Wholesale & eBay Forum General Selling Advice & Tips Help me find a niche that sells

Help me find a niche that sells


tuccinaturals1
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28 May 17 09:21:53 pm
Hi!

I have plenty items I am knowledgeable about and interested in that I could sell, but the hard part of course is finding a niche that will SELL, and fast! If some folks on here who've been in my shoes could contribute their advice, I'd appreciate it! I'm sure this question gets asked alot. I plan to begin on AMAZON, for now...

Here are some topics I actually have knowledge and interest in:
-Anything baby/young child: heart dopplers, monitors, crib motion sensors, baby and young child products in every category, etc. etc.
-Anything tactical, military/LE: holsters, scopes, gun accessories, concealment clothing, gear bags, gloves, clothes, knives, duty boots, etc. etc.
-Women's specific LE clothing, boots, etc.
-Natural non-toxic products: house cleaners, soaps, detergents, makeup, lotions, vitamins, etc. etc.
-Books
-Computer and camera accessories
-Electronics in general
-Obstacle course racing/running gear-- gloves, shoes, clothes, hydration packs, supplements, training gear (ropes, bars, etc.)
-Protein powders, pre-workout supplements, energy supplements, etc.

I really don't care WHAT I sell, I am just looking to make an income from selling wholesale items on Amazon right now. Any advice on what has the highest markups would be appreciated.

Thanks!!


fudjj
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29 May 17 12:36:09 am
You're quite correct, chasing a niche market is a very popular question we see here on the forum, but there is no easy answer unfortunately. Most people who have developed a niche market will protect that information with their life. Competition is hard enough already, so the chances are that they won't willingly invite any more into their market by giving away information that will end up hurting them.

You seem to be in a good place on product knowledge across a very diverse field, so you can definitely make that work to your advantage I think. I notice that you mention you will be using a wholesale supply model, so that's a positive straight off the bat. This is where drop-shipping can really help you.

I would suggest you firstly target products you are most comfortable with, then once you have a list of those you can start hitting up some wholesale suppliers and talking wholesale prices. Once you know what those prices are going to be, you can firstly research Amazon to check out your competition's prices and see what the profit potential is.

If you find enough potential there, then you can kick it off with some test marketing by saving your cash flow on a wholesale purchase straight up and go with a drop-ship model instead. Set you drop-shipped products at the market price you would be setting your wholesale products and then see how the products sell.

You may well find that you will end up having to set your drop-shipped test products below cost to match your wholesale price, but it will give you a good example of the product sell through rate.

Then you will have data on price competitiveness and sell through rate, putting you in a perfect position to then decide if it's a product you want to invest a wholesale purchase on.

One word of caution, if it's a seasonal product you are test marketing, just bare that in mind because those products will fluctuate through the on and off season.

Cheers


Mark (fudjj)

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2 Jun 17 04:32:15 am
hey mark are you here ? It's stacey robinson i'm new to this and so confused just wanted to ask you a few things


fudjj
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2 Jun 17 05:00:49 am
Hi Stacy, you can drop me a message on the forum or PM me with questions any time you need :)


Mark (fudjj)

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sunworx
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15 Jun 17 05:55:00 am
"You may well find that you will end up having to set your drop-shipped test products below cost to match your wholesale price, but it will give you a good example of the product sell through rate.

Then you will have data on price competitiveness and sell through rate, putting you in a perfect position to then decide if it's a product you want to invest a wholesale purchase on."

Mark, the above makes no sense to me. How would selling at the wholesale rate on a retail site like Amazon give you any reasonable idea of a sell through rate? Anyone can sell at cost but what's the benefit? It seems that most of the answers I read here are confusing. Additionally, many tend to be discouraging. Would a sensible person do business with a company that seems to broadcast more warnings than encouragement. SaleHoo too often seems to be on the side of the buyer not the seller. There is a reasonable balance. I know, although I'm now retired, I was in business successfully all of my adult life. I'm increasingly discouraged by the tone of your answers.


fudjj
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15 Jun 17 09:14:19 pm
Hi Salvatore,

You make a few points for me to respond to, but let me start by saying that Multi Seller platforms such as Amazon or eBay are not retail markets, these are wholesale markets. Now I get asked quite a lot as to why I refer to them as wholesale markets and that'quite simple to explain.

Wholesale suppliers themselves worked out quite some time ago that these platforms presented a great business opportunity for them to move bulk stock and increase business. So instead of selling a set MOQ, for arguments sake, let's say 250 units @ X dollars each to a single customer for a total of Y dollars, they can move just as many units at the same exact MOQ wholesale price of X dollars per unit by selling single units to multiple customers and still making Y dollars.

