how to select the keywords of PPC campain


lzysfjt
Full Member
  • Posts: 39
  • Joined: 05 Apr 08
  • Karma:
13 Aug 08 01:31:07 pm
As we all know,the keywords is very important to PPC marketing,but when a online shop has many kinds of product ,such as apparel,auto part,cell phone,computer,sport,telecom,toy etc,how to select keywords?this is a problem.
Could you give me some advice?thanks!


jd35648
Free Member
  • Posts: 96
  • Joined: 19 Jul 07
  • Karma:
13 Aug 08 01:57:03 pm
go to google adwords and use their free wordtracker tool. It will give you the demand for the keywords you choose.Higher demand equals higher vistor count


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lzysfjt
Full Member
  • Posts: 39
  • Joined: 05 Apr 08
  • Karma:
14 Aug 08 01:01:55 pm
can I use the name of item as PPC keyword?


jd35648
Free Member
  • Posts: 96
  • Joined: 19 Jul 07
  • Karma:
16 Aug 08 10:57:41 am
can I use the name of item as PPC keyword?

Yes, you can use most any word or combination of 2 and 3 word strings


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