usually anything that says turn-key reminds me of the horrible world of MLM. anything that's too good to be true probably is. think about it if everyone has access to this turn-key business idea why isn't everybody doing it?
A lot of times the clever marketing people in those companies will 'cult-ify' their new initiates into thinking they will be making huge profits with their own online business but instead are lulled into a false sense of security only to see it topple down on top of them.