Really good dissemination of information, can hold a customers interest and draw them in wanting to know more. One area that is sticking out to me in the colours.
It is a subjective thing I know, but I think you are bordering on having the layout compete with the product through your choice of colours.
My eye is drawn to the red and blue combination, as well as the little designs, as I would imagine most others would also be. What that is doing is already taking some of a potential customers concentartion away from where you are trying to get it focused, your product.
Remember, your not trying to sell little orange designs.
So now your colour scheme has some of my concentration, the information provided has some, which is important, but when I actually get to the product itself, the question is am I already over whelmed and not paying enough concentration where I should be.
Will that stop you from making sales, I would seriously doubt it. I am only looking at it from a point of view of maximising your sales. The one thing about marketing is you have to understand the customer, you have to know how to lead them to where you ant them, but without them actually knowing it.
When a person makes a purchase they believe they are making a conscious decision, but in reality their sub-conscious plays a role. Have you ever bought something, got it home and then a day later wondered why on earth you bought it?
It's usually an impulse buy, and if you have fallen into that trap then you are the victim of clever marketing. They have managed to trigger a sub-conscious response that has convinced you to make the purchase right then and there, without really considering it.
Shopping centres use music to trigger responses, it can be to relax, stimulate, even repel a customer, just as textures, tastes and scents can also be used to trigger a sub-conscious response.
You are really limited to triggering that kind of response online, but some clever ones still manage to do it.
It's usually the little 1% and 2% things that you can tweak, that can then convert that sale that you lost before because of some obscure detail you have over looked.
I think you have a very interesting product, it's a product that begs to have a mythology story behind it, and highlighting that is perfect. That creates interest straight away and sets the scene.
To be honest, I would suggest increasing the story a little. Those that are captured by the essence of such a story have a chance of being a customer, those that skip past it believing it has nothing to do with your product itself will not buy anyway!
My own opinion, it is the type of product that will struggle in the current market, but has the potential to do quite nicely when things turn right way up again.