We’ve had lots of SaleHoo members asking us how to set up their own website recently. An ecommerce website of your own gives you freedom to advertise and link to your listings; control over costs, listing format and duration; and greater flexibility with branding. The best part is that buyers tend to pay more when buying directly from your website just because they are removed from competing offers on eBay!
Sow how can you get your own website up and running? Check out our 5 step guide for the easy way...
There’s a lot to cover, but this should give you a broad idea of what is involved in setting up a site.
Are you going to design the site yourself or have someone else do it?
This is the fun part, selecting a name for your website! Tips for choosing a good domain name include: a name that’s easy to remember, that includes your most important keywords, and that uses simple words. With regards to SEO, adding hyphens between words (e.g. www.pet-supplies-online.com) has some SEO benefit and helps to increase readability. If you want additional kudos (and you have the spare cash!), you can buy older domain names that have expired. These will cost considerably more, but have a greater weighting with search engines. Cost = $7-$29.
Spend some time researching the options before you decide. A poor web host can mean your site is down more frequently. With SaleHoo Stores, all your hosting is taken care of, so you can skip this step, otherwise, you should consider these factors:
Currently your website is in a temporary location – you can upload to it, but if you want to see what your site looks like, you’ll have to copy the piece of code from the web host into your browser.
After signing up with a host, you’ll be sent an email with your details, including your name servers. What you need to do now is make sure the requests for your website go to the server specified for that host, e.g. www.yourdomain.com. To do this, you need to change the DNS records.
Log in to your web host site. Inside your account you’ll be able to change the DNS details to the name servers in the email from your web host. This takes between 2-24 hours to update across the Internet. After that time, you’ll be able to type in your domain name and your website will appear.
Uploading a page is simply copying it from your computer to a web server where people will see it. It’s very easy to do.
In the email from your web host you’ll be given a URL to access your cpanel. Just copy this information into your browser window and login by entering your username and password (also in the email). Go into the file manager and click upload. Then browse for the file you want to upload.
Got questions about creating a website? Just post them as comments or log on to the member’s forum and we’ll be happy to help you out. If you want to skip the hassle of building your own website, and fast-track to the part where you can start making sales, get a SaleHoo Store today!