Toilet Paper Market Trends, Forecast & Insights [2025]
Last updated Jul 29, 2025
Everyday essential with high purchase frequency and bulk buying, making it a reliable traffic and basket builder. Buyers prioritize value (price per roll), softness/ply, and eco/septic-safe options; multi-pack listings in the $24–$50 range perform well and lend themselves to subscriptions and bundles.
Seasonality peaks in August; with late-summer restocking and back-to-school/dorm move-ins, now is the moment to push inventory and promotions. Ensure depth across pack sizes, highlight price-per-roll in listings, and offer coupons/subscribe-and-save to lock in repeat orders. Protect margin by optimizing pack dimensions for shipping and aligning with free-shipping thresholds.
Seasonal
Peak month: August
Product details
Key details
-
$37
-
$24 - $50
-
High Month August
Low Month February
Dropship products for Toilet Paper
Browse these curated products from SaleHoo Dropship. If you have a SaleHoo Dropship account, simply click the "Add to Import List" button to add them to your import list. Don't have an account yet? Click here to find out more
Top suppliers for “Toilet Paper”
Discover these curated supplier from SaleHoo Directory. If you have a SaleHoo Directory account, simply click the supplier name to get in touch with them. Don’t have an account yet? Click here to find out more
Supplier name
Country
Supplier type
About
Brands
Supplier name
Manufacturers
Operating in the commercial bath accessories and room solutions industry, this company is renowned for its leadership in providing innovative and high-quality products. Their extensive range includes stainless steel bath accessories, customizable lighted mirrors, solid surface materials, and complete closet systems, specifically designed for the hospitality, multifamily, and senior living markets.
With a commitment to superior quality, the company boasts the distinction of having three times more specifications than competitors in the hospitality sector. Their products are designed to meet and exceed ADA compliance regulations, ensuring safety and convenience in bathroom environments.
One of the standout offerings is the INVIDIA™ collection, which reimagines bath accessories with a focus on modern design and functionality. Their cast marble products combine the enduring appeal of classic materials with the resilience of contemporary engineering, making them ideal solutions for a variety of projects.
Additionally, the company values customer service and views every partnership as an opportunity to create customized solutions. Their expertise extends to rapid prototyping, with the ability to deliver unique designs within a short timeframe.
This innovative brand continuously evolves its product lineup, ensuring clients have access to the latest advancements. For more information on their diverse product offerings and tailored solutions, please visit their website or contact them directly.
Wingits
Supplier name
Manufacturers
Operating in the hygiene product industry, this manufacturer has established itself as a leading supplier of dispensers and cleaning products since its inception in 2010. Based in Shenzhen, China, their extensive experience allows them to meet diverse customer needs across multiple markets, including the United States, Asia, and the Middle East.
Their product line features a variety of essential items, including soap dispensers, hand soap refill bags, toilet paper towel dispensers, air fresheners, hand dryers, and more. With 90% of their products exported globally, they are committed to delivering high-quality solutions tailored to the unique requirements of their clients.
The organization prides itself on offering reasonable prices without compromising quality, ensuring that their clients receive excellent value. Currently, they have the capacity to supply vast quantities, producing 400,000 sets of empty soap bags and 50,000 pieces of dispensers each month.
With a dedication to customer satisfaction and an ongoing commitment to product innovation, they invite potential partners and clients to explore opportunities for business expansion. To learn more about their offerings or to discuss potential collaborations, interested parties are encouraged to visit the website or contact the organization directly.
Not available
Supplier name
Wholesalers
Operating within the janitorial supplies sector, this wholesale supplier prioritizes the health and aesthetics of businesses by offering a wide range of premium cleaning products. Their commitment to cleanliness ensures that every customer receives not just products, but solutions tailored to their unique needs.
