Good Relations - eCommerce "Vocabulary" to Increase SE Exposure

Full Member
fm1234
Posts: 836
Joined: 14 Dec 05
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7 Nov 11 05:00:56 pm
I hosted a presentation on Link hidden: Login to view over the weekend, and was as always suprised that so few people seem to be aware of its existence and purpose. Simply put, GR is an attempt to standardise the way that search engine snippets and product descriptions are indexed online. It is already recommended by Google for online sellers who use Rich Snippets to present their products to search engine users, has been used by Yahoo since 2008 and Bing has integration under development. In turn, many shopping search sites that use Yahoo or Google feeds to present products by default are also using GR-friendly or at least -compatible presentation in their product results (since by definition, if they're using Google's feed they are following the guidelines Google puts out on how to structure presentation.)

GR is very easy to learn, and if you're building your own sites or doing a lot of PPC text advertising, it is very much work looking over the specification to make sure that you're displaying the correct and most relevant info to search engines and other data crawlers.


Frank


"Failure is not when you fall down. Failure is when you don't get back up."

--J.J. Luna
Site Admin
richellemonfort
Posts: 5220
Joined: 20 Oct 08
Karma: 
8 Nov 11 02:50:09 am
Hi Frank,

Thanks for sharing your presentation with our community! I find it quite helpful.

All the best!


Richelle

Customer Support Manager
SaleHoo Group Limited
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