Survival Gear Market Trends, Forecast & Insights [2025]
Last updated Dec 15, 2025
Buyers seek these items for emergency preparedness, winter readiness, and giftable gadgets, making them attractive basket builders. The $14–$35 price point supports impulse add-ons, bundling into kits, and gifting (e.g., stocking stuffers), helping lift AOV and conversion without heavy discounting.
Seasonality peaks in December, driven by holiday gifting and cold-weather prep, so August is a good time to begin sourcing and content prep. Aim to have listings optimized and inventory in place by October, leaning into gift and winter-prep positioning for BFCM through December, and consider bundle SKUs to differentiate and improve margins.
Product details
About the product
Survival gear encompasses a wide range of essential items designed to ensure personal safety and sustain individuals in emergency situations or outdoor environments. This product class includes equipment such as first aid kits, multi-tools, camping supplies, water filtration systems, and emergency food rations, catering to buyers interested in outdoor adventures, disaster preparedness, and self-reliance.
Key details
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$22
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$14 - $35
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Top suppliers for “Survival Gear”
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Supplier name
Country
Supplier type
About
Brands
Supplier name
Manufacturers
Specializing in the outdoor and equestrian gear sector, this supplier provides an extensive selection of premium leather products designed for comfort and durability. With a strong understanding of the needs of outdoor enthusiasts, the offerings include leather hats that blend functionality with style, steadfast boots for various terrains, and waterproof jackets that stand up to the elements.
Customers can explore unique items like the Maverick Crusher Hats in various colors and patterns, ideal for adventures or casual outings. Additionally, the range showcases DINGO Slip-On Boots, expertly crafted for convenience and longevity. The stylish oilskin jackets provide both protection and a classic look, catering to adventurers and equestrian lovers.
The commitment to quality is evident in their Leather Seal Cleaner and Conditioner products, ensuring leather goods maintain their pristine look and extended lifespan. Recognizing the diverse needs of their clientele, the supplier maintains a diverse inventory, catering to both men and women in the outdoor community.
This supplier embraces a philosophy of merging tradition with modern innovation, creating goods that resonate with both seasoned professionals and new enthusiasts. For those keen to learn more about what they offer, please visit the website or get in touch directly for further assistance.
Outback Survival Gear, Australian Country Outfitters
Supplier name
Wholesalers
Specializing in the outdoor and military supplies sector, this supplier has established a significant presence within the marketplace by offering a diverse range of products. With more than 100 years of trading experience in Australia, they excel in import, export, wholesale, and retail, setting themselves apart through expertise and reliability.
Their extensive range includes camping gear, clothing, footwear, and military surplus, ensuring customers have access to high-quality products for various outdoor adventures. The supplier operates from a spacious 5250 square meter warehouse, housing over 3,500 individual items ready for dispatch. This extensive inventory enables them to support both small retailers and large multi-store chains, fostering strong relationships within the industry.
Each order, from single cartons to full 40'HQ containers, is handled efficiently, promising timely delivery through their own courier services or customers' preferred options. The dedication to customer satisfaction is evident in their commitment to meeting diverse needs and providing exceptional service.
Whether you are looking for specialized archery equipment or essential camping supplies, this supplier is equipped to cater to the demands of the outdoor lifestyle. To explore their product ranges or learn more about how they can supply your business, interested parties are encouraged to visit the website or make direct contact.
Commando, Outbound, Military Surplus
Supplier name
Wholesalers
This supplier operates within the firearms and outdoor gear sector, providing a comprehensive selection of products tailored for various shooting and outdoor activities. They offer an extensive catalog that includes handguns, rifles, shotguns, and air guns, as well as a diverse range of ammunition types. Their commitment extends beyond firearms, showcasing a broad array of optics and accessories that enhance the shooting experience, including binoculars, night vision, and various sights.
Additionally, the supplier presents a wide variety of gear and supplies for outdoor enthusiasts, such as camping gear, knives, and gun cleaning materials. They prioritize quality and performance, ensuring that customers receive top-notch products tailored to their needs. Safety is also a key focus, with personal protection gear and gun safes available to support responsible firearm ownership.
With a robust support system for dealers, the supplier encourages partners to join their network, providing resources and incentives for collaborative growth. They aim to foster a community that values both outdoor enjoyment and firearm safety. For those interested in learning more about their product offerings, dealer opportunities, or special promotions, visitors are invited to explore the website or contact them directly for assistance.
