Baby Blanket Market Trends, Forecast & Insights [2025]

Last updated Jul 29, 2025
Core appeal is comfort, warmth, and giftability. Buyers frequently purchase multiple units for home and on‑the‑go use, and the wide variety of colors/patterns makes it easy to match nurseries or preferences. The $10–$22 price point supports budget-friendly gifting and impulse add-ons, with lightweight shipping and strong fit for registries. Seasonality peaks in January, driven by winter needs, so sellers should plan to be stocked and listed by November to capture both late‑Q4 gifting and the January surge. With the current month in August, it’s a good time to source, build variations, and prep listings to ramp through fall into winter.
About the product
Baby blankets are essential items designed for infants, offering warmth and comfort during sleep or travel, and they come in a variety of materials, sizes, and patterns to cater to different preferences and needs. These products are not only practical for new parents but also serve as keepsakes, making them popular gifts and often resulting in a broad market appeal among buyers.
Key details
  • $16
  • $10 - $22
Relative Interest
 
Seasonality
High Month Jan
Low Month May
Dropship products for Baby Blanket

Browse these curated products from SaleHoo Dropship. If you have a SaleHoo Dropship account, simply click the “Add to Import List” button to add them to your import list. Don’t have an account yet? Click here to find out more

Lightweight Flannel Cosmic Planet Baby Blanket
Lightweight Flannel Cosmic Planet Baby Blanket
USD $16.01
Lightweight Flannel Cosmic Planet Baby Blanket
Lightweight Flannel Cosmic Planet Baby Blanket
USD $15.97
Cotton Cable Knit Toddler Blanket Soft Warm Baby Blanket
Cotton Cable Knit Toddler Blanket Soft Warm Baby Blanket
USD $15.62
Cute Squirrel Pattern Flannel Baby Blanket
Cute Squirrel Pattern Flannel Baby Blanket
USD $16.89
Soft Lightweight Cosmic Planet Flannel Baby Blanket
Soft Lightweight Cosmic Planet Flannel Baby Blanket
USD $18.29
Soft Lightweight Skull Art Flannel Baby Blanket
Soft Lightweight Skull Art Flannel Baby Blanket
USD $15.97
Lightweight Flannel Bunny Clover Print Baby Blanket
Lightweight Flannel Bunny Clover Print Baby Blanket
USD $16.86
Cozy Flannel Halloween Pumpkin Moon Baby Blanket
Cozy Flannel Halloween Pumpkin Moon Baby Blanket
USD $12.88
Reversible Mickey Mouse Plush Baby Blanket for Cuddling
Reversible Mickey Mouse Plush Baby Blanket for Cuddling
USD $15.87
Cozy All-Season Soft Plush Flannel Baby Blanket
Cozy All-Season Soft Plush Flannel Baby Blanket
USD $18.82
Flannel Blanket Beach Theme Soft Cozy Blanket
Flannel Blanket Beach Theme Soft Cozy Blanket
USD $25.2
Super Soft Hooded Toddler Bathrobe Blanket Wrap
Super Soft Hooded Toddler Bathrobe Blanket Wrap
USD $17.12
Top suppliers for “Baby Blanket”

Discover these curated supplier from SaleHoo Directory. If you have a SaleHoo Directory account, simply click the supplier name to get in touch with them. Don’t have an account yet? Click here to find out more

Supplier name
Country
Supplier type
About
Brands
Supplier name
 
Manufacturers
Operating in the baby products industry, this manufacturer has established itself as a reliable supplier of textiles specifically designed for infants and toddlers. Their offerings include a variety of essential items such as swaddle blankets, baby clothes, and sleeping bags that cater to the needs of young children and their parents. The manufacturer prides itself on its commitment to quality and customer satisfaction. They collaborate with companies worldwide, providing support through the entire process of product creation. From ideation to material selection and design, they assist businesses in every step, ensuring that the final products meet the highest standards. Their extensive product range features notable items such as muslin swaddle blankets, baby fitted crib sheets, bath towels, and more, catering to both functionality and comfort. Understanding the market's needs, they offer customization options to help businesses establish their unique brand identity while adhering to industry rules and standards. Additionally, they are familiar with Amazon regulations, assuring clients of their products' compliance. The manufacturer also provides services such as rapid sampling, e-market photo support, and affordable trial orders, allowing new businesses to make informed decisions about their product launches. For more in-depth information about their products and services, interested parties are encouraged to visit their website or get in touch directly.
Aden Anais, Swaddle Designs
Supplier name
 
