Where to find statistics for clicks and online shopping behaviour ?

Free Member
mandrak1976
Posts: 2
Joined: 18 Feb 11
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4 Jul 11 10:54:35 am
I have found my niche and dropshipper. I have built my own website and read lots of book about adwords and microsoft adcenter but why am i getting clicks , some traffic and no sale ... any ideas what is wrong or how many clicks does take in order to make a sale ?

THIS IS WHAT I HAVE FOUND SO FAR


Positions and Percentage
1 2 3 4 5 6 7 8 9 10
Organic Ranking Visibility 100 100 100 85 60 50 50 30 30 30
Traffic distribution per searches in % 42 12 8 6 5 4 3 1 1 1
Traffic in total per searches 60% Organic and 40% Sponsored
Side sponsored ad visibility 50 40 30 20 10 10 10 10 10 10
Number of clicks for organic listing 56 13 10 4 5 3 .36 3 1 2


Rob Rodriguez
REFF LLC
Industrial Painting
Full Member
sgr4679
Posts: 103
Joined: 28 Dec 08
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4 Jul 11 01:33:41 pm
Hi,

You can try Google Analytic they got some nice tools for traffic and customer behavior.

Link hidden: Login to view


Good luck !

Full Member
fm1234
Posts: 838
Joined: 14 Dec 05
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4 Jul 11 03:11:33 pm
There could be any number of reasons as to why your traffic isn't converting -- there's not really a x:y standard ratio. The reasons people don't buy a given item are at least as numerous as the reasons they do-- the only real way to know is to test and test and test, especially if you're using paid advertising via AdWords and its competition (presumably, if you're reading books about AdWords you're already familiar with the term "split testing" -- not much you can do but keep testing and keep what works.)


Frank


"Failure is not when you fall down. Failure is when you don't get back up."

--J.J. Luna
Site Admin
richelle_salehoo
Posts: 5226
Joined: 20 Oct 08
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5 Jul 11 12:40:13 am
Hi and welcome, Mandrak1976 :)

Like Frank said there are numerous reasons to consider and there isn’t one ultimate way to get traffic. Most people use a combination of some or all of the following strategies to get more people to their site:

• Submit your product listings to Google product search (fast and free way to get more traffic) Link hidden: Login to view

• Optimize your site for the search engines. Traffic Travis a good free tool to help you do this Link hidden: Login to view

• Set up a blog on your site and create some unique and interesting content. This is also an important part of search engine optimization.

• Leverage traffic from eBay, Amazon or other auction sites. Set up an account with the username the same as your business name and list a few items at attractive prices. Put your website URL in your email signature tags and insert into template eBay emails. Set up an About Me page with photos of your business, yourself and of course, your URL.

• Use Google Adwords – although this can end up being expensive if you don’t do it properly. We recommend the free training site Link hidden: Login to view to learn more.

• Set up an email newsletter on your website. Keeping in touch with existing customers encourages repeat sales.

• Set up an affiliate program.

Also, you might find this thread helpful - Link hidden: Login to view

Good luck on your first sale!


Richelle

Customer Support Manager
SaleHoo Group Limited
Sell more with your own professionally designed and search optimized e-commerce website. Check out Link hidden: Login to view now!
Full Member
giftsnmore08
Posts: 4
Joined: 23 Feb 09
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5 Jul 11 04:52:54 am
The link Link hidden: Login to view no longer works. Do you have an updated or maybe an alternate link for submitting your product listings to Google?

Site Admin
irene_salehoo
Posts: 2578
Joined: 21 Mar 10
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5 Jul 11 05:28:08 am
Hi giftsnmore08,

You can submit your products to Google Product Search through Google Merchant Center.

Basic requirements

Google Account
If you don't already have a Google Account, please create an account now.

Google Merchant Center account
You can create a Google Merchant Center account by simply signing in to Google Merchant Center with your Google Account.

You can find information about how to create and submit a data feed by viewing our data feed instructions.


For more information, please see Link hidden: Login to view


Irene
Free Member
mandrak1976
Posts: 2
Joined: 18 Feb 11
Karma: 
5 Jul 11 01:45:40 pm
thank you all and I do appreciate the fact tha you are taking the time replying to this topic. I think the best thing to do would split-testing combine with google analitics. My concern like anybody else is, I have polished my skills with with adword world minimizing the cost, showing higher on first pages but now i am facing another challenge no sales. I tought there was some king of study saying that 1 out 100 clicks for example buy your products but there is no such math or statistics that says that; however I will not get more aggresive as far as increasing my bids.


Rob Rodriguez
REFF LLC
Industrial Painting
Site Admin
richelle_salehoo
Posts: 5226
Joined: 20 Oct 08
Karma: 
6 Jul 11 01:24:53 am
Hi mandrak1976,

It's a bit of a challenge pinpoint as to why one's listings are not selling and others are. But here are some general tips for getting more sales:

* Work on your product photos. Good pictures convert to more sales. And statistics show that the more pictures you have, the higher the selling price. If you are selling clothing, consider getting a mannequin. For other items, purchase a photo tent. This is an easy way to get a clean, professional background for your photos. Buyers will always choose a professional picture over an amateur one.

* Make sure your item description provides LOTS of detail. Buyers like to learn as much as possible about the item before they buy. The best sellers on eBay have lengthy product descriptions to ensure the buyer isn't left with questions that might prevent them from bidding.

* Try offering faster shipping. Ship the DAY payment is received if possible. Buyers have high expectations and getting their item delivered in record time leaves a great impression. You can also offer to consolidate shipping for customers who purchase more than one item.

* A freebie sometimes works.

These tips may sound simple, but we see SO many people neglecting these things in their listings, it's just not funny. Nothing turns a buyer off like a grainy, dark photograph or a single-sentence product description.

Hope this helps, all the best!


Richelle

Customer Support Manager
SaleHoo Group Limited
Sell more with your own professionally designed and search optimized e-commerce website. Check out Link hidden: Login to view now!

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