Baby Accessories Market Trends, Forecast & Insights [2025]

Last updated Jul 29, 2025
Steady, need-driven demand plus frequent gifting keeps this category moving year-round. Buyers look for practical, affordable essentials and small, giftable items for newborns and new parents, often as registry fillers or impulse add-ons. The $10–$23 price band converts quickly and supports basket-building via complementary cross-sells and simple bundles. Seasonality peaks in December due to holiday gifting; with August now, begin sourcing and listing optimization so inventory and campaigns are live by October/November. It’s a good time to add this category to capture Q4 demand, emphasizing giftable options and clear value at the stated price points.
Seasonal Peak month: December
Key details
  • $15
  • $10 - $23
  • High Month December
    Low Month February
Relative Interest
 
Seasonality
High Month Dec
Low Month Feb
Dropship products for Baby Accessories

Browse these curated products from SaleHoo Dropship. If you have a SaleHoo Dropship account, simply click the “Add to Import List” button to add them to your import list. Don’t have an account yet? Click here to find out more

Stroller Bag Pram Stroller Organizer Baby Stroller Accessories Stroller Cup Holder Cover Baby Buggy Winter Baby Accessories
Stroller Bag Pram Stroller Organizer Baby Stroller Accessories Stroller Cup Holder Cover Baby Buggy Winter Baby Accessories
USD $5.61
Universal Baby Stroller Accessories Strollers Step Board Adapter with Seat Twins Scooter Baby Accessories Baby Pram Hitchhiker
Universal Baby Stroller Accessories Strollers Step Board Adapter with Seat Twins Scooter Baby Accessories Baby Pram Hitchhiker
USD $38.55
Cute Bear Baby Car Safety Belt Shoulder Protector Baby Cart Belt Cover Stroller Accessories Baby Car Accessories
Cute Bear Baby Car Safety Belt Shoulder Protector Baby Cart Belt Cover Stroller Accessories Baby Car Accessories
USD $3.78
Baby Stroller Armrest Bumper Bar Handlebars Baby Pushchair Accessories
Baby Stroller Armrest Bumper Bar Handlebars Baby Pushchair Accessories
USD $12.04
10Pcs/Set Baby Hair Clips Baby Headband Accessories Cross Kid Hair Clip Cotton Girl Hair Clip Baby Barrettes Hair Accessories
10Pcs/Set Baby Hair Clips Baby Headband Accessories Cross Kid Hair Clip Cotton Girl Hair Clip Baby Barrettes Hair Accessories
USD $3.14
1pcs Silicone Disney Baby Nipple Bag Is Easy To Carry Silicone Baby Food-Grade Pendant DIY Accessories Baby Toy Accessories Gift
1pcs Silicone Disney Baby Nipple Bag Is Easy To Carry Silicone Baby Food-Grade Pendant DIY Accessories Baby Toy Accessories Gift
USD $10.95
1pcs Baby Silicone New Nipple Bag Is Easy To Carry Silicone Baby Food-Grade Pendant DIY Accessories Baby Toy Accessories Gift
1pcs Baby Silicone New Nipple Bag Is Easy To Carry Silicone Baby Food-Grade Pendant DIY Accessories Baby Toy Accessories Gift
USD $9.77
Stroller Cup Holder Baby Stroller Accessories for Milk Bottles Rack Bicycle Bike Bottle Holder Baby Stroller Accessories
Stroller Cup Holder Baby Stroller Accessories for Milk Bottles Rack Bicycle Bike Bottle Holder Baby Stroller Accessories
USD $2.28
2Pcs Baby Stroller Accessories Hook Multi Purpose 360 Degree Rotating Stroller Hanging Hooks Bag Holder Baby Accessories
2Pcs Baby Stroller Accessories Hook Multi Purpose 360 Degree Rotating Stroller Hanging Hooks Bag Holder Baby Accessories
USD $4.14
Newborn Photography Feather Angel Wing With Leaf Headband Set Baby Accessories Newborn Baby Souvenirs Photo Props Accessories
Newborn Photography Feather Angel Wing With Leaf Headband Set Baby Accessories Newborn Baby Souvenirs Photo Props Accessories
USD $2.76
1/2pcs For Baby Car Handle Accessories Multifunction Baby Stroller Accessories Hook Stroller Organizer Shopping Hook Pram Hanger
1/2pcs For Baby Car Handle Accessories Multifunction Baby Stroller Accessories Hook Stroller Organizer Shopping Hook Pram Hanger
USD $2.8
Baby Accessories For Newborn Toddler Kids Baby Girl Boy Headband  Solid Color Hairhoop Simple  Atmospheric Bow Hair Accessories
Baby Accessories For Newborn Toddler Kids Baby Girl Boy Headband Solid Color Hairhoop Simple Atmospheric Bow Hair Accessories
USD $2.08
Top suppliers for “Baby Accessories”