So it became a very popular business model for many wholesalers to adopt. Now no doubt these platforms will have some retail pricing and even some prices well above retail, because there are no restrictions as to what price a seller can request to purchase their item, it's up to the customer to decide the value in the product.

Once you have a marketplace where sellers are competing against genuine wholesale prices, the market compresses due to that level of competition. So the reality is that while an Amazon or an eBay aren't traditional B2B wholesale platforms like an Alibaba or similar for example, the prices you will find in many, if not all fast moving high turnover markets within these platforms are wholesale prices already.

With marketing techniques such as loss leading, you will even find prices set at below wholesale and that means a long way under genuine retail price.

So to your direct question about "how would selling at the wholesale rate give any idea of a sell through rate" (to paraphrase) You are using the platform to test market it at the price you will be selling it for on your own website. It's about gathering data on what the sales flow is at that price.

To go to your second point (what's the benefit" The data gathered is the benefit. The point here isn't to be making money on Amazon, the point is that this is a marketing exercise where you can then use that data to fine tune your own website. I think you may have misunderstood as me offering this as some sort of bizarre way to make money on Amazon, where the point was to show a way of how to make money away from Amazon.

I'm sorry that you find most of my advice confusing and I'm happy to try and clarify any points I've made if you would like to PM me with links to that advice. It's difficult for to respond in general terms without really knowing what I am responding to. More to that in regards to my advice being discouraging, again, difficult for me to comment, but will happily look over those posts and review my advice if you would PM those links.

"Would s sensible person deal with a company that seems to broadcast more warnings than encouragement?"
Firstly, let me point out that my advice is that of my own, it does not necessarily reflect that of SaleHoo management or staff in any way shape or form. My role as Community Manager is to ensure the rules and regulations of the forum are followed and to provide advice to members where ever I can through my years of experience as a previous eBay Powerseller, as well as my work history in sales, marketing and advertising.

To answer your question more directly, I would, yes. I do believe that sensible people respect honesty and if warnings are required that they aren't aware of, then they would want to know about them. Now I can easily tell we aren't going to agree on that point from your post, but that's OK to have a difference of opinion.

As Community Manager I have lost count of the stories that I get to hear from people who find there way to this forum after being milked of thousands of dollars by people telling them what they want to hear, not what they NEED to hear. People who spend hard earned money on books full of garbage, who spend thousands of dollars on so called courses that divulge all the secrets to making money online, yet all they do is empty bank accounts and provide worthless information in return.

There are plenty of platforms around where people will give you all the encouragement you could ever desire, they'll paint this amazing picture where the road to online success is paved in gold, there is no shortage of places and people like that. My question I would ask you is quite simply

Would you prefer to hear the truth or listen to rubbish that teaches you nothing about this business because it makes you feel good?


That's not who I am as a person and it's certainly not how I see my role here on the forum. My advice may not always be as encouraging as you would like it to be, but I'm proud of the fact that I have a reputation of speaking, what I truly believe to be the truth.Without a doubt, most people will always thank me for highlighting an area that the were unaware of, they won't simply tell me that I'm being too discouraging.

Once again, that is your opinion and I can only respect that as you are completely entitled to your point of view.

In regards to SaleHoo too often being on the side of the buyer, not the seller. I'm unsure if this is in reference to me in person or if you are relating that to SaleHoo support staff. If it is directed at me, then I am not going to apologize for helping members in disputes with sellers, that's part of my job description,

If it's in relation to SaleHoo support staff, then if you would like to provide an example of where this has happened, I will pass that through for review. It is our policy to be completely fair and balanced with both our members and the sellers, that's why support will always intervene om behalf of a member to find a satisfactory resolution with the seller.

I'm unsure as to what your previous business was, but in every business I've always been involved in, you work from the bottom up. Meaning, you have to know your down side before your upside. You identify your weaknesses, you identify your threats and then you try to counter them. That then gives you your upside.

To ignore the down side in business in my opinion is reckless and unwise and it is from that stand point that I provide my advice. If I saw someone walking down the street looking at their phone about to step into a giant hole, I would warn them, I would simply tell them how good they looked to make them feel good about themselves before falling.

Now I'm sure many will agree with you, that's me being far too negative, but I'm just as sure as others will say they appreciate the warning before they fall.

In summary, my advice is just that, it's only my advice. It's given freely and is always given with good intentions as to guide people without the experience that I have. People can choose to hear it or completely ignore it, they have that freedom of choice. I appreciate you sharing your opinion, that is always welcomed on this forum, so long as it is delivered in a respectful way, which I believe yours was most definitely delivered.

