Bath Towel Market Trends, Forecast & Insights [2025]

Last updated Jul 29, 2025
Everyday essential with steady, replenishment-driven demand; buyers prioritize softness, absorbency, durability, and color coordination, often purchasing multiples or sets for bathrooms, dorm move-ins, and gifting. Typical pricing falls in the $23–$38 range, with opportunities to differentiate via quality cues and color breadth; bundles and matching sets can lift AOV and conversion. Seasonal high is December, driven by holiday gifting and hosting needs; plan sourcing and listings now (August) to be in position by October/November. Emphasize sets, giftable bundles, and fast shipping as peak approaches, and maintain in-stock breadth of popular colors to capture Q4 traffic.
About the product
Bath towels are essential textile products designed for drying the body after bathing or swimming, typically made from absorbent materials like cotton or microfiber. They come in various sizes, colors, and patterns, catering to diverse buyer preferences and home aesthetics, making them a versatile addition to any online retail offering.
Key details
  • $30
  • $23 - $38
Relative Interest
 
Seasonality
High Month Dec
Low Month Feb
Dropship products for Bath Towel

Browse these curated products from SaleHoo Dropship. If you have a SaleHoo Dropship account, simply click the “Add to Import List” button to add them to your import list. Don’t have an account yet? Click here to find out more

Bamboo Charcoal Coral Velvet Bath Towel
Bamboo Charcoal Coral Velvet Bath Towel
USD $14.51
Korean Exfoliating Double Sided Bath Towel
Korean Exfoliating Double Sided Bath Towel
USD $9.01
Japanese Nylon Exfoliating Bath Scrubber Towel
Japanese Nylon Exfoliating Bath Scrubber Towel
USD $13.01
Super Absorbent Microfiber Dog Bath Towel
Super Absorbent Microfiber Dog Bath Towel
USD $0
Wearable Bowknot Coral Velvet Bath Towel
Wearable Bowknot Coral Velvet Bath Towel
USD $9.42
Double Sided Korean Exfoliating Bath Towel
Double Sided Korean Exfoliating Bath Towel
USD $17.84
Natural Loofah Bath Towel Scrubber Brush
Natural Loofah Bath Towel Scrubber Brush
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Japanese Exfoliating Bath Towel for Glowing Skin
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Ultra Absorbent Striped Bath Towel and Robe
Ultra Absorbent Striped Bath Towel and Robe
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Kawaii Vintage Plaid Cotton Bath Towel Set
Kawaii Vintage Plaid Cotton Bath Towel Set
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Exfoliating Bath Ball Scrubbing Towel Shower Tool
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Japanese Exfoliating Bath Towel for Skin Care
Japanese Exfoliating Bath Towel for Skin Care
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Top suppliers for “Bath Towel”

Discover these curated supplier from SaleHoo Directory. If you have a SaleHoo Directory account, simply click the supplier name to get in touch with them. Don’t have an account yet? Click here to find out more

Supplier name
Country
Supplier type
About
Brands
Supplier name
 
Wholesalers, Manufacturers
Operating within the home textiles industry, this supplier is renowned for offering high-quality bedding and bath linens. Their assortment includes a variety of products aimed at enhancing the comfort and aesthetics of any home. With a strong emphasis on quality and craftsmanship, the supplier ensures that each item, from duvet covers to towels, is crafted with care to meet the needs of discerning customers. The product range caters to various preferences, featuring a blend of contemporary designs and classic styles that can complement any interior decor. Whether customers are looking for luxurious duvet covers, soft towels, or cozy bathrobes, this supplier provides an impressive selection to choose from. Enhanced by frequent seasonal collections and promotional offers, the supplier keeps its offerings fresh and aligned with current trends, all while maintaining affordability without compromising quality. The commitment to customer satisfaction is evident in their approach to product traceability and eco-friendly practices, ensuring that consumers can shop with confidence. For those interested in exploring the complete range of products or learning more about the brand's values and commitments, visiting the website or contacting them directly is highly encouraged. Discover how this supplier is reimagining home textiles through innovative designs and superior materials, making every piece a valuable addition to any household.
Carré Blanc
Supplier name
 
Manufacturers
The supplier is a leader in the sustainable home goods industry, committed to offering high-quality organic linens that prioritize both health and environmental care. Their extensive product range includes organic bed sheets, bath towels, and kitchen towels, all crafted from materials that are safe for people with allergies and skin sensitivities. Each item is designed to ensure maximum comfort while also being eco-friendly, reflecting a dedication to sustainability and responsible sourcing. Emphasizing their commitment to wellness, the supplier ensures that all products are free from allergenic, carcinogenic, and toxic materials, ensuring that customers can feel confident in their purchases. The use of 100% organic materials and vegan certifications highlights their intention to create products that are not only luxurious but also ethically produced. The supplier's website features a user-friendly shopping experience, with free shipping on orders over a certain amount, and exceptional customer service available for inquiries. They strongly encourage prospective customers to explore their offerings online or reach out for further information, showcasing a commitment to transparency and customer satisfaction. By choosing this supplier, consumers gain access to beautifully designed products that enhance their homes while making a positive impact on the planet.
Drytek, Delilah Home
Supplier name
 
