Sleep Masks Market Trends, Forecast & Insights [2025]

Last updated Jul 29, 2025
Strong buyer appeal as a simple, affordable way to improve sleep by blocking light at home and during travel or shift work. Low price point ($9–$23) supports impulse buys, bundles, and gift sets, and the compact form factor keeps shipping costs low. Commonly bought as personal comfort items and small gifts, making them easy add-ons across bedding, wellness, and travel accessories. Seasonal demand peaks in December, driven by gifting and holiday travel. With August as the current month, it’s timely to begin sourcing and listing optimization now to be ready by October; consider bundling and stocking multiple styles/price points within the $9–$23 range to capture gift shoppers and upsells during Q4.
About the product
Sleep masks are soft, lightweight accessories designed to block out light, enhancing the sleep quality for buyers by creating a dark environment, which is particularly beneficial in bright settings or for shift workers. Available in various materials, styles, and sizes, these products cater to a growing market of individuals seeking better sleep solutions, making them a viable addition to an online retail offering.
Key details
  • $14
  • $9 - $23
Relative Interest
 
Seasonality
High Month Dec
Low Month Sep
Dropship products for Sleep Masks

Browse these curated products from SaleHoo Dropship. If you have a SaleHoo Dropship account, simply click the “Add to Import List” button to add them to your import list. Don’t have an account yet? Click here to find out more

20 Pack Breathable Sleep Eye Masks for Comfort
20 Pack Breathable Sleep Eye Masks for Comfort
USD $0
Cute Eye Mask Sleep Soothing Eye Fatigue Warm Compress Wear Comfortable Children And Students Eye Masks
Cute Eye Mask Sleep Soothing Eye Fatigue Warm Compress Wear Comfortable Children And Students Eye Masks
USD $2.44
3D Non-Marking Three-Dimensional Eye Mask Without Nose Simple Solid Color Blackout Sleep Students Lunch Break Eye Masks
3D Non-Marking Three-Dimensional Eye Mask Without Nose Simple Solid Color Blackout Sleep Students Lunch Break Eye Masks
USD $1.55
New Design Chin Up Mask V Line Shaping Face Masks Face Sculpting Sleep Mask Facial Slimming Strap Face Lifting Belt
New Design Chin Up Mask V Line Shaping Face Masks Face Sculpting Sleep Mask Facial Slimming Strap Face Lifting Belt
USD $1.85
New Design Chin Up Mask V Line Shaping Face Masks Face Sculpting Sleep Mask Facial Slimming Strap Face Lifting Belt
New Design Chin Up Mask V Line Shaping Face Masks Face Sculpting Sleep Mask Facial Slimming Strap Face Lifting Belt
USD $2.04
Eye Mask for Sleeping 3D Contoured Cup Blindfold Concave Molded Night Sleep Face Masks Block Out Light with Women Men Eyepatch
Eye Mask for Sleeping 3D Contoured Cup Blindfold Concave Molded Night Sleep Face Masks Block Out Light with Women Men Eyepatch
USD $2.06
Silk Sleep Mask 100% Real Natural Pure Silk Eye Masks with Adjustable Strap for Sleeping Blocks Light Reduces Puffy Eyes Gifts
Silk Sleep Mask 100% Real Natural Pure Silk Eye Masks with Adjustable Strap for Sleeping Blocks Light Reduces Puffy Eyes Gifts
USD $7.97
Masks 3-layer Mask Face Masks Melt Blown Cloth Disposable Anti-Dust Protective Masks Earloops Mouth Mask Black Mascarillas
Masks 3-layer Mask Face Masks Melt Blown Cloth Disposable Anti-Dust Protective Masks Earloops Mouth Mask Black Mascarillas
USD $4.28
Masks 3-layer Mask Face Masks Melt Blown Cloth Disposable Anti-Dust Protective Masks Earloops Mouth Mask Black Mascarillas
Masks 3-layer Mask Face Masks Melt Blown Cloth Disposable Anti-Dust Protective Masks Earloops Mouth Mask Black Mascarillas
USD $2.87
Gel Ice Eye Mask Ice Compress Sleeping Masks Beauty Eyes Health Tools Anti Dark Circle Eyes Bag Relax Sleep Aid Cooling Gel Mask
Gel Ice Eye Mask Ice Compress Sleeping Masks Beauty Eyes Health Tools Anti Dark Circle Eyes Bag Relax Sleep Aid Cooling Gel Mask
USD $3.9
masks ffp2 face masks KN95 colors security protection masks n k 95 ffp 2 originais 5ply mask pff2 n95 mascarilla fpp2 homologada
masks ffp2 face masks KN95 colors security protection masks n k 95 ffp 2 originais 5ply mask pff2 n95 mascarilla fpp2 homologada
USD $4.16
masks ffp2 face masks KN95 colors security protection masks n k 95 ffp 2 originais 4ply mask pff2 n95 mascarilla fpp2 homologada
masks ffp2 face masks KN95 colors security protection masks n k 95 ffp 2 originais 4ply mask pff2 n95 mascarilla fpp2 homologada
USD $1.83
Top suppliers for “Sleep Masks”

