Makeup Cosmetic Market Trends, Forecast & Insights [2025]
Last updated Jul 29, 2025
Accessible price point ($6–$13) drives impulse add-ons and strong gift appeal, especially as stocking stuffers. Demand typically spikes in December due to holiday gifting and party-season use, and buyers often purchase multiples, lifting basket size. Lightweight, easy-to-ship units support low-cost fulfillment and broad assortment strategies.
With August as the current month, now is the time to source and build listings to be live by October, ramping promotions for Black Friday/Cyber Monday and into December. Prioritize giftable bundles/multipacks and keep pricing within the stated range to remain competitive. Plan deeper Q4 inventory and highlight fast shipping and simple returns to capture holiday conversions.
Seasonal
Peak month: December

Product details
Key details
-
$8
-
$6 - $13
-
High Month DecemberLow Month June
Dropship products for Makeup Cosmetic
Browse these curated products from SaleHoo Dropship. If you have a SaleHoo Dropship account, simply click the “Add to Import List” button to add them to your import list. Don’t have an account yet? Click here to find out more

Waterproof Travel Makeup Organizer Cosmetic Bag
USD $11.82

Portable Corduroy Travel Cosmetic Makeup Bag
USD $6.39

Waterproof Cosmetic Makeup Organizer Travel Bags
USD $4.85

Makeup Sponge Cosmetic Puff Foundation Blender Set
USD $15.88

Super Soft Cosmetic Puff Makeup Blender Set
USD $12.94

Cosmetic Makeup Bags Portable Travel Zipper Pouches
USD $23.04

Shiny Silver Sequins Cosmetic Makeup Clutch Bag
USD $21.83

Luxury Canvas Makeup Bag Portable Cosmetic Organizer
USD $11.95

Luxury Canvas Makeup Bag Portable Cosmetic Organizer
USD $14.91

Pillow Shape Multifunctional Cosmetic Makeup Organizer Bag
USD $8.67

Rolling Makeup Train Case with Cosmetic Bags
USD $84.57

Cute Cat Makeup Bag Plush Cosmetic Pouch
USD $5.85
Top suppliers for “Makeup Cosmetic”
Discover these curated supplier from SaleHoo Directory. If you have a SaleHoo Directory account, simply click the supplier name to get in touch with them. Don’t have an account yet? Click here to find out more
Supplier name
Country
Supplier type
About
Brands
Supplier name
Wholesalers
Within the beauty and cosmetics sector, this supplier has established itself as a premier B2B wholesaler since its inception in 2013. They provide a diverse array of products, catering to both online and offline customers across over 30 countries, with a particular emphasis on the Asian market.
The company's dedicated beauty division offers an extensive range of cosmetics, skincare solutions, high-end perfumes, and ambient fragrances. They pride themselves on their meticulous approach, ensuring each product undergoes thorough pre-shipment inspections to maintain the highest quality standards. Their logistic operations guarantee secure handling and protection of goods, while professional foresight ensures the accurate documentation for international shipments.
The commitment to quality and professionalism underpins the company’s ethos, offering tailored solutions for various customer demands. Product offerings include advanced skincare tailored for different skin types, signature perfumes from both renowned and niche brands, and an impressive assortment of makeup that showcases the latest trends in the industry.
Moreover, the supplier is equipped to facilitate new brands in producing their own cosmetic lines through a specialized product management service. With a multilingual team and various communication channels, they ensure that each client receives prompt and transparent assistance throughout the order process. Interested parties are encouraged to visit the website or contact directly for more information.
Not available
Supplier name
Wholesalers
The company operates within the beauty and personal care industry, focusing on delivering an extensive selection of fragrances, skincare, haircare, and makeup products. Established in 1997, this retailer has earned a reputation for trust and reliability, having shipped over 30 million orders globally.
Understanding the diverse needs of its customers, the retailer offers products from various renowned brands, ensuring high-quality items that cater to both men and women. From luxurious perfumes to effective skincare solutions, customers can find an impressive assortment of well-known labels, making it a one-stop shop for beauty essentials.
In addition to their core products, they feature niche brands and hard-to-find scents, appealing to fragrance enthusiasts looking for something unique. The retailer also provides gift sets and sample options, perfect for presenting thoughtful gifts or exploring new scents before committing to a full-size purchase.
Their dedication to customer satisfaction is reflected in their commitment to provide genuine products at competitive prices, alongside a user-friendly online shopping experience. For those seeking reliable and contextually relevant beauty products, this retailer stands out.
