated experience tailored to support business growth.
Whether you are a small shop or a large retailer, the company welcomes you to explore its comprehensive inventory and is eager to assist in meeting your wholesale needs. For further details, be sure to visit the website or contact them directly.
Hot Wheels, Dove, Fisher Price, Tide, Sterilite
Supplier name
Wholesalers
This supplier specializes in the educational toy sector, offering a comprehensive selection of wooden toys, musical instruments, and craft items aimed at fostering child development. Their product line encompasses an array of toys, including puzzles and games designed to engage young minds and promote cognitive skills.
Safety and quality stand at the forefront of their operations. All products are made from plantation-sourced woods and painted with non-toxic materials, ensuring a safe play environment for children. This commitment to child safety and learning is evident in their thoughtfully designed toys, which not only provide entertainment but also serve as effective educational tools.
This supplier actively supports imaginative play by introducing innovative designs that encourage creativity and physical coordination. Their diverse offerings include role-playing toys and educational kits, aimed at various age groups from infants to toddlers, thereby covering a broad market segment.
In addition to their robust product line, they pride themselves on delivering outstanding customer service. The supplier is dedicated to making the purchasing experience as seamless as possible for their clients, addressing all concerns to facilitate a carefree buying journey.
Exploration of new arrivals and unique items is highly encouraged. For further details about their offerings or to inquire about specific products, interested parties can visit their website or reach out directly to the team.
Calm & Breezy, Koala Dream, Kaper Kidz, Toky Toy, Tokyland, Wanborns
Supplier name
Dropshippers
Online shopping from a large selection of home décor, rattan chairs, lounge chairs, fitness, camping, dog & cat carriers, dog strollers, portable folding ladders, kids toys, garden tools, greenhouses & just for your life.
bosonshop
Supplier name
Wholesalers
Operating in the retail and merchandise industry, this supplier provides an extensive selection of products tailored to both personal and promotional needs. They boast a unique variety that includes essential apparel, distinctive car accessories, and exquisite drinkware items such as metal tumblers and ceramic mugs.
Their commitment to quality and variety ensures that customers can find suitable merchandise for various occasions, whether it’s for sports enthusiasts, military supporters, or general gifts. Notably, they offer college and state-themed products, tapping into school spirit and local pride.
In addition to apparel and drinkware, this supplier features an impressive range of jewelry, from elegant earrings to custom bracelets, appealing to both fashion lovers and collectors. Furthermore, their selection includes practical items like wireless chargers and unique personal accessories, blending functionality with style.
The supplier champions the idea of custom merchandise, providing customers the opportunity to create personalized gifts that celebrate individual events or achievements. Their teams are dedicated to ensuring complete client satisfaction, thus fostering long-term relationships within the retail landscape.
Overall, this supplier positions itself as a comprehensive source for those seeking high-quality merchandise while maintaining a focus on customer service. For more information about their wide array of products or to explore custom options, please visit their website or contact them directly.
Not available
Related products
Baby Clothing
Decreasing
-14.5%
Growth
Recurring, needs-based purchase with steady demand as babies outgrow sizes quickly; buyers prioritize comfort, safety, and easy-care, making it a reliable replenishment and gifting category. Variety in sizes and styles plus bundle/multi-pack options supports higher basket sizes, while accessible price points ($15–$22) encourage multi-unit and impulse buys
Baby Goods
Increasing
23.5%
Growth
Broad, evergreen demand from new parents and gift‑givers, plus registry-driven purchases, makes these items reliable traffic and conversion drivers. The $12–$30 price point fits impulse buys and basket‑building, enabling add‑ons, multipacks, and bundles without heavy discounting
Diaper Pail
Decreasing
-10.9%
Growth
Buyers choose this for odor control, hygiene, and convenience in nurseries; one-handed operation, childproof lids, and effective sealing are common decision drivers. Key comparison points are odor containment, capacity, compatibility with standard trash bags vs proprietary refills (ongoing cost), and overall footprint
Baby Pram
Increasing
2.1%
Growth
Essential for infant mobility and daily outings, it reliably attracts buyers preparing for newborns or gifting. Purchase decisions hinge on safety, comfort, maneuverability, and compact fold; concise specs (age/weight limits, folded size), strong photos, and clear assembly guidance drive conversion
Baby Mattress
Decreasing
-1.7%
Growth
