Hi entotre :)
When deciding on how much you should sell your item, remember to set the price as the minimum you are willing to sell for. This is the safest option with the least risk for you – you don’t lose, but neither do you win big.
Set the starting price to cover your costs. It might not turn out to be the best pricing tactic, but it is a safe way to start and you can tweak it from there.
Or you can start the bidding for your auction at $0.99. The 0.99 cent auction, or the $1NR as it used to be called, is a popular way of drawing attention to your listing. A 0.99 auction works a bit like a sale. Starting the bidding at the extremely low price of 99 cents can work well for catching people’s attention. It also has the advantage of having the lowest listing fee, so this option certainly won’t break the bank.
What you don’t want to do is compete on price alone – otherwise Wal-Mart will win every time. A low price is a great tactic to accompany a product in high demand with a unique selling point - but not on its own.
It is very important to stagger your listings if you are selling several of the same or similar items. If buyers can see 3 in a row when they search, you’ll find the value of your item will be immediately de-valued.
All the best!