Discover these curated supplier from SaleHoo Directory. If you have a SaleHoo Directory account, simply click the supplier name to get in touch with them. Don’t have an account yet? Click here to find out more

Supplier name
Country
Supplier type
About
Brands
Supplier name
 
Wholesalers
Operating within the fashion wholesale sector, this marketplace stands out for its comprehensive selection of clothing and accessories designed for women, men, and children. With over 600 suppliers and thousands of trendy products, it ensures that customers have access to the latest in style and fashion. The platform aims to simplify the purchasing process, offering a user-friendly experience alongside competitive prices. Clients can expect rapid fulfillment, with orders dispatched within 24 to 48 hours. The dedicated customer service team is available to assist clients with information and advice, ensuring that the products chosen align perfectly with their needs. As a wholesale distributor, the platform provides an impressive range of items — from everyday fashion staples to premium accessories. The diverse catalogue includes clothing for various sizes and styles, catering to all demographics. Additionally, the commitment to renewing their product offerings frequently keeps the selection fresh and appealing. Understanding the financial constraints faced by many businesses, the marketplace offers flexible payment options and various commercial promotions. It seeks to partner closely with retailers, providing not just products, but tailored support designed to help grow their business effectively and efficiently. For those interested in exploring the vast selection of quality apparel, accessories, and more, further information can be discovered on the website or by direct inquiry with the customer support team.
Queen, Joyna, Last Queen, Bellissima, Gallantry, Kenzarro, Daphnea, Misskoo, Charm's, Hopenlife, Zelius, Nota Bene, Jd Fashion, Lady, Dafashion, Kayenne, Jcl, Rms26, So Brand, Nanna Love, Galleta, Chic Amini<span class="list-helper-toggle-more-text"> and <a href="#">2 more</a></span><span class="list-helper-more-text d-none">, Vivi, Exquiss's</span><span class="list-helper-toggle-less-text d-none"> <a href="#">less</a></span>
Supplier name
 
Wholesalers
Specializing in the wholesale distribution of fast-moving consumer goods, this supplier is a key player in the UK's retail landscape. With a focus on low prices and diverse product offerings, they cater to a variety of businesses, from convenience stores to market traders. The supplier's extensive catalog includes everything from household essentials to health and beauty products, baby care, and pet supplies. Their strategy of buying in bulk allows them to provide competitive pricing, making it an attractive option for retailers seeking value. Alongside their comprehensive product range, they also emphasize superior customer support, ensuring that clients have access to expert advice and assistance. With a minimum order requirement accessible to both businesses and individual buyers, the supplier makes entry into the wholesale market straightforward. Their commitment to keeping prices low while maintaining high-quality products has solidified their reputation as a preferred choice in the industry. Additionally, the supplier recognizes the importance of convenience in today's fast-paced retail environment. They offer delivery options and even allow customers to collect orders from their warehouse in Manchester. This flexibility, combined with an ever-expanding inventory, positions the supplier as a reliable source for various retailers. For those interested in exploring the full range of offerings, or for any inquiries, further information can be found on their website or by contacting them directly. Unlock a world of wholesale opportunities and discover why this supplier is highly regarded in the retail sector.
Zig-Zag, Durex, Kodak, Duracell, Colgate, Gillette, Nivea, Crayola, Disney, Dove, Dettol, Tidyz, Johnson's, Swan, Gorilla, Raw, Ocb, Rapide, Rizla, Good Year, Clipper, Hangsen, Atoz
Supplier name
 