From disinfectants to cleaning tools, this supplier provides essential items that are crucial for maintaining a hygienic environment. With an assortment of products including facial tissues, deodorizers, and various cleaning supplies, they cater to diverse applications ranging from restaurants to corporate offices. Moreover, they stock items from well-known brands like Lysol and P&G Professional, ensuring the highest quality standards.
Customer satisfaction is at the forefront of their operations. The knowledgeable staff goes above and beyond to assist clients in selecting the right products while offering invaluable advice on tackling their toughest cleaning challenges. A seamless supply chain process is paramount, and the supplier actively works to eliminate any disruptions for their customers.
With services that are both reliable and efficient, businesses can trust this wholesaler to help maintain their facilities at a higher standard. Their dedication to providing personalized solutions reflects a strong belief that the success of their customers directly influences their own.
For more detailed information, potential customers are encouraged to visit the website or contact the team directly with any inquiries. Together, they can achieve a cleaner, healthier workspace.
Lysol, P&G Professional
Supplier name
Manufacturers
Operating in the paper manufacturing industry, this supplier is dedicated to producing a wide range of bathroom supplies tailored for wholesale distribution. With over 12 years of experience, the company has established itself as a key player in the market, known for its commitment to quality and customer satisfaction.
The product offerings include various types of toilet paper, facial tissues, wet wipes, and kitchen paper, catering to diverse needs across multiple regions such as the United States, Australia, and the UK. The supplier prides itself on its certifications, including ISO9001 and ISO22716, ensuring that each product meets stringent quality standards.
In addition to high-quality products, the supplier also specializes in OEM and customized paper solutions, allowing businesses to select packaging and branding that fit their needs. They understand the importance of communication and customer support, providing assistance to clients throughout the ordering process.
The company has received positive feedback from its customers, highlighting the durability and softness of the products. This level of consumer satisfaction reflects their dedication to excellence and reliability in the industry.
For those interested in exploring the range of products or looking to establish a partnership, additional information can be obtained by visiting the website or reaching out directly. The team is ready to assist with any queries to ensure a successful collaboration.
Not available
Supplier name
Wholesalers
Engaged in the grocery and food distribution sector, this supplier provides a diverse range of products designed to meet the needs of both retail and institutional customers. Their offerings encompass an extensive selection of snacks, candies, beverages, meats, and fresh produce, ensuring that all consumer preferences are effectively catered to.
With a commitment to quality and competitive pricing, the supplier collaborates directly with manufacturers to streamline procurement processes and maintain high standards in product delivery. Their selection also includes essential packaging and disposable items, demonstrating their holistic approach to grocery supply. From clingfilm to aluminum foil, the product range emphasizes practicality and customer satisfaction.
Operating from Houston, they pride themselves on their efficient service and direct store delivery capabilities, supporting clients with timely access to inventory. The supplier is not only a wholesaler but also a partner in helping businesses grow by providing them with the products their customers demand.
For further details on product availability and services, the company encourages potential clients to visit their website or reach out through their contact number. Their goal is to empower businesses in the food distribution arena while ensuring they remain competitive in a dynamic market.
Not available
Supplier name
Manufacturers
This supplier is a prominent player in the personal and household care industry, recognized for its commitment to delivering high-quality, affordable essentials. Established in 1989, the company has a long-standing heritage of innovation and excellence, focusing on products designed to enhance the well-being of consumers from all walks of life.
Their extensive product portfolio includes a range of categories such as baby care, feminine care, adult incontinence products, and household essentials. The company understands the importance of gentle, safe, and high-performance products, showcasing a dedication to meeting the needs of babies, adults, and caregivers alike. Every product is meticulously crafted to ensure that it offers the best in comfort, reliability, and effectiveness.
In addition to hygiene products, they also offer a selection of premium paper goods, including paper towels and toilet paper, emphasizing durability and absorbency. Their innovative approach extends to environmentally friendly practices and the use of sustainable materials, aligning with contemporary requirements for mindful consumerism.
