Toilet Paper Market Trends, Forecast & Insights [2025]

Last updated Jul 29, 2025

Everyday essential with high purchase frequency and bulk buying, making it a reliable traffic and basket builder. Buyers prioritize value (price per roll), softness/ply, and eco/septic-safe options; multi-pack listings in the $24–$50 range perform well and lend themselves to subscriptions and bundles. Seasonality peaks in August; with late-summer restocking and back-to-school/dorm move-ins, now is the moment to push inventory and promotions. Ensure depth across pack sizes, highlight price-per-roll in listings, and offer coupons/subscribe-and-save to lock in repeat orders. Protect margin by optimizing pack dimensions for shipping and aligning with free-shipping thresholds.

Seasonal Peak month: August

Product details

Key details

Avg. Sell price
$37
Selling price range
$24 - $50
Seasonality

High Month August

Low Month February

Relative Interest

Interest Change Interest Trend

Growth

Seasonality

Monthly Interest

High Month Aug

Low Month Feb

Key details

Product Category
Home Cleaning Supplies & Tools
Avg. Sell price
$37
Selling price range
$24 - $50
Seasonality

High Month August

Low Month February

Dropship products for Toilet Paper

Browse these curated products from SaleHoo Dropship. If you have a SaleHoo Dropship account, simply click the “Add to Import List” button to add them to your import list. Don’t have an account yet? Click here to find out more

Toilet Paper Wood Pulp Toilet Paper Natural Wood Toilet Paper Clean Toilet Paper Home Toilet Paper

USD $5.28

New Hanging Type Toilet Paper, Household Paper Towels, Large Packets, Toilet Paper, Paper Towels, Log Thickened Toilet Paper

USD $11.8

Large Roll Paper Toilet Paper Household Toilet Paper for Home Office Workshop large toilet paper roll for home

USD $11.85

1-12 boxes of paper towels Whole box Affordable household toilet paper Home napkins Toilet paper Toilet paper

USD $2.6

Paper Towels Full Box Affordable Household Toilet Paper Household Napkins Paper Towels Toilet Paper

USD $5.19

toilet paper rolls pack 2 ply Toilet Paper Rolls putin toilet paper Funny Joke Tissue Bathroom Prank Roll Paper

USD $2.7

Donald Trump Toilet Paper Roll Tissue Fun Paper Tissue Novelty Toilet Paper Prank Gift Dustless Nontoxic Bathroom Toilet Paper

USD $2.9

Sudoku game toilet paper, office and home puzzle roll paper, home creative fun toilet paper, wood pulp toilet paper

USD $1.93

Full Box Affordable Household Toilet Paper Household Napkins Paper Towels Toilet Paper

USD $11.22

large roll paper large toilet paper household toilet paper roll paper for hometoilet paper for home

USD $19.35

large roll paper large toilet paper household toilet paper roll paper for hometoilet paper for home

USD $20.11

Merry Christmas Toilet Paper Christmas Pattern Series Printed Disposable Toilet Paper, Toilet Paper for Xmas Fun Party

USD $2.61

Top suppliers for “Toilet Paper”

Discover these curated supplier from SaleHoo Directory. If you have a SaleHoo Directory account, simply click the supplier name to get in touch with them. Don’t have an account yet? Click here to find out more

Supplier name

Country

Supplier type

About

Brands

Supplier name

Wholesalers

Engaged in the grocery and food distribution sector, this supplier provides a diverse range of products designed to meet the needs of both retail and institutional customers. Their offerings encompass an extensive selection of snacks, candies, beverages, meats, and fresh produce, ensuring that all consumer preferences are effectively catered to. With a commitment to quality and competitive pricing, the supplier collaborates directly with manufacturers to streamline procurement processes and maintain high standards in product delivery. Their selection also includes essential packaging and disposable items, demonstrating their holistic approach to grocery supply. From clingfilm to aluminum foil, the product range emphasizes practicality and customer satisfaction. Operating from Houston, they pride themselves on their efficient service and direct store delivery capabilities, supporting clients with timely access to inventory. The supplier is not only a wholesaler but also a partner in helping businesses grow by providing them with the products their customers demand. For further details on product availability and services, the company encourages potential clients to visit their website or reach out through their contact number. Their goal is to empower businesses in the food distribution arena while ensuring they remain competitive in a dynamic market.

Not available

Supplier name

Manufacturers

This supplier is a prominent player in the personal and household care industry, recognized for its commitment to delivering high-quality, affordable essentials. Established in 1989, the company has a long-standing heritage of innovation and excellence, focusing on products designed to enhance the well-being of consumers from all walks of life. Their extensive product portfolio includes a range of categories such as baby care, feminine care, adult incontinence products, and household essentials. The company understands the importance of gentle, safe, and high-performance products, showcasing a dedication to meeting the needs of babies, adults, and caregivers alike. Every product is meticulously crafted to ensure that it offers the best in comfort, reliability, and effectiveness. In addition to hygiene products, they also offer a selection of premium paper goods, including paper towels and toilet paper, emphasizing durability and absorbency. Their innovative approach extends to environmentally friendly practices and the use of sustainable materials, aligning with contemporary requirements for mindful consumerism. The company's ethos is encapsulated in their vision statement: 'Make Things Better.' This philosophy permeates every aspect of their operations, from product design to community outreach and sustainability initiatives. By prioritizing people, they foster a workplace culture that encourages growth and collaboration. For those seeking more information about their diverse range of products, they invite potential partners and consumers to explore their website or reach out directly. This supplier is dedicated to driving improvement in everyday life through their committed service and exceptional offerings.

