Bath Towel Market Trends, Forecast & Insights [2025]

Last updated Jul 29, 2025
Everyday essential with steady, replenishment-driven demand; buyers prioritize softness, absorbency, durability, and color coordination, often purchasing multiples or sets for bathrooms, dorm move-ins, and gifting. Typical pricing falls in the $23–$38 range, with opportunities to differentiate via quality cues and color breadth; bundles and matching sets can lift AOV and conversion. Seasonal high is December, driven by holiday gifting and hosting needs; plan sourcing and listings now (August) to be in position by October/November. Emphasize sets, giftable bundles, and fast shipping as peak approaches, and maintain in-stock breadth of popular colors to capture Q4 traffic.
About the product
Bath towels are essential textile products designed for drying the body after bathing or swimming, typically made from absorbent materials like cotton or microfiber. They come in various sizes, colors, and patterns, catering to diverse buyer preferences and home aesthetics, making them a versatile addition to any online retail offering.
Key details
  • $30
  • $23 - $38
Relative Interest
 
Seasonality
High Month Dec
Low Month Feb
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Top suppliers for “Bath Towel”

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Supplier name
Country
Supplier type
About
Brands
Supplier name
 
Wholesalers
Make sunny-day style easy breezy with packable beach chairs and UV-resistant umbrellas from Business & Pleasure Co.
Juliska, Eberjey, Freya, Business & Pleasure Co., Furbish Studio, Kassatex
Supplier name
 
Wholesalers
The textile industry leader offers an extensive range of high-quality towels, linens, sheets, pillowcases, and beach towels for both business and home use, based in Denver, Colorado. The main product lines include bath towels, hand towels, wash cloths, sheets, pillowcases, bar mops, beach towels, bath mats, and bath robes. The company caters to the wholesale needs of hotels, beauty salons, health care facilities, and fitness centers, while also providing a retail selection for home use. Known for first-quality products, the company avoids seconds or overruns from mills, ensuring customers receive the best quality items available in various sizes and weights. Dedicated to customer satisfaction, the company offers personalized assistance to help clients make informed purchasing decisions based on product applications. Among the premium offerings are imported towels at wholesale prices, as well as luxurious items such as Millenium and Microcotton towels, known for their superior softness and durability. Specializing in beach towels, they provide a variety of cabana stripes and jacquards in different weights, sizes, and colors to meet diverse needs, from pool parties to clubhouses. Explore the website or reach out directly for further details.
Martex, Millenium, Microcotton
Supplier name
 
Liquidators
Operating in the luxury home textiles sector, this supplier specializes in providing premium bedding and bath essentials. Their product lineup includes an impressive array of items such as plush bath towels, exquisite sheets, and stylish bathrobes, all designed with attention to detail and quality craftsmanship. The focus on customer experience is evident, as they offer personalized options and monogramming services to cater to individual tastes and preferences. Each product is crafted to ensure utmost comfort and durability, making it a perfect addition to any luxurious home setting. The supplier also emphasizes the importance of maintaining a harmonious balance in everyday life, introducing elements that enhance relaxation and well-being. Customers can enjoy the convenience of free shipping on orders over a specified amount, alongside an inviting 30-day in-home trial, ensuring satisfaction with every purchase. From stunning duvet covers to cozy blankets, this supplier has established itself as a go-to destination for those seeking to elevate their home experience. Those interested in exploring the collection or learning more about the unique offerings are encouraged to visit the website or reach out directly for further inquiries.
Luxor Cares
Supplier name
 