Manufacturers
Operating in the children's retail sector, this company is dedicated to offering a wide range of quality products specifically designed for kids. The business aims to ensure happy customers through its commitment to high standards and innovative products. Specializing in items such as bedding, toys, and clothing, this supplier strives to be a leader in the industry by providing exceptional service and value to its customers. The team works tirelessly to select and offer the best products, ensuring that every customer finds what they need to make their children's lives more enjoyable and comfortable. Whether you are looking for practical items like bedding and backpacks or fun and engaging toys, this supplier has you covered. The business values each customer's feedback and places great importance on continuously improving its offerings based on customer input. This commitment to excellence is reflected in their high customer satisfaction ratings and positive reviews. Feel free to explore their extensive product catalog for everything your child needs. For more information, visit the website or reach out to the supplier directly.
Baby Alive, Baby Shark, L.o.l. Surprise!, Littlest Pet Shop, Play-Doh, Disney Frozen, Lalaloopsy, Power Rangers, Hot Wheels, Paw Patrol, Jojo Siwa, Disney Princess, Shimmer And Shine, Dc Comics, Paul Frank<span class="list-helper-toggle-more-text"> and <a href="#">82 more</a></span><span class="list-helper-more-text d-none">, Sesame Street, Barbie, Carter's, Lego, Marvel, Nerf, Scooby Doo, Shopkins, Star Wars, Avengers, Beyblade, Cave Club, Doc Mcstuffins, Fisher Price, Fortnite, Harry Potter, Justice League, Minnie Mouse, My Little Pony, Peppa Pig, Pj Masks, Spiderman, Super Mario, Toy Story, Hello Kitty, Winnie The Pooh, Summer, Ncaa, Superman, Dora The Explorer, Spongebob Squarepants, Mickey Mouse, Nhl, Wwe, Ghostbusters, G.i. Joe, Karma's World, Lightyear, Master Of The Universe, Animal Crossing, Angry Birds, Aladdin, Aquaman, Chomp Squad, Disney Pixar Alien Remix, Dreamworks Abominable, Everyday Kids, Furreal, Mulan, Onward, Rubik's Cubes, Ryan's World, Spirit Untamed, The Incredibles, Vampirina, Polly Pocket, Uglydolls, Jurassic Park/World, Alex Toys, Big Hero 6, Captain America, Despicable Me-Disney, Disney Cars, Disney Descendants, Disney Fairies Tinkerbell, Dreamworks Trolls, Jake And The Neverland Pirates, Moana, Monster High, Monster University, Nasa, Nojo, Fifth Avenue Home, Sofia The First, Dc Superhero Girls, The Lion King, The Little Mermaid, Thomas The Train, Tony Hawk, Wonder Woman, X Games, Zootopia</span><span class="list-helper-toggle-less-text d-none"> <a href="#">less</a></span>
Supplier name
 
Wholesalers
The supplier functions in the general merchandise sector, serving as a key distributor and wholesaler for a wide variety of products. Established in 1984, it has since positioned itself as a trusted partner for numerous businesses, from dollar and discount stores to supermarkets and toy retailers. With an extensive selection of items, this supplier provides everything from wholesale housewares and personal care products to toys and gift items. Customers can find products featuring popular licensed characters like Spiderman, Star Wars, and Hello Kitty, ensuring a marketable inventory for their retail operations. The supplier prides itself on facilitating a seamless online shopping experience through its advanced website, designed for ease of navigation and order placement. Clients can browse an organized catalog, access real-time inventory information, and benefit from significant savings on bulk orders. The minimum purchase is set at $500, appealing to businesses looking to stock up on essential items. In addition to everyday necessities, seasonal items and special promotions are regularly updated, allowing customers to stay competitive in their respective markets. With a commitment to customer satisfaction and a wide array of branded name products such as Tide and Dove, this supplier remains a leading choice for wholesale distribution. For more insights and to explore the full range of offerings, interested parties are invited to visit the website or get in touch directly.
Hot Wheels, Dove, Fisher Price, Tide, Sterilite
Supplier name
 
Manufacturers
This supplier operates in the baby products industry, offering a range of award-winning soft-structured baby carriers designed to support infants in an ergonomic and natural seated position. These baby carriers are tailored for modern families, ensuring that comfort, safety, and ease of use are at the forefront of their design philosophy. Recognizing the need for versatility in today’s fast-paced lifestyle, their baby carriers can be worn on the front or back, adapting seamlessly to various parenting styles. Each carrier, except for the Pure model, features an integrated chair harness that allows parents to convert almost any adult chair into a secure seat for their baby. Whether exploring the outdoors, visiting urban cafés, or simply taking a stroll, caregivers can feel confident that their little ones are secure, comfortable, and safely positioned. With a commitment to quality and innovation, this supplier stands as a reliable choice for families seeking dependable babywearing solutions. The brand also actively engages with its community, offering resources such as blogs highlighting the benefits of babywearing and safe positioning techniques. Parents are invited to join a family of satisfied customers and discover a world where convenience meets care in baby carriers. For a comprehensive view of their products, visit the website or reach out for more information.
Not available
Supplier name
 