The company's ethos is encapsulated in their vision statement: 'Make Things Better.' This philosophy permeates every aspect of their operations, from product design to community outreach and sustainability initiatives. By prioritizing people, they foster a workplace culture that encourages growth and collaboration.
For those seeking more information about their diverse range of products, they invite potential partners and consumers to explore their website or reach out directly. This supplier is dedicated to driving improvement in everyday life through their committed service and exceptional offerings.
Plenty, Cuties, Prevails, Incognito
Supplier name
Manufacturers
This company is a prominent player in the hygienic products industry, distinguished by its commitment to innovation and quality.
Specializing in washroom automation and hotel amenities, the organization offers a comprehensive range of high-performance products designed to enhance hygiene and convenience in various settings. Their extensive product lineup includes automatic hand sanitizer dispensers, digital safe locks, hair dryers, and many other essential items tailored for hotels and commercial spaces.
Emphasizing customer satisfaction, the business continually strives to deliver optimal solutions that foster loyalty and meet the evolving needs of its clientele. The commitment to durability and quality ensures that all products meet rigorous performance standards, providing customers with reliable and effective tools for maintaining cleanliness and efficiency.
The company’s reach extends across major cities in India, with a growing presence in international markets, reflecting its ambition to provide innovative hygienic products globally. By focusing on creativity and emerging trends, the organization maintains its status as a leader in the sector, presenting fresh options that combine functionality with aesthetics.
For businesses looking to elevate their hygiene solutions, this company represents a trusted partner. Prospective clients are encouraged to visit the website or get in touch directly for further insights into the diverse range of products available.
Not available
Supplier name
Manufacturers
Operating in the kitchen supplies and household products industry, this supplier is renowned for its extensive range of high-quality products, including kitchenware, coffee tools, and barware. With 18 years of production experience, they have built a solid reputation for delivering quality and innovation.
The company, located in Jiangmen city, Guangdong province, prides itself on its professional team that is available 24/7 to assist customers. They have incorporated a mature production management system, ensuring efficiency and timely deliveries, which helps maintain strong partnerships with their clients. Their dedication to quality is underscored by various international certifications, including ISO and BSCI.
In addition to standard kitchen supplies, the supplier offers innovative design services, allowing for custom product creation that meets specific client needs. Their commitment to customer satisfaction reflects in their high ratings and positive testimonials, showcasing a history of successful collaborations.
Prospective clients are encouraged to visit their website or contact them directly for more information on their products and services, aiming to foster mutual benefits and long-lasting relationships in the marketplace.
Not available
Supplier name
Manufacturers
This supplier is a prominent entity in the cleaning and sanitary solutions industry, dedicated to advancing cleanliness and hygiene across diverse sectors. Founded with the vision to streamline cleaning processes, they focus on manufacturing and distributing an extensive selection of products tailored to meet the unique needs of various businesses, including hospitality, food services, engineering, construction, and health care.
Proudly 100% New Zealand owned, this supplier operates from its base in Greymouth on the West Coast of the South Island, where it not only manufactures but also distributes a comprehensive range of cleaning supplies designed to ensure optimal hygiene and efficiency. With over 30 years of experience in the field, they have cultivated a deep understanding of the cleaning requirements prevalent in different industries, allowing them to offer specialized solutions that cater to specific operational needs.
Their commitment extends beyond servicing established businesses; they also engage with the public, providing access to domestic cleaning supplies. This dual approach ensures that whether in a professional or personal capacity, clients can find high-quality products to suit their cleaning requirements. They maintain a strong sales presence throughout the South Island and facilitate distribution to the North Island, ensuring that their products reach a wide audience.
For those seeking to enhance their cleaning practices or explore tailored solutions for their unique environments, this supplier stands ready to assist. For more information about their offerings, visit their website or contact them directly.
