Toilet Paper Market Trends, Forecast & Insights [2025]
Last updated Jul 29, 2025
Everyday essential with high purchase frequency and bulk buying, making it a reliable traffic and basket builder. Buyers prioritize value (price per roll), softness/ply, and eco/septic-safe options; multi-pack listings in the $24–$50 range perform well and lend themselves to subscriptions and bundles.
Seasonality peaks in August; with late-summer restocking and back-to-school/dorm move-ins, now is the moment to push inventory and promotions. Ensure depth across pack sizes, highlight price-per-roll in listings, and offer coupons/subscribe-and-save to lock in repeat orders. Protect margin by optimizing pack dimensions for shipping and aligning with free-shipping thresholds.
Seasonal
Peak month: August
Product details
Key details
-
$37
-
$24 - $50
-
High Month August
Low Month February
Dropship products for Toilet Paper
Browse these curated products from SaleHoo Dropship. If you have a SaleHoo Dropship account, simply click the “Add to Import List” button to add them to your import list. Don’t have an account yet? Click here to find out more
Compact Waterproof Toilet Paper Storage Cabinet
USD $41.88
Durable Freestanding Toilet Paper Holder Stand
USD $90.31
Compact High Capacity Toilet Paper Dispenser
USD $28.61
Brushed Nickel Pivoting Toilet Paper Holder
USD $33.5
Rustproof Self Adhesive Toilet Paper Holder
USD $8.72
Rustproof Stainless Steel Toilet Paper Holder
USD $11.7
Freestanding Toilet Paper Holder with Marble Base
USD $67.72
Flushable Toilet Seat Covers Disposable Paper Pack
USD $51.38
Freestanding Toilet Paper Holder with Storage Shelf
USD $14.94
Portable Outdoor Camping Toilet Paper Holder Bag
USD $34.49
RustProof Stainless Steel Toilet Paper Holder Stand
USD $81.26
Stainless Steel Toilet Paper Roll Holder Rack
USD $11.38
Top suppliers for “Toilet Paper”
Discover these curated supplier from SaleHoo Directory. If you have a SaleHoo Directory account, simply click the supplier name to get in touch with them. Don’t have an account yet? Click here to find out more
Supplier name
Country
Supplier type
About
Brands
Supplier name
Wholesalers
Engaged in the grocery and food distribution sector, this supplier provides a diverse range of products designed to meet the needs of both retail and institutional customers. Their offerings encompass an extensive selection of snacks, candies, beverages, meats, and fresh produce, ensuring that all consumer preferences are effectively catered to.
With a commitment to quality and competitive pricing, the supplier collaborates directly with manufacturers to streamline procurement processes and maintain high standards in product delivery. Their selection also includes essential packaging and disposable items, demonstrating their holistic approach to grocery supply. From clingfilm to aluminum foil, the product range emphasizes practicality and customer satisfaction.
Operating from Houston, they pride themselves on their efficient service and direct store delivery capabilities, supporting clients with timely access to inventory. The supplier is not only a wholesaler but also a partner in helping businesses grow by providing them with the products their customers demand.
For further details on product availability and services, the company encourages potential clients to visit their website or reach out through their contact number. Their goal is to empower businesses in the food distribution arena while ensuring they remain competitive in a dynamic market.
Not available
Supplier name
Manufacturers
This supplier is a prominent player in the personal and household care industry, recognized for its commitment to delivering high-quality, affordable essentials. Established in 1989, the company has a long-standing heritage of innovation and excellence, focusing on products designed to enhance the well-being of consumers from all walks of life.
Their extensive product portfolio includes a range of categories such as baby care, feminine care, adult incontinence products, and household essentials. The company understands the importance of gentle, safe, and high-performance products, showcasing a dedication to meeting the needs of babies, adults, and caregivers alike. Every product is meticulously crafted to ensure that it offers the best in comfort, reliability, and effectiveness.
In addition to hygiene products, they also offer a selection of premium paper goods, including paper towels and toilet paper, emphasizing durability and absorbency. Their innovative approach extends to environmentally friendly practices and the use of sustainable materials, aligning with contemporary requirements for mindful consumerism.