Discover these curated supplier from SaleHoo Directory. If you have a SaleHoo Directory account, simply click the supplier name to get in touch with them. Don’t have an account yet? Click here to find out more

Supplier name
Country
Supplier type
About
Brands
Supplier name
 
Manufacturers
In the wellness sector, this company stands out by providing innovative sleep solutions that leverage the science of Deep Touch Pressure to foster relaxation and improve sleep quality. Their product range includes an award-winning sleep mask and unique weighted options tailored for both eye care and overall comfort. With an emphasis on natural calmness, their designs focus on equally distributing pressure across key points, which helps soothe headaches and relax overactive minds. Incorporating modern materials and a thoughtful design approach, the products cater to various sleeping preferences, ensuring a refreshing rest for all users. Moreover, this female-owned enterprise is dedicated to sustainability, ensuring its products are OEKO-TEX certified and made with responsible materials. Each item is crafted with careful attention to both functionality and environmental impact, making customer wellness a priority while supporting mental health initiatives. In addition to their standout sleep solutions, they offer customizable bundles allowing customers to create personalized wellness rituals. Their customer-centric approach and commitment to quality and innovation set the brand apart as a leader in the wellness market. For those interested in elevating their sleep experience, further details can be found on their website or by contacting them directly for assistance.
Nodpod
Supplier name
 
Manufacturers
Operating within the health and wellness sector, this company is dedicated to pioneering red light therapy technologies that help individuals achieve improved energy levels, enhanced performance, and better sleep quality. Their product range is meticulously designed to address various health concerns, including pain relief, skin health, and overall vitality. With a focus on science-backed solutions, they utilize multi-wavelength dual-chip LED technology to deliver effective therapy across multiple wavelengths, ensuring that users experience maximum benefits. Clients benefit from innovative features such as mobile app support, custom intensity settings, and user-friendly touch screens, which enhance the overall therapeutic experience. Committed to quality and safety, their products comply with strict European CE and RoHS certifications, ensuring a reliable choice for health-conscious consumers. To learn more about their offerings or to explore how their products can benefit you, visit the website or contact the team directly.
Mito Light
Supplier name
 
Wholesalers
This supplier is a prominent player in the health and wellness industry, particularly focusing on products that promote relaxation and better sleep. With a diverse range of offerings, they cater to customers seeking quality sleep aids and comfort items, ensuring an enhanced experience for daily use. Their product lineup boasts an impressive variety of items, including innovative eye masks that provide undisturbed sleep, hot and cold therapy pillows, and unique bed pillows filled with buckwheat. They prioritize the well-being of their customers by providing thoughtfully designed products that not only promote relaxation but also support overall health. With ongoing commitments to quality and customer satisfaction, this supplier continually updates their collection with the latest in wellness trends and customer feedback. Their dedication to creating effective and comforting sleep solutions resonates with health-conscious consumers looking to improve their sleep quality. The supplier actively encourages potential buyers to explore their extensive catalog of products online. They invite inquiries from retailers and customers alike, fostering a community focused on promoting better sleep and relaxation. For additional information or queries, interested parties are encouraged to visit their website or reach out directly to their customer service team.
Bucky
Supplier name
 