Liquidators
Operating in the luxury home textiles sector, this supplier specializes in providing premium bedding and bath essentials. Their product lineup includes an impressive array of items such as plush bath towels, exquisite sheets, and stylish bathrobes, all designed with attention to detail and quality craftsmanship. The focus on customer experience is evident, as they offer personalized options and monogramming services to cater to individual tastes and preferences. Each product is crafted to ensure utmost comfort and durability, making it a perfect addition to any luxurious home setting. The supplier also emphasizes the importance of maintaining a harmonious balance in everyday life, introducing elements that enhance relaxation and well-being. Customers can enjoy the convenience of free shipping on orders over a specified amount, alongside an inviting 30-day in-home trial, ensuring satisfaction with every purchase. From stunning duvet covers to cozy blankets, this supplier has established itself as a go-to destination for those seeking to elevate their home experience. Those interested in exploring the collection or learning more about the unique offerings are encouraged to visit the website or reach out directly for further inquiries.
Luxor Cares
Supplier name
 
Manufacturers
Operating within the textile industry, this supplier stands out as a leading manufacturer of towels, providing an extensive variety of products tailored for bulk buyers. Their catalog includes everything from luxurious bath towels to vibrant beach towels, catering to diverse customer needs across multiple markets. Leveraging advanced manufacturing techniques and a commitment to quality, the supplier ensures that every towel meets high standards of durability, absorbency, and comfort. Furthermore, they are dedicated to sustainable practices, producing eco-friendly towels crafted from recycled materials, emphasizing their mission to create environmentally responsible products. What differentiates them in the marketplace is their focus on customization. Clients can share their design ideas, colors, and patterns, which the supplier brings to life, guaranteeing unique products that resonate with their brand identity. This flexibility, combined with low minimum order quantities, makes it easy for businesses to source exactly what they want without unnecessary overhead. With over 16 years of industry experience, this supplier has established a reputation for timely delivery, superior customer service, and an extensive inventory. Their international presence, with operations in multiple countries, underlines their capability to meet global demands. For those seeking a reliable partner in the towel manufacturing sector, this supplier promises not only quality products but also a commitment to building lasting relationships. To explore their offerings and make bulk orders, potential clients are encouraged to visit their website or reach out to them directly for assistance.
Not available
Supplier name
 
Manufacturers
Operating in the baby products industry, this manufacturer has established itself as a reliable supplier of textiles specifically designed for infants and toddlers. Their offerings include a variety of essential items such as swaddle blankets, baby clothes, and sleeping bags that cater to the needs of young children and their parents. The manufacturer prides itself on its commitment to quality and customer satisfaction. They collaborate with companies worldwide, providing support through the entire process of product creation. From ideation to material selection and design, they assist businesses in every step, ensuring that the final products meet the highest standards. Their extensive product range features notable items such as muslin swaddle blankets, baby fitted crib sheets, bath towels, and more, catering to both functionality and comfort. Understanding the market's needs, they offer customization options to help businesses establish their unique brand identity while adhering to industry rules and standards. Additionally, they are familiar with Amazon regulations, assuring clients of their products' compliance. The manufacturer also provides services such as rapid sampling, e-market photo support, and affordable trial orders, allowing new businesses to make informed decisions about their product launches. For more in-depth information about their products and services, interested parties are encouraged to visit their website or get in touch directly.
Aden Anais, Swaddle Designs
Supplier name
 
Wholesalers
This supplier specializes in the bedding and home textiles industry, renowned for its commitment to sustainability and luxurious comfort. By utilizing 100% organic cotton, they prioritize both the environment and the end user's experience, crafting products that enhance the quality of sleep and relaxation. With a diverse product line, this supplier offers various bedding essentials, including sheet sets, duvet covers, and comforters, all designed to meet the needs of discerning customers who seek both aesthetics and functionality. Special emphasis is placed on innovative fabric technologies that ensure breathability and softness, providing a superior nighttime experience. In addition to bedding, the supplier also features a wide array of bath products, including towels and robes, all made with the same commitment to quality and organic materials. This approach not only reflects the brand's ethos but also caters to a growing demand for eco-friendly home goods. The supplier distinguishes itself with customizable bundles, allowing customers to select their preferred items for a tailored shopping experience. Their user-friendly website and dedicated customer service team further enhance the purchasing experience, making it convenient and enjoyable. For those interested in exploring their exquisite products and learning more about the brand's commitment to quality and sustainability, further information is available on their website or through direct contact. This supplier is dedicated to elevating home comfort while maintaining a focus on ethical practices and customer satisfaction.
Not available
Supplier name
 