Wholesalers
This enterprise is a leading player in the retail industry, committed to providing customers with a wide array of eco-friendly, organic, and handmade products. Emphasizing sustainability, it champions the values of fair trade and environmental responsibility. The collection includes various categories from baby goods to personal accessories, ensuring a little something for everyone. The mission of this business is to foster a healthy lifestyle by offering products that not only benefit the individual but also contribute positively to the planet. With an unwavering focus on quality craftsmanship, the offerings feature exceptional workmanship by artisans dedicated to their crafts. This includes a selection of recycled and ethically sourced materials designed to delight and inspire. Customers are encouraged to visit the store to explore the latest arrivals and promotions, with the intention of discovering unique pieces that uplift both their living spaces and personal style. Commitment to customer satisfaction and community engagement sets this business apart, making it a trusted destination for sustainable shopping. For more information about the offerings, updates, and special promotions, please visit the website or contact directly for inquiries. A personalized shopping experience awaits those looking to invest in quality products that support health, wellness, and environmental consciousness.
Not available
Supplier name
 
Wholesalers
This supplier is a prominent player in the wholesale baby clothing industry, providing a wide selection of high-quality garments and accessories specifically designed for infants. With nearly three decades of experience, this company has established itself as a reliable importer and distributor of baby clothes, soft toys, and premature baby clothing. Catering primarily to UK and European markets, they supply to various retailers, including department stores, nursery shops, and baby boutiques. The diverse product range includes not only 100% cotton sleepsuits and knitted outfits, but also personalized collections, soft toys, and unique gift ideas tailored for newborns. Their commitment to offering fashionable and comfortable clothing is reflected in their carefully curated collections, ensuring every item is both stylish and practical. The supplier prides itself on a trade-only approach, ensuring personalized customer service and exclusive access to their extensive inventory. Their dedication to quality craftsmanship and design further enhances their appeal among retailers seeking premium products for their customers. With a secure and efficient online system for order placement, they prioritize customer satisfaction through first-class support available during business hours. Interested parties are encouraged to explore their offerings by visiting the website or contacting them directly for further inquiries.
Keel, Dandelion
Supplier name
 
Manufacturers
In the baby and children's products sector, the supplier provides a comprehensive selection of high-quality items designed to enhance parenting experiences. Their collection covers a range of categories, including changing mats, feeding accessories, clothing, and toys, ensuring that parents can find everything they need to care for their children. The supplier is committed to offering unique and thoughtful products that prioritize safety and comfort, making daily routines easier and more enjoyable. With a focus on both aesthetics and functionality, their items appeal to modern families seeking stylish solutions for their children’s needs. Innovative design combined with practical use defines their product range, which includes sustainable fabric options and personalized gifts, allowing parents to make each purchase special. The brand values customer satisfaction and delivers consistent quality across its offerings, aiming to create lasting impressions and joyful experiences for families. Explore their extensive catalog, which also features seasonal collections and themed items that cater to various tastes and preferences. Parents can choose from a variety of gift options, ensuring they find the perfect present for any occasion. For more information, please visit the website or get in touch directly to learn more about their unique offerings and how they can assist you in finding the best products for your child.
Babyly, Babymel, Hauck, Trixie, Miniland, Name It, Tonies, Liewood, Keel Toys, Little People, Mamas & Papas, Shnuggle, Olli Ella, Dockatot, Love To Dream, Stabilo, Harper Collins, Macmillan, Rex London<span class="list-helper-toggle-more-text"> and <a href="#">75 more</a></span><span class="list-helper-more-text d-none">, Avery Row, Wee Gallery, Petit Artichaut, Sunnylife, Mushie, Aykasa, Minikane, And The Little Dog Laughed, Meri Meri, Frigg, Miffy, Abel And The Label, Bee Boheme, Bibado, Bizzi Growin, Blush & Gold, Booksource, Bookspeed, Cam Cam Copenhagen, Designs By A Little Bit Of Hope, Etta Loves Uk, Find That Hippo, Fox & Fallow, Fraupow, Gamcha, Handmade Best Seller, Happy Yak, Hootyballoo By Green Club, Inspire My Play, Jabadabado, Jack N' Jill, Jollein, Just Bee Kids, Kate Fox Design, Kitty Makes, Kong.walther, Konges Slojd, Lara & Kin, Levlovs, Lilipinso, Lion & The Pear, Little Dutch, Little Dutch X Mepal, Little Dutch X Miffy, Big Dreams, Little Roglets, Lola & Lykke, Lucy Coggle, Ma Cabane À Rêves, Mabel & Fox, Mimi & Lula, Moonie, Mr Maria, Mrs Ertha, My Carry Potty, Naturally Sheepskins, Nobodinoz, Quartos, Robert Frederick, Rockahula, Saga Copenhagen, Silly Silas, Speed Monkey, Splash About, Swim Essentials, The Little Green Sheep, Threadbear Designs, Tiny Harlow, Tix & Mix, Tutete, Wildride, Yaya Studio, Yoto, Yuula, Zello</span><span class="list-helper-toggle-less-text d-none"> <a href="#">less</a></span>
Supplier name
 