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Supplier name
Manufacturers
Operating in the niche industry of edged weapons and military collectibles, this supplier has established a reputation for providing a broad assortment of unique knives, swords, and self-defense items, alongside genuine military surplus. Their extensive catalog includes intricately designed historical replicas, tactical knives, and items for both collectors and enthusiasts.
The supplier prides itself on craftsmanship and attention to detail, ensuring that each product meets high standards of quality and authenticity. They cater to a wide range of customers, from historical reenactors and collectors to individuals seeking reliable self-defense tools or unique gifts. The commitment to customer satisfaction is evident, as evidenced by their long-standing presence in the industry since the early 1970s.
In addition to knives and swords from various eras and cultures, the company offers a variety of ancillary products related to care, maintenance, and display of these items. To enhance the buying experience, customers can expect personalized service, including engraving options on select items.
For those eager to learn more about the offerings, additional information is readily available through their website, or potential buyers are encouraged to connect directly for personalized assistance and inquiries. The supplier places significant emphasis on ensuring every customer has an informative and satisfying shopping experience.
United Cutlery, Battlecry, Windlass Steelcrafts, Szco Supplies, Origindia, Cobra Steel
Supplier name
Wholesalers
Operating within the survival and preparedness sector, this company focuses on delivering a wide array of survival kits and emergency supplies tailored for both individual consumers and businesses. Their extensive product line includes survival kits, emergency food storage, first aid items, and preparedness seeds, making them a comprehensive provider of necessary supplies for various emergency situations.
The organization emphasizes quality, ensuring that all products meet high standards to effectively aid individuals looking to prepare for unforeseen circumstances. Their offerings range from basic to elite survival kits, including custom-branded options designed for businesses and resellers. Moreover, they support entrepreneurs with e-commerce setup and marketing tools, aiming to enhance customer experience and boost their partners’ branding efforts.
In addition to survival kits, they provide an impressive selection of long-term food storage solutions, featuring items such as fruits, meats, pasta, and vegetables, alongside essential first aid supplies like gauze, tape, and medication. The company also promotes readiness through preparedness seeds for gardens, ensuring that customers have access to resources that enhance their self-sufficiency.
Overall, this supplier is committed to helping their partners succeed while also prioritizing the needs of the wider community. For further details about their products, partnerships, or to explore custom solutions, interested parties are encouraged to visit their website or contact them directly.
Guardian <em>Survival</em> <em>Gear</em>
Supplier name
Wholesalers
This supplier operates within the firearms and outdoor equipment industry, providing an extensive selection of products catering to enthusiasts and professionals alike. With a diverse inventory that includes firearms, airsoft guns, hunting gear, and tactical equipment, they serve a broad clientele from recreational users to serious collectors.
Committed to quality and customer satisfaction, the supplier emphasizes safety and reliability in their offerings. They understand the importance of providing detailed product information and support to ensure that customers can make informed purchasing decisions. In addition to firearms and related accessories, the supplier also features a range of survival gear, camping equipment, and outdoor apparel, appealing to outdoor enthusiasts seeking reliable tools and gear.
Their user-friendly online platform makes it simple for customers to browse and purchase products, backed by a responsive customer service team ready to assist with inquiries and support. The supplier is dedicated to maintaining high stock levels and ensures that popular items are readily available.
For anyone interested in exploring their extensive range of products, further information can be found on the website or by contacting the supplier directly for assistance. Discover the comprehensive selection designed for both sporting and tactical applications, ensuring both reliability and performance in every use.
Beretta, Heckler & Koch, Walther, Umarex, Crosman, Gamo, Valiant, Raven, Alfa - Proj Cz, Asg, B.o. Manufacture, Barnett, Bruni, Brunox, Delta Mckenzie, Ekol, Stilcrin, T4E, Zoraki
Supplier name
Wholesalers
This supplier specializes in the survival gear industry, providing an extensive range of high-quality survival kits and equipment designed to meet diverse needs. Since its establishment in 2002, the company has been dedicated to ensuring that everyone has easy access to reliable survival gear at reasonable prices.