Manufacturers
Specializing in the home goods sector, this supplier provides an impressive array of products, including premium mattresses and elegant furniture. They are committed to quality and sustainability, ensuring that their offerings are crafted with care and designed to enhance comfort and style in every room. From their signature memory foam and organic mattresses to beautifully designed bed frames, each piece reflects a dedication to artistry and functionality. Their mattress lines, including hybrid and organic options, cater to various sleep preferences, ensuring customers find the perfect fit for their sleep needs. In addition to mattresses, the supplier features a wide selection of furniture, such as nightstands, dressers, and adjustable beds. These products are not only practical but also aesthetically pleasing, allowing customers to curate a stylish sanctuary within their homes. The supplier emphasizes using sustainable materials, creating reliable and environmentally friendly options for conscientious consumers. Enhancing the shopping experience, they offer various bundles and seasonal promotions, inviting customers to discover savings while investing in quality home essentials. To explore their collections further or to make inquiries, please visit their website or contact them directly.
Not available
Supplier name
 
Wholesalers
Operating in the promotional products sector, this supplier specializes in a wide array of customizable items designed to enhance brand visibility and customer engagement. With a strong foundation established in 1999, they have cultivated robust partnerships with over 200 factories in China, ensuring competitive pricing and high-quality products. The supplier’s diverse product offering includes sports equipment, drinkware, apparel, and accessories, catering to various promotional needs. Their dedication to flexibility allows clients to choose from different styles, materials, and customization options, making it easier to find the perfect match for any campaign or event. With a proficient team of experienced professionals, the supplier stands out for their quick response times, often quoting requested products within 24 hours. This responsiveness, along with a focus on reliable service, reinforces their reputation in the promotional industry. Customers can expect not only quality products but also an exceptional level of service, making this supplier a preferred partner for businesses looking to enhance their promotional efforts. For additional insights into their offerings or to discuss specific requirements, interested parties are encouraged to visit their website or make direct contact through the provided avenues.
Not available
Supplier name
 
Manufacturers
This company is a prominent player in the organic bedding and wellness industry, committed to providing premium quality products that enhance comfort and promote sustainable living. Founded in 1981 and women-owned, it operates from Vancouver, BC, on the beautiful West Coast of Canada. With a diverse collection that includes organic bed linens, bath essentials, and yoga props, the company emphasizes the importance of using natural materials to create a soothing and healthy environment for its customers. Their products not only cater to the needs of adults but also extend to children, ensuring quality sleep and relaxation for the entire family. In addition to bedding, the brand also focuses on wellness through its yoga and meditation offerings. By blending functionality with eco-friendliness, they strive to provide customers with items that are not only aesthetically pleasing but also beneficial to overall health. Their commitment to sustainability is reflected in the materials used, such as organic cotton, promoting a gentle approach to both the skin and the planet. For those looking for exclusive deals, there's an ongoing clearance section featuring slightly imperfect items at significant discounts, making quality accessible to a broader audience. Regularly held virtual sessions aim to provide relaxation and healing experiences to the community. Explore their website for an extensive selection of products designed to enhance your well-being and to learn more about their sustainable practices. With a focus on customer satisfaction, they invite inquiries for further information on their offerings.
Not available
Supplier name
 
Dropshippers
Operating within the furniture industry, this supplier is dedicated to delivering an extensive array of premium products that cater to various aspects of home furnishing. They specialize in items that not only meet functional needs but also enhance the aesthetic appeal of any living space. Their catalog encompasses a wide variety of categories, including living room furniture, dining sets, kitchen essentials, outdoor furnishings, and specialized items for nurseries and playrooms. They understand that each customer has unique preferences, which is why they emphasize versatility and customization in their offerings. This commitment to diverse styles and practicality allows customers to create personalized environments that reflect their individual tastes. In addition to furniture, they also provide a selection of home décor items, enabling customers to complete their spaces with thoughtful details. The supplier prioritizes quality and affordability, ensuring that homeowners and renters alike can find suitable options without stretching their budgets. With an aim to facilitate a seamless shopping experience, they offer easy navigation on their website, allowing customers to explore various categories and discover products that align with their vision for their homes. Whether customers are furnishing a single room or an entire house, this supplier is well-equipped to meet their needs. For further details on their extensive product range and services, customers are warmly invited to explore their website or get in touch directly for personalized assistance.
Not available
Supplier name
 
