Shipping Charges Issue on Ebay


sgr4679
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21 Mar 09 07:22:33 am
Hi guys,
Let's say i have a product that some other sellers have it also on Ebay and i want to offer special price on Buy it now , What do you think is best :
1. Low price of the item and high price of the shipping ?
2. Low price of the shipping and high price of the item ?

Basicly what i am asking is what is the formula of the mix between shipping charges and item charges, What looks more attractive in the eyes of the customer . Do people get attracted more to lower prices of the item or the shipping ?

Thank you all and have a lovely weekend


fudjj
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21 Mar 09 07:59:14 am
Any marketing survey will show you that customers respond very well to a low product price, however the kicker is in the tail, because after they discover that the shipping price is unrealistic, then their initial impression counts for nothing.

If you want to offer a special price, you are going to have to make sure that the total price is special to make the sale, that includes the total cost of you getting the package to them.

If you can't do that cheaper than your competition, then the customer is not going to see it as a special price at all.


Mark (fudjj)

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sgr4679
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21 Mar 09 08:16:20 am
Hi Thank you,
Let me see if i got it right :
Let's say that the competitor's deal is :
Item cost - 5$
Shipping - 9 $

and my offer is :

Item cost - 4$
Shipping - 7 $

Will this look more attractive and the custimer will prefer my Deal ?
Thanx


planes
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21 Mar 09 04:45:11 pm
Hi Thank you,
Let me see if i got it right :
Let's say that the competitor's deal is :
Item cost - 5$
Shipping - 9 $

and my offer is :

Item cost - 4$
Shipping - 7 $

Will this look more attractive and the custimer will prefer my Deal ?
Thanx



Yes that will look more attractive to the buyer.


sgr4679
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21 Mar 09 05:53:42 pm
Ok Thanx,
Eventhough that the other seller is Powerseller ?


fudjj
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21 Mar 09 08:01:34 pm
How much feedback do you have?

You can use someone's power seller status against them with your marketing style, so long as you have an established account to give the buyer enough confidence to purchase from you.

A lot of consumers prefer to buy from smaller sellers rather than larger sellers, so you can try to exploit that avenue in your copy, and this is where some creativity comes into play.

Take a look at your competitors marketing, look at it from a buyers perspective, not from a sellers point of view. Look for areas that you as a buyer feel are lacking and focus on how you can make those areas in your copy better.

A very common mistake made by online sellers is that they look at the product they are selling from their sellers perspective, but a sellers and a buyers perspective of the same product can quite often be very different.

What the seller thinks is important for them to say about the product, isn't always what a buyer is always wanting to read, and this can often be exploited by smart marketing.

When you sell anything, online or offline, the first thing you should ask yourself is....if I was a buyer, what would make me buy this product?


Mark (fudjj)

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sgr4679
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  • Posts: 103
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21 Mar 09 08:14:09 pm
Thanx alot


planes
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23 Mar 09 03:15:06 am
Ok Thanx,
Eventhough that the other seller is Powerseller ?



Sometimes big sellers have a large amount of negs. Meaning if they sell 1000 items a month they may get 10 negs. Over a three month time a PS could have 30 or 40 negs but still maintain their PS status due to numbers.

You might say you make it a point to ensure everyone is happy with their purchase and ensure to stay in touch with all of your buyers.

And that you never let a buyer go away without feeling they got a great deal and service.

As Fudjj mentioned, buyers sometimes prefer the smaller seller as they know they will have more attention placed on their order. Just capitalize on this.

Make sure you listing looks pro though. You dont need a fancy listing just make it look good and appealing to the masses.

Make sure to answer as many of the question you think will come up in your listing.


 

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