Baby Supplies Market Trends, Forecast & Insights [2025]
Last updated Jul 29, 2025
Essential, replenishable items driven by needs-based purchasing, frequent use, and gift-giving. Buyers value reliability, safety, and convenience, leading to repeat orders and predictable demand. Strong potential for bundling and basket-building increases average order value and retention, making this a durable, evergreen category for eCommerce stores.
Seasonal high is July; sellers should position inventory and campaigns a couple of months prior. In August, expect post-peak normalization but sustained baseline demand—maintain core essentials, trim slow movers, and use light promotions to smooth inventory. Begin planning and procurement for next year’s peak in late spring to capture early momentum.

Dropship products for Baby Supplies
Browse these curated products from SaleHoo Dropship. If you have a SaleHoo Dropship account, simply click the “Add to Import List” button to add them to your import list. Don’t have an account yet? Click here to find out more

200 Sets Professional Button Maker Supplies
USD $79.65

Red Office Desk Supplies Organizer Set
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Multicolor Spider Web Halloween Decoration Supplies
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250 Pieces Metal Keychain Maker Supplies Sets
USD $35.33

40Pcs Korean Flower Wrapping Paper Gift Supplies
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200 Sets Premium Button Maker Supplies 32mm
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58mm Button Supplies for Badge Maker Machine
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32mm Button Supplies for Button Maker Machine
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Square Button Pin Making Supplies 100 Set
USD $64.91

Lightweight Badge Button Making Supplies 50MM Set
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Rainbow Colored Pencils Art Supplies for Kids
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Cute Capybara Correction Tape for Stationery Supplies
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Top suppliers for “Baby Supplies”
Discover these curated supplier from SaleHoo Directory. If you have a SaleHoo Directory account, simply click the supplier name to get in touch with them. Don’t have an account yet? Click here to find out more
Supplier name
Country
Supplier type
About
Brands
Supplier name
Wholesalers
This supplier is a prominent player in the wholesale industry, specializing in providing a vast range of products that cater to the needs of businesses across multiple sectors. With a commitment to offering exceptional value, they supply an extensive selection of items, including cleaning supplies, toys, homeware, kitchenware, and health and beauty products.
Having amassed over 100 years of combined experience, this supplier knows the wholesale landscape inside and out. They are dedicated to supporting businesses, from discount shops to online traders, by delivering high-quality products at competitive prices. With an inventory that evolves alongside market trends and consumer demands, customers can trust they are receiving the latest and most relevant items for their operations.
Their efficiency is evident in their services, which include fast dispatch of orders from multiple warehouses, ensuring timely delivery to clients. Additionally, the supplier fosters strong relationships with renowned manufacturers, offering branded products and ensuring quality and trustworthiness in every purchase.
Understanding the challenges faced by businesses in a competitive market, the supplier maintains a focus on low prices without compromising on quality. This approach allows retailers to offer competitive pricing to their customers while optimizing their profit margins. With unique offerings and an extensive product range, businesses seeking wholesale solutions are encouraged to explore their complete catalog for valuable deals. Interested parties can find additional information by visiting the website or contacting the supplier directly.
Did, Prima, Gem Imports, Dekton Tools, Marksman Tools
Supplier name
Wholesalers
Operating within the wholesale distribution industry, this supplier caters to a wide array of sectors, providing products that enhance everyday living. From home and garden essentials to health and beauty items, they aim to meet the diverse needs of their clientele.
The supplier prides itself on offering a vast selection of goods, ensuring that customers find what they need, whether for personal use or business procurement. Their extensive product range includes household cleaning supplies, beauty products, stationery, and seasonal items, showcasing their commitment to quality and variety.
Additionally, their services extend to providing cost-effective solutions for bulk purchasing, which is suitable for retailers and businesses seeking to stock their shelves. The supplier operates a seamless online platform, allowing customers to browse and order conveniently, with an emphasis on competitive pricing and exceptional customer service.