Experience convenience with free U.S. shipping on orders over a set amount, and the opportunity to join a loyalty program that allows customers to reap extra rewards. For more information about their offerings, visit the website or contact them directly.
Bvlgari, Elizabeth Taylor, Giorgio Armani, Issey Miyake, Jean Paul Gaultier, Olaplex, Tigi, Thierry Mugler, Christian Dior, Davidoff, Paco Rabanne, Redken, Lancome, Betsey Johnson, Burberry, Calvin Klein<span class="list-helper-toggle-more-text"> and <a href="#">17 more</a></span><span class="list-helper-more-text d-none">, Clinique, Creed, Dolce & Gabbana, Gucci, Jimmy Choo, Juicy Couture, Marc Jacobs, Prada, Ralph Lauren, Tom Ford, Estee Lauder, Yves Saint Laurent, Matrix, Sarah Jessica Parker, Gianni Versace, Paul Sebastian, Bond No9</span><span class="list-helper-toggle-less-text d-none"> <a href="#">less</a></span>
Supplier name
Liquidators
Consumer goods liquidation industry, providing comprehensive asset recovery services and reverse logistics since 1980. With a background as a manufacturer, wholesaler, and retailer, we possess unmatched expertise in supply chain management. We purchase excess inventory, overstock, underperforming goods, damaged returns, and more from businesses worldwide. Our clientele includes manufacturers, wholesalers, distributors, retailers, insurers, logistics providers, and fulfillment centers. We support corporate bankruptcy liquidation, rejected and abandoned inventory solutions, and customer returns reverse logistics. Our services ensure immediate capital for problematic inventory, discreet brand protection, and 24/7 customer support. Additionally, we offer the quickest turnaround in the industry and immediate payment upon receipt of goods. For more information, please visit our website or contact us directly.
Nan
Supplier name
Wholesalers
The supplier is a leading entity in the cosmetics industry, specializing in high-quality and affordable makeup solutions. They pride themselves on their innovative formulas, which are enriched with botanicals and vitamins, providing consumers with skin-beneficial makeup choices.
With a strong commitment to cruelty-free ethics, all products from this supplier are certified by the Leaping Bunny program, ensuring that no animal testing is involved in their manufacturing processes. This dedication to ethics is further reflected in their extensive range of vegan and gluten-free options, making their offerings suitable for a wide array of consumers with varying preferences and requirements.
Their product range spans essential categories including face, eyes, and lips, featuring popular items such as lip stains, under eye brighteners, and various foundations. Customers can expect not only exceptional quality but also a vibrant selection that caters to both everyday needs and special occasions.
Additionally, the supplier engages its customer base through various initiatives, encouraging sharing of looks and promoting a clean beauty movement. The emphasis on a clean beauty philosophy resonates with modern consumers who are increasingly conscious of the products they use on their skin.
For those interested in exploring the complete range of offerings, including bestsellers and newly launched products, further information is readily accessible by visiting their website or contacting them directly. Discover a new standard in beauty with this supplier’s collection.
Palladio
Supplier name
Wholesalers
Operating within the wholesale distribution industry, this supplier focuses on the provision of designer liquidation merchandise, catering primarily to resellers and retail businesses. Their inventory is sourced from overstock and closeout products from reputable department stores, ensuring that clients have access to high-quality items at competitive prices.
The supplier prides itself on offering a diverse selection of products, including clothing, accessories, and handbags from well-known brands. This diversity ensures that both individuals and businesses can find the right items to meet their resale needs, whether they are selling at flea markets, online platforms, or retail stores.
With a commitment to customer satisfaction, the supplier provides detailed information about each type of merchandise available, allowing clients to make informed purchasing decisions. They also offer flexible purchasing options, including smaller order quantities, which enables resellers to start with minimal financial risk while maximizing potential profit margins.
Additionally, the supplier understands the importance of offering clients control over their orders. By providing manifests of available merchandise, resellers can choose the specific items they wish to acquire, enhancing their purchasing experience. Global shipping options are available, making it easy for clients to receive their orders regardless of their location.