Wholesalers
Operating within the textile industry, this supplier is recognized for its specialization in fleece products, including a diverse range of blankets and jackets. With over 21 years of experience, they have established a reputation for providing the highest quality non-piling fleece that meets the needs of businesses, charities, and retail markets. The supplier is committed to customer satisfaction, offering a unique blend of quality products and personalized services. They provide custom embroidery options for wholesale fleece blankets, baby blankets, picnic blankets, and jackets, making them a go-to solution for corporate gifts and special events. Their product line is designed to appeal to a wide audience, balancing functionality and style. A standout offering is the innovative Travel Billow, which combines a neck pillow and a fleece blanket for travelers, enhancing convenience and comfort. The attention to detail in manufacturing ensures every product meets strict quality standards, thereby fostering strong customer loyalty. In addition to their impressive product range, this supplier also participates in charitable initiatives, providing discounted blankets to supporting organizations. Their commitment to sustainability is evident through their eco-friendly fleece options, catering to the growing demand for environmentally responsible products. For more detailed information about available products or to inquire about bulk orders, interested parties are encouraged to visit the website or contact the supplier directly.
Not available
Supplier name
 
Manufacturers
In the luxury textile industry, this supplier is renowned for its exquisite collection of cashmere products, focusing primarily on meticulously crafted baby blankets and luxurious accessories. Each item is a testament to age-old craftsmanship and dedication, skillfully made by local artisans in Kashmir, India. The cashmere baby blankets are made from the fine undercoat of the Changra goat, revered for its enduring softness and warmth. The process of transforming raw cashmere into a beautiful blanket is a labor of love, where artisans employ traditional weaving techniques passed down through generations. The result is not merely a product but a unique piece of art, with every blanket reflecting precision and care. One of the standout qualities of these cashmere products is their ability to provide comfort in varying climates. The natural fibers are breathable, lightweight, and able to absorb excess moisture, ensuring that the baby remains warm and dry. Additionally, the hypoallergenic nature of cashmere makes it an excellent choice for delicate baby skin, as it minimizes the risk of irritation or allergic reactions. Through a commitment to sustainability and quality, this supplier guarantees that all products are free from harmful chemicals and meticulously handcrafted. Each piece promises to transform the experience of warmth and softness into everyday life. As a leader in the market, they invite interested customers to explore their exclusive range on their website or to contact them for further inquiries.
Not available
Supplier name
 
Manufacturers
Specializing in the children's apparel and nursery industry, this supplier has made a name for itself with a unique focus on bamboo-based sleepwear and sleep accessories. Known for their innovative and comfortable products, they cater to families seeking solutions for better sleep for their little ones. The supplier's flagship product, the bamboo sleep bag, offers a wearable blanket designed to help infants and toddlers sleep comfortably and safely. Created with the latest research in sleep safety, these products are engineered to foster healthy sleep routines, allowing parents to rest easier knowing their children are comfortable. Bamboo fabric provides exceptional breathability, ensuring that the children remain at an optimal temperature throughout the night. The eco-friendly nature of bamboo fabric not only benefits the wearers but also supports sustainability. This supplier is committed to reducing environmental impact while producing high-quality items. Parent feedback has continually helped refine their product offerings, ensuring that they meet the ever-changing needs of families. Beyond sleep bags, the supplier offers a variety of clothing and accessories, all meticulously designed with softness and durability in mind. As advocates for improved sleep hygiene, they aim to equip families with the tools necessary for restful nights. Families in search of stylish, safe, and practical sleepwear will find their offerings delightful. For further exploration of products and to learn more, visit their website or reach out for direct inquiries.
Kyte <em>Baby</em>
Supplier name
 
Wholesalers, Manufacturers
Specializing in personalized blankets, this company provides a wide range of high-quality products tailored to meet the needs of various age groups and occasions. Their product line includes items for babies, toddlers, teens, grown-ups, special occasions, and even pets. Each blanket is designed to offer comfort, warmth, and a touch of personalization, making them ideal gifts for loved ones or unique additions to any home. The company takes pride in its unique designs and the attention to detail that goes into each product, ensuring customer satisfaction. With a commitment to quality and a passion for crafting exceptional blankets, they have built a reputation for excellence in the marketplace. Customers frequently praise the unique and personalized nature of the blankets, highlighting their use in everyday activities and as cherished gifts. The company invites interested customers to explore their collection and discover the perfect blanket to suit their needs. For more information, please visit the website or contact directly.
The <em>Blanket</em> Lady
Supplier name
 
