Much better layout, site looks complete now. Good colour branding, suits the product style, while remaining warm and welcoming. I like the welcome message, however I would like to see you break that first paragraph up into two. Large blocks of text can be off putting to a lot of online customers, so keeping paragraphs shorter can encourage reading.
I think it's important to encourage the customer to read because if you are travelling around the world to source these types of products, then you have a fantastic story to tell, and you can use that story to capture a customers imagination if you tell it well.
You start of telling that you travel all over the world, but you limit that to just a few words, where I would suggest you could talk a little about the destinations that you do travel to in sourcing the products, and take the customer along for the ride.
Capturing a customers attention quickly is half the battle, and building a story like that around the products can capture that attention, and even more so add more value to your products in the mind of the customer.
I note the part in the introduction where you inform customers that no two items are the same due to them being hand made. It's a great point to be highlighting, but to me it almost reads like a disclaimer. Disclaimers are usually hidden in the fine print because they are a negative aspect of marketing, and when marketing a product you need to keep the negatives as muted as possible.
You should shine a light on that fact in a more positive fashion, being unique is a huge selling point, so I would suggest rewording that to highlight the positives of purchasing unique hand crafted items over mass produced, and again you will be adding value to the products in the eye of the customer.
I think you need better images, what I mean is matching images. Some on white backgrounds, some on black, there is no uniformity there at all. It gives a patchwork quilt appearance, rather than a soft silky smooth feel with all images matching. The first thing that comes to my mind is Google images, or some sort of online library images.
You run the risk of customers thinking that perhaps the travelling all over the world part isn't truly accurate or you would have better images, and as soon as you give a customer a reason to feel that, then all the positives you have built around the products will be completely devalued.
In regards to the layout of the products, I think having them categorised would be better for navigation, and again, it just shows that you are treating the products with more care by keeping them in their own space. Now I know a lot of people will think I've gone completely insane, but where would someone keep the good silver cutlery?
You will find most would not keep the kids plastic knifes in with the silver, that would have its own place because it's special. People can subconsciously relate things kept in their own special domain as being special. It's not the type of thing that will generate you a sale on its own, but it's simple little things like that, when all combined together can trigger an emotional purchasing decision.
I won't bore you to death with my ideas lol, however I will just touch upon you Customer Comments section before I wrap this up. Sensational idea, extremely positive marketing point, however it can be a massive negative if you don't have any good comments in there at all. Customers will be attracted to a header like that like a fly to, well you know what, but if they find nothing there it indicates one of either two things. The site is new, and no one has bought anything yet, or no one that has bought anything that they were impressed enough with to make comment. Both have strong negative aspects to them, and you should stay clear of them all together.
If you can start generating some good comments, it would be a bonus if the customers would also send in some pics of how they have used the products themselves. That not only gives new customers confidence in purchasing, but it gives them ideas on how they can also use the products.
Anyway, some food for thought at this point for you, hopefully you will find that helpful : )
