Baby Diaper Market Trends, Forecast & Insights [2025]
Last updated Jul 29, 2025
Essential, needs-based purchase with high repeat frequency and low switching once buyers find a preferred fit, driving reliable volume and subscriptions. Broad addressable market (new and existing parents), frequent reorders, and basket-building with related items make it attractive for eCommerce stores. Typical price points land in the $15–$35 range; value packs and multi-buys can lift AOV, while offering a mix of core sizes and sensitive/eco options helps capture key segments.
Seasonality peaks in January; sellers typically benefit by staging inventory, promotions, and ads in November–December. With the current month in August, it’s an opportune time to line up suppliers, secure pricing, and prep listings ahead of Q4 ramp, then push harder as the seasonal high approaches.
Seasonal
Peak month: January
Product details
Key details
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$25
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$15 - $35
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High Month January
Low Month April
Key details
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$25
-
$15 - $35
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High Month January
Low Month April
Dropship products for Baby Diaper
Browse these curated products from SaleHoo Dropship. If you have a SaleHoo Dropship account, simply click the “Add to Import List” button to add them to your import list. Don’t have an account yet? Click here to find out more
Baby Diaper Bag Reusable Mommy Diaper Storage Bag Baby
USD $4.01
Baby waterproof diaper Baby cloth diaper training pants diaper pants pull-up pants
USD $2.55
Baby waterproof diaper Baby cloth diaper training pants diaper pants pull-up pants
USD $0
Training Pants Underwear Washable Diaper Pocket Learn Pants Baby Diaper Breathable Diaper Pocket Baby Summer
USD $2.94
Training Pants Underwear Washable Diaper Pocket Learn Pants Baby Diaper Breathable Diaper Pocket Baby Summer
USD $2.49
PANGDUBE Baby Diaper Bag Storage Bag for Baby Newborn Items Diaper Stackers & Caddies Diaper Organizer Nappy Bag for Baby Things
USD $16.48
Training Pants Pure Cotton Underwear Washable Diaper Pocket Learn Pants Baby Diaper Breathable Diaper Pocket Baby Summer
USD $3.33
Baby Cotton Learning Pants Diaper Pocket Cloth Diaper Waterproof Training Pants Breathable Baby Washable Cartoon Diaper Pants
USD $0
Baby Cotton Learning Pants Diaper Pocket Cloth Diaper Waterproof Training Pants Breathable Baby Washable Cartoon Diaper Pants
USD $0
Baby Training Pants Buttons Diaper Baby Underwear Summer Washable Breathable Diaper Pants Baby Diapers Cotton Learning Trousers
USD $2.61
Baby Training Pants Buttons Diaper Baby Underwear Summer Washable Breathable Diaper Pants Baby Diapers Cotton Learning Trousers
USD $2.29
Baby Training Pants Buttons Diaper Baby Underwear Summer Washable Breathable Diaper Pants Baby Diapers Cotton Learning Trousers
USD $2.17
Top suppliers for “Baby Diaper”
Discover these curated supplier from SaleHoo Directory. If you have a SaleHoo Directory account, simply click the supplier name to get in touch with them. Don’t have an account yet? Click here to find out more
Supplier name
Country
Supplier type
About
Brands
Supplier name
Wholesalers, Manufacturers
This supplier established its business in 2006 manufacturing quality baby & child care products. Through the years, they had won several awards and distinction as one of the best diaper brands in the world. They ship internationally and they accept PayPal as a safe payment method for small orders. Wholesale orders should be paid via bank transfer ONLY.
Send a direct message to Lingcoo Zhuang via lingcoo@chiaus.com for orders and product inquiries.
CHIAUS, Balas, Spring Talks
Supplier name
Manufacturers
This supplier is a prominent player in the personal and household care industry, recognized for its commitment to delivering high-quality, affordable essentials. Established in 1989, the company has a long-standing heritage of innovation and excellence, focusing on products designed to enhance the well-being of consumers from all walks of life.
Their extensive product portfolio includes a range of categories such as baby care, feminine care, adult incontinence products, and household essentials. The company understands the importance of gentle, safe, and high-performance products, showcasing a dedication to meeting the needs of babies, adults, and caregivers alike. Every product is meticulously crafted to ensure that it offers the best in comfort, reliability, and effectiveness.
In addition to hygiene products, they also offer a selection of premium paper goods, including paper towels and toilet paper, emphasizing durability and absorbency. Their innovative approach extends to environmentally friendly practices and the use of sustainable materials, aligning with contemporary requirements for mindful consumerism.