With a strong focus on dependability, this supplier carefully curates a large inventory that includes military-approved items alongside their unique line of no-frills survival gear. Each product is selected to guarantee utility in various environments, ensuring that both novice and experienced users can find the tools they need. Moreover, they offer complementary items that can enhance or update existing survival equipment. Quality remains paramount, as all products are chosen under the premise of personal trust; if the supplier wouldn't rely on it, it won't be part of their offerings.
Over the years, the supplier has earned a reputation for being the go-to source for custom survival kits. Their esteemed customer base includes individuals, rescue organizations, corporate entities, and numerous government agencies such as the F.B.I., U.S. Army, and NASA. By offering U.S. Military-issue and NATO-approved items, they ensure that military professionals have access to the exact equipment required for basic survival needs.
To learn more about their extensive product offerings and commitment to quality, visit their website or reach out for further details.
Best Glide Ase
Supplier name
Manufacturers
The company operates in the custom promotional products industry, serving a diverse clientele with specialized needs. With a focus on quality and customer satisfaction, they provide a wide array of products tailored for events, marketing initiatives, and promotional giveaways.
With over 80 years of manufacturing experience, this family-owned and operated business prides itself on its American-made products. Their range includes custom dog tags, challenge coins, bottle openers, embroidered patches, and various other promotional items. These offerings not only highlight the hallmark of craftsmanship but also cater to both high volume and small-scale orders.
The company is particularly recognized for its military dog tags, produced under rigorous standards to ensure quality and reliability. They also collaborate with long-time production partners globally to expand their product range and meet specific customer demands without compromising on quality.
The commitment to no setup fees and competitive pricing makes them an attractive partner for organizations looking for custom solutions. Their team is composed of product sourcing experts capable of handling logistics and ensuring customer needs are met effectively.
For those seeking bespoke promotional products, the company invites inquiries through their website or direct contact for a complimentary price quote. Their dedicated customer service team is ready to assist and make every experience seamless and satisfying.
Ball Chain Mfg. Co.
Supplier name
Wholesalers
This supplier operates in the bicycle accessories and parts distribution industry, specializing in a wide variety of products tailored for both professional and personal cyclists. With over 50 years of experience, the brand has established a solid reputation by sourcing high-quality bicycle components from the UK, Europe, and Asia. It prides itself on its comprehensive product range that includes items such as tyres, tubes, chains, and various accessories essential for cycling enthusiasts. The supplier is dedicated to supporting independent bicycle shops across the UK, ensuring they have access to the latest and most reliable products in the market. By combining industry knowledge with a customer-focused approach, it has effectively catered to the specific needs of retailers seeking to enhance their offerings. The company is now pleased to accept orders from the public, widening its customer base while maintaining a commitment to quality and service. For more detailed information about its offerings or to place an order, potential clients are encouraged to visit the website or reach out through direct contact. This engagement allows for tailored communication, helping customers make informed decisions regarding their purchases.
Kenda, Shimano, Ventura, Oxford, Schwalbe, Mitas, Velo, Sturmey Archer, Rubena, M-Wave, Promax, Fullstop, Gaadi, Beto, Adie, Bellelli, Cyclo, Fibrax, Impac, Neco, Sunrace, Taya, Weldtite
Supplier name
Wholesalers
The outdoor industry thrives on innovation and community, bringing together enthusiasts who value both adventure and sustainability. This supplier is devoted to enhancing the outdoor experience through their inclusive events and comprehensive offerings. They focus on fostering connections among brands, consumers, and outdoor advocates, paving the way for responsible recreation and diverse experiences within the industry.
By combining various segments of the outdoor market, the supplier provides a unique platform that celebrates discovery and human interaction. Their events feature a wide range of innovative products tailored to enhance outdoor activities, whether for recreation, adventure, or professional pursuits. With a commitment to the adventurous spirit, the supplier plays a pivotal role in reinvigorating the outdoor industry show experience.
They offer opportunities for various stakeholders, including retailers, distributors, and independent sales representatives, to connect and engage authentically. The events present ample chances to showcase products, share brand stories, and build relationships among key partners. Dedicated to inclusivity, the supplier ensures that everyone with an interest in the outdoors can participate and share in the excitement.
For more information about their initiatives, upcoming events, or specific offerings, please feel free to visit their website or contact them directly. Your adventure into the outdoors starts here!
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