I think you could probably make improvements right across the board Joel,
Starting with your search keywords, far too basic as it is. I would suggest looking at other sellers in your market to see the words they are using so you are better able to target buyers in that market and get your listing seen by more. The main copy is also very basic, I would suggest looking again at other sellers in your market and see what their listings as like.
Those are the things you can do easily enough of course, but keep your eye on your prices to make sure you are relevant in your marketplace.
One more tip, if you've got access to a simple graphics program, I would consider branding your main search pic at the very least. You need to try and stick out in the search results as much as possible and a well branded display pic can help you with that.