I seriously doubt the validity of this site as actually being Jcpenny's liquidation website. I have contracts from pennys and I do not order from this site. thier real website does not even have jcpenny's.com in the url I am pretty sure this is a liquidators website.
As far as a google search this site is very new. And being posted on forums. This is something that many retailers would not allow. There is no price lists on this site either which comes into questions.
If this is a liquidators website which I believe it is. The liquidator will be sued as soon as jcpenny's finds out about this site.