Manufacturers
Operating within the textile industry, this supplier stands out as a leading manufacturer of towels, providing an extensive variety of products tailored for bulk buyers. Their catalog includes everything from luxurious bath towels to vibrant beach towels, catering to diverse customer needs across multiple markets. Leveraging advanced manufacturing techniques and a commitment to quality, the supplier ensures that every towel meets high standards of durability, absorbency, and comfort. Furthermore, they are dedicated to sustainable practices, producing eco-friendly towels crafted from recycled materials, emphasizing their mission to create environmentally responsible products. What differentiates them in the marketplace is their focus on customization. Clients can share their design ideas, colors, and patterns, which the supplier brings to life, guaranteeing unique products that resonate with their brand identity. This flexibility, combined with low minimum order quantities, makes it easy for businesses to source exactly what they want without unnecessary overhead. With over 16 years of industry experience, this supplier has established a reputation for timely delivery, superior customer service, and an extensive inventory. Their international presence, with operations in multiple countries, underlines their capability to meet global demands. For those seeking a reliable partner in the towel manufacturing sector, this supplier promises not only quality products but also a commitment to building lasting relationships. To explore their offerings and make bulk orders, potential clients are encouraged to visit their website or reach out to them directly for assistance.
Not available
Supplier name
 
Wholesalers
This supplier, rooted in the textile industry, combines traditional craftsmanship with modern aesthetics to offer exquisite home products. Established in 2002, they emphasize using sustainable materials, transforming natural fibers into luxurious, long-lasting goods. Their product range includes linens, throws, and bath essentials, crafted with care to enhance living spaces. Their mission focuses on creating beauty without compromising the planet, underpinning their commitment to sustainability. The sourcing process involves carefully selecting high-quality fibers from trusted suppliers around the world, ensuring ethical practices at every stage. With a strong presence in over 800 boutiques across Canada and the United States, their reputation for quality speaks volumes. The brand's philosophy revolves around mindful living, emphasizing the benefits of natural materials. Each item is designed to not only serve a functional purpose but also to provide a sense of comfort and serenity in homes. They encourage consumers to embrace sustainable choices, making small changes that can significantly impact the environment. With a dedicated team crafting each piece by hand, this supplier honors a rich heritage of textile craftsmanship. Their commitment to excellence and a community-oriented approach ensure that every product tells a unique story. To learn more about their beautiful collections and sustainable practices, visit their website or get in touch directly.
Not available
Supplier name
 
Manufacturers
Operating in the baby products industry, this manufacturer has established itself as a reliable supplier of textiles specifically designed for infants and toddlers. Their offerings include a variety of essential items such as swaddle blankets, baby clothes, and sleeping bags that cater to the needs of young children and their parents. The manufacturer prides itself on its commitment to quality and customer satisfaction. They collaborate with companies worldwide, providing support through the entire process of product creation. From ideation to material selection and design, they assist businesses in every step, ensuring that the final products meet the highest standards. Their extensive product range features notable items such as muslin swaddle blankets, baby fitted crib sheets, bath towels, and more, catering to both functionality and comfort. Understanding the market's needs, they offer customization options to help businesses establish their unique brand identity while adhering to industry rules and standards. Additionally, they are familiar with Amazon regulations, assuring clients of their products' compliance. The manufacturer also provides services such as rapid sampling, e-market photo support, and affordable trial orders, allowing new businesses to make informed decisions about their product launches. For more in-depth information about their products and services, interested parties are encouraged to visit their website or get in touch directly.
Aden Anais, Swaddle Designs
Supplier name
 
Wholesalers
This supplier specializes in the bedding and home textiles industry, renowned for its commitment to sustainability and luxurious comfort. By utilizing 100% organic cotton, they prioritize both the environment and the end user's experience, crafting products that enhance the quality of sleep and relaxation. With a diverse product line, this supplier offers various bedding essentials, including sheet sets, duvet covers, and comforters, all designed to meet the needs of discerning customers who seek both aesthetics and functionality. Special emphasis is placed on innovative fabric technologies that ensure breathability and softness, providing a superior nighttime experience. In addition to bedding, the supplier also features a wide array of bath products, including towels and robes, all made with the same commitment to quality and organic materials. This approach not only reflects the brand's ethos but also caters to a growing demand for eco-friendly home goods. The supplier distinguishes itself with customizable bundles, allowing customers to select their preferred items for a tailored shopping experience. Their user-friendly website and dedicated customer service team further enhance the purchasing experience, making it convenient and enjoyable. For those interested in exploring their exquisite products and learning more about the brand's commitment to quality and sustainability, further information is available on their website or through direct contact. This supplier is dedicated to elevating home comfort while maintaining a focus on ethical practices and customer satisfaction.
Not available
Supplier name
 
