Need your Feedback and Help

Full Member
sgr4679
Posts: 103
Joined: 28 Dec 08
Karma: 
12 Mar 09 03:15:56 pm
Hi everyone,
I hope you could help me guys because i am experiencing some bad days on selling and i wonder why ... :(
I am posting here a link to two of my auctions and i need you please to give your honest and true opinion like :
How did you feel when you saw the auction ?
What made you like / Dislike this auction ?
Did you close the window immediately or were intrested on the details and Why ?
What do you think about the Background color and general design ?


First link is : Link hidden: Login to view

Second link is : Link hidden: Login to view

Please guys give your best advices, What do you think i should change or add
Thank you so much for helping i really appreciate it alot

Full Member
cbcdave
Posts: 19
Joined: 07 Jan 09
Karma: 
12 Mar 09 09:17:56 pm
I thought it was well layed out, covered all the bases and answered most questions. Maybe an overkill on pictures as it was slow loading and refreshed awkwardly which was a bit irritating.

Site Admin
fudjj
Posts: 5907
Joined: 27 Jul 07
Karma: 
12 Mar 09 10:08:39 pm
A few points I would make.



My own personal opinion would be that for a professional layout, like it seems you are going for, backgrounds and things like animations can hurt you more than help.

Window dressing is best used to hide the flaws of a product by taking some of the potential customers attention away from the actual product, and focusing it in other areas.

It has the effect of diluting the product focus.

A professional layout in any form of media is usually a very clean one, it concentrates the customers focus to the product or service, without letting the focus drift by admiring something that is not remotely related to the product or service being advertised.

The term commonly used is vampire marketing, meaning that the focus is being sucked away from the actual message. You know those adds you may see on TV sometimes, the ones where you can watch an add a few times, know it when it comes on in front of you, but struggle to remember what it is actually selling?

It's because your attention has either been focused on something within the ad that is not relevant to the main message or they simply have to much going on in the ad, having the effect of diluting your attention!

It really comes down to your market, for example, a young kid may respond well to buying a video game with a game graphic type of layout because that highlights what the game is all about and then draws their attention to the product.

It strikes me that your products are aimed at the more mature home decorator, and are unique enough to focus full attention upon them.

There are quite good detail, however I would try and add even more, group it together better, and don't get carried away with large fonts.

Large, bold and different coloured fonts, when over used will detract from any attempt to have a professional looking listing. Keep them to a bare minimum to create maximum effect!

Double check the grammar, that is letting the listing down.

Watch your pictures, the shot of the frog's back shows the air holes in the plaster and cheapens the whole product. Describing the hook in the back for hanging would be plenty enough information, no one needs to see the actual hook.

You need to promote the product in the best light possible, and 37 good pics are no substitute for 1 bad one. The customer will always focus on the bad pic, not the other 37 good ones.

I would suggest the listing focus more on the artist, and perhaps this is where a html platform would allow you far more flexibility to produce a quality listing.

Take a look at some art listings from professionals, draw some inspiration from their experience in market art pieces, because that is essentially what you are dealing with here.

You also need to keep in mind that the world economy is in the gutter, and sales right across the board are down. Try and compensate for that by using multiple advertising platforms to increase your exposure.

Ebay's traffic makes it an excellent front line, but there are plenty of other free listing opportunities out there that you can exploit at no extra charge to yourself, while increasing your chances of making a sale.

Ok, probably gone on enough for now....lol

Good luck with it!


Mark (fudjj)

Community Manager
SaleHoo.com

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Full Member
cdalin1985
Posts: 2
Joined: 12 Mar 09
Karma: 
12 Mar 09 10:47:27 pm
hi there- I am a new member and was curious about some of the steps you took to becoming a junior member? Your help would be awesome! chase d.

Site Admin
fudjj
Posts: 5907
Joined: 27 Jul 07
Karma: 
12 Mar 09 11:05:51 pm
Membership status is graded on the volume of forum posts you make, the more you contribute, the higher your membership status

Certainly not the best method in the world for grading, but it's the one we have

:)


Mark (fudjj)

Community Manager
SaleHoo.com

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Full Member
sgr4679
Posts: 103
Joined: 28 Dec 08
Karma: 
12 Mar 09 11:42:54 pm
First of al i want to thank all the helpers that took serious look into my auctions , Thank you very much !
do you think if the layout will be pure white (before my Pro layout) it will look more proffesional than this one ?

Thank you

Site Admin
fudjj
Posts: 5907
Joined: 27 Jul 07
Karma: 
13 Mar 09 12:11:56 am
That would certainly be my suggestion from a marketing point of view, combined with the other points I have raised above.

If you do use this method, you need then to support it with both layout and content for maximum product impact or you run the risk of tilting the balance in the other direction, and making your listing look un-intersting, and not holding the customers attention long enough for them to convince themselves that they want to buy it.

Marketing is a science, and when understood and used correctly can dramatically assist in any form of sales. You have to remember that in online sales you do not have the advantage of dealing with the customer one on one, so you are at a serious disadvantage straight away.

Most make the mistake of thinking that online sales are easier to make that one on one selling, when they are not!

There are many tools a good salesperson can use to sell a product, it's called 'closing the sale', but in an online format you don't have such tools at your disposal.

It all means that your marketing is now more important than ever, because you are relying on that to make up a large part of a successful sale closure on your item.

If you want to be successful in online sales, learning how to effectively market your products to your potential customers can only increase your chances of a sale, and with the economy being where it currently is, it takes more than a unique product or simply price alone to increase sales overall.


Mark (fudjj)

Community Manager
SaleHoo.com

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Full Member
sgr4679
Posts: 103
Joined: 28 Dec 08
Karma: 
13 Mar 09 12:23:23 am
Thank you so much for your advices
I will make the change and let you know
I really really appreciate your honest opnions
thank you !

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