Manufacturers
The juvenile products industry leader specializes in providing premium strollers, car seats, and in-home accessories tailored to the discerning needs of modern families. With a steadfast commitment to safety, comfort, and style, the company strives to deliver innovative and reliable products that simplify parenting while ensuring the highest standards of quality and durability. Each product is meticulously engineered and tested to meet rigorous safety standards, ensuring peace of mind for parents and a comfortable experience for their children. From versatile travel systems to convenient in-home essentials, their product range covers every aspect of family life, supporting parents and caregivers from the early stages of parenthood and beyond. Prominent offerings include award-winning strollers and adaptable car seats, designed to grow with children and easily transition between different modes of transport. Unique product features such as expansive storage solutions, effortless maneuverability, and luxurious fabrics exemplify the brand's dedication to functionality and aesthetic appeal. The company also offers a comprehensive selection of accessories to enhance the user experience, including car seat adapters, bassinet stands, and travel bags. Exceptional customer service is a cornerstone of the company's operations, with a dedicated support team available through various channels, including email, live chat, and virtual consultations. The firm proudly extends reliability through comprehensive warranty programs and helpful resources such as product selectors and fit guides to assist families in making informed purchasing decisions. For more detailed information and personalized assistance, prospective customers are encouraged to visit the website or reach out directly.
Uppababy
Supplier name
 
Manufacturers
This supplier specializes in the children's apparel and organic products sector, focusing on GOTS-certified organic cotton for the development of soft and safe clothing and essentials for kids. They pride themselves on sustainability and eco-friendly practices, ensuring that every product is made with care for the planet and the community. Their product range includes a variety of essentials such as unique clothing designs, functional nursery items, and cozy bedding, all created to provide comfort and nurture for little ones. Through thoughtful designs and high-quality materials, this supplier aims to elevate the parenting experience while prioritizing safety and health. With a strong ethos emphasizing mindfulness in product creation and a commitment to responsible sourcing, the supplier appeals to conscious parents seeking the best for their children. They offer a selection that not only meets the everyday needs of infants and toddlers but also delights in style and softness. For those interested in learning more about their unique offerings or to explore their latest collections, a visit to the website is encouraged or customers may also reach out directly for inquiries.
Makemake Organics

