Decreasing
-109.7%
Growth
Appeals to buyers as a convenient, portable shade solution that provides sun protection and a contained play area for infants/toddlers during outdoor activities. Common purchase contexts are summer travel and beach/park days, with ease of setup, light weight, and compact storage driving conversion
Appeals to buyers seeking portability for travel and urban errands; purchase decisions hinge on compact fold, low weight, easy one-hand operation, reliable brakes/harness, decent canopy/storage, and acceptable ride quality at a value price. Listings that surface exact weight, folded dimensions, age/weight limits, and clear folding visuals convert better within the $70–$200 range, with budget options driving volume and mid-tier models offering upgrades (suspension, larger canopy) for upsell
Essential nursery purchase and common registry item with steady year‑round demand. Buyers prioritize safety and support, exact crib fit (standard vs mini), breathable/hypoallergenic materials, and waterproof/easy‑clean covers; trust signals and strong reviews heavily influence conversion
Portable, foldable sleep solution for infants and toddlers prized by buyers for portability, rapid setup, safety features and convenience when traveling or visiting family. Typical retail price sits between $66 and $147, making it an accessible mid-price baby travel item that converts well with parents and gift buyers
Staple, repeat-purchase items with steady baseline demand; buyers are motivated by essentials and frequent size changes, plus strong gifting. Expect a notable lift in October as cooler-weather wardrobes and early holiday purchases begin; the $17–$30 range supports impulse adds and giftable sets
Evergreen, necessity-driven demand from new parents and gift buyers; frequently added to baby registries and purchased in multiples. Buyers prioritize absorbency or waterproof protection, soft/comfortable materials, easy cleaning (machine-washable or wipeable), adjustable fit, and appealing designs; strong reviews help conversion
Wearable infant teething aid appealing to buyers seeking a hands‑free soothing accessory for infants; commonly purchased by parents and gift shoppers. Typical retail price ranges $8–$15, making it a low‑ticket, impulse or add‑on SKU with straightforward photography and listing needs
Demand is driven by eco-conscious parents seeking plant-based, gentle, and highly absorbent diapers that are soft on sensitive skin with fewer irritants. The $19–$45 price band supports mid‑premium positioning, with strong repeat‑purchase behavior that suits subscriptions, bundles, and size‑step programs—good for LTV and stable AOV in an eCommerce store
Buyers choose this for portability: lightweight frames, compact folds, and quick setup make it easy to maneuver in airports, public transit, and small car trunks. It’s often purchased as a secondary, travel-friendly option for vacations and day trips, with most demand in the $80–$240 range appealing to budget and mid-tier buyers
Decreasing
-116.4%
Growth
Inflatable infant pool accessory that attracts buyers as an affordable, impulse-friendly summer leisure/gift item for parents—utility: supervised pool/backyard flotation and short-term outdoor play. Typical retail price range $18–$38, which supports low-dollar conversions and simple listing copy; buying motivations are seasonal fun, gifting for new parents, and easy one-off purchases
Decreasing
-126.5%
Growth
Reusable, eco-friendly diapering option that attracts cost-conscious and sustainability-minded buyers building multi-unit “stash” purchases. Typical price point sits at $16–$30, supporting tiered listings by material/print and driving higher AOV through bundles
Buyers seek this as an affordable, giftable nursery add-on that enhances comfort and décor, often appearing on baby registries. The $16–$33 price range supports impulse add-to-cart behavior and bundling
This category draws steady year-round interest from parents and gift‑givers seeking simple relief options for teething infants. The $6–$10 price point makes it an effective impulse add-on, multipack, or bundle with other baby essentials to lift AOV, with straightforward listing and shipping and broad appeal within the baby category
Appeals to buyers seeking hands-free mobility and ergonomic support for infants, serving as a compact alternative to strollers for errands and outings. The $25–$100 price range spans entry to premium tiers, enabling broad budget coverage and straightforward merchandising in an eCommerce store
Decreasing
-100.2%
Growth
A staple, high-velocity consumable with frequent repeat purchase cycles. Buyers prioritize gentle/sensitive and unscented options, thickness/durability, and convenient pack sizes (multi-packs and travel)
Strong, steady demand driven by parents seeking support for early mobility and gift‑givers shopping registries; buyers prioritize safety/stability, ease of cleaning, and portability. The $41–$76 price band positions it as a mid-tier, high‑intent purchase that can lift average order value and fits well into nursery and new‑parent assortments with repeat traffic potential
Essential buy for new parents and gift‑givers, driven by daily bath-time use and baby shower gifting. Buyers look for softness and absorbency, gentle materials (e
Broadly appealing in the baby essentials niche, this item attracts buyers for its breathable, lightweight comfort in warm weather and its versatility (commonly used for swaddling, stroller coverage, nursing privacy, and gifting). The $20–$40 price range sits in a strong impulse and registry-friendly band, supporting easy add-to-cart behavior and multipack upsells for eCommerce stores
Strong buyer appeal centers on sleep comfort and pain relief during pregnancy, making it a practical self-purchase and a popular gift. Priced in the $28–$42 range, it sits in an accessible bracket that converts well and supports bundling with related maternity and nursery items to lift AOV
Everyday essential with steady demand: buyers replace frequently as babies grow and socks get lost, and the low price point ($11–$15) drives impulse add-ons. Strong gift appeal for newborns and baby showers, plus easy bundling with other infant apparel to lift AOV