Wholesalers
This entity is a prominent player in the babywear and schoolwear wholesale industry, providing a wide array of high-quality clothing options tailored for infants and children. With a commitment to meeting the needs of businesses of all sizes, the company offers a diverse selection of products ranging from essential baby clothing to specialized schoolwear. Their extensive catalog includes various items such as prematurity wear, seasonal clothing, and character-themed apparel, ensuring that every aspect of a child's wardrobe is catered to. The wholesaler prides itself on sourcing from leading brands, guaranteeing both quality and style in every piece of clothing offered. Customer satisfaction is a top priority, and the business emphasizes prompt service, secure payment options, and reliable delivery methods. Clients can benefit from competitive pricing and the convenience of bulk purchasing, making it an ideal partner for retailers and organizations focused on children's products. For those interested in exploring the comprehensive range of offerings or requiring specific assistance, the company encourages potential clients to visit the website or reach out for personalized support, ensuring that every inquiry is addressed efficiently.
Baby Town, Snuggle Baby, Rock A Bye Baby, Pesci Baby, Baby C Angel, Soft Touch, Watch Me Grow, Nursery Time, Bonjour Bebe, Tiny Me, Tick Tock, Nifty Mini Chic, Chloe Louise, Just Too Cute, Just Too Cuddly
Supplier name
 
Manufacturers
Operating within the textile manufacturing industry, this supplier specializes in producing premium fleece blankets designed for various applications, including personal use, events, and charitable donations. The company prides itself on offering products that not only ensure comfort but also uphold exceptional quality standards. They provide a broad selection of fleece blankets, catering to diverse customer needs. Their offerings include economical options for budget-conscious buyers and luxurious varieties for those seeking a high-end experience. With distinct features like anti-pill materials and machine washable fabrics, these blankets are crafted to be both practical and cozy. Customization options are readily available, allowing customers to personalize their orders for special occasions such as weddings, schools, or charities. With a focus on wholesale opportunities, this supplier stands out in the market by providing competitively priced products without compromising on quality. Their commitment extends beyond mere product offerings; they also participate in charitable initiatives, offering discounts for nonprofit organizations and contributing to relief efforts through donations. The supplier guarantees excellent customer service, fast shipping, and an unwavering commitment to satisfaction. For additional information regarding products, pricing, or wholesale applications, interested parties are encouraged to visit the website or contact them directly.
Not available
Supplier name
 
Wholesalers
This prominent wholesaler specializes in the baby, nursery, and toy sector, dedicated to sourcing and distributing an exceptional array of products designed for young families. With a robust portfolio featuring over 2,000 product lines from approximately 60 award-winning global brands, they cater to independent retailers looking for quality and variety. The supplier operates on an exclusive U.K. basis for many of its brands, ensuring that retailers have access to a unique selection of items not readily available elsewhere. The company's streamlined on-site warehousing is efficiently managed to facilitate quick dispatch of orders, both domestically and for export customers. They are committed to providing tailored transport solutions including road, air, and sea for optimal logistical support. In addition to their extensive product offerings, the wholesaler provides notable advantages such as loyalty credits, volume discounts, and ongoing promotional opportunities designed to help retailers maximize their profitability. Their attention to detail encompasses every aspect of customer interaction, from order processing and shipping to aftercare services. By being dedicated to good business practices and understanding the specific needs of their retail partners, they strive to support excellence throughout the customer experience. Retailers interested in partnering with this wholesaler are encouraged to register for an account online, ensuring that they provide sufficient details for a swift verification process. For further information or a deeper insight into their operations, interested parties can explore their website or reach out directly.
Dreambaby, Vital Baby, Burt's Bees, Beaba, Lamaze, Munchkin, Paddington Bear, Braun, Playmobil, Medela, Tommee Tippee, Disney, Vtech, Bluey, Infantino, Leap Frog, Peppa Pig, Peter Rabbit, Safety First, Janod<span class="list-helper-toggle-more-text"> and <a href="#">37 more</a></span><span class="list-helper-more-text d-none">, Vicks, Winnie The Pooh, Copper Pearl, Milton, Baylis & Harding, Lansinoh, Philips Avent, Nuk, Tiny Love, Keel Toys, Angelcare, Bebeconfort, Dorel, Dr Brown's, Dreamgenii, Elmer, Fat Brain Toy Co, Halilit, Hey Clay, Kaloo, Kikka Boo, Lalaboom, Little Bird Told Me, Mam, Nuby, Ragtales, Rainbow Designs, Summer Infant, Swaddleme, Taf Toys, Widdop Bingham, Gabby's Dollhouse, Spider-Man, Betteryou, Booon, Child's Farm, Nutriburst</span><span class="list-helper-toggle-less-text d-none"> <a href="#">less</a></span>
Supplier name
 