The company's ethos is encapsulated in their vision statement: 'Make Things Better.' This philosophy permeates every aspect of their operations, from product design to community outreach and sustainability initiatives. By prioritizing people, they foster a workplace culture that encourages growth and collaboration.
For those seeking more information about their diverse range of products, they invite potential partners and consumers to explore their website or reach out directly. This supplier is dedicated to driving improvement in everyday life through their committed service and exceptional offerings.
Plenty, Cuties, Prevails, Incognito
Supplier name
Wholesalers
This supplier operates within the vibrant novelty and gift product sector, providing an extensive array of imaginative and functional items designed to enhance both special occasions and everyday life. Their catalog features creative solutions for various celebrations and practical items that appeal to diverse customer preferences.
With a commitment to quality and innovation, the supplier ensures that each product reflects the latest trends while maintaining a focus on functionality and appeal. They cater to a variety of themes and styles, enabling retailers to offer customers a wide selection to meet their specific needs. These products are not only entertaining but also serve practical purposes, making them ideal for gifting or personal use.
Their product range includes playful bathroom accessories, plush toys, unique home décor, and fun party supplies. With an understanding of market demands and customer preferences, they are dedicated to introducing new designs and concepts that resonate with today's consumers. Seasonal and special occasion items further enhance their collection, ensuring there is always something fresh and exciting available.
To discover more about their offerings and how they can benefit your retail business, interested parties are encouraged to visit the supplier's website or contact them directly for personalized assistance and support. Their approachable customer service team is ready to provide insights and help navigate their expansive product lines.
Aqua79, Attitude Studio, Cheers, Cota Global, Dollibu, Mugniv, Planet Pens, Barocity, Puzzled, Poza, Printed Tp, Taggage, Kitchabon
Supplier name
Manufacturers
This supplier serves the marketplace sector by emphasizing Canadian-made products and supporting local businesses. They provide a platform that showcases a wide range of categories, from food and beverages to personal care and furniture. This initiative not only helps consumers find quality products made in Canada but also strengthens the local economy by promoting Canadian craftsmanship.
With a commitment to transparency and accuracy, the supplier gathers a curated list of products, ensuring they meet the standards for quality and ethical sourcing. Their listings cater to diverse consumer needs, providing everything from automotive accessories to home goods, allowing shoppers to easily discover alternatives to imported items. This approach is especially relevant in today's economic climate, where consumers are increasingly seeking to support local businesses.
Moreover, the supplier actively engages with customers through various channels, inviting individuals to submit their own business listings or updates to enhance the database's accuracy. By fostering this collaborative environment, the supplier not only builds a strong marketplace presence but also encourages community participation.
For those interested in exploring their extensive product offerings or seeking additional information, the supplier's website serves as a valuable resource. Customers can navigate categories seamlessly and connect with local vendors directly. For any inquiries or assistance, reaching out via the provided contact options is encouraged, allowing for a personalized shopping experience.
Sweetapolita, Larch Wood, Trueleaf Petcare, Shasha Co, Peacock Bakehouse, Leading Edge Designs Inc, For Rebel Skin, Made In Ca, Katpole Canada, Six Acoustic, Eclipsee Awards, Nydock, Canada Docks, Wmth Corp<span class="list-helper-toggle-more-text"> and <a href="#">1 more</a></span><span class="list-helper-more-text d-none">, Stillpoint Pottery</span><span class="list-helper-toggle-less-text d-none"> <a href="#">less</a></span>
Supplier name
Manufacturers
This supplier is a prominent entity in the cleaning and sanitary solutions industry, dedicated to advancing cleanliness and hygiene across diverse sectors. Founded with the vision to streamline cleaning processes, they focus on manufacturing and distributing an extensive selection of products tailored to meet the unique needs of various businesses, including hospitality, food services, engineering, construction, and health care.
Proudly 100% New Zealand owned, this supplier operates from its base in Greymouth on the West Coast of the South Island, where it not only manufactures but also distributes a comprehensive range of cleaning supplies designed to ensure optimal hygiene and efficiency. With over 30 years of experience in the field, they have cultivated a deep understanding of the cleaning requirements prevalent in different industries, allowing them to offer specialized solutions that cater to specific operational needs.
