Baby Diaper Market Trends, Forecast & Insights [2025]
Last updated Jul 29, 2025
Essential, needs-based purchase with high repeat frequency and low switching once buyers find a preferred fit, driving reliable volume and subscriptions. Broad addressable market (new and existing parents), frequent reorders, and basket-building with related items make it attractive for eCommerce stores. Typical price points land in the $15–$35 range; value packs and multi-buys can lift AOV, while offering a mix of core sizes and sensitive/eco options helps capture key segments.
Seasonality peaks in January; sellers typically benefit by staging inventory, promotions, and ads in November–December. With the current month in August, it’s an opportune time to line up suppliers, secure pricing, and prep listings ahead of Q4 ramp, then push harder as the seasonal high approaches.
Seasonal
Peak month: January
Product details
Key details
-
$25
-
$15 - $35
-
High Month January
Low Month April
Key details
-
$25
-
$15 - $35
-
High Month January
Low Month April
Dropship products for Baby Diaper
Browse these curated products from SaleHoo Dropship. If you have a SaleHoo Dropship account, simply click the "Add to Import List" button to add them to your import list. Don't have an account yet? Click here to find out more
Top suppliers for “Baby Diaper”
Discover these curated supplier from SaleHoo Directory. If you have a SaleHoo Directory account, simply click the supplier name to get in touch with them. Don’t have an account yet? Click here to find out more
Supplier name
Country
Supplier type
About
Brands
Supplier name
Manufacturers
Specializing in the hygiene products industry, this supplier has established a strong reputation for producing a diverse range of sanitary items designed to meet the needs of different user groups, such as infants and adults. With over 14 years of industry experience, they have become one of the top manufacturers and exporters in China, consistently focusing on customer demands and service excellence.
The supplier offers an extensive product portfolio, including baby diapers, training pants, adult diapers, wet wipes, and various pads. Their commitment to quality is underscored by ISO, CE, FDA, and SGS certifications, ensuring that the products meet stringent safety and quality standards. Additionally, the company employs a fully functional quality control laboratory, allowing for meticulous monitoring throughout the production process.
They provide OEM and ODM services, supported by a dedicated team of R&D professionals who facilitate quick sampling and customization to cater to specific client needs. With 15 modern production lines, they can ensure sufficient capacity and short delivery times. The focus on high-quality imported materials further guarantees durability and reliability in their products.
The supplier participates regularly in international exhibitions, connecting with partners across over 100 countries and continually adapting to market trends. For more information about their innovative products and service options, potential clients are encouraged to visit their website or reach out directly for inquiries.
Not available
Supplier name
Manufacturers
This supplier is a prominent player in the personal care products industry, offering a wide range of healthcare solutions, including adult care, baby care, and feminine hygiene products. With more than 25 years of experience, they have established a reputation for excellence in both products and services.
Specializing in innovation and quality assurance, this supplier has invested in advanced technology and rigorous quality control processes to meet diverse customer demands. Their comprehensive offerings include absorbent incontinence products, soft and breathable baby diapers, and reliable maternity essentials. By emphasizing cost-effective production and service excellence, they have successfully catered to a global clientele, including importers, distributors, and retailers.
By aligning their operations with sustainable development goals, this company prioritizes environmental and product safety. Their independent R&D laboratory enables them to continuously improve product designs while ensuring they meet high standards of functionality and comfort.
Aiming for private label expansion, they are committed to building a global presence with their brand while nurturing partnerships that foster mutual growth. Customers seeking tailored solutions will find value in their OEM and ODM capabilities, showcasing their flexibility and dedication to client satisfaction.
For further inquiries and detailed information about their extensive product line, potential clients are encouraged to visit their website or make direct contact.
Elibell
Supplier name
Wholesalers, Manufacturers
This supplier established its business in 2006 manufacturing quality baby & child care products. Through the years, they had won several awards and distinction as one of the best diaper brands in the world. They ship internationally and they accept PayPal as a safe payment method for small orders. Wholesale orders should be paid via bank transfer ONLY.
Send a direct message to Lingcoo Zhuang via lingcoo@chiaus.com for orders and product inquiries.
CHIAUS, Balas, Spring Talks
Supplier name
Manufacturers
This company operates within the baby care industry, specializing in the production of premium-quality diapers and other hygiene products. Committed to sustainability and innovation, they utilize organic cotton and nonwoven fabrics to ensure that their products meet the highest safety standards for delicate baby skin.
With a keen emphasis on comfort, their baby diapers feature breathable materials and a skin-friendly design, recognizing that the choice of personal items for infants is crucial. By prioritizing eco-friendly practices, they aim to minimize environmental impact while providing essential care solutions for modern families.