Manufacturers
Operating within the baby products sector, this supplier is dedicated to enhancing the parenting experience with a wide selection of high-quality goods. With over 40 years of experience, the company specializes in essentials for parents, from award-winning pushchairs and car seats to stylish nursery furniture and comfortable baby clothing. Their extensive catalog includes innovative travel systems designed for convenience and safety, catering to the needs of modern parents. The company also places a strong emphasis on nursery furniture, providing a collection that aims to blend functionality with aesthetics, ensuring every nursery is both practical and beautiful. Additionally, the supplier aims to support families with a variety of baby care essentials ranging from feeding products to safety items like monitors and gates. Their commitment to sustainability is evident, encouraging customers to engage in their pre-loved clothing donation program, supporting charitable causes. With competitive offerings, regular sales, and new products launching frequently, there is always an opportunity for parents to find something special for their little ones. For those seeking tailored advice, the supplier provides appointment options for personalized consultations. Explore the vast array of products crafted to suit every infant's needs and enhance the parenting journey. To learn more about their offerings, visiting the website or contacting the team directly is highly encouraged.
Babyzen, Cybex, Joie, Maxi-Cosi, Nuna, Stokke, Safety 1St, Thule, Leapfrog, Tommee Tippee, Bugaboo, Vtech, Chicco, Elvie, Mamas & Papas, Snuz
Supplier name
 
Wholesalers
In the heart of the children's fashion industry, this supplier has established a reputation for providing high-quality, soft, and allergy-free clothing for babies, toddlers, and kids. With a primary focus on skin-friendly Pima cotton, their clothes come in various sizes and designs to suit newborns to ten-year-olds. They emphasize sustainable practices by utilizing one of the finest grades of cotton available, grown in the fertile valleys of Peru. Their product range includes everything from cozy pajamas and playful dresses to essential accessories and special Mommy & Me collections. Each item showcases hand-drawn prints and is crafted with care to guarantee not just style but also comfort and durability. Understanding the different stages of a child's growth, they have taken meticulous steps to ensure their clothing accommodates the need for freedom of movement and non-restrictive comfort. This supplier celebrates the joys of childhood through whimsical prints while also ensuring each piece can withstand the rigors of playtime and frequent washing. Innovative and creative, they are dedicated to offering a range as expressive and vibrant as the children who wear them. Embracing both visual appeal and practicality, they remain committed to making childhood a little more colorful, one garment at a time.
Noomie