Wholesalers
This entity operates within the hospitality supplies industry, delivering a comprehensive selection of products designed to meet the diverse needs of hotels, restaurants, and similar businesses. Focused on innovation and sustainability, they prioritize eco-friendly options while ensuring that clients receive high-quality items. Their extensive catalog includes everything from bedding and linens to personal care products, all thoughtfully curated to enhance guest experiences. Moreover, they understand the importance of reliability in supplying essential items like toiletries, cleaning supplies, and equipment, positioning themselves as a dependable partner for their clients. Their commitment to customer service makes them an ideal choice for businesses looking to streamline their operations. This supplier takes pride in being an expert advisor and a trusted source for hospitality professionals, offering dedicated delivery services nationwide. By integrating the latest products and technologies, they stay ahead of market trends, ensuring that their partners can provide exceptional service. For further details on their offerings and services, please visit their website or contact them directly, where a team of professionals is ready to assist with any inquiries.
Purecare, Westpoint Hospitality, Colgate Palmolive, Rdi-Usa, Hamilton Beach Commercial
Supplier name
 
Manufacturers
Engaging in the home textiles industry, this supplier offers a wide range of high-quality, sustainable bedding and bath products. Their commitment to sourcing materials strictly from the USA not only supports local farmers and workers, but it also minimizes environmental impact by reducing the carbon footprint associated with international shipping. With a legacy rooted in American craftsmanship dating back to 1899, they take pride in delivering durable products that benefit from complete control over the production process—from cotton sourcing to manufacturing and packaging. Customers can feel confident that the bedding and towels they purchase are made with care, ensuring quality in every piece. Understanding the significance of customer satisfaction, the supplier offers a generous two-year return policy, allowing buyers to return items for a full refund if not completely satisfied. This dedication to quality and service has garnered them a loyal customer base and numerous positive reviews. Their product range features items like sheet sets, comforters, and bath towels, all carefully crafted to enhance comfort and promote restful sleep. As a family-owned operation, their values prioritize sustainability, quality craftsmanship, and a strong connection to the community. For more information about their product offerings and sustainable practices, interested customers are encouraged to visit the website or contact the company directly. Discover how these made-in-America linens can elevate your home experience today.
Not available
Supplier name
 
Wholesalers, Manufacturers
Operating within the home textiles industry, this supplier is renowned for offering high-quality bedding and bath linens. Their assortment includes a variety of products aimed at enhancing the comfort and aesthetics of any home. With a strong emphasis on quality and craftsmanship, the supplier ensures that each item, from duvet covers to towels, is crafted with care to meet the needs of discerning customers. The product range caters to various preferences, featuring a blend of contemporary designs and classic styles that can complement any interior decor. Whether customers are looking for luxurious duvet covers, soft towels, or cozy bathrobes, this supplier provides an impressive selection to choose from. Enhanced by frequent seasonal collections and promotional offers, the supplier keeps its offerings fresh and aligned with current trends, all while maintaining affordability without compromising quality. The commitment to customer satisfaction is evident in their approach to product traceability and eco-friendly practices, ensuring that consumers can shop with confidence. For those interested in exploring the complete range of products or learning more about the brand's values and commitments, visiting the website or contacting them directly is highly encouraged. Discover how this supplier is reimagining home textiles through innovative designs and superior materials, making every piece a valuable addition to any household.
Carré Blanc

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