Wholesalers
Promotional products industry offering a wide selection of customized merchandise designed to enhance corporate identity and marketing efforts. Focused on providing high-quality, affordable products, our offerings include everything from pens and apparel to tech gadgets and office supplies. Our streamlined ordering process ensures a seamless experience, with complimentary quotes, samples, and mockups available to help you finalize your choices. Our design team is ready to assist in creating unique and impactful brand messages for your promotional needs. With a commitment to quality, speed, and value, we guarantee on-time delivery and personalized service through dedicated account managers. Satisfaction is guaranteed, with a promise to redo any order that does not meet your expectations. Ready to elevate your brand? Contact us today for a tailored promotional product solution.
Nan
Supplier name
 
Wholesalers
Operating within the swimwear fashion sector, this supplier offers a unique array of swimwear designed to combine comfort and style. Their collection features a variety of products, ranging from bikinis to one-piece swimsuits, ensuring that all body types are celebrated and catered for, including special options for plus-size figures. With a commitment to enhancing the swimming experience, the supplier boasts stylish designs that meet the needs of the modern consumer. Their focus is not only on aesthetic appeal but also on the functionality and comfort of each piece. Quality materials are used throughout their line, ensuring durability and satisfaction for discerning customers. Additionally, this supplier often engages in promotions, providing significant discounts and special offers to allow more individuals to enjoy their fashion-oriented swimwear. Events such as summer sales and email newsletters are strategic ways they communicate with their audience, fostering a community centered around stylish swim solutions. The supplier encourages those interested in learning more about their offerings to visit their website or connect directly for inquiries. Making a splash this season with their stylish swimwear is easier than ever with the extensive selection available.
Not available
Supplier name
 
Wholesalers
Operating within the garments industry, this supplier focuses on providing exceptional, ready-to-brand clothing tailored for both men and women. With a commitment to quality and sustainability, they have established a robust collection that caters to a wide range of activities—from work to leisure. Founded as a family business nearly 60 years ago, their values emphasize craftsmanship and longevity, even amidst the fast-fashion landscape. They stand out by making clothing designed for easy branding, ensuring that their garments not only meet aesthetic demands but also maintain their quality over time. The supplier is dedicated to social responsibility and inclusivity, offering a large size range to accommodate diverse body shapes. Their operational model includes large stock holdings in New Zealand, enabling same-day dispatch for orders placed before 4 PM. This commitment to customer service is further supported by easy access to samples and a strong guarantee of product quality, reflecting their promise of durability. With their focus on ethical manufacturing and sustainable practices, they are dedicated to making a positive impact in the industry and the community. For businesses interested in partnering or acquiring bespoke clothing solutions, further information can be obtained by visiting their website or contacting them directly.
Not available

