Home Sauna Market Trends, Forecast & Insights [2025]

Last updated Jul 29, 2025
Strong buyer appeal stems from at‑home wellness, stress relief, and post‑workout recovery, especially in colder months. The $110–$694 price range supports entry-level and mid-tier options that fit small spaces, making it accessible for first-time buyers and upsells from broader fitness/wellness categories. Position around convenience, privacy, and health-focused self-care to attract health-conscious buyers seeking a spa-like experience without leaving home. Seasonality peaks in January, driven by winter use and New Year wellness goals. With the current month in August, this is a good time to source and plan content; aim to have inventory and listings live by late October to November to capture early intent and build momentum into January. Consider promotional calendars that ramp from late Q4 through early Q1 to align with peak interest.
Seasonal Peak month: January
About the product
A home sauna is a type of personal wellness product that provides a relaxing and rejuvenating sauna experience in the convenience of one's own home. These products are designed to help buyers unwind and destress, offering a range of health benefits such as improved circulation, detoxification, and muscle relaxation.
Key details
  • $186
  • $110 - $694
  • High Month January
    Low Month June
Relative Interest
 
Seasonality
High Month Jan
Low Month Jun
Dropship products for Home Sauna

Browse these curated products from SaleHoo Dropship. If you have a SaleHoo Dropship account, simply click the “Add to Import List” button to add them to your import list. Don’t have an account yet? Click here to find out more

Far Infrared Wooden Home Sauna Spa Large Size
Far Infrared Wooden Home Sauna Spa Large Size
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Women Sauna Compression Workout Tank Top
Women Sauna Compression Workout Tank Top
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Men's Compression Sauna Sweat Pants for Fitness
Men's Compression Sauna Sweat Pants for Fitness
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Men's Sauna Sweat Vest for Weight Loss
Men's Sauna Sweat Vest for Weight Loss
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Men's Breathable Sauna Vest for Body Shaping
Men's Breathable Sauna Vest for Body Shaping
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High Quality Sauna Mat for Comfort and Protection
High Quality Sauna Mat for Comfort and Protection
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Women Sauna Sweat Vest for Weight Loss Training
Women Sauna Sweat Vest for Weight Loss Training
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Men's Sauna Vest Sweat Body Shaper Waist Trainer
Men's Sauna Vest Sweat Body Shaper Waist Trainer
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Portable Far Infrared Sauna Detox Blanket with Timer
Portable Far Infrared Sauna Detox Blanket with Timer
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Wood Sauna Timer Wall Mounted 15 Minutes Sandglass
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2 Zone Thermal Sauna Blanket with Hand Sleeves
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Felt Sauna Mat Heat Insulation Cushions Set of Two
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Top suppliers for “Home Sauna”

Discover these curated supplier from SaleHoo Directory. If you have a SaleHoo Directory account, simply click the supplier name to get in touch with them. Don’t have an account yet? Click here to find out more

Supplier name
Country
Supplier type
About
Brands
Supplier name
 
Manufacturers
Operating in the outdoor and wellness industry, this supplier specializes in custom mobile and home saunas, emphasizing quality craftsmanship and innovative designs. Their saunas cater to a range of capacities, making them suitable for individuals, families, or commercial use. Every sauna is built with durability and the highest standards of materials, ensuring a lasting product that can withstand the rigors of regular use. The supplier’s mobile saunas combine luxury and convenience, allowing users to enjoy the benefits of a sauna experience wherever they go—from backyard retreats to vacation spots. Each model is customizable, with a variety of finishes and sizes available to fit diverse spaces and preferences. With a commitment to American-made products, they ensure that every sauna reflects their values of honesty and durability, providing customers with peace of mind when investing in relaxation and wellness solutions. Their handcrafted saunas are designed not only for functionality but also to enhance the surrounding environment, ensuring they are both an enjoyable and aesthetically pleasing addition. For those interested in enhancing their health and wellness lifestyle, the supplier invites potential customers to explore further by visiting their website for more details or reaching out via direct contact. Whether it's for personal use or as an amenity to enhance property value, these saunas are tailored to meet the growing demand for quality wellness products. Explore how a custom sauna can elevate relaxation and mental clarity in your life, crafted with meticulous attention to detail and care for customer satisfaction.
Thermory, Huum, Harvia
Supplier name
 
Manufacturers
Operating in the home wellness industry, this supplier has distinguished itself as a leader in manufacturing do-it-yourself sauna kits and accessories. Their commitment to quality and customer satisfaction has made them a favorite among sauna enthusiasts across North America since 1974. By pioneering the DIY sauna concept, they have equipped countless customers with the tools and knowledge necessary to build their own custom sauna experiences. Their extensive range of products includes a variety of high-quality sauna kits, along with heaters and essential accessories that enhance relaxation and well-being. The company prides itself on offering fully customizable plans, catering to the unique needs and preferences of its clients. Their product lineup features electric heaters, gas heaters, and wood-burning stoves, all designed with both functionality and aesthetics in mind. Each sauna kit is crafted to ensure the creation of a serene retreat within the comforts of home. As one of the oldest sauna manufacturers in the USA and Canada, having served satisfied customers and installed over 65,000 saunas, this supplier's reputation is built upon decades of experience and customer loyalty. The founder's Finnish heritage and experience in the industry further enrich the company's authenticity and dedication to providing a traditional sauna experience. Whether customers are embarking on their first sauna installation or looking to upgrade an existing setup, this supplier remains a reliable choice in the market. For additional details or inquiries, please visit the website or contact directly.
Not available
Supplier name
 