In addition to diapers, the company expands its product range to include hygiene wipes, cosmetic items, and home care solutions, all meticulously developed to enhance user experience. The diverse offerings ensure that customers find everything they need for both personal and professional use, making them a reliable partner in the baby care market.
They understand the challenges retailers face in selecting the right products and encourage potential clients to reach out for tailored guidance on starting or expanding their baby care business. Their commitment to customer satisfaction is evident through their OEM services, providing partners with customizable solutions tailored to specific market needs.
For more information about their innovative products and sustainable practices, interested parties are encouraged to visit the website or connect directly. The company continues to lead the way in the baby care sector, setting a benchmark for quality and safety.
Not available
Supplier name
Manufacturers
FMCG and textiles manufacturer and exporter, established in 2008. They focus on serving small businesses worldwide, offering high-quality services and flexible manufacturing solutions. Unlike many suppliers, they emphasize collaboration with smaller businesses to ensure stability and proactive growth. Their primary product categories include textiles and fast-moving consumer goods (FMCG), with a commitment to quality control and innovative solutions to international trade obstacles. They have established strong business relations with numerous manufacturers and shipping companies, ensuring competitive prices and secure shipments. Continually working with R&D laboratories, they stay ahead of industry trends and technological advancements, providing their clients with a competitive edge. For more information, please visit the website or contact directly.
P&G, Henkel, Unilever
Supplier name
Manufacturers
This supplier is a prominent player in the personal and household care industry, recognized for its commitment to delivering high-quality, affordable essentials. Established in 1989, the company has a long-standing heritage of innovation and excellence, focusing on products designed to enhance the well-being of consumers from all walks of life.
Their extensive product portfolio includes a range of categories such as baby care, feminine care, adult incontinence products, and household essentials. The company understands the importance of gentle, safe, and high-performance products, showcasing a dedication to meeting the needs of babies, adults, and caregivers alike. Every product is meticulously crafted to ensure that it offers the best in comfort, reliability, and effectiveness.
In addition to hygiene products, they also offer a selection of premium paper goods, including paper towels and toilet paper, emphasizing durability and absorbency. Their innovative approach extends to environmentally friendly practices and the use of sustainable materials, aligning with contemporary requirements for mindful consumerism.
The company's ethos is encapsulated in their vision statement: 'Make Things Better.' This philosophy permeates every aspect of their operations, from product design to community outreach and sustainability initiatives. By prioritizing people, they foster a workplace culture that encourages growth and collaboration.
For those seeking more information about their diverse range of products, they invite potential partners and consumers to explore their website or reach out directly. This supplier is dedicated to driving improvement in everyday life through their committed service and exceptional offerings.
Plenty, Cuties, Prevails, Incognito
Supplier name
Manufacturers
This manufacturer operates within the consumer products industry, providing a comprehensive array of cleaning and hygiene products tailored for both personal and commercial use. With over two decades of experience, the company has established a reputation for quality and innovation, serving clients across more than seventy countries worldwide.
The company's state-of-the-art facilities are equipped with automated production workshops and advanced laboratories, ensuring that each product meets rigorous international standards. From disinfectants to laundry detergents, their commitment to quality is evident in each item they produce. With a focus on sustainability and effective solutions, they offer diverse product lines to satisfy varied market demands.
Their product portfolio includes everything from hand sanitizers and mosquito coils to baby care items and household cleaning agents. They also provide OEM and ODM services, catering to specific client requirements, thereby enhancing customer satisfaction and fostering long-term partnerships.
Moreover, through stringent quality control measures, the company guarantees that each production lot undergoes thorough inspection, ensuring reliability and excellence. Their dedication to service extends to their well-established distributor system, which spans globally, providing localized support and availability.
Continuously innovating, the company draws upon its research and development resources to create best-in-class products tailored to meet evolving consumer needs. For further information and to explore their offerings in detail, visit their website or contact them directly for personalized assistance.
Joby, Mystic, Cleace, Bububear, Suning, Iwash
Supplier name
Manufacturers
This supplier operates within the hygiene and cleaning products industry, focusing on a wide array of essential items such as wipes and diapers. Established in 2002, this company has developed a strong reputation for quality and innovation in manufacturing. Their vast product range includes medical, personal, and household wipes, catering to both individual and commercial requirements.
The organization stands out due to its considerable investment in research and development, leading to multiple patents and certifications including ISO9001 and CE. This emphasis on quality ensures that their products adhere to the highest safety and effectiveness standards, benefitting consumers and businesses alike.