My response is also delivered in the same spirit.


Mark (fudjj)

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deshara1
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15 Jun 17 11:13:25 pm
I'm definitely in the same boat. Finding a good niche that sells and not competitive is really challenging.

I registered with Amazon about a month ago. After some research, it says to sell some things around my house so i had a few new books laying around. Didn't sell anything as of yet . I decided to dedicate an hour or two every evening after work trying to find a niche without investing any money. I actually found free lists of niche products; HOWEVER, turned out to be old niches from 2016 or older, or just overly saturated.

After reviewing videos and blogs fir Salehoo, I finally decided to be a full member. Their labs were promising; but, even those products are saturated on both Amazon & eBay. Their staff has been so helpful when i contacted their support after expressing frustration of finding niche products. Sent me links to some blog posts, some basic ideas on trending items. Salehoo directory is great and easy to use.

I'm still looking for a niche and any suggestions are welcome.


fudjj
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16 Jun 17 10:27:44 pm
Hi Rae and welcome to the forum.

Let me start by saying thank you for your kind words about your experience in dealing with support, I know they will appreciate that.

I know there are many difficulties in this line of work and finding something like a niche market ranks right up there at the top. Anyone who has previously found a niche will never share it if they are smart because that's just inviting competition. Also, many people have done countless hours of months and months of test marketing to find those markets, so they guard that information with their life.

Of course it's usually easier to tell someone what not to do rather than what to do and this is no different. The one place you should never be looking for a niche market is on some list or some blog. Now this is just my opinion here, but think about it. How many other people from all over the world are looking at these exact same lists and blogs?

The whole idea of finding a niche is discovering an under serviced market. If something was a true niche product at the time it went on some list, although I seriously doubt it was, but if it was then, you can guarantee it isn't 24 hours later.

My best tip is to look at consumable products, products that have a high repeat customer rate. You here a lot said about sell through rate and that's important, but never over look a return customer rate. The life blood of an online business is repeat business from returning customers.

Think about it, if you're selling something like TVs, how many times is that customer you sold a TV to going to come back and buy another one? ...... If you sell some weird printed toilet paper for example and it's hard to get anywhere else, then the chances of that customer coming back to you is far better that the TV guy coming back anytime soon.

The point I'm trying to make is that it's a lot easier to have a repeat customer base that you only need to find a few new customers each week to make up your sale target rather than be selling products with low to no repeat customers and needing to find a 99% new customer ratio to meet sales targets each week.

Hopefully that makes at least some sense, but it is early and it is Saturday, so forgive me if it isn't completely on point :)


Mark (fudjj)

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deshara1
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16 Jun 17 10:41:56 pm
Thank you Mark!

Actually you make a great point. Each bit of information that i get from Salehoo staff gets me closer to finding that niche.

The short list of popular product types, the right directory listings and the info you provided makes things a bit easier.

Thanks!


fudjj
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16 Jun 17 11:20:34 pm
Cheers Rae,

Keep digging, it's not easy, but they're out there :)


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jzlaket32
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18 Jun 17 01:51:18 am
Hi There,

I just joined SaleHoo and was wondering if there was a way to search for a specific product in the market lab? It seems like I can only get info on a handful of products depending on my filters. Is there anyway I can get data on a specific product? I don't necessarily have anything in mind, this is more of a curiosity question.

Also, the list of "potential supplier" doesn't seem to be accurate all the time considering I couldn't find the products I was looking for on a few supplier websites. Does "potential supplier" mean that the supplier could potentially have the product I'm looking for? Or does it mean that the supplier should have the item and I could potentially choose them.

Thank you for your help!

Josh Zlaket


deshara1
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18 Jun 17 03:23:02 am
Hey Josh!

I ran into the same problem! None of the salehoo labs showed the correct supplier for the top selling products AND if you look at the listings on Amazon & eBay there were multiple listings which are over saturated. What Salehoo staff mentioned that the information is sourced from a 3rd party which is not always updated quickly. Don't be discouraged by this. They are popular products and if you choose electronics, for example, you can run your own site instead of using market places like amazon or eBay.

On the bright side, Salehoo staff are very helpful to get you started and will send a short list of popular items if you reach out to their support.

As mentioned in the previous post, no one will reveal an exact niche so that they don't end up with competition. Review the short list, invest time in researching and recommend searching Salehoo's directory for suppliers.

