Google struck a major blow to niche retailers last week with the launch of the "Penguin Update." I personally saw my traffic drop by 400%. OUCH!
The update was supposed to target "over-optimization" and "webspam," but it sure seems to have missed the mark. One of the major gripes of small business owners is that the update seems to greatly favor sites like, Amazon, Target, Walmart, Toys R Us, Wikipedia along with other 800 lb Gorillas.
I went from #1 to #4 for my highest traffic keyword and sure enough got beat out by Wikipedia, Walmart and Amazon.
You can read more about the frustration and then sign a petition to end this latest Google fiasco.Link hidden: Login to viewLink hidden: Login to view
This is a major bummer.