Not available
Supplier name
Wholesalers
This supplier is a prominent player in the home decor and organizational products sector, offering a diverse range of innovative items that cater to various consumer needs. With a focus on originality and purpose, their products are designed to enrich the aesthetics and functionality of living spaces.
The company prides itself on crafting unique solutions that not only meet practical requirements but also add personality to homes. From stylish mirrors and decor to functional storage solutions, their offerings aim to transform any room into a visually appealing and organized environment.
Understanding the importance of sustainability, the supplier implements eco-friendly practices throughout their production processes, ensuring that consumers can make responsible choices without compromising on style or quality. With a commitment to exceptional customer service, they provide a seamless shopping experience.
As a trusted source for home decor enthusiasts, the company continually updates its product lineup with new arrivals and popular best-sellers, making it easy for customers to find the perfect pieces for their needs. Their catalog includes various specialized items designed for different applications within the home, from kitchens to living rooms to bathrooms.
For more information about their products and values, interested parties are encouraged to visit the website or contact the company directly. Discover how their thoughtful designs can enhance any space and reflect individual style preferences.
Not available
Related products
Orange Shine
Increasing
46.4%
Growth
Price point of $11–$21 makes this an easy add-to-cart item that can lift order volume without heavy consideration, supporting upsell/bundle tactics and promotional pricing. Broad affordability lowers purchase friction and encourages trial, making it a fit for driving incremental units in an eCommerce store
Microfiber Cleaning Brush
Increasing
231.5%
Growth
Low-cost cleaning accessory priced typically $8–$16. Buyers value it for effective, reusable, gentle dusting and detail cleaning across many surfaces; compact size makes it easy to ship and position as an impulse or add-on purchase, and it pairs naturally with electronics, home and auto product listings—clear reasons sellers would include it in assortment
Oxiclean
Increasing
19%
Growth
Widely recognized stain remover and laundry booster with broad household use and strong brand pull; buyers choose it for tackling tough stains and as a dependable add-on to detergents. Fits common replenishment behaviors and drives repeat purchase; the $9–$25 range supports trial sizes through family-size formats, helping increase AOV as a basket builder in cleaning and laundry aisles
Swiffer Sweeper
Increasing
102.8%
Growth
Popular for quick, low-effort floor cleaning, this lightweight tool uses disposable dry and wet cloths to capture dust, hair, and dirt on hard floors—appealing to busy households, pet owners, and small-space living. Strong brand recognition and a low $10–$20 price point make it an easy add-to-cart purchase and a practical alternative to brooms/mops for everyday touch-ups
Toilet Brush
Increasing
8.6%
Growth
Broad, replacement-driven demand: buyers purchase to maintain bathroom hygiene and routinely replace older units, making it a reliable replenishment SKU. Low price point and small size support easy shipping, quick-buy behavior, and strong add-on potential; bundling with cleaning supplies can lift AOV and conversion
Detergent
Decreasing
-4.2%
Growth
Everyday household staple in the laundry-care category with dependable, high-frequency replenishment and broad buyer appeal across households, apartments, and dorms. Buyers prioritize convenience and value, often choosing trusted brands and multipacks; typical online price points land around $14–$26, supporting basket-building and subscription/reorder programs
Silicone Scrubber
Increasing
4.6%
Growth
Buyers choose this item as a hygienic, reusable alternative to sponges: it’s quick-drying, odor-resistant, non-scratch on non-stick cookware and glass, and easy to sanitize (dishwasher-safe). It serves multiple household cleaning use cases and sits at an impulse-friendly $7–$13 price point, making it effective as an add-on or in multipacks/variety bundles to lift AOV while staying affordable
Laundry Detergent
