I understand how you feel right now and I have read so many posts from other members who are in the same place you're at.
You have to understand that eBay has become an extremely competitive marketplace and it is not uncommon to find products selling at prices the same as or lower than wholesale. If you haven't noticed, many wholesalers sell on eBay directly to the public! And honestly, I think the listing you pointed out in you post fits this exact scenario.
Plus the products you are looking at selling falls under one of the most competitive markets online. So its like double jeopardy - selling electronics on eBay as a newbie would be really tough!
So, what can you do about it?
* Order in bulk quantities to drive the wholesale price down
* Sell on another auction site other than eBay â€“ there are heaps to choose from and profit margins are usually better. Craigslist is also a good place to sell if you live in the USA. For more options please visit this post - Link hidden: Login to view
* Buy liquidation â€“ this lets you get product for pennies on the dollar. This is how lots of powersellers make money on eBay these days)
* Find a niche market with few competitors â€“ collectibles and one-off items have amazing profit margins, even on eBay.
These days, you have to be pretty savvy to survive on eBay. Hope this helps :)