Customers can expect not only an extensive catalog but also the potential for next-day delivery on orders over a specified amount, making it a reliable choice for urgent restocking needs. The supplier's dedication to maintaining high standards in both product quality and customer satisfaction underscores its position as a leader in the marketplace.
For more information regarding their extensive offerings or to inquire about specific products, please visit their website or contact them directly.
Bettina, Astonish, Blackspur, Green Jem, Arix
Supplier name
Manufacturers
In the luxury textile industry, this supplier is renowned for its exquisite collection of cashmere products, focusing primarily on meticulously crafted baby blankets and luxurious accessories. Each item is a testament to age-old craftsmanship and dedication, skillfully made by local artisans in Kashmir, India.
The cashmere baby blankets are made from the fine undercoat of the Changra goat, revered for its enduring softness and warmth. The process of transforming raw cashmere into a beautiful blanket is a labor of love, where artisans employ traditional weaving techniques passed down through generations. The result is not merely a product but a unique piece of art, with every blanket reflecting precision and care.
One of the standout qualities of these cashmere products is their ability to provide comfort in varying climates. The natural fibers are breathable, lightweight, and able to absorb excess moisture, ensuring that the baby remains warm and dry. Additionally, the hypoallergenic nature of cashmere makes it an excellent choice for delicate baby skin, as it minimizes the risk of irritation or allergic reactions.
Through a commitment to sustainability and quality, this supplier guarantees that all products are free from harmful chemicals and meticulously handcrafted. Each piece promises to transform the experience of warmth and softness into everyday life. As a leader in the market, they invite interested customers to explore their exclusive range on their website or to contact them for further inquiries.
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Supplier name
Wholesalers
This supplier is an active player in the baby products industry, dedicated to creating unique and functional solutions for new parents. The product lineup is thoughtfully designed to enhance the infant care experience, with an emphasis on safety and usability.
With a strong commitment to quality and innovation, the supplier offers a diverse range of items that cater to various needs. Their offerings include creative teethers, blankets, and feeding accessories, all tailored to engage and nurture infants effectively. The supplier aims to make parenting simpler and more enjoyable through their thoughtfully designed products.
Understanding the challenges faced by new parents, this supplier combines practicality with playful designs, ensuring that each product not only serves a purpose but also brings joy to both parents and babies alike. Their commitment to integrity and customer satisfaction is evident in every aspect of their business.
For those interested in learning more about their extensive product range, detailed information can be found on their website or by contacting their team directly, who are eager to assist with any inquiries or provide further insights into their offerings.
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Supplier name
Wholesalers
This local family-owned company has established itself as a key supplier in the cleaning supplies industry for over 35 years. With a focus on providing quality products, they cater to a diverse clientele that includes schools, nurseries, offices, housing associations, and medical practices.
The supplier offers an extensive range of cleaning supplies, including paper disposables, cleaning chemicals, hygiene products, and equipment tailored for kitchens and washrooms. They pride themselves on their ability to help businesses save money and time through efficient supply methods, as well as free next-day delivery options and helpful stock check services.
Their commitment to customer satisfaction is evident in their friendly approach, with a knowledgeable team that is ready to assist clients in choosing the right products to meet their specific needs. This dedication to service ensures that their customers receive not only high-quality products but also valuable advice tailored to their unique circumstances.
In addition to competitive pricing on an array of products—ranging from cleaning liquids and disposable gloves to catering supplies—the company maintains a strong community presence in the North West. Clients are encouraged to visit their trade counter or reach out via phone or email for further assistance. To discover more about their offerings or for any inquiries, potential customers are invited to contact this reputable supplier directly or visit their website.
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Supplier name
Manufacturers
This supplier is a key player in the organic care industry, renowned for its products designed to support the health and wellness of pregnant and breastfeeding women and their families. With over two decades of experience, the supplier combines traditional herbal remedies with evidence-based research to create effective, safe solutions.
