Recovery rate will depend on your market. For example, retail avenues would offer the most potential, where as liquidating would be at the lower end of the scale. Of course the liquidation would clear your stock to produce cashflow, where as retail avenues would be much, much slower, but net a better end result.
So you really need to decide what's more important for you, clearing stock asap or making margin over an extended time frame. That will then give you the answer on the target market you want to approach. Then if that approach doesn't bare the kind of fruit you want, you always have the fall back position you can follow up with.
Maybe even split the two. A combination of quick liquidation of some stock for some cashflow, along with a retail strategy to bulk up the net margin.