Their commitment extends beyond servicing established businesses; they also engage with the public, providing access to domestic cleaning supplies. This dual approach ensures that whether in a professional or personal capacity, clients can find high-quality products to suit their cleaning requirements. They maintain a strong sales presence throughout the South Island and facilitate distribution to the North Island, ensuring that their products reach a wide audience.
For those seeking to enhance their cleaning practices or explore tailored solutions for their unique environments, this supplier stands ready to assist. For more information about their offerings, visit their website or contact them directly.
Not available
Supplier name
Wholesalers
This supplier is a prominent player in the home decor and organizational products sector, offering a diverse range of innovative items that cater to various consumer needs. With a focus on originality and purpose, their products are designed to enrich the aesthetics and functionality of living spaces.
The company prides itself on crafting unique solutions that not only meet practical requirements but also add personality to homes. From stylish mirrors and decor to functional storage solutions, their offerings aim to transform any room into a visually appealing and organized environment.
Understanding the importance of sustainability, the supplier implements eco-friendly practices throughout their production processes, ensuring that consumers can make responsible choices without compromising on style or quality. With a commitment to exceptional customer service, they provide a seamless shopping experience.
As a trusted source for home decor enthusiasts, the company continually updates its product lineup with new arrivals and popular best-sellers, making it easy for customers to find the perfect pieces for their needs. Their catalog includes various specialized items designed for different applications within the home, from kitchens to living rooms to bathrooms.
For more information about their products and values, interested parties are encouraged to visit the website or contact the company directly. Discover how their thoughtful designs can enhance any space and reflect individual style preferences.
Not available
Supplier name
Wholesalers
Operating in the foodservice, packaging, and janitorial supplies sector, this organization has established itself as a leading distributor. Dedicated to serving both professional clients and individual consumers, they maintain a vast inventory of products catered to varying needs in the restaurant and hospitality industries across Canada and the USA.
With a robust product offering that encompasses food, beverages, bakery supplies, healthcare items, office essentials, and hotel supplies, their goal is to ensure that every client can find the necessary tools for success. The business prioritizes convenience through multiple purchasing options, including online orders and in-store shopping. Their commitment to fast shipping, competitive pricing, and exceptional customer service ensures a seamless experience for all customers.
Furthermore, the organization is proud to support a diverse clientele, including restaurants, hotels, and private individuals, making them a trusted partner in achieving professional goals in foodservice and beyond. They have continuously expanded their distribution capabilities to service a wider geographical area, effectively meeting the demands of businesses operating in various regions.
For those seeking reliable solutions for their foodservice needs, additional information can be found on their website or by reaching out directly for tailored assistance. Their team is ready to help you explore the extensive range of products that can elevate your business or personal projects.
Not available
Supplier name
Manufacturers
This company is a leader in the sustainable disposable products sector, providing a wide range of compostable and recyclable tableware and packaging solutions designed to minimize environmental impact. With an extensive selection of items such as cups, plates, containers, and cutlery, their offerings are crafted from materials that not only meet but exceed industry standards for sustainability.
Focusing on innovation, this supplier is dedicated to supporting businesses and individuals in achieving their sustainability goals. Their products are designed to facilitate a circular economy, ensuring responsible disposal and encouraging composting practices. By offering carbon-neutral shipping and emphasizing the use of plant-based materials, they align with eco-friendly principles that resonate with environmentally conscious consumers.
In addition to their robust product line, the supplier is committed to educating customers on sustainable practices and the importance of reducing waste. Through a comprehensive learning library and engaging blog content, they provide valuable resources that highlight the environmental impact of disposable products and promote better choices.
Customer satisfaction is a priority, with testimonials reflecting the quality of their products and the excellence of their customer service. Whether for personal use or business needs, their commitment to providing eco-friendly options ensures that customers can contribute positively to the planet while enjoying high-quality disposable products.
For more details and to explore their offerings, interested parties are encouraged to visit their website or contact them directly for specific inquiries.
World Centric, Greenware, Ecosafe, Responsible Products
Supplier name
Manufacturers
This supplier is a prominent player in the industrial chemicals and healthcare sector, renowned for its extensive product offerings that cater to diverse industries. With a firm commitment to quality, sustainability, and innovation, they have established a strong foothold as a trusted manufacturer and exporter.