Wholesalers
This entity operates within the hospitality supplies industry, delivering a comprehensive selection of products designed to meet the diverse needs of hotels, restaurants, and similar businesses. Focused on innovation and sustainability, they prioritize eco-friendly options while ensuring that clients receive high-quality items. Their extensive catalog includes everything from bedding and linens to personal care products, all thoughtfully curated to enhance guest experiences. Moreover, they understand the importance of reliability in supplying essential items like toiletries, cleaning supplies, and equipment, positioning themselves as a dependable partner for their clients. Their commitment to customer service makes them an ideal choice for businesses looking to streamline their operations. This supplier takes pride in being an expert advisor and a trusted source for hospitality professionals, offering dedicated delivery services nationwide. By integrating the latest products and technologies, they stay ahead of market trends, ensuring that their partners can provide exceptional service. For further details on their offerings and services, please visit their website or contact them directly, where a team of professionals is ready to assist with any inquiries.
Purecare, Westpoint Hospitality, Colgate Palmolive, Rdi-Usa, Hamilton Beach Commercial
Supplier name
 
Manufacturers
Engaging in the home textiles industry, this supplier offers a wide range of high-quality, sustainable bedding and bath products. Their commitment to sourcing materials strictly from the USA not only supports local farmers and workers, but it also minimizes environmental impact by reducing the carbon footprint associated with international shipping. With a legacy rooted in American craftsmanship dating back to 1899, they take pride in delivering durable products that benefit from complete control over the production process—from cotton sourcing to manufacturing and packaging. Customers can feel confident that the bedding and towels they purchase are made with care, ensuring quality in every piece. Understanding the significance of customer satisfaction, the supplier offers a generous two-year return policy, allowing buyers to return items for a full refund if not completely satisfied. This dedication to quality and service has garnered them a loyal customer base and numerous positive reviews. Their product range features items like sheet sets, comforters, and bath towels, all carefully crafted to enhance comfort and promote restful sleep. As a family-owned operation, their values prioritize sustainability, quality craftsmanship, and a strong connection to the community. For more information about their product offerings and sustainable practices, interested customers are encouraged to visit the website or contact the company directly. Discover how these made-in-America linens can elevate your home experience today.
Not available
Supplier name
 
Wholesalers
The supplier operates within the home textiles market, focusing on premium Turkish cotton towels that provide exceptional comfort and quality. Their commitment to excellence is evident in the use of high-quality materials that deliver an indulgent experience, setting new standards for soft and durable towels. This company offers a comprehensive selection of Turkish cotton products, including bath towels, hand towels, and beach towels, crafted to meet the needs of discerning customers. Known for their remarkable absorbency and luxurious feel, each towel is designed to elevate your bath routine, ensuring a superior experience. Their towels are available in a myriad of colors and styles, blending functionality with aesthetic appeal, making them suitable for enhancing any bathroom decor. Additionally, the supplier's offerings include bulk options, catering to businesses seeking high-quality towels tailored for their clients. Their customizable bulk towels allow for branding opportunities, ensuring a unique touch for hospitality ventures. Beyond just towels, the supplier embraces innovation and customer service, promising an easy, enjoyable shopping experience. Their dedication extends to providing exceptional value without compromising quality, making them a trusted partner for both individual consumers and businesses alike. For those who wish to explore their luxurious towel collection or have specific inquiries, visiting their website or reaching out directly is highly encouraged. Experience the unmatched comfort of Turkish cotton and discover how this supplier can meet all your towel needs.
Not available
Supplier name
 
Manufacturers
The textiles industry specialist provides high-quality, reusable textile solutions for healthcare, hospitality, education, and residential applications. With a strong commitment to sustainability, they offer products made from intelligent fiber technology, advanced design, and patented weaving processes. Known for taking a holistic approach, they ensure a viable alternative to disposables, promoting environmental responsibility at every step of their production process. Founded in 1940, this company has built a legacy of innovation and excellence through over 80 years of experience. Their comprehensive understanding of market challenges allows them to meet the specific needs of diverse sectors. From healthcare linens to hospitality essentials and educational textiles, their range is designed to deliver comfort and reliability. They hold themselves to the highest standards, utilizing more than 150 patents in product and technology development, underlining their dedication to continuous improvement and innovation. Their product line includes everything from bath and bed textiles to patient apparel, privacy curtains, and more, ensuring they cover a broad spectrum of textile needs. Customers can explore and purchase their extensive collection of products through retail options, bringing the luxury and quality of hotel-grade textiles into homes. To learn more about their offerings and sustainability approach, interested parties are encouraged to visit their website or make direct contact.
Aller Ease, Mascioni Hotel Collection

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