Plenty, Cuties, Prevails, Incognito

Supplier name

Wholesalers

Specializing in the paper, packaging, and automation sectors, this supplier has redefined the industry landscape by combining local service with national capabilities. With over 60 years of experience, they provide a diverse range of high-quality products tailored to meet the needs of various businesses. Their extensive product lineup includes digital printing papers, graphic supplies, wide format solutions, and an array of packaging solutions. By prioritizing innovation and efficiency, they help clients streamline operations while maintaining exceptional quality standards. With a commitment to local daily delivery services, this supplier reaches clients within a 350-mile radius of its hub, ensuring timely access to essential products. Additionally, they boast a national network of over 80 warehouses, reinforcing their ability to supply customers across the country. The company's reputation for excellence is further amplified by partnerships with numerous respected brands within the industry. These collaborations allow them to offer an even broader range of solutions, meeting the unique demands of diverse sectors. For those seeking comprehensive product offerings in the realms of paper, packaging, and automation, this supplier stands as a trusted partner. With a focus on customer satisfaction, they invite inquiries for more information by visiting their website or reaching out directly to their customer service team.

Hammermill, Navigator, Accent, Springhill, Soporset, Classic Crest

Supplier name

Manufacturers

This supplier serves the marketplace sector by emphasizing Canadian-made products and supporting local businesses. They provide a platform that showcases a wide range of categories, from food and beverages to personal care and furniture. This initiative not only helps consumers find quality products made in Canada but also strengthens the local economy by promoting Canadian craftsmanship. With a commitment to transparency and accuracy, the supplier gathers a curated list of products, ensuring they meet the standards for quality and ethical sourcing. Their listings cater to diverse consumer needs, providing everything from automotive accessories to home goods, allowing shoppers to easily discover alternatives to imported items. This approach is especially relevant in today's economic climate, where consumers are increasingly seeking to support local businesses. Moreover, the supplier actively engages with customers through various channels, inviting individuals to submit their own business listings or updates to enhance the database's accuracy. By fostering this collaborative environment, the supplier not only builds a strong marketplace presence but also encourages community participation. For those interested in exploring their extensive product offerings or seeking additional information, the supplier's website serves as a valuable resource. Customers can navigate categories seamlessly and connect with local vendors directly. For any inquiries or assistance, reaching out via the provided contact options is encouraged, allowing for a personalized shopping experience.

Sweetapolita, Larch Wood, Trueleaf Petcare, Shasha Co, Peacock Bakehouse, Leading Edge Designs Inc, For Rebel Skin, Made In Ca, Katpole Canada, Six Acoustic, Eclipsee Awards, Nydock, Canada Docks, Wmth Corp and <a href="#">1 more</a>, Stillpoint Pottery <a href="#">less</a>

Supplier name

Manufacturers

This supplier is a prominent entity in the cleaning and sanitary solutions industry, dedicated to advancing cleanliness and hygiene across diverse sectors. Founded with the vision to streamline cleaning processes, they focus on manufacturing and distributing an extensive selection of products tailored to meet the unique needs of various businesses, including hospitality, food services, engineering, construction, and health care. Proudly 100% New Zealand owned, this supplier operates from its base in Greymouth on the West Coast of the South Island, where it not only manufactures but also distributes a comprehensive range of cleaning supplies designed to ensure optimal hygiene and efficiency. With over 30 years of experience in the field, they have cultivated a deep understanding of the cleaning requirements prevalent in different industries, allowing them to offer specialized solutions that cater to specific operational needs. Their commitment extends beyond servicing established businesses; they also engage with the public, providing access to domestic cleaning supplies. This dual approach ensures that whether in a professional or personal capacity, clients can find high-quality products to suit their cleaning requirements. They maintain a strong sales presence throughout the South Island and facilitate distribution to the North Island, ensuring that their products reach a wide audience. For those seeking to enhance their cleaning practices or explore tailored solutions for their unique environments, this supplier stands ready to assist. For more information about their offerings, visit their website or contact them directly.

Not available

Supplier name

Wholesalers

This supplier is a prominent player in the home decor and organizational products sector, offering a diverse range of innovative items that cater to various consumer needs. With a focus on originality and purpose, their products are designed to enrich the aesthetics and functionality of living spaces. The company prides itself on crafting unique solutions that not only meet practical requirements but also add personality to homes. From stylish mirrors and decor to functional storage solutions, their offerings aim to transform any room into a visually appealing and organized environment. Understanding the importance of sustainability, the supplier implements eco-friendly practices throughout their production processes, ensuring that consumers can make responsible choices without compromising on style or quality. With a commitment to exceptional customer service, they provide a seamless shopping experience. As a trusted source for home decor enthusiasts, the company continually updates its product lineup with new arrivals and popular best-sellers, making it easy for customers to find the perfect pieces for their needs. Their catalog includes various specialized items designed for different applications within the home, from kitchens to living rooms to bathrooms. For more information about their products and values, interested parties are encouraged to visit the website or contact the company directly. Discover how their thoughtful designs can enhance any space and reflect individual style preferences.