Essential nursery purchase and common registry item with steady year‑round demand. Buyers prioritize safety and support, exact crib fit (standard vs mini), breathable/hypoallergenic materials, and waterproof/easy‑clean covers; trust signals and strong reviews heavily influence conversion
Toddler Bed
Decreasing
-14.7%
Growth
Steady, needs-based demand driven by families transitioning kids out of cribs; buyers prioritize safety (low profile, guardrails), compatibility with standard crib mattresses to avoid extra spend, and straightforward assembly. The $55–$100 price band hits value-conscious households and gift givers while keeping returns manageable; visual appeal and perceived sturdiness influence conversion
Baby Play Mat
Increasing
12.5%
Growth
Buyers seek a safe, cushioned floor space for tummy time and early play that’s easy to clean, portable, and visually appealing for the home—also a common baby-shower gift. The $29–$54 price point is accessible and gift-friendly, supporting options across sizes and patterns and opportunities to bundle with complementary baby items
Baby Gym
Decreasing
-0.1%
Growth
Strong buyer appeal as an engaging, safe play space that supports tummy time and early sensory/motor development; also a common baby-shower/registry gift that converts well with lifestyle imagery. The $35–$53 price band sits squarely in affordable gifting, with bundle upside (rattles, teethers, soft books)
Baby Crib Diaper
Decreasing
-23.1%
Growth
Appeals to buyers preparing nurseries and building baby registries, and is a practical, giftable essential tied to newborn arrivals. The $20–$140 range supports entry, mid, and premium SKUs, enabling margin tiering and bundles with related baby essentials to lift AOV and conversion
Teether
Increasing
22.2%
Growth
Essential baby-care item that helps soothe infants’ gums, drawing steady demand from new parents and baby‑shower buyers. With a typical selling price of $6–$11, it’s a low-friction add‑to‑cart that works well as a bundle or multi‑unit purchase; listings that highlight safety, non‑toxic materials, and ease of cleaning tend to convert and review well
Diaper
Decreasing
-33%
Growth
High-velocity essential with predictable replenishment and strong repeat purchase potential. Buyers prioritize fit, absorbency/leak protection, and skin-friendliness, often choosing multi-packs or subscriptions for convenience and value
Crib
Decreasing
-2%
Growth
Essential baby sleeping furniture with steady, life-event-driven demand; buyers are expectant and new parents with high purchase intent and low price elasticity within the $139–$230 range. Strong fit for registries and gifting, with selection criteria centered on safety reputation, sturdiness, and design aesthetics
Infant Car Seat
Decreasing
-9.6%
Growth
High-intent, safety-critical baby gear with steady year-round demand and a pronounced July sales peak. Buyers prioritize trusted safety performance, ease of installation, stroller/travel-system compatibility, and lighter weights; many are first-time parents or gift‑givers willing to spend within $150–$330 when value is clear (e
Changing Table
Decreasing
-7%
Growth
Core nursery furniture with steady demand, purchased by new parents for a dedicated, safe changing station and added storage. Buyers compare sturdiness, safety features (guard rails/secure straps), easy-to-clean surfaces, storage capacity (shelves/drawers), footprint for small spaces, and finish/style to match other nursery pieces
Baby Care Products
Increasing
40.3%
Growth
Steady, needs-based demand with high repeat purchase and gifting makes this a reliable volume driver. Buyers value safety, gentle formulations, and trusted brands; the $8–$20 price point supports impulse add-ons and bundling
Cloth Nappies
Increasing
12.9%
Growth
Reusable, eco-friendly diapering option that attracts cost-conscious and sustainability-minded buyers building multi-unit “stash” purchases. Typical price point sits at $16–$30, supporting tiered listings by material/print and driving higher AOV through bundles
Baby Shusher
Increasing
4.8%
Growth
Portable infant sleep aid that emits a rhythmic “shush” to calm infants and help them fall asleep during naps, night wakings, car rides, and travel. Appeals to sleep-deprived new parents and gift-givers; compact, easy to use, and priced in an impulse- and registry-friendly $16–$36 range
Baby Mats
Increasing
29.7%
Growth
Appeals to buyers as a safe, cushioned play surface for infants that supports tummy time and early development; portability, easy cleaning, and non-toxic materials are common decision drivers, along with designs that fit home decor. The $25–$49 price band sits in a strong impulse/registry-friendly range, making it suitable for gifting and add-to-cart bundling, with steady baseline demand from new parents and gift-givers
Teething Necklaces
Increasing
72.6%
Growth
Buyers seek this item as a practical, affordable way to keep teething babies occupied and comfortable, often doubling as a stylish accessory and a popular baby-shower gift. The low price point ($8–$15) supports impulse buys, easy bundling, and frequent repeat purchases, and the lightweight form factor keeps shipping costs low while allowing broad SKU variety (colors, materials, designs) to cover taste-driven demand
Baby Print Tee
Increasing
46.4%
Growth
Appeals to buyers as affordable, cute everyday wear and an easy gift for baby showers and birthdays. The $13–$17 price range supports impulse add-ons and multi-unit purchases (e