Manufacturers
Operating in the health and wellness industry, this supplier provides an extensive range of infrared saunas tailored to enhance relaxation, detoxification, and overall well-being. With various options available, including one to six-person models, they cater to both individual needs and larger gatherings. The product range includes energy-efficient designs that utilize advanced infrared technology to provide a superior sauna experience. Many of their saunas are equipped with features that maximize comfort and enhance the therapeutic benefits, such as low EMF heaters, customizable interiors, and optional sound systems. Customers can choose from diverse sauna sizes and configurations, ensuring they find the perfect fit for their homes and lifestyles. Recognized for their commitment to quality, the supplier offers robust installation guides and accessories to complement the sauna experience. From air purifiers to aromatherapy dispensers, every aspect is considered to enrich relaxation time. Additionally, with a focus on affordability, the supplier emphasizes the long-term savings associated with infrared saunas, as they require less energy and lower running costs compared to traditional models. They invite anyone interested in improving their health through sauna therapy to explore their offerings. For more details, prospective customers can visit the website or get in touch directly for personalized assistance.
Not available
Supplier name
 
Wholesalers
This supplier is a prominent player in the ice bath industry, focusing on the design and manufacturing of innovative cold therapy products. They are dedicated to enhancing health, wellness, and athletic performance, providing advanced solutions tailored to meet the unique demands of individuals and businesses alike. The supplier takes pride in their comprehensive range of ice bath products, which are meticulously crafted to offer exceptional performance and durability. They understand the critical role that recovery plays in achieving peak performance, hence their offerings are specifically engineered to provide optimal therapeutic experiences. Utilizing state-of-the-art manufacturing facilities and a lean production management model, the supplier ensures that every product meets the highest standards of quality and effectiveness. Rigorous testing for functionality and safety is a top priority, encompassing parameters such as cooling and heating capacities, water flow efficiency, and disinfection functionalities. Beyond just ice bath systems, the supplier emphasizes customization, working closely with clients to tailor products according to specific requirements, including branding and design features. Their commitment extends to wholesale partnerships, catering to diverse sectors such as sports teams, fitness centers, and wellness facilities, with competitive pricing structures. With years of industry experience, this supplier has earned a strong reputation for excellence, driven by a passion for health and wellness. For those interested in further details about their product offerings or potential partnerships, visiting their website or reaching out for direct inquiries is encouraged.
Not available
Supplier name
 
Manufacturers
In the wellness and home lifestyle industry, this supplier excels in creating exceptional sauna experiences that merge Finnish traditions with American craftsmanship. Established in 1977, they have honed their craft to produce a diverse array of indoor and outdoor saunas, ensuring customers can create a serene sanctuary in their own homes. The supplier is dedicated to manufacturing saunas from high-quality materials, including premium Nordic spruce and Western red cedar, revered for their durability and natural beauty. Each sauna is a testament to meticulous craftsmanship, providing not just a product, but a path to enhanced well-being. By offering a variety of styles—such as traditional, infrared, and hybrid options—they cater to diverse preferences and health needs. Further enhancing their offerings, the supplier provides custom-cut saunas designed to fit any interior space perfectly. Their commitment to excellence expands beyond just the product; they equip saunas with industry-leading Harvia heaters, recognized for precision and reliability. This dedication ensures each sauna delivers an optimal experience, promoting relaxation, improved circulation, and overall wellness. For those seeking to enrich their wellness journey, the supplier also offers a range of accessories and essential oils to enhance the sauna experience. Customers are encouraged to explore the full suite of options available on their website or contact their knowledgeable team to find the perfect sauna for their home.
Harvia
Supplier name
 
Manufacturers
This supplier is a key player in the wellness and home improvement industry, providing high-quality saunas and bathing solutions that cater to both residential and commercial needs. They offer a diverse range of products, including indoor and outdoor saunas, steam showers, and cold plunge baths. Focusing on enhancing personal wellness, their offerings help transform homes into serene retreats. The selection of saunas features various models, from traditional steam units to innovative infrared versions, designed to promote relaxation and rejuvenation. Notably, their hybrid saunas combine modern technology with traditional practices, providing users with a versatile spa experience. In addition to saunas, the supplier also provides luxurious steam showers, cold plunges, and various spa accessories, ensuring a comprehensive wellness experience. Their commitment to quality means all products are crafted with durability in mind, suitable for both home and commercial settings. Whether you're looking to upgrade your personal space or seeking solutions for a business, their experienced team is ready to assist. They prioritize customer satisfaction and offer knowledgeable support to help select the perfect product. Explore the full range of products for a complete wellness transformation in your home. For more information about their offerings, visit their website or contact them directly. Embark on your wellness journey today.
Dynamic Saunas, Sunray, Huum, Golden Designs, Maya Bath, Ariel Platinum, Harvia
Supplier name
 