Related products

Luggage & Bags
Decreasing
-50.3% Growth
Utility-driven purchase with steady baseline demand, spiking in November as buyers prep for holiday travel and gifting. At $17–$51, accessible price points support impulse buys and multi-unit orders; broad style and use-cases (commute, school, gym, weekend trips) widen appeal
Briefcase
Increasing
26.7% Growth
Practical, professional carry gear with broad appeal; buyers use it for work, interviews, and daily commute, and it’s a common Q4 gift for professionals and graduates. The $29–$58 price band positions it as an accessible, giftable purchase that can convert well in entry to mid-tier segments without heavy consideration
Duffel Bag
Increasing
1.1% Growth
Broad, practical appeal drives conversions: buyers use it for travel, gym, sports, and weekend trips, spanning students, commuters, and families. At $18–$35, it hits an accessible price point that supports impulse and multi-unit purchases, and a range of styles/sizes lets sellers cover utility-driven needs (carry-on friendly, lightweight, water-resistant, pockets/compartments)
Waterproof Phone Case
Increasing
40.8% Growth
Buyers want peace-of-mind protection for their phones at beaches, pools, lakes, and on trips—keeping out water, sand, and dirt while still letting them use the screen and camera. It’s a low-ticket, high-velocity accessory with broad device compatibility, easy to merchandise as an impulse add-on or bundle (e
Laptop Bag
Decreasing
-83.2% Growth
Broad, evergreen demand driven by buyers seeking device protection and portability for work, school, commuting, and travel; also a common gift. At a $20–$37 price point, it fits value-focused budgets and can move in volume if listings clearly convey fit and style options; margin depends on cost control and competitive pricing
Travel Compression Socks
Increasing
47.6% Growth
Buyers choose these compression socks to reduce swelling and leg fatigue during long flights and extended sitting, improving comfort and perceived circulation. The $10–$19 price point supports impulse add‑ons and multi‑unit purchases, with broad travel appeal and steady baseline demand plus a seasonal lift
Travel Wallet
Decreasing
-11% Growth
Utility-driven travel accessory that helps buyers keep passports, cards, and cash organized on trips, with strong appeal as an affordable gift or stocking stuffer. The $10–$20 price point encourages impulse add-ons and multi-quantity purchases, making it easy to bundle and drive AOV in an eCommerce store without heavy discounting
Leather Travel Bags
Increasing
15.5% Growth
Strong buyer appeal as a stylish, durable travel staple and gift. Often bought for weekend and business trips, with unisex demand and a premium look without luxury pricing
Beach Bags
Increasing
59.8% Growth
Strong summer utility drives buyer interest: roomy carry-alls for towels, sunscreen, and wet gear; lightweight, quick-drying or sand-resistant materials; zip/inner pockets; and seasonal prints/colors for style. The $12–$25 price point supports impulse and multi-unit purchases, broad appeal across families and travelers, and easy assortment expansion by size, color, and pattern
Foldable Water Bottle
Increasing
90.7% Growth
Buyers choose this item for portability and space-saving convenience; it packs down when empty yet supports on-the-go hydration for travel, commuting, outdoor activities, and gyms. The $10–$18 price point suits impulse and add-on purchases, and its lightweight profile helps keep shipping costs down
Anti Theft Bag
Increasing
37.3% Growth
Broad appeal driven by buyers seeking everyday theft deterrence and peace of mind for travel and commuting. At a $20–$40 price point, it fits impulse and replacement purchases, making it easy to position alongside backpacks and travel accessories
Backpack
Increasing
6.4% Growth
Strong, recurring August demand driven by back‑to‑school makes this a reliable traffic and conversion driver. Broad buyer appeal (students, parents, commuters) and an accessible $22–$40 price point support high basket adds and giftability, while variety in colors/styles lets sellers cover multiple preferences and age ranges
Smart Luggage
Decreasing
-18.6% Growth
Tech-enabled luggage with conveniences like device charging, location awareness, and enhanced security tends to convert well with frequent travelers and tech-forward buyers seeking reliability and ease on the go. The $75–$160 price range fits mainstream AOVs and supports tiered offerings and upsells (e
Usb Travel Adapter
Decreasing
-23.9% Growth
Solves a frequent pain point for international trips by enabling buyers to charge phones, tablets, and small electronics via USB across multiple plug standards. Compact and low-cost, it’s an easy pre-trip purchase and an effective add-on to luggage and tech accessories
Computer Backpacks
Increasing
20.5% Growth
Broad appeal to students and professionals seeking device protection and organization for daily commutes, campus, and travel. Buyers prioritize padded laptop compartments, multiple pockets, durable/water-resistant materials, and comfortable straps; style variety matters
Travel Gear
Increasing
22.7% Growth
Priced at $10–$24, these items attract buyers prepping for trips, replacing essentials, and making last-minute purchases. The accessible price point supports impulse add-to-cart and bundling strategies, helping lift AOV and conversion when surfaced in pre-trip collections, PDP cross-sells, and checkout add-ons
Travel Bag
Increasing
8.6% Growth
Demand is driven by travel seasonality, with an annual peak in July as buyers gear up for summer trips. At $19–$35, the price point is accessible and impulse-friendly, appealing to a broad audience seeking practical carry options for vacations and weekend getaways, and works well as a cross-sell alongside travel accessories
Suitcase Travel Bag
Increasing
6.4% Growth
Demand is driven by travel needs; buyers look for a practical, budget-friendly option for trips and short getaways. The $18–$37 price range makes it accessible and competitive, supporting add-to-cart behavior and bundling with travel accessories
Waterproof Travel Bag
Increasing
1.1% Growth
Buyers choose this for keeping essentials dry on beach trips, boating, camping, and rain-prone travel, making it a practical, low-risk purchase that fits easily into luggage assortments. At a $10–$20 price point, it works well as an impulse add-on and bundle item alongside luggage, packing cubes, toiletry kits, and rain gear; offering multiple sizes/colors can drive AOV through multi-unit orders
Beach Accessories
Increasing
93.4% Growth
Buyer interest is driven by summer outings and vacations, with utility and convenience the primary purchase drivers. The $9–$25 price band is impulse-friendly, making these items effective basket builders and easy upsells
Feedback