The company's ethos is encapsulated in their vision statement: 'Make Things Better.' This philosophy permeates every aspect of their operations, from product design to community outreach and sustainability initiatives. By prioritizing people, they foster a workplace culture that encourages growth and collaboration.
For those seeking more information about their diverse range of products, they invite potential partners and consumers to explore their website or reach out directly. This supplier is dedicated to driving improvement in everyday life through their committed service and exceptional offerings.
Plenty, Cuties, Prevails, Incognito
Supplier name
Manufacturers
Operating within the fashion accessories sector, this prominent manufacturer excels in the design and production of a wide variety of bags that combine style and functionality. With a commitment to sustainability, they utilize recycled materials to craft their products, reflecting a strong environmental ethos while meeting the demands of modern consumers.
This manufacturer offers an impressive inventory featuring gym bags, diaper bags, duffel travel bags, and various types of backpacks, all designed with attention to detail and quality. Their dedication to producing fashionable and functional items has positioned them as a key player in the marketplace, catering to retailers and businesses looking for reliable wholesale options.
The company prides itself on ethical manufacturing practices, ensuring that each product is crafted using eco-friendly processes. From waste collection to the final packaging, every bag undergoes meticulous quality checks. This level of care guarantees that retailers and consumers alike receive durable and appealing products.
With years of experience in the industry and a presence across multiple countries, this manufacturer continues to expand its unique product offerings. They invite potential partners and customers to explore their extensive product range and benefit from their flexible private label solutions. For more information and to discover their full collection, please visit their website or contact them directly.
Not available
Supplier name
Wholesalers
Engaging in the consumer goods industry, this supplier provides an extensive selection of products that cater to everyday needs. Their offerings range from personal care items to household cleaning supplies, emphasizing quality and affordability.
The supplier has established a reputation for reliability and customer satisfaction, offering a variety of niche products designed to meet the demands of modern consumers. By focusing on essential categories such as health and beauty, household goods, and pet supplies, they strive to enhance daily living experiences.
In the health and beauty arena, customers can find everything from moisturizing lotions to specialized hair care products, ensuring that personal well-being is adequately addressed. Moreover, their household cleaning supplies make maintaining a clean environment both efficient and effective.
This supplier prides itself on its extensive inventory, which is regularly updated to reflect current trends and customer preferences. They remain committed to providing exceptional value through competitive pricing and volume discount offers.
For those interested in exploring their product range in-depth or seeking assistance, the supplier encourages visiting their website or contacting their customer service for tailored support.
Old Spice, Colgate, Nivea, Dove, Carmex, Degree, Listerine, Tampax
Supplier name
Wholesalers
This supplier is a key player in the travel gear industry, focusing on providing high-quality, functional, and stylish travel bags tailored for adventurers. With a mission to inspire exploration and enhance the travel experience, the company designs its products to cater to the needs of both seasoned travelers and those just embarking on their journeys.
Their diverse range of products includes carry-on backpacks that adhere to TSA regulations and feature RFID-blocking technology, ensuring both convenience and security for today’s travelers. Emphasizing durability and design, each item is crafted with meticulous attention to detail, making them reliable companions for any adventure.
In addition to functionality, the supplier places a strong focus on aesthetic appeal. Their backpacks come in various colors and designs, allowing travelers to express their unique styles while remaining practical. The commitment to using quality materials ensures that every product meets the demands of various travel situations, from casual trips to extensive expeditions.
With a user-friendly online platform, customers can easily explore the extensive product lineup and make informed choices. The brand’s dedication to customer satisfaction is evident in their responsive service and commitment to delivering exceptional travel gear.
For enthusiasts eager to embark on their next adventure, this supplier promises a selection of travel bags that are built to last, ensuring that every journey is undertaken with confidence. For more detailed information about the product offerings, please visit the website or contact them directly.
Hynes Eagle
Supplier name
Wholesalers, Manufacturers
This supplier operates within the baby care industry, focusing on delivering high-quality diaper and hygiene products tailored for sensitive skin. With a dedication to innovation, their products are designed to provide comfort and protection, addressing common concerns parents face. They utilize advanced materials such as RashShield™ protection and hypoallergenic fabrics to enhance skin health and prevent diaper rash. Their sustainable practices are evident in the formulation of their natural baby wipes and other eco-conscious products.
Committed to child welfare, the supplier donates a portion of every purchase to charities that support child hunger and healthcare. This initiative reflects their ethos of nurturing children not only through their products but also by contributing to their overall well-being. Their membership programs offer significant savings and convenience, making quality care easily accessible for families.
Customers often praise the softness, absorbency, and effectiveness of their products, showcasing positive experiences that resonate with many parents. The brand encourages community engagement and values customer feedback, prioritizing continuous improvement to meet the needs of families.