Manufacturers
This company operates within the wellness industry, focusing on crafting exceptional sauna products, including heaters and kits. Established in 1988, they have gained a reputation as a leading manufacturer in North America, dedicated to enhancing well-being through high-quality sauna experiences. Proudly made in Surrey, British Columbia, their products combine traditional craftsmanship with modern technology. Their extensive range of offerings includes DIY cedar sauna kits, electric and wood sauna heaters, and various sauna accessories, ensuring that customers have everything they need for a perfect sauna setup. With over 37 years of experience, they are committed to mastering the art of sauna craftsmanship. Customer satisfaction is paramount, and the company emphasizes quality, reliability, and trust in all their products. Their innovative approach includes introducing advanced features such as WiFi-controlled sauna heaters, setting new standards for convenience and comfort. The company thrives on creating a community around sauna culture, actively engaging with its customers and offering guidance every step of the way. With numerous positive testimonials highlighting their excellent customer service and detailed product instructions, they are dedicated to ensuring each customer has a seamless experience from purchase to installation. For more information about their unique products and offerings, interested parties are encouraged to visit their website or reach out directly for assistance.
Not available
Supplier name
 
Wholesalers
Engaging in the outdoor living industry, this supplier stands out as a prominent provider of premium patio furniture, restaurant-grade refrigeration, and spa products. Their extensive product range focuses on enhancing outdoor experiences and commercial efficiencies, emphasizing quality, durability, and innovative design. With a comprehensive selection of outdoor patio furniture, including chic wicker sets and versatile sectional options, the supplier caters to diverse tastes and preferences. Each furniture piece is crafted to withstand varying weather conditions while providing comfort and style, making outdoor spaces inviting and functional, whether for homes or businesses. In addition to furniture, their inventory features a variety of commercial refrigerators and freezers designed to meet rigorous industry standards. These appliances, marked by efficiency and robustness, serve restaurants and hospitality sectors, ensuring food and beverage items are preserved optimally. Furthermore, the supplier offers an impressive range of saunas and spa products, designed for relaxation and wellness. Constructed using high-quality materials, these saunas come in various styles and sizes, catering to different spaces and preferences, contributing to a serene and revitalizing environment. The company's commitment to providing exceptional products extends to its pricing strategy, which combines both affordability and quality. This ensures customers receive great value with each purchase. For customers seeking detailed insights or information, visiting the website or reaching out directly would provide further assistance.
Not available
Supplier name
 
Manufacturers
Operating within the wellness and personal care sector, this supplier excels in providing cutting-edge solutions utilizing advanced infrared technology. Their commitment to melding modern science with ancient practices enhances the health and wellness experiences of individuals seeking holistic relief. The product range includes meticulously designed infrared saunas and light therapy solutions that target various health concerns. By focusing on natural materials and high craftsmanship, their offerings promote a healthier lifestyle while ensuring durability and effectiveness over time. Customer satisfaction is paramount, evident in the glowing testimonials from users who share transformative stories about improved recovery and relief from various ailments. Their innovative saunas not only prioritize detoxification but also work to optimize overall well-being, allowing users to unplug from the stressors of modern life. With an unwavering dedication to integrity and quality, this supplier has established itself as a trusted name in the market, attracting a diverse clientele eager to embrace better health practices. For those interested in enhancing their self-care routines through advanced technology, additional information is readily available on their website or by direct contact.
Saunaspace
Supplier name
 
Manufacturers
Operating in the wellness and home improvement industry, this supplier excels in providing premium saunas, steam baths, and accessories designed for relaxation and health benefits. Since its inception in 1962, it has established itself as a trusted name in North America, known for quality craftsmanship and exceptional customer service. With a commitment to using only top-grade materials and offering customizable sauna solutions, they cater to a diverse clientele, including homeowners, builders, and industry professionals. Thousands of satisfied customers have benefited from their extensive selection, which includes traditional, infrared, and steam options tailored to meet various preferences and health considerations. This supplier isn't just about products; they also foster a strong connection with their customers, utilizing firsthand experiences to ensure every aspect of the sauna experience is addressed. They're not only the largest retailer of home saunas in Canada but also serve notable venues such as renowned hotels and fitness centers across North America. Their range of offerings includes sauna kits, pre-fab saunas, and exclusive infrared heater options, designed to fit seamlessly into any home renovation or new construction project. Beyond just selling saunas, they provide ongoing support, helping customers make informed decisions that enhance their wellness journeys. For more insights into their offerings and to explore the full range of products available, potential buyers are encouraged to visit their website or contact them directly for personalized assistance.
Sauna Craft, Tylo, Saaku

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