If you are trying to go the free route I suggest you read up on seo.
there is just so much free info out there. go to youtube.com and search for nancy andrews. Basically seo is 1.keyword research, 2.content around keywords in your case info about your product. 3. Strategical linking and traffic strategies. There is a system to all this madness and you can get continuos traffic for nothing but sweat equity.
It will take at least a month or two depending how fast you move. The great part is it is continuos. No hokus pokus. For real world guidance, if you are not faint at heart go to
Link hidden: Login to view. Vic Franqui, is a great teacher and does not mince words.. His teachings are based around affiliate marketing and seo, adsense etc. Priceless and needless to say it is all FREE. He will even critique your site if you want. but before he does please listen and heed to his video help.
By the way if you want to make money and not just a shot in the dark please do 'ebay affiliate program' or go to 'www.popshops.com' and research and sign up for their programs . It enables you to have a whole store on just affiliate products form different vendors. Good luck..