Cheers!


fudjj
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18 Jun 17 06:48:25 am
jzlaket32 wrote:Hi There,

I just joined SaleHoo and was wondering if there was a way to search for a specific product in the market lab? It seems like I can only get info on a handful of products depending on my filters. Is there anyway I can get data on a specific product? I don't necessarily have anything in mind, this is more of a curiosity question.

Also, the list of "potential supplier" doesn't seem to be accurate all the time considering I couldn't find the products I was looking for on a few supplier websites. Does "potential supplier" mean that the supplier could potentially have the product I'm looking for? Or does it mean that the supplier should have the item and I could potentially choose them.

Thank you for your help!

Josh Zlaket


Hi Josh.

Rae has shared some info there for you, but just to confirm. The labs data is supplied to SaleHoo by a 3rd party are we are limited with what we can offer with it. Currently there is no individual search item command, but the developers are always working on ways to improve not just that tool, but the site in general, so never say never on that one.

In regards to potential, it does match suppliers with data that indicates they may stock those items, but it's definitely not a 100% guarantee. It's more providing possible leads rather than solid qualified leads.

If you are looking for a really detailed tool, Terapeak is a good service to check out. It's not free, although they do offer free promotions from time to time, so well worth watching out for those.


Mark (fudjj)

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fudjj
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18 Jun 17 06:51:12 am
jzlaket32 wrote:Hi There,

I just joined SaleHoo and was wondering if there was a way to search for a specific product in the market lab? It seems like I can only get info on a handful of products depending on my filters. Is there anyway I can get data on a specific product? I don't necessarily have anything in mind, this is more of a curiosity question.

Also, the list of "potential supplier" doesn't seem to be accurate all the time considering I couldn't find the products I was looking for on a few supplier websites. Does "potential supplier" mean that the supplier could potentially have the product I'm looking for? Or does it mean that the supplier should have the item and I could potentially choose them.

The one word of advice is that even if you don't see the item you're looking for on the site of the supplier, it may well still be worth double checking with them. It could simply be out of stock or maybe they are about to take the item on and so on. It never hurts to follow up and make sure in this business.

Cheers





Thank you for your help!

Josh Zlaket


Hi Josh.

Rae has shared some info there for you, but just to confirm. The labs data is supplied to SaleHoo by a 3rd party are we are limited with what we can offer with it. Currently there is no individual search item command, but the developers are always working on ways to improve not just that tool, but the site in general, so never say never on that one.

In regards to potential, it does match suppliers with data that indicates they may stock those items, but it's definitely not a 100% guarantee. It's more providing possible leads rather than solid qualified leads.

If you are looking for a really detailed tool, Terapeak is a good service to check out. It's not free, although they do offer free promotions from time to time, so well worth watching out for those.


Mark (fudjj)

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admin2093
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24 Aug 17 10:21:43 pm
Hi fellow SaleHoo's. I just joined this forum because I was watching something with a New Zealander presenter and she goes on to recommend SaleHoo. Now at the time, approximately 2.30 am, it sounded like a good deal, especially as the introductory price was $1.10 USD.

My problem is that as I am new to eCommerce I have been inundated with apps and training programs and niche product lists and blah-de-blah. I now am totally confused in what part of the cycle SaleHoo plays. I have in mind that Shopify is the store platform; Ali-Express is the product supplier and Facebook is the advertising platform. Now if you expand that to include this new wave of information. Is Shopify still the store/web hosting platform, SaleHoo is the tool to find out how well products are doing, then Amazon is also somewhere to advertise my products along with Facebook. I see SaleHoo also talks about setting up a website with them, so that messes my previous theory right up.

Please can someone help me get the silos all in a row so I can spend more time making money in roads than worrying about what is what?

Thank you for your honesty and integrity.


fudjj
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25 Aug 17 03:54:48 am
Hi Yvonne and welcome to the forum,

In general terms, I would say that your initial plan was in the right ball park, although of course you still have a lot of research ahead of you. SaleHoo itself can play multiple rolls in your e-commerce venture. For example, you can source products from verified suppliers in our directory. You can use our extensive knowledge base through our educational tools and you can just get general support and advice on many aspects of e-commerce right here on the forum.

In regards to SaleHoo Stores, you have to look at that as an option to your Shopify platform. I'm not saying it's better or worse, it's just another option you can consider.

I would suggest the first thing you need to do is to start identifying your markets, what products are you going to sell and to who. Once you have all that worked out, then you can start putting other processes into place to get you from point A to B in a straight line.

Thinking about suppliers, stop platforms and anything else up front is really putting the cart before the horse and that is rarely ever the best way to make a successful start in this business.

Cheers


Mark (fudjj)

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