For more insights into the product offerings and the purchasing process, potential clients are encouraged to explore the website or reach out directly for further details.
Michael Kors
Supplier name
Dropshippers, Wholesalers, Manufacturers
This supplier is a prominent entity in the beauty and personal care industry, dedicated to providing top-notch storage solutions for professionals in makeup artistry and hairstyling. Their extensive product line features a variety of cases, including train cases, rolling storage options, and specialized bags designed to facilitate the unique needs of beauty professionals.
With a commitment to quality and functionality, the company designs products that not only ensure the safe transport of tools and cosmetics but also enhance the professional image of users. Each item is crafted with attention to detail, ensuring durability and practicality in high-demand environments. The supplier understands the significance of organization in the fast-paced world of beauty and aims to create solutions that streamline workflows.
Moreover, their offerings cater to a diverse audience, from makeup artists and hair stylists to barbers, ensuring that every professional has access to the tools needed for success. Their commitment to innovation and customer satisfaction is evident in their ongoing development of new products that meet the evolving needs of the market.
For more information about their range of products and to discover how they can support your professional journey, visit their website or contact them directly. Their expertise in the industry positions them as a valuable partner for anyone looking to enhance their beauty business and maintain a polished aesthetic.
Casemetic, Justcase, Ver Beauty, Jc Barber, Jc Beauty
Supplier name
Wholesalers
Operating within the beauty industry, this supplier stands out in the wholesale distribution of Korean cosmetics and skincare products. They provide an extensive array of offerings, focusing on products designed to achieve flawless skin, while catering to the growing demand for K beauty in the USA.
With a wide selection of items from renowned Korean brands, they ensure business owners have access to high-quality products at reasonable prices. Their portfolio includes not just Korean skincare, but also popular Japanese cosmetics, providing a diverse range to meet various customer needs.
This supplier is dedicated to simplifying the ordering process for businesses. Their website features detailed product listings alongside a clear wholesale ordering system that accommodates companies, regardless of size, with a minimum order requirement designed to be accessible and manageable.
In addition to product diversity, they emphasize product quality, maintaining industry standards to guarantee satisfaction and reduce customer returns. With a robust logistics network, they promise reliable delivery to keep inventory stocked and businesses running smoothly.
Overall, this supplier is committed to being a trusted partner for many retailers and distributors across the globe, empowering them to succeed in the competitive beauty market. They invite interested parties to explore their offerings by visiting the website or contacting customer support for inquiries and assistance.
Cosrx, Etude House
Supplier name
Manufacturers
Specializing in the recreational vehicle and marine applications industries as well as household refrigeration solutions, this supplier is a leader in advanced cooling technologies. Their expansive 40,000 square meter facility is dedicated to the research, development, and production of superior refrigeration products. These range from cooler boxes, mini fridges, and portable refrigerators to ice makers, all characterized by quality, safety, and environmental friendliness.
With a sizable investment in fixed assets and a robust team of 300 employees, including approximately 30 technicians, the supplier commits to high standards of quality control and product diversity. A strong R&D team enables customization to meet specific client needs. Furthermore, an in-house casting foundry and CNC machining factory afford cost-efficiency and direct pricing.
The company's portfolio includes nearly one hundred different styles of cooling boxes, mini fridges, and ice makers, striving to cater to a broad spectrum of performance and capacity requirements. With an impressive annual output and a dedication to serving the high-end market segments, their products align with international standards and reach customers globally, from Europe and America to Japan. Inquiries for further information on these high-quality refrigeration solutions are welcomed.
Ningbo Yutong Electric Appliance Co., Yt-B-50Pn, Abd-35L, Abd-28L, Yt-A-32X, Yt-E-005C
Supplier name
Manufacturers
This supplier excels in the private label cosmetics and brushes industry, dedicated to delivering natural and organic products. They focus on vegan and gluten-free formulas, ensuring that their offerings not only meet strict quality standards but also cater to the growing consumer demand for ethical and responsible beauty solutions.