A replenishment staple with consistent, high-frequency demand; buyers prioritize cleaning performance, scent, skin-sensitivity options, and convenient formats (pods/liquid/powder). The $16–$29 range fits well for value packs and subscriptions to drive repeat purchases and higher AOV, with buyers typically responsive to coupons and multipack pricing
Paper Towels
Decreasing
-0.3%
Growth
Staple consumable with high repeat purchase and basket-building potential; buyers look for absorbency, strength, value per sheet, and sometimes eco credentials. The $23–$39 range aligns with common multi-pack purchases
Plastic Spray Bottle
Increasing
105.4%
Growth
Broad, everyday utility drives demand: buyers use these for household cleaning solutions, plant care/misting, beauty/hair styling, auto detailing, and DIY mixes. Lightweight and low-breakage risk makes them economical to ship, and the $7–$14 price point works as an impulse add-on
Floor Protection Film
Increasing
676.2%
Growth
Lightweight protective film used to shield finished floors during construction, moving, painting and renovations — attractive to buyers such as contractors, renovators, property managers and moving homeowners. Typical price points sit between $30 and $89, making it a low-variance SKU that pairs well as an add-on with tapes, masking supplies and tool kits; uncomplicated logistics and clear use-case support straightforward product pages and targeted ads
Cleaning Tank
Increasing
32.1%
Growth
Mid-price item sold at $50–$144 that appeals to buyers focused on efficiency and time savings for routine cleaning tasks; attracts purchases driven by practicality, durability, and replacement/upgrading cycles. Worth stocking because the price band supports reasonable margins and higher average order value potential through bundles or accessory add-ons, and because demand is driven by ongoing maintenance needs rather than one-off impulse
Dish Detergent
Decreasing
-7.4%
Growth
Everyday household consumable with high purchase frequency and low consideration cycle; buyers prioritize effective grease-cutting, pleasant scent, skin sensitivity/eco claims, and value in larger sizes or multipacks. The $8–$23 range supports a good mix from value to premium and concentrated formulas; multipacks and subscriptions can lift AOV and repeat rate
Shoe Cover Dispenser
Decreasing
-7.9%
Growth
Compact, low-ticket hygiene accessory that helps keep floors clean by quickly applying disposable covers over shoes. Appeals to buyers in home, real estate, contractor, and medical/cleanroom contexts seeking cleanliness, convenience, and a professional impression
Spray Mop
Decreasing
-5.4%
Growth
Buyers choose this item for fast, no-bucket floor cleaning on hard surfaces (tile, laminate, hardwood), especially for everyday spills and pet messes. At $18–$37, it fits a value/convenience impulse purchase with room for good margins
Febreze
Increasing
5.5%
Growth
Well-known household odor eliminator with broad appeal and strong brand trust. Buyers want quick, effective odor neutralization for living spaces, making it a low-consideration, high-velocity add-on that can lift basket size
Microfiber Cloth
Decreasing
-14.1%
Growth
Lightweight, reusable cleaning cloth used across electronics, eyewear and household surfaces; buyers value lint-free performance, durability and low cost, making it an easy add-on or multi-pack upsell. Typical online price: $8–$19; compact size keeps shipping low, supporting margin-friendly promotions and bundle strategies for an eCommerce store
Household Items
Increasing
52.2%
Growth
Broad, repeat-need essentials with everyday utility drive steady traffic and high add-to-cart rates; buyers often use the $8–$28 price point for impulse add-ons, quick replacements, and small home upgrades. These items also perform well as basket builders to help buyers reach free-shipping thresholds, and enjoy wide demographic appeal with low consideration cycles
Handheld Duster
Increasing
876.4%
Growth
Small, low‑ticket cleaning tool typically sold for $10–$23. Buyers are attracted by convenience for quick dusting, low perceived risk of purchase, and frequent impulse or replenishment behavior; it cross‑sells well with cleaning supplies, home organization items and gift bundles
Automatic Soap Dispenser
Increasing
1.4%
Growth
Buyers are drawn to the hands-free hygiene benefit, reducing contact and mess at sinks while delivering consistent soap dosing in bathrooms and kitchens. At a $19–$29 price point, it’s an accessible home upgrade that converts well as a practical, modern convenience