For those seeking more information or to explore their product offerings, they invite you to visit their website or reach out directly for assistance.
Not available
Supplier name
Manufacturers
Engaged in the textile and promotional products sector, this supplier has established a reputation for providing superior cotton products that cater to both individual and business needs. They excel in offering a comprehensive range of custom items, including personalized kitchen towels, baby apparel, and versatile fabrics. Their commitment to quality is evident in their partnerships with reliable manufacturers, ensuring that every product meets high standards.
The supplier values eco-friendliness and sustainability, offering organic and eco-friendly options throughout their product line. Flour sack towels, a hallmark of their offerings, have become synonymous with creativity and functionality, allowing customers to engage in DIY projects, customized branding, and sustainable living.
Additionally, this supplier facilitates custom printing services, enabling clients to bring their unique designs to life on a range of products. With a focus on customer satisfaction, they provide flexible pricing structures suited for both small-scale orders and large-scale manufacturing needs. Their comprehensive support system extends to personalized gifts and promotional products, fostering collaboration with clients from various sectors.
By prioritizing innovation and customer-centric services, this supplier is dedicated to bridging the gap between imagination and reality. For those interested in discovering more about their product offerings and services, visiting the website or making direct contact will provide a wealth of information tailored to individual requirements.
Craft Basics, Cc India
Supplier name
Wholesalers
The supplier functions in the general merchandise sector, serving as a key distributor and wholesaler for a wide variety of products. Established in 1984, it has since positioned itself as a trusted partner for numerous businesses, from dollar and discount stores to supermarkets and toy retailers.
With an extensive selection of items, this supplier provides everything from wholesale housewares and personal care products to toys and gift items. Customers can find products featuring popular licensed characters like Spiderman, Star Wars, and Hello Kitty, ensuring a marketable inventory for their retail operations.
The supplier prides itself on facilitating a seamless online shopping experience through its advanced website, designed for ease of navigation and order placement. Clients can browse an organized catalog, access real-time inventory information, and benefit from significant savings on bulk orders. The minimum purchase is set at $500, appealing to businesses looking to stock up on essential items.
In addition to everyday necessities, seasonal items and special promotions are regularly updated, allowing customers to stay competitive in their respective markets. With a commitment to customer satisfaction and a wide array of branded name products such as Tide and Dove, this supplier remains a leading choice for wholesale distribution.
For more insights and to explore the full range of offerings, interested parties are invited to visit the website or get in touch directly.
Hot Wheels, Dove, Fisher Price, Tide, Sterilite
Supplier name
Dropshippers, Wholesalers
From our workshop based in Livingston, Scotland we provide a range of quality personalised and non-personalised gifts made by our wonderful team. We've been selling gifts online since 2003 and still love being part of making the most of our customers special occasions. We pride ourselves on offering quality value for money products and friendly personal customer service. We love that we are a family business, small enough to care but large enough to cope. We continually add to our collections and love the feed back we receive from our customers.
Aye Do Gifts - Own Brand
Supplier name
Dropshippers
We provide casual and semi-formal wear, catering to brands that focus toward marketing to men and women of all body types. Our dedicated team ensures satisfaction for every order.
We Have Unbranded Products
Related products
Baby Pacifier
Decreasing
-10.2%
Growth
Consistent demand is driven by parents seeking an easy way to calm infants and support sleep routines. Buyers often purchase multiples for home, travel, and backups, and re-buy due to loss and wear, supporting repeat sales
Baby Wear
Decreasing
-10.3%
Growth
Staple, repeat-purchase items with steady baseline demand; buyers are motivated by essentials and frequent size changes, plus strong gifting. Expect a notable lift in October as cooler-weather wardrobes and early holiday purchases begin; the $17–$30 range supports impulse adds and giftable sets
Baby Hats
Increasing
82.3%
Growth
Buyers choose these for practical warmth and comfort for infants, plus cute, photo-friendly styles and gifting (e.g
Baby Gym
Decreasing
-0.1%
Growth
Strong buyer appeal as an engaging, safe play space that supports tummy time and early sensory/motor development; also a common baby-shower/registry gift that converts well with lifestyle imagery. The $35–$53 price band sits squarely in affordable gifting, with bundle upside (rattles, teethers, soft books)
Baby Swing