Related products

Maternity Pillow
Decreasing
-0.7% Growth
Buyers seek this for pregnancy comfort and better sleep, especially side-sleeping support that relieves back, hip, and belly pressure. It’s a common baby-registry add and giftable item, with a mid-range price point ($28–$42) that fits add-to-cart behavior
Baby Shusher
Increasing
4.8% Growth
Portable infant sleep aid that emits a rhythmic “shush” to calm infants and help them fall asleep during naps, night wakings, car rides, and travel. Appeals to sleep-deprived new parents and gift-givers; compact, easy to use, and priced in an impulse- and registry-friendly $16–$36 range
Baby Pacifier
Decreasing
-10.2% Growth
Consistent demand is driven by parents seeking an easy way to calm infants and support sleep routines. Buyers often purchase multiples for home, travel, and backups, and re-buy due to loss and wear, supporting repeat sales
Baby Products
Decreasing
-7.8% Growth
Demand is steady with a notable bump in September as births peak and registry/gifting activity increases. Buyers prioritize safety, practicality, and convenience, gravitating toward everyday essentials and small accessories they can replenish or gift
Baby Strollers
Increasing
49.9% Growth
Broad, steady demand is driven by everyday mobility and travel needs for infants and toddlers. Buyers prioritize safety, maneuverability, easy fold/weight, storage capacity, and car-seat compatibility, and they heavily compare reviews and specs before purchase
Baby Diapers
Decreasing
-6.4% Growth
A replenishable nursery essential with high repeat purchase frequency and low switching cost, driving strong lifetime value if you capture the first purchase. Buyers prioritize convenience, fast delivery, reliable leak protection, and value (bulk packs, deals, subscriptions), with some trading up for skin-friendly or eco options
Baby Blanket
Decreasing
-12.2% Growth
Core appeal is comfort, warmth, and giftability. Buyers frequently purchase multiple units for home and on‑the‑go use, and the wide variety of colors/patterns makes it easy to match nurseries or preferences
Fire Blanket
Decreasing
-38.1% Growth
Demand is driven by safety and emergency-preparedness: buyers want a simple way to quickly smother small fires, especially in kitchens and garages, and it’s commonly chosen for grease-fire scenarios. The $12–$30 price point fits as a low-friction add-on, with multi-unit purchasing (kitchen, workshop, RV) and cross-sell potential alongside extinguishers, smoke detectors, and kitchenware
Baby Slings
Decreasing
-3.9% Growth
Hands-free babywearing appeals to buyers for convenience, closeness, and a compact alternative to strollers. Purchase decisions center on safety, ergonomic support, breathable materials, easy adjustability, and machine-washability, with style options influencing conversions
Electric Baby Toothbrush
Decreasing
-9% Growth
Appeals to parents of infants and toddlers who want a gentle, age-appropriate way to establish early oral hygiene, making brushing easier and more comfortable. Also fits baby registries and gift-giving, with an accessible $8–$25 price point that works as a low-risk add-on in carts and gift bundles
Changing Table
Decreasing
-7% Growth
Core nursery furniture with steady demand, purchased by new parents for a dedicated, safe changing station and added storage. Buyers compare sturdiness, safety features (guard rails/secure straps), easy-to-clean surfaces, storage capacity (shelves/drawers), footprint for small spaces, and finish/style to match other nursery pieces
Baby Diaper
Decreasing
-51.7% Growth
Essential, needs-based purchase with high repeat frequency and low switching once buyers find a preferred fit, driving reliable volume and subscriptions. Broad addressable market (new and existing parents), frequent reorders, and basket-building with related items make it attractive for eCommerce stores
Baby Dresses
Increasing
13.7% Growth
Appeals to buyers as affordable, giftable occasion wear for infants and toddlers, often bought for photos and special events, with repeat purchases across sizes as children grow. The $13–$20 price point supports high intent and multi-unit orders, and variety in sizes, colors, and prints helps capture style-driven demand
Baby Romper Set
Increasing
16% Growth
Broad appeal comes from practicality and gifting: buyers want soft, easy all-in-one outfits for daily wear and photo moments, and they frequently rebuy as babies size up. The accessible $14–$22 price point supports impulse purchases and gift add-ons, helping drive cart value without heavy discounting
Pregnancy Pillow
Decreasing
-2.6% Growth
Strong buyer appeal centers on sleep comfort and pain relief during pregnancy, making it a practical self-purchase and a popular gift. Priced in the $28–$42 range, it sits in an accessible bracket that converts well and supports bundling with related maternity and nursery items to lift AOV
Baby Girls Clothes
Increasing
10.2% Growth
Steady, replenishment-driven demand year‑round, with strong appeal to new parents and gift‑givers. Buyers typically prioritize comfort and cute aesthetics at an accessible price; the $14–$20 range fits impulse gifting and multi‑item carts, supporting cross‑sell and repeat purchases
Baby Gate
Increasing
9.3% Growth
Essential home safety item with broad appeal to buyers, primarily new parents and pet owners who need to block off rooms or stairs. Demand is intent-driven and often involves purchasing multiples per household, supporting higher basket sizes at a mid-range price point of $35–$80
Baby Skin Care
Increasing
7.9% Growth
Driven by everyday use and repeat purchase behavior, these items are attractive to buyers seeking gentle, safe options for infants and popular as baby shower gifts. The $8–$20 price point fits add-on carts, bundles, and gift sets, helping lift AOV without heavy buyer consideration, and supports subscription or multipack strategies
Baby Nest
Increasing
469.3% Growth
Portable infant lounger for supervised use that creates a snug spot at home or on the go. Buyers value the cozy, keep-baby-close convenience, portability for travel/visits, and strong giftability for registries and baby showers
Diaper Backpacks
Increasing
5.1% Growth
Buyers choose this category for hands-free convenience, organized storage, and travel-friendly utility during outings with infants. It attracts both new parents and gift buyers (registry-friendly), with broad unisex appeal and features buyers expect such as multiple compartments, insulated bottle pockets, and stroller-strap compatibility
Feedback