Xbox One Controller Market Trends, Forecast & Insights [2025]

Last updated Jul 29, 2025

An evergreen accessory with a large installed base, this controller sells on replacement need (wear/damage), as an extra for multiplayer, and as a gift. It sits in a mass-market price band ($34–$64) that converts well and supports add-on sales. Demand is durable and search-led, with strong Q4 intent as buyers upgrade setups or buy gifts alongside new games and consoles. Seasonal high is December; sourcing in August is timely so inventory is in place by October/November. Expect heavy price competition and promos around Black Friday/Cyber Monday, so plan margin ladders and dynamic pricing within the typical range. Drive AOV with cross-sells (charging cables, rechargeable battery packs, grips) and protect CX by ensuring authenticity and fast fulfillment.

Seasonal Peak month: December

Product details

About the product

The Xbox One Controller is a versatile gaming accessory designed for the Xbox One console, offering buyers enhanced control and precision in gameplay with its ergonomic design and responsive buttons. Available in various colors and special editions, this product class caters to a wide range of gaming enthusiasts, making it an attractive addition for sellers looking to expand their online retail offerings.

Key details

Avg. Sell price
$46
Selling price range
$34 - $64
Seasonality

High Month December

Low Month September

Relative Interest

Interest Change Interest Trend

Growth

Seasonality

Monthly Interest

High Month Dec

Low Month Sep

About the product

Key details

Product Category
Video Game Consoles & Accessories
Avg. Sell price
$46
Selling price range
$34 - $64
Seasonality

High Month December

Low Month September

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Top suppliers for “Xbox One Controller”

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Liquidators

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Increasing

54.4% Growth

Buyers typically want a spare or replacement dock for convenience (multi-room setups, travel, or lost/damaged originals), making this a steady add-on purchase with broad appeal. The accessible $13–$33 price range supports impulse buys and bundling strategies, and clear compatibility notes and images help reduce returns—key for conversion and satisfaction

Ps4 Pro

Increasing

157.6% Growth

Established gaming console with a large game library and strong brand trust, attracting budget-conscious buyers and gift‑givers. It remains an affordable entry to modern gaming and a dependable media device, with steady demand for family and secondary setups

Joystick Covers

Decreasing

-59.8% Growth

Low-cost controller accessory that improves grip and comfort, protects thumbsticks from wear, and refreshes older controllers—key reasons buyers pick it up as a quick upgrade. The $9–$10 price point makes it an easy add-to-cart and a giftable stocking stuffer, supporting impulse purchases and attachment to larger gaming orders