Convenience is the main draw: buyers choose this category for fast, low-effort setup and roomy, comfort-oriented camping without dealing with poles. It targets car campers, families, and festival-goers who value easy pitch and portability, supporting a mid-to-premium price point ($180–$400) that can lift average order value in an eCommerce store
Broad buyer appeal as an affordable backyard centerpiece that adds warmth, ambiance, and a social focal point for gatherings. At $55–$160, it fits impulse-to-midrange budgets and can lift AOV as a complementary outdoor-living purchase in an eCommerce store
Lightweight suspended outdoor bed for relaxation; buyers choose it for portability, easy setup, leisure use and gifting, making it a frequent seasonal purchase for patios, camping and backyard use. Typical retail price sits between $26 and $80, allowing sellers to offer entry-level and premium SKUs and capture varied margins
Strong buyer appeal for outdoor meals and summer outings; typically purchased for convenience in transporting and organizing food, drink, and tableware for parks, beaches, and backyard gatherings. The accessible $25–$56 price range supports giftability and impulse buys while fitting well into seasonal summer assortments
Non-stick, reusable mats for grills appeal to buyers who want cleaner, easier barbecue sessions: they prevent sticking and flare-ups, keep small or delicate foods from falling through grates, and simplify cleanup. They fit most grill types, are simple to store, and sit at an accessible price point ($13–$30), making them a low-friction add-on for outdoor cooking
Decreasing
-104.8%
Growth
Buyers seek this for shade and comfort during outdoor dining and lounging, making it a practical, affordable upgrade to backyards, decks, and patios. The typical $50–$127 price band hits a wide audience, from value-focused to mid-range shoppers, and replacements are common due to wear, weather, and moves—supporting steady in-season demand
Strong Q4 performer due to broad gift appeal, with a $15–$40 price band ideal for impulse buys and stocking-stuffer positioning. Buyers gravitate to practical, easy-to-understand items; clear photos, straightforward variants, and multi-packs support higher conversion and AOV
Broad, need-driven appeal: buyers want affordable, chemical-free protection from insect bites during sleep or travel. Lightweight and compact for low-cost shipping, straightforward to list with clear sizing (single/double beds, cribs) and setup cues
Strong buyer appeal as an outdoor recreation item for families and hobbyists seeking fun, accessible thrills. The $180–$574 price range sits in a mid-ticket sweet spot that supports broad reach and basket expansion via accessories (helmets, safety gear) and replacement parts (tires, chains)
Strong buyer appeal as a premium insulated mug that keeps beverages hot or cold, is durable for daily use, and has broad giftability. Recognized quality and practical utility make it a repeatable purchase and an easy add-to-cart item
Solves a clear warm-weather pain point by reducing mosquito presence and bite annoyance, improving comfort for outdoor gatherings and everyday use. Buyer appeal is driven by immediate problem-solving at an accessible $19–$40 price point, supporting impulse buys and multi-unit household purchases during the summer months
Appeals to buyers who want quick setup, portability, and compact storage for camping, festivals, beach/backyard use, and casual weekend trips. Typical price range is $124–$450, enabling entry-to-premium tiers and attachment sales (electric pumps, ground tarps, stakes, repair kits)
Attracts buyers seeking outdoor cooking for gatherings; they look for reliable heat, even searing, durable construction, and sizes that fit patios or small yards. At $58–$240, it sits in an entry-to-mid price band that converts well, supports accessory bundles (covers, tools, fuel), and allows promo levers without collapsing margins
Buyers seek these for wet and cold conditions—commuting, hiking, running, cycling, fishing, and snow activities—because they keep feet dry and comfortable. At $15–$30, they fit impulse-buy and gift budgets and work well as add-ons to raise AOV; they also serve as practical holiday gifts and stocking stuffers
Decreasing
-101.9%
Growth
Buyers are drawn to this category for outdoor fitness during warm months, prioritizing comfort, durability, and safety on uneven terrain. The $18–$30 price point supports impulse purchases, bundling, and add-ons in an eCommerce store, widening basket size without heavy discounting and appealing to both newcomers and enthusiasts
Lightweight, packable sleep gear with a typical retail price of $26–$53. Buyers are drawn by portability and ease of transport for travel, camping and emergency kits; the low price point supports impulse buys, bundling with outdoor accessories, and use as an entry-level camping item for eCommerce assortments
Decreasing
-126.2%
Growth
Attracts buyers needing small-group or family shelter for weekend and recreational camping; purchase drivers are capacity, portability and straightforward setup. Typical online price range: $64–$146
Attractive to buyers because it extends outdoor living into colder months, supports outdoor entertaining and hospitality use, and functions as a high-consideration gift; typical buyers include homeowners, property managers and restaurants. Typical retail price sits between $114 and $269, which supports mid‑to‑healthy margins and cross-sell opportunities with outdoor furniture and accessories