Increasing
4.5%
Growth
Popular with buyers seeking a reliable way to soothe infants and free up caregiver time, this item is a frequent addition to baby registries and gift purchases. The $54–$140 price band supports both value and premium positioning, giving sellers room to differentiate on quality, features, and brand reputation while staying within expected spend thresholds
Baby Romper Set
Increasing
16%
Growth
Broad appeal comes from practicality and gifting: buyers want soft, easy all-in-one outfits for daily wear and photo moments, and they frequently rebuy as babies size up. The accessible $14–$22 price point supports impulse purchases and gift add-ons, helping drive cart value without heavy discounting
Pamper Diaper
Decreasing
-16.3%
Growth
Everyday essential with constant demand; buyers prioritize reliable leak protection, comfortable fit, and convenient delivery. High repeat-purchase cadence makes it strong for subscriptions and bundles, with price sensitivity that responds well to promotions and free‑shipping thresholds
Pregnancy Pillow
Decreasing
-2.6%
Growth
Strong buyer appeal centers on sleep comfort and pain relief during pregnancy, making it a practical self-purchase and a popular gift. Priced in the $28–$42 range, it sits in an accessible bracket that converts well and supports bundling with related maternity and nursery items to lift AOV
Baby Bibs
Decreasing
-1.2%
Growth
Evergreen, necessity-driven demand from new parents and gift buyers; frequently added to baby registries and purchased in multiples. Buyers prioritize absorbency or waterproof protection, soft/comfortable materials, easy cleaning (machine-washable or wipeable), adjustable fit, and appealing designs; strong reviews help conversion
Training Pants
Increasing
21%
Growth
High-velocity toddler need-state driven by potty training: buyers prioritize absorbency, comfort, easy pull-on/off, and appealing designs from trusted brands. Strong repeat-purchase potential during the training window; multipacks and bundles fit the $16–$31 price band and can lift AOV
Baby Seat
Decreasing
-3.8%
Growth
Steady demand is driven by new parents and gift buyers seeking safe, comfortable, stable seating that’s easy to clean and move around the home. The $26–$65 price range fits entry-to-mid budgets, enabling gifting and add-on purchases while leaving room for promotions
Baby Diapers
Decreasing
-6.4%
Growth
A replenishable nursery essential with high repeat purchase frequency and low switching cost, driving strong lifetime value if you capture the first purchase. Buyers prioritize convenience, fast delivery, reliable leak protection, and value (bulk packs, deals, subscriptions), with some trading up for skin-friendly or eco options
Baby Goods
Increasing
23.5%
Growth
Broad, evergreen demand from new parents and gift‑givers, plus registry-driven purchases, makes these items reliable traffic and conversion drivers. The $12–$30 price point fits impulse buys and basket‑building, enabling add‑ons, multipacks, and bundles without heavy discounting
Baby Boy Clothes
Decreasing
-12%
Growth
Steady, broad demand driven by essentials and gifting makes this a reliable traffic and basket-builder. Buyers replace items frequently as children outgrow sizes, often purchasing multiples and adjacent sizes, which supports repeat orders and bundles
Convertible Car Seats
Decreasing
-27%
Growth
Buyers gravitate to this category for long-term value and safety: one seat covering multiple stages (rear- to forward-facing) meets legal requirements while avoiding multiple purchases. It’s a high-consideration, mid-to-premium buy ($130–$350) where safety ratings, ease of installation, comfort, and brand trust drive conversion
Baby Walkers
Increasing
27.7%
Growth
Strong buyer interest comes from parents seeking a mobility aid/entertainment station for infants nearing walking age and from gift-givers. Buyers typically prioritize adjustable height, sturdy base, engaging activity trays, fold-flat storage, and easy-to-clean designs
Teethers
Decreasing
-8.6%
Growth
This category draws steady year-round interest from parents and gift‑givers seeking simple relief options for teething infants. The $6–$10 price point makes it an effective impulse add-on, multipack, or bundle with other baby essentials to lift AOV, with straightforward listing and shipping and broad appeal within the baby category
Baby Shoulder Carrier
Increasing
102.8%
Growth
Appeals to buyers seeking hands-free mobility and ergonomic support for infants, serving as a compact alternative to strollers for errands and outings. The $25–$100 price range spans entry to premium tiers, enabling broad budget coverage and straightforward merchandising in an eCommerce store
Baby Blanket
Decreasing
-12.2%
Growth
Core appeal is comfort, warmth, and giftability. Buyers frequently purchase multiple units for home and on‑the‑go use, and the wide variety of colors/patterns makes it easy to match nurseries or preferences
Baby Headband
Increasing
14%
Growth
Appeals to buyers as an affordable, cute finishing touch for outfits, gifting, and milestone photos; October demand typically lifts with Halloween costumes and fall family portraits. The $9–$14 price point fits impulse buys and add‑ons, and variety in colors/patterns/seasonal themes encourages multi‑unit purchases and bundling