With over 17 years of experience, this supplier prides itself on a skilled team dedicated to excellence. Their efficient management system allows for rapid response times and a commitment to customer satisfaction. Clients can expect timely communication, efficient production processes, and a personalized service approach.
Furthermore, they participate in numerous international exhibitions, showcasing their innovative products and fostering global partnerships. Their expertise in manufacturing baby and adult hygiene products positions them as a valuable ally in the industry.
For more information about their extensive range of products or to discuss specific needs, visitors are encouraged to explore the website or inquire directly. This emphasis on customer service guarantees that clients receive the support and information necessary for informed decision-making.
Rabby, Aiwipes, Aiwina, Aiwell
Supplier name
Manufacturers
Operating within the pet hygiene sector, this supplier is dedicated to the production of an extensive range of disposable personal care products tailored for pets. Situated in Shandong Province, the company spans an impressive 20,000 square meters and is equipped with over 20 state-of-the-art automated production lines. With a significant investment backing, this facility is designed to meet the growing demands for quality pet hygiene products.
The supplier’s catalog includes an array of items such as disposable puppy training pads, disposable diapers for pets, and various types of eco-friendly cat litter. They ensure that all products meet ISO 9001 international quality standards, guaranteeing reliability and quality that pet owners can trust. With a professional team dedicated to customer satisfaction, they are not only focused on manufacturing but also on nurturing relationships, treating clients as partners rather than mere business transactions.
Furthermore, the company prides itself on its robust quality control systems and its ability to provide rapid delivery services, catering to urgent needs without compromising product integrity. The option for customized packaging solutions and branding further underscores their commitment to customer-centric service, allowing clients to have products tailored to their specific requirements.
For those seeking to enhance their product offerings or explore collaboration opportunities, more information is available on the website, and potential partners are encouraged to reach out directly for discussions.
Not available
Supplier name
Manufacturers
Operating within the hygiene product industry, this manufacturer has established a strong reputation for quality and reliability over the past two decades. Their extensive product line includes baby diapers, adult diapers, sanitary napkins, menstrual cups, wet wipes, and various other hygiene-related products.
With a modern factory located in Fujian, they boast a workshop of 20,000 square meters and utilize 13 production lines to maintain high efficiency. Their commitment to quality is underscored by certifications such as ISO9001, SGS, and INTERTEK, ensuring that their products meet rigorous international standards.
The company exports to over 40 countries, showcasing their strong global footprint with an annual turnover exceeding 20 million USD. They pride themselves on positive customer feedback and consistently strive for excellence in their manufacturing processes. Through innovative product offerings like the 4-in-1 anion sanitary napkin and advanced wetness indicator diapers, they address customer needs effectively.
As they look to expand their market presence, they are eager to establish partnerships and cooperate with distributors worldwide. Those interested in learning more about their products and innovations are encouraged to visit their website or make direct inquiries for further information.
Mama's Baby, Anytime, Medicare, Icare
Related products
Baby Cloth Diaper
Decreasing
-19.7%
Growth
Reusable and eco-focused, this item attracts buyers looking to cut diapering costs and reduce waste, with soft materials and adjustable fits that cover newborn through toddler stages. At $15–$30, it enables entry SKUs plus upsells via prints and multi-packs, and supports profitable bundles with inserts, liners, and wet bags to raise AOV and drive repeat purchases
Toddler Clothing
Decreasing
-2.8%
Growth
Appeals to buyers because toddlers outgrow sizes quickly, driving frequent replacements and gifts; shoppers prioritize comfort, durability, and easy-care basics alongside seasonal outfits. The $14–$21 price point aligns with value expectations and encourages multi-unit orders, supporting basket building and repeat purchases
Reusable Nappies
Increasing
158.3%
Growth
Appeals to buyers seeking long-term savings versus disposables and reduced household waste, with perceived benefits for sensitive skin. Adjustable, reusable designs and varied prints/colors encourage repeat purchases and collection-building, making bundles and multi-packs attractive
Bamboo Diaper
Increasing
7%
Growth