Founded in 2022 and headquartered in Navi Mumbai, this company prides itself on delivering high-quality industrial chemicals and essential hospital equipment. Their extensive portfolio includes medical disinfectants, cleaning liquids, and specialized healthcare products, developed to meet the rigorous standards of various regulatory bodies. Their mission is to consistently provide exceptional value while prioritizing environmental stewardship.
With a dedicated team working tirelessly to innovate, this supplier understands the unique needs of their clients and delivers tailored solutions that enhance operational efficiency and safety. Additionally, they are continuously exploring sustainable alternatives, ensuring that their products contribute positively to both health and the environment.
Whether you are in need of hospital disinfectants, chemical raw materials, or personal care products, their comprehensive selection ensures that you will find exactly what you need. Their emphasis on excellence is reflected in their manufacturing processes and customer service. For further inquiries or to explore their products, please visit their website or reach out directly for personalized assistance.
Swisschemi Green
Supplier name
Wholesalers
In the household cleaning products industry, this company sets a new standard for sustainability and effectiveness. Their eco-friendly cleaning solutions are specifically engineered to provide powerful cleaning results without the harsh chemicals commonly found in traditional products. By prioritizing safety for families and pets, they successfully merge performance with environmental responsibility.
The mission of this supplier is clear: to create a world without waste. They achieve this through innovative products that reduce reliance on single-use plastics, favoring instead refillable and compostable packaging. Their approach not only promotes healthier homes but also contributes to a cleaner planet.
Customers appreciate the ease of refilling their cleaning supplies, highlighting how simple it is to transition to a more sustainable cleaning routine. With over a million homes having already made the switch, their products are not only effective but also beloved by consumers, with thousands of five-star reviews praising the performance and pleasant scents of the offerings.
In addition to providing high-quality cleaning solutions, this company is committed to educating consumers about sustainable practices. They offer resources and tips for reducing waste and making environmentally conscious decisions.
To find out more about their extensive range of household cleaning products, interested parties are encouraged to visit their website or get in touch directly for additional insights and options available for purchase.
Blueland
Related products
Grill Brush
Increasing
233.5%
Growth
Buyers pick this to keep grates clean, improve cooking results, and extend grill life; it’s a practical, low-friction add-on that often gets replaced after wear. The $16–$32 price point fits impulse and bundle strategies (e
Febreze
Increasing
5.5%
Growth
Well-known household odor eliminator with broad appeal and strong brand trust. Buyers want quick, effective odor neutralization for living spaces, making it a low-consideration, high-velocity add-on that can lift basket size
Rubber Broom
Increasing
30.4%
Growth
Buyers choose this cleaning tool for its rubber bristles that pull pet hair and debris from carpets and hard floors, and for handling both dry and damp messes without scratching surfaces. It’s durable, easy to rinse clean, and versatile for indoor/outdoor use, making it appealing to pet owners and households seeking a low-fuss, multi-surface solution
Dust Systems
Increasing
2.3%
Growth
Buyers look for these to control dust and keep living and work spaces cleaner, making them a practical, problem-solving purchase. The $40–$207 price range places the category in a mid-ticket band with solid AOV potential, plus room for margin via bundles and add-ons (accessories and replacement parts)
Paper Towel
Decreasing
-11.3%
Growth
A daily-use household essential with broad appeal and high repeat purchase, driving dependable volume and low returns. Buyers prioritize absorbency/strength and value-per-roll in multipacks; $27–$47 pricing is common online and works well for basket-building and bundling with cleaning supplies
Mosquito Killer
Increasing
62.3%
Growth
Buyers seek fast, practical relief from mosquito bites during warm months, making this a problem-solver that converts on urgency and discomfort. The $17–$38 price range is accessible for broad audiences and works as a low- to mid-ticket add-on, supporting basket-building and repeat purchases when pests are active
Pressure Washers
Increasing
82%
Growth