Related products

Baby Wear
Decreasing
-10.3% Growth
Staple, repeat-purchase items with steady baseline demand; buyers are motivated by essentials and frequent size changes, plus strong gifting. Expect a notable lift in October as cooler-weather wardrobes and early holiday purchases begin; the $17–$30 range supports impulse adds and giftable sets
Baby Cot
Decreasing
-2% Growth
Core nursery staple with steady, need-driven demand from expecting and new parents, plus gift and registry purchases. Buyers typically prioritize safety and sturdiness within an accessible $45–$130 price band, making it a predictable converter with broad appeal and clear value tiers
Baby Print Tee
Increasing
46.4% Growth
Appeals to buyers as affordable, cute everyday wear and an easy gift for baby showers and birthdays. The $13–$17 price range supports impulse add-ons and multi-unit purchases (e
Baby Monitors
Increasing
34.7% Growth
High demand comes from new parents seeking peace of mind via real-time audio/video monitoring, night vision, two-way talk, and smartphone alerts. The category spans $36–$100, covering basic to feature-rich options; key purchase drivers are reliability, clear video/audio, range, battery life, privacy/security, and easy setup
Baby Gift Set
Increasing
1% Growth
Appeals to buyers as a convenient, ready-to-gift bundle for newborn arrivals and baby showers, with perceived value from multiple coordinated items. The $15–$37 price range aligns with common gifting budgets, supporting impulse buys and simple add-ons like gift wrap or personalized notes in an eCommerce store
Baby Safety
Decreasing
-20.6% Growth
Buyers prioritize preventing household accidents for infants and toddlers and seek quick, affordable fixes that deliver peace of mind. The $9–$25 price point supports impulse and add-on purchases, with strong potential for multipacks and bundles to lift AOV
Baby Supplies
Increasing
6.1% Growth
Essential, replenishable items driven by needs-based purchasing, frequent use, and gift-giving. Buyers value reliability, safety, and convenience, leading to repeat orders and predictable demand
Toddler Bed
Decreasing
-14.7% Growth
Steady, needs-based demand driven by families transitioning kids out of cribs; buyers prioritize safety (low profile, guardrails), compatibility with standard crib mattresses to avoid extra spend, and straightforward assembly. The $55–$100 price band hits value-conscious households and gift givers while keeping returns manageable; visual appeal and perceived sturdiness influence conversion
Baby Swings
Increasing
20.9% Growth
Driven by practicality and peace-of-mind, buyers choose this category to soothe infants and free up caregiver time; it’s a common registry and gift purchase for new families. Demand concentrates in accessible price points, with $50–$120 covering most entry-to-mid options, enabling mix-and-match assortments and bundles
Diaper Backpacks
Increasing
5.1% Growth
Buyers choose this category for hands-free convenience, organized storage, and travel-friendly utility during outings with infants. It attracts both new parents and gift buyers (registry-friendly), with broad unisex appeal and features buyers expect such as multiple compartments, insulated bottle pockets, and stroller-strap compatibility
Baby Cloth Diaper
Decreasing
-19.7% Growth
Reusable and eco-focused, this item attracts buyers looking to cut diapering costs and reduce waste, with soft materials and adjustable fits that cover newborn through toddler stages. At $15–$30, it enables entry SKUs plus upsells via prints and multi-packs, and supports profitable bundles with inserts, liners, and wet bags to raise AOV and drive repeat purchases
Baby Booties
Decreasing
-7.4% Growth
Appeals to buyers center on warmth, comfort, and cute styling for newborn outfits, plus strong giftability for baby showers and new arrivals. The $10–$15 price point supports impulse buys and multi-pair purchases (e
Baby Stroller
Increasing
8.8% Growth
Appeals to buyers needing safe, convenient mobility for infants and toddlers, with emphasis on ease of folding, lightweight maneuverability, storage capacity, adjustable recline/canopy, and car-seat compatibility. The $80–$280 price band spans entry to mid-tier options, supporting both value-focused and feature-seeking buyers and enabling bundles/add-ons (rain covers, organizers, cup holders) to lift AOV
Baby Gate
Increasing
9.3% Growth
Essential home safety item with broad appeal to buyers, primarily new parents and pet owners who need to block off rooms or stairs. Demand is intent-driven and often involves purchasing multiples per household, supporting higher basket sizes at a mid-range price point of $35–$80
Diaper
Decreasing
-33% Growth
High-velocity essential with predictable replenishment and strong repeat purchase potential. Buyers prioritize fit, absorbency/leak protection, and skin-friendliness, often choosing multi-packs or subscriptions for convenience and value
Baby Romper Set
Increasing
16% Growth
Broad appeal comes from practicality and gifting: buyers want soft, easy all-in-one outfits for daily wear and photo moments, and they frequently rebuy as babies size up. The accessible $14–$22 price point supports impulse purchases and gift add-ons, helping drive cart value without heavy discounting
Child Safety
Decreasing
-4.9% Growth
Buyers prioritize these items to childproof homes and feel confident their kids are safer, making them steady essentials for parents and caregivers. The $10–$23 price range encourages impulse and add‑on purchases, creating strong attach opportunities alongside baby, nursery, and home goods, with potential to drive basket size through bundles and multi‑packs
Safety Vest
Increasing
22.3% Growth
Demand is driven by workplace safety requirements and personal visibility needs, making this a steady seller to contractors, event staff, warehouse teams, and outdoor users. It’s a low-friction purchase with clear utility, typically reordered due to wear-and-tear or loss, and often bought in multiples for crews
Maternity Belt
Increasing
4.7% Growth
Strong demand from pregnant buyers seeking lower back/abdominal support, pain relief, and comfort to stay active. Buyers value adjustable, breathable, discreet designs; the $14–$25 price point makes it an accessible, low-risk purchase and a strong add-to-cart within maternity assortments
Pregnancy Pillow
Decreasing
-2.6% Growth
Strong buyer appeal centers on sleep comfort and pain relief during pregnancy, making it a practical self-purchase and a popular gift. Priced in the $28–$42 range, it sits in an accessible bracket that converts well and supports bundling with related maternity and nursery items to lift AOV
Feedback