Strong appeal to buyers centers on sustainability and skin-friendly performance: bamboo-based materials are perceived as softer, more breathable, and gentler for sensitive skin than conventional options. This supports premium positioning within the typical $19–$41 range and drives high repeat purchase potential, making subscriptions and multi-pack bundles viable
Car Seat
Increasing
3.7%
Growth
Essential, safety- and regulation-driven purchase with steady, needs-based demand driven by new births, replacements as children grow, and increased travel. Buyers prioritize trusted safety, ease of installation, and comfort, with willingness to pay across tiers; the $90–$340 range supports entry through premium offers and can lift AOV with add-ons
Cloth Diapers
Increasing
144.5%
Growth
Appeals to eco-conscious and budget-minded buyers seeking a reusable alternative, long-term savings, and reduced waste. Key purchase drivers are absorbency, fit/adjustability, ease of washing, and appealing designs; buyers often look for multi-packs and starter bundles
Baby Seats
Increasing
10%
Growth
Steady, needs-based demand driven by new parents and gift buyers; valued for safety, daily convenience, and freeing caregivers’ hands during feeding and supervised play. Buyers prioritize proven safety, stability, comfort, ease of cleaning, portability, and clear age/weight guidance—brand trust and certifications influence conversion and reduce returns
Electric Baby Toothbrush
Decreasing
-9%
Growth
Appeals to parents of infants and toddlers who want a gentle, age-appropriate way to establish early oral hygiene, making brushing easier and more comfortable. Also fits baby registries and gift-giving, with an accessible $8–$25 price point that works as a low-risk add-on in carts and gift bundles
Baby Chair
Decreasing
-3.3%
Growth
Essential daily-use nursery item for safe, convenient infant seating during meals; buyers value stability and easy cleaning, and it’s a popular gift for new parents. The $30–$70 range hits mainstream budgets and supports both value and mid-tier options, sustaining steady demand from ongoing birth cycles and gifting
Nursery Items
Decreasing
-11.3%
Growth
Appeals to expecting and new parents setting up a baby space, and is a common baby-shower/registry purchase, driving steady year-round demand with strong giftability. The $14–$34 price point supports impulse buys and bundling to lift cart values, with low barrier to trial
Baby Blanket
Decreasing
-12.2%
Growth
Core appeal is comfort, warmth, and giftability. Buyers frequently purchase multiple units for home and on‑the‑go use, and the wide variety of colors/patterns makes it easy to match nurseries or preferences
Baby Crib Diaper
Decreasing
-23.1%
Growth
Appeals to buyers preparing nurseries and building baby registries, and is a practical, giftable essential tied to newborn arrivals. The $20–$140 range supports entry, mid, and premium SKUs, enabling margin tiering and bundles with related baby essentials to lift AOV and conversion
Baby Wear
Decreasing
-10.3%
Growth
Staple, repeat-purchase items with steady baseline demand; buyers are motivated by essentials and frequent size changes, plus strong gifting. Expect a notable lift in October as cooler-weather wardrobes and early holiday purchases begin; the $17–$30 range supports impulse adds and giftable sets
Baby Nappies
Decreasing
-0.4%
Growth
Essential, high-frequency replenishment item with steady, repeat demand. Buyers prioritize fit, absorbency, skin-friendliness, and convenience, often purchasing multipacks within the $15–$29 range and adopting subscriptions for predictable refills
Tricycle
Increasing
52.7%
Growth
Appeals to parents and grandparents seeking a child’s first ride for outdoor play, motor-skill development, and gift-giving. The $52–$115 price band hits a broad audience from entry to mid-tier, making it a strong basket builder in an eCommerce store
Travel Strollers
Decreasing
-9%
Growth
Buyers choose this for portability: lightweight frames, compact folds, and quick setup make it easy to maneuver in airports, public transit, and small car trunks. It’s often purchased as a secondary, travel-friendly option for vacations and day trips, with most demand in the $80–$240 range appealing to budget and mid-tier buyers
Swaddle Blankets
Decreasing
-30%
Growth
Essential newborn staple that buyers seek for soothing and sleep support, often added to registries and purchased as gifts. Differentiators buyers compare: softness and breathability (muslin/cotton/bamboo), generous sizing, multi-pack value, easy-care, and attractive, gender-neutral patterns
Swaddles
Decreasing
-7.3%
Growth
Demand is driven by new parents and gift buyers; this is a newborn essential and common registry add. Buyers look for soft, breathable, easy-care fabrics and appealing neutrals/patterns; multipacks and giftable sets convert well
Baby Wipes
Increasing
206.5%
Growth
A staple, high-velocity consumable with frequent repeat purchase cycles. Buyers prioritize gentle/sensitive and unscented options, thickness/durability, and convenient pack sizes (multi-packs and travel)
Baby Boy Clothes
Decreasing
-12%
Growth
Steady, broad demand driven by essentials and gifting makes this a reliable traffic and basket-builder. Buyers replace items frequently as children outgrow sizes, often purchasing multiples and adjacent sizes, which supports repeat orders and bundles