Among their product lines, clients can find a comprehensive range of natural mineral makeup, including foundations, correctors, shadows, and blushes. Additionally, high-quality cosmetic brushes are available, with options in both synthetic and natural materials, appealing to varied customer preferences. The supplier is committed to blending quality with innovation, providing businesses with the tools they need to build their own successful cosmetic brands.
The diverse catalog also includes a wide array of cosmetic accessories, such as applicators, puffs, jars, and palettes, allowing companies to perfectly complement their offerings. With a focus on high-quality ingredients and EU-approved formulas, the supplier emphasizes the infusion of certified organics for added value and customer trust.
Catering specifically to brands that aspire to launch or expand their product lines, they offer low minimum order quantities and readily stocked options, combined with the ability to custom fill packaging according to client needs. This agility in production is paired with expert guidance and support for businesses at any stage of their branding journey.
For further insights and inquiries about their varied offerings, interested parties are encouraged to visit the website or contact directly. Their comprehensive resources and commitment to customer satisfaction promise a valuable partnership for beauty brands looking to stand out in a competitive market.
Not available
Supplier name
Manufacturers
This manufacturing facility operates within the cosmetics industry, focusing on eco-friendly and sustainable packaging solutions. With a legacy of over 60 years, it has garnered significant expertise in the production of cosmetic containers that cater to environmental standards.
The company excels in creating packaging made from renewable materials such as plant fibers and paper. Its offerings include plastic-free options and post-consumer recycled packaging, appealing to eco-conscious brands looking to reduce their environmental impact. The facility is equipped with advanced technology for customization and innovative design to ensure that clients' specific needs are met efficiently.
Additionally, this manufacturer engages in extensive research and development, collaborating with various international brands in the cosmetics sector to bring the latest trends and innovations to market. Their commitment to quality and sustainability has established them as a trusted leader in the industry.
In addition to packaging solutions, the facility also provides services such as secondary processing and final product assembly, ensuring a comprehensive approach to cosmetic packaging needs.
For those seeking reliable and sustainable packaging solutions in the beauty market, further information can be obtained by visiting the website or reaching out directly for inquiries.
Not available
Related products
Face Wash
Increasing
8.1%
Growth
A daily-use skincare essential with broad appeal and high replenishment frequency, driving stable repeat purchases and subscription potential. The $11–$30 price band hits mass-market expectations, enabling tiered options (e
Shaving Razors
Increasing
8.2%
Growth
Everyday grooming staple with broad buyer appeal and frequent replenishment, making it a reliable add-to-cart item. The $13–$25 price range fits impulse replenishment and supports upsells via bundles with complementary grooming products, aiding AOV growth
Charcoal Soap
Increasing
24.1%
Growth
Buyers gravitate to this item for deep-cleansing and oil-control benefits, and its “natural/activated charcoal” positioning aligns with ingredient-conscious skincare trends. The $9–$19 price band fits impulse add-ons and bundles, supports multipacks, and can drive repeat purchases, helping lift AOV without heavy discounting
Peel Off Lip Stain
Decreasing
-13.5%
Growth
Buyers gravitate to this for long-wear, transfer-resistant color and the novelty/visual appeal of the peel-off application, which performs well in heat and humidity and lends itself to short-form video. At a $7–$10 price point, it works as an impulse add-on and bundle-friendly item to lift AOV without increasing shipping costs much
Batana Oil
Increasing
58%
Growth
Buyers are drawn to this natural oil for hair and scalp nourishment, shine, and smoother-looking hair, with interest driven by simple, clean-ingredient routines. The $10–$17 price point is accessible and supports conversion as an everyday self-care add-on in an eCommerce store
Moisturiser
Increasing
9.9%
Growth
Daily-use, replenishable skincare with broad appeal and strong repeat-purchase potential. Buyers typically seek hydration and comfort, making it a basket-builder and an easy add-on at an accessible $12–$23 price point
Facial Mask
Increasing
70.8%
Growth
Appeals to buyers seeking quick, affordable self‑care and visible skincare benefits (hydration, brightening, clarