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What's content, who are influencers and how do I get the O into SEO? All the ins and outs of owned media and how to use them here.
Get Repeat Sales with Email Marketing
This is the final post in our Simple 5 Step Method for Mega Sales This Holiday Season and we are going out with a bang by talking about a really fantastic free selling strategy which is all about customer retention and making repeat sales to customers that you already have. This is a fantastic way to make money online without investment so it’s great...
eCommerce Marketing: 6 Effective Ways to Promote a Niche Product
The e-commerce industry has been growing faster than ever. More and more customers are turning to online businesses than before. However, the inverse is also true: Many more businesses are now online compared to the years past. Competition is tight, so it is tough to grow and stand out among the millions of e-commerce businesses out there. As such, many e-commerce businesses target niche markets instead of the general market to get ahead of the competition. What’s inside? [ show hide ] Benefits of Niche Marketing Less competition
How to Use a Blog to Drive More Traffic to Your Website
Blogging is a cheap and effective way to pull more buyers to your online store. If you sell on a marketplace, blogging can also be hugely valuable. Blogging helps to keep you existing customers interested in your business, and it also helps to attract new ones. A successful blog requires planning and consistent updates (at least monthly). Here are a few crucial tips to help you get a blog up and running and working for you.  Free blogging platforms There are a ton of great free blogging templates that you can use. Blogger.com is 
11 eCommerce SEO Mistakes You Don’t Know You’re Making
Discover 11 examples of less-obvious SEO issues for e-Commerce sites, and find out exactly what you can do about them.
The Importance of eCommerce SEO and Content
We have often heard that in order for any website to be successful it has to make the front page of the Google search results. In other words, it's got to rank, and in order for it to rank it needs high quality content and a well-organized Search Engine Optimization (SEO) strategy. This is especially true for ecommerce sites. Some would argue that content is just one item in the ecommerce SEO checklist, and they would be right, but it's a HUGE item. For one thing, good content has become one of the top considerations to rank in Google, which aside from identifying text and content patterns also has Quality Raters that closely examine content in order to improve the efficacy of Google's search algorithms. Despite the stringent requirements, ranking on Google isn't rocket science. Effective SEO for ecommerce requires you to provide unique content (very important!) tha
The future of retailing is clearly moving in the direction of e-commerce – and this is also reflected in marketing trends. Omnichannel, instant gratification and mobile first are terms that marketing professionals will be including in their marketing plans in the coming years.  In this article we’ve summarize ten of the most important marketing trends in 2023 for you.    CONVERSATIONAL COMMERCE  Conversational commerce will be a must-have feature in every marketer’s repertoire starting in 2023. Future marketing increasingly aims at starting a direct, “real” dialog with customers and using the conversation to encourage them to make a purchase.  One trend to keep in mind is instant gratification. Today’s customers expect their needs and wishes to be met immediately and without complications, so it’s best to have
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