No worries, Steve!
Really pleased to learn that you are and have previously done business with Wholesale Marine. When you get the time, you might want to add your review and rating of your experience with them - Link hidden: Login to view (Thanks in advance!)
Yes, i did notice you have been getting a relatively good number of hits considering your site is new :)
Conversion rates seems to be a fairly common issue for many online sellers these days. Some time last week we had a member also asking about sales conversion rates...
I posted an article which I found while browsing online and hopefully you will find it helpful - Link hidden: Login to view
Also, Alice found this interesting article on how changing your shipping methods help increase sales conversion rates too!
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I do hope this helps you land the sales you are looking for!