Not available

Supplier name

Wholesalers

Specializing in the wholesale gift and souvenir sector, this company offers an extensive range of products that cater to diverse consumer tastes and occasions. Their impressive inventory includes a variety of plush toys, gifts, and unique themed items, making them a preferred choice for retailers looking to enhance their merchandise selection. The company is committed to delivering high-quality products that meet the expectations of both retail clients and their customers. With an impressive array of items such as plush toys, gift bags, and seasonal decorations, they cater to various markets, including toy stores, gift shops, and souvenir outlets. Their unique designs and attention to detail ensure that each product stands out, appealing to customers searching for distinctive gifts. Furthermore, the company values strong client relationships and provides exceptional customer service, ensuring a seamless experience from order placement to delivery. They regularly participate in trade shows, showcasing their latest offerings and connecting with buyers from various sectors. Their commitment to innovation and customer satisfaction makes them a key player in the wholesale market. For those interested in exploring more about their diverse product range, an invitation is extended to visit their website or contact the company directly for tailored inquiries. Discover how their offerings can enhance your retail selection today.

Aqua79, Attitude Studio, Cheers, Cota Global, Dollibu, Mugniv, Planet Pens, Barocity, Puzzled, Poza, Printed Tp, Taggage, Kitchabon

Supplier name

Wholesalers

Operating in the foodservice, packaging, and janitorial supplies sector, this organization has established itself as a leading distributor. Dedicated to serving both professional clients and individual consumers, they maintain a vast inventory of products catered to varying needs in the restaurant and hospitality industries across Canada and the USA. With a robust product offering that encompasses food, beverages, bakery supplies, healthcare items, office essentials, and hotel supplies, their goal is to ensure that every client can find the necessary tools for success. The business prioritizes convenience through multiple purchasing options, including online orders and in-store shopping. Their commitment to fast shipping, competitive pricing, and exceptional customer service ensures a seamless experience for all customers. Furthermore, the organization is proud to support a diverse clientele, including restaurants, hotels, and private individuals, making them a trusted partner in achieving professional goals in foodservice and beyond. They have continuously expanded their distribution capabilities to service a wider geographical area, effectively meeting the demands of businesses operating in various regions. For those seeking reliable solutions for their foodservice needs, additional information can be found on their website or by reaching out directly for tailored assistance. Their team is ready to help you explore the extensive range of products that can elevate your business or personal projects.

Not available

Supplier name

Manufacturers

This company is a leader in the sustainable disposable products sector, providing a wide range of compostable and recyclable tableware and packaging solutions designed to minimize environmental impact. With an extensive selection of items such as cups, plates, containers, and cutlery, their offerings are crafted from materials that not only meet but exceed industry standards for sustainability. Focusing on innovation, this supplier is dedicated to supporting businesses and individuals in achieving their sustainability goals. Their products are designed to facilitate a circular economy, ensuring responsible disposal and encouraging composting practices. By offering carbon-neutral shipping and emphasizing the use of plant-based materials, they align with eco-friendly principles that resonate with environmentally conscious consumers. In addition to their robust product line, the supplier is committed to educating customers on sustainable practices and the importance of reducing waste. Through a comprehensive learning library and engaging blog content, they provide valuable resources that highlight the environmental impact of disposable products and promote better choices. Customer satisfaction is a priority, with testimonials reflecting the quality of their products and the excellence of their customer service. Whether for personal use or business needs, their commitment to providing eco-friendly options ensures that customers can contribute positively to the planet while enjoying high-quality disposable products. For more details and to explore their offerings, interested parties are encouraged to visit their website or contact them directly for specific inquiries.

World Centric, Greenware, Ecosafe, Responsible Products

Supplier name

Manufacturers

Increasing

30.4% Growth

Buyers choose this cleaning tool for its rubber bristles that pull pet hair and debris from carpets and hard floors, and for handling both dry and damp messes without scratching surfaces. It’s durable, easy to rinse clean, and versatile for indoor/outdoor use, making it appealing to pet owners and households seeking a low-fuss, multi-surface solution

Micro Fiber Cloth

Decreasing

-14.1% Growth

Utility cleaning staple buyers choose for lint- and streak-free results on glass, screens, kitchens, and auto interiors. Reusable and durable, it’s a cost-saving alternative to disposables with low breakage risk and lightweight shipping

Swiffer Sweeper

Increasing

102.8% Growth

Popular for quick, low-effort floor cleaning, this lightweight tool uses disposable dry and wet cloths to capture dust, hair, and dirt on hard floors—appealing to busy households, pet owners, and small-space living. Strong brand recognition and a low $10–$20 price point make it an easy add-to-cart purchase and a practical alternative to brooms/mops for everyday touch-ups