Broad, recurring demand driven by outdoor cleaning and maintenance; buyers want faster, deeper results than manual methods and a DIY alternative to hiring services. Appeals to homeowners and small property managers; accessible price points at $90–$200 support solid basket sizes and frequent comparison shopping
Hypochlorous Acid
Increasing
27.3%
Growth
Buyers seek it as a gentle, bleach-free disinfecting and deodorizing option that’s perceived as non-irritating, low-odor, and safe to use around kids, pets, and on many surfaces; it also fits personal-care and travel-use routines. The $14–$26 price band supports add‑on purchases and repeat buys, making it attractive for subscriptions and bundles (e
Household Items
Increasing
52.2%
Growth
Broad, repeat-need essentials with everyday utility drive steady traffic and high add-to-cart rates; buyers often use the $8–$28 price point for impulse add-ons, quick replacements, and small home upgrades. These items also perform well as basket builders to help buyers reach free-shipping thresholds, and enjoy wide demographic appeal with low consideration cycles
Stainless Steel Microfiber
Increasing
106.5%
Growth
Microfiber cleaning cloths designed for stainless steel appliances are a practical, low-ticket utility item buyers use to remove fingerprints and smudges and achieve a streak-free finish without scratching. Reusable and machine-washable, they fit kitchen and appliance care needs, ship cheaply due to low weight, and suit multipacks and add-on positioning at the $9–$18 price point
Orange Shine
Increasing
46.4%
Growth
Price point of $11–$21 makes this an easy add-to-cart item that can lift order volume without heavy consideration, supporting upsell/bundle tactics and promotional pricing. Broad affordability lowers purchase friction and encourages trial, making it a fit for driving incremental units in an eCommerce store
Mini Washing Machine
Increasing
16.7%
Growth
Compact, portable washers attract buyers who live in small spaces and want an affordable, convenient laundry option without a full-size appliance. Typical use cases include dorm rooms, apartments, RVs, and quick loads for delicates or baby items
Automatic Soap
Increasing
80.3%
Growth
Buyers typically choose this category for touchless convenience and hygiene, reducing mess and cross‑contamination at bathroom and kitchen sinks. Broad household and workplace appeal at an accessible $17–$27 price point supports strong conversion potential and easy upsell within handwashing essentials
Magnetic Window Cleaner
Increasing
84.8%
Growth
Compact, dual-sided magnetic tool that lets buyers clean both interior and exterior panes simultaneously—especially useful for hard-to-reach and upper-floor windows. Delivers convenience, speed, and perceived safety at a mass-market price; $15–$30 fits impulse and giftable tiers and slots well into home-care assortments
Plastic Spray Bottle
Increasing
105.4%
Growth
Broad, everyday utility drives demand: buyers use these for household cleaning solutions, plant care/misting, beauty/hair styling, auto detailing, and DIY mixes. Lightweight and low-breakage risk makes them economical to ship, and the $7–$14 price point works as an impulse add-on
Hypochlorous Acid Spray
Increasing
34.5%
Growth
Multipurpose mist buyers choose for gentle, alcohol-free cleansing of skin and commonly touched surfaces, odor neutralizing, and on‑the‑go hygiene. Broad appeal across households, travelers, gym bags, pet/baby use cases, and sensitive‑skin buyers makes it a low-friction add‑to‑cart
Janitorial Supplies
Increasing
124%
Growth
Recurring need for cleaning and hygiene essentials makes this category a reliable basket builder with broad appeal and frequent restocking. Buyers often purchase multi‑unit quantities, and the $18–$43 price range supports add‑on buys and bundling to lift AOV while keeping consideration low
Trash Bags
Increasing
16.8%
Growth
An essential, replenishable staple with broad household and workplace use, driving high repeat purchase frequency and low brand lock-in. Buyers prioritize fit (common gallon sizes), strength/leak resistance, drawstring convenience, odor control, and value in bulk counts; typical online price points cluster around $12–$23, supporting AOV lift via multipacks and size/strength variants
High Pressure Hose Gun
Increasing
162.6%
Growth
Buyers want this for outdoor cleaning and watering tasks (patios, driveways, vehicles, garden beds), making it a practical, utility-led purchase that’s easy to understand and convert. At a $17–$36 price point, it works as an add-on or replacement item and pairs well with garden hoses and car-care accessories for bundles and upsells
Cleaning Accessories
Increasing
15.1%
Growth
Broad household utility and frequent replacement keep demand steady, with a pronounced December spike as buyers prepare for holiday hosting and year‑end cleanups. The $8–$22 price band supports impulse add‑ons and multi‑unit purchases, making it easy to lift AOV with bundles and kits
