Link hidden: Login to viewThe Specialty Retailer Program is designed for independent and specialty retailers to order product directly from the Baby Einstein Company at wholesale prices. Baby Einstein product has been around for over 10 years and continues to be very popular with expecting parents, new parents and caregivers. Every 2 out of 3 moms own Baby Einstein products, with over 98% awareness among expecting and new parents. Sign up or sign in today to place your order!