Their product range includes personal care items, lip balms, and baby-friendly products, all formulated with care and natural ingredients. The supplier's commitment to quality and safety reflects in every item they produce, providing peace of mind to their consumers. Additionally, the brand emphasizes sustainability and ethical practices, ensuring that their operations are environmentally friendly and responsible.
With initiatives aimed at educating consumers about the best ingredients for health, the supplier not only sells products but also empowers customers through information. Their diverse offerings, designed for everyone, from new mamas to their babies, represent a holistic approach to personal care and wellness.
For those interested in discovering more about their extensive product line or seeking tailored solutions, the supplier encourages visiting their website or contacting them directly for further details. This dedication to customer engagement reflects their belief in fostering a community around health and support in motherhood.
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Supplier name
Manufacturers
Operating within the plush toy industry, this supplier has established itself as a premier provider of imaginative and high-quality plush toys designed for comfort and enjoyment. With a product range that includes an array of cute, collectible plush characters, the company captures the essence of playful creativity combined with superior craftsmanship.
The supplier's offerings encompass a variety of plush collectibles, baby products, and licensed character toys. Each product is meticulously crafted, ensuring that every detail resonates with warmth, charm, and joy. From delightful characters reminiscent of favorite foods to engaging interactive toys for babies, the supplier’s catalog features something for every age and occasion.
In addition to its unique product offerings, this supplier is dedicated to maintaining high standards of quality and safety across all items. The company’s commitment to excellence has made it a respected name in the industry, recognized for both its innovative designs and the joy it brings to its customers.
With a history rooted in consumer satisfaction and continuous improvement, the supplier invites potential partners and customers to explore its extensive collection. For further information, please visit the website or contact directly to discover more about the exciting range of available products.
Tokidoki, Aurora, Dr. Seuss, Ebba, Breyer, Tasty Peach, Smileyworld, Moomin, Clifford, Spot
Supplier name
Wholesalers
This supplier operates in the textile industry, focusing on the design and manufacture of eco-friendly cloth diapers and related accessories. With a commitment to sustainability and high-quality production, they have built a strong reputation over the years, recognized for their innovation and dedicated customer service.
Their extensive portfolio includes various types of cloth diapers, diaper covers, and accessories that cater to the needs of modern families. They prioritize the use of sustainable materials, incorporating organic cotton and recycled elements into their products, contributing to environmental conservation efforts. The patented double inner gussets technology ensures leak protection, making their cloth diapers a trusted choice among parents.
Beyond cloth diapers, they also offer a variety of baby care products, including wet bags, changing pads, and baby skin care essentials. The supplier's mission reflects a passion for reducing landfill waste while providing parents with practical and stylish solutions. Customers can expect a user-friendly shopping experience, with incentives like free shipping for orders over a specific amount.
To explore their full range of offerings or inquire about their products, interested parties are invited to visit their website or make contact directly for further information. This supplier remains committed to delivering exceptional quality and service to enhance the parenting experience, supporting both functionality and sustainability.
Snappi Baby, Jellycat, Silipint, Ecoposh, Kanga Care, Lil Joey, Lil Learnerz, Rumparooz, Spraymate
Supplier name
Manufacturers
This supplier is a reputable entity in the baby products sector, recognized for its commitment to quality and innovation. With a strong foundation established in 2004, the company initially focused on baby textile products before expanding its production capabilities to include plastic and silicone items in 2009.
With over 500 skilled employees managing a sprawling 70,000 square meters of factory space, the supplier has cultivated a successful business model that generated an annual turnover of approximately $30 million. Its products adhere to stringent quality standards and have garnered widespread acclaim from consumers and clients alike for more than two decades.
The organization has emerged as a significant player in the maternal and baby product market, facilitating exports to over 60 countries and regions. Its diverse product offerings, including baby feeding solutions, care products, and cotton items, position it as an industry leader with an extensive production capacity of over one million units monthly.
To remain at the forefront of the industry, the supplier provides tailored services, including OEM and ODM options, with custom color, logo, and packaging solutions. Their experienced design team collaborates closely with clients to create bespoke products that meet individual preferences and requirements.
With its proven track record and dedicated approach to customer satisfaction, this supplier is well-equipped to meet the demands of the global market. For more detailed information, please visit the website or reach out for direct inquiries.
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Supplier name
Wholesalers
In the dynamic and competitive landscape of wholesale closeout merchandise, this supplier stands out for its commitment to delivering exceptional value. Catering primarily to retailers, they provide unique and diverse product lots sourced from manufacturers, allowing businesses to enhance their offerings and maximize profit margins.
With a rich inventory that spans numerous categories, including apparel, automotive, electronics, health and beauty, toys, and more, their extensive selection ensures that retailers have access to trending and in-demand items. This supplier's expertise in closeout opportunities gives retailers a distinct advantage in capturing market share and responding to consumer demand effectively.
Recognizing the importance of supplier relationships, this supplier prioritizes customer service and support, enabling new customers to seamlessly initiate their wholesale experience. Their dedicated team is poised to assist clients in navigating the wholesale landscape, ensuring that businesses can quickly find the products that best suit their needs.
Whether retailers are looking to stock seasonal items, unique home goods, or essential everyday products, this supplier offers a one-stop solution with their comprehensive inventory. They invite interested parties to explore their offerings and learn more about the benefits of partnering with them.
For further details, visit the website or contact the supplier directly to discover how their wholesale opportunities can drive growth and profitability for your retail operation.
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Related products
Baby Walker
Increasing
46.2%
Growth
Strong, steady demand driven by parents seeking support for early mobility and gift‑givers shopping registries; buyers prioritize safety/stability, ease of cleaning, and portability. The $41–$76 price band positions it as a mid-tier, high‑intent purchase that can lift average order value and fits well into nursery and new‑parent assortments with repeat traffic potential
Baby Cloth Diaper
Decreasing
-19.7%
Growth
Reusable and eco-focused, this item attracts buyers looking to cut diapering costs and reduce waste, with soft materials and adjustable fits that cover newborn through toddler stages. At $15–$30, it enables entry SKUs plus upsells via prints and multi-packs, and supports profitable bundles with inserts, liners, and wet bags to raise AOV and drive repeat purchases
Baby Romper Jumpsuit
Decreasing
-13.2%
Growth
Broad, evergreen appeal: buyers prioritize comfort, easy diaper changes, and cute everyday outfits for infants, and this item also serves as a common baby-shower gift. The $11–$18 price point is impulse-friendly and supports multi-unit purchases (multiple sizes/patterns), driving AOV
Baby Swimsuit
Increasing
17.5%
Growth
Buyers seek this for summer pool and beach use, making it a seasonal necessity for infants. At $14–$20, it’s an affordable, basket-building item that supports multi-unit purchases (backup sizes/styles) and repeat buys as babies outgrow quickly
Baby Sleep Sacks
Decreasing
-15.9%
Growth
Strong, steady demand driven by safety-conscious parents seeking a blanket-free sleep solution at an accessible $19–$30 price point. Frequently purchased for newborns and infants, with multiple sizes encouraging repeat buys as babies grow; also a common registry and gift item
Organic Baby
Increasing
13.8%
Growth
Appeals to health- and eco‑conscious buyers seeking gentle, natural options for infants and gift‑givers shopping for baby showers. The $12–$25 price point is accessible, supports bundling and add‑on strategies, and can help increase average order value in an eCommerce store without heavy discounting
Baby Romper Set
Increasing
16%
Growth
Broad appeal comes from practicality and gifting: buyers want soft, easy all-in-one outfits for daily wear and photo moments, and they frequently rebuy as babies size up. The accessible $14–$22 price point supports impulse purchases and gift add-ons, helping drive cart value without heavy discounting
Travel Strollers
Decreasing
-9%
Growth
Buyers choose this for portability: lightweight frames, compact folds, and quick setup make it easy to maneuver in airports, public transit, and small car trunks. It’s often purchased as a secondary, travel-friendly option for vacations and day trips, with most demand in the $80–$240 range appealing to budget and mid-tier buyers
Convertible Car Seats
Decreasing
-27%
Growth
Buyers gravitate to this category for long-term value and safety: one seat covering multiple stages (rear- to forward-facing) meets legal requirements while avoiding multiple purchases. It’s a high-consideration, mid-to-premium buy ($130–$350) where safety ratings, ease of installation, comfort, and brand trust drive conversion
Baby Seat
Decreasing
-3.8%
Growth
Steady demand is driven by new parents and gift buyers seeking safe, comfortable, stable seating that’s easy to clean and move around the home. The $26–$65 price range fits entry-to-mid budgets, enabling gifting and add-on purchases while leaving room for promotions
Diaper Backpack
Increasing
120.6%
Growth
Broad, repeatable demand from new parents and gift buyers makes this a staple add-to-cart item. Buyers value hands-free carry and organized storage for daily outings, which gives it wide appeal across genders and styles
Electric Baby Toothbrush
Decreasing
-9%
Growth
Appeals to parents of infants and toddlers who want a gentle, age-appropriate way to establish early oral hygiene, making brushing easier and more comfortable. Also fits baby registries and gift-giving, with an accessible $8–$25 price point that works as a low-risk add-on in carts and gift bundles
Bamboo Diaper
Increasing
7%
Growth
Strong appeal to buyers centers on sustainability and skin-friendly performance: bamboo-based materials are perceived as softer, more breathable, and gentler for sensitive skin than conventional options. This supports premium positioning within the typical $19–$41 range and drives high repeat purchase potential, making subscriptions and multi-pack bundles viable
Diaper Backpacks
Increasing
5.1%
Growth
Buyers choose this category for hands-free convenience, organized storage, and travel-friendly utility during outings with infants. It attracts both new parents and gift buyers (registry-friendly), with broad unisex appeal and features buyers expect such as multiple compartments, insulated bottle pockets, and stroller-strap compatibility
Baby Clothing
Decreasing
-14.5%
Growth
Recurring, needs-based purchase with steady demand as babies outgrow sizes quickly; buyers prioritize comfort, safety, and easy-care, making it a reliable replenishment and gifting category. Variety in sizes and styles plus bundle/multi-pack options supports higher basket sizes, while accessible price points ($15–$22) encourage multi-unit and impulse buys
Maternity Pillow
Decreasing
-0.7%
Growth
Buyers seek this for pregnancy comfort and better sleep, especially side-sleeping support that relieves back, hip, and belly pressure. It’s a common baby-registry add and giftable item, with a mid-range price point ($28–$42) that fits add-to-cart behavior
Baby Wrap
Decreasing
-6.5%
Growth
Strong buyer appeal comes from hands-free carrying, closeness/bonding, and comfort for newborn care, making it a common purchase for new parents and gift-givers. It typically sells in the $22 to $50 range, where buyers prioritize softness, support, and ease of use, with aesthetics playing a secondary role
Baby Stroller
Increasing
8.8%
Growth
Appeals to buyers needing safe, convenient mobility for infants and toddlers, with emphasis on ease of folding, lightweight maneuverability, storage capacity, adjustable recline/canopy, and car-seat compatibility. The $80–$280 price band spans entry to mid-tier options, supporting both value-focused and feature-seeking buyers and enabling bundles/add-ons (rain covers, organizers, cup holders) to lift AOV
Baby Product
Decreasing
-90%
Growth
Buyers typically seek this item for essential, needs-based use and gifting (especially baby showers), prioritizing safety, convenience, and value. Its $10–$35 price point supports impulse buys, add‑ons, and bundles, helping increase average order value and conversion
Baby Towel
Decreasing
-2.6%
Growth
Essential buy for new parents and gift‑givers, driven by daily bath-time use and baby shower gifting. Buyers look for softness and absorbency, gentle materials (e