I have to say that I like the design, very on trend and looks great. That really does display a confident and very strong image, exactly what you are wanting to show customers.
Couple things I have noticed with it currently, I'll go through each point below.
1. Main Menu - I don't really understand what that's there for. You have the menu options located right beside it, so it really doesn't seem to serve
any function, apart from confusing customers.
2. Your landing page message - You mention "I" quite a lot. I would suggest dropping the focus on "I" and switching that to "we" if you have to
mention it at all. If customers think you are a one man/woman business, then that design branding you have created isn't as effective as it
To be honest, I would drop the message as it stands all together and put a nice simple welcome to ...., that's all you need.
3. Category layout - I would alter your category layout, where you have accessories first in line. I would alter that to have the more important
products listed first, those that are your core market.
4. The item displays - need more pics for sure, currently very baron. Customers don't warm to the old "no image available" very well. No images
available doesn't scream professional, so that gets back to backing up your professional design branding and making sure you follow that
through to make it as effective as possible.
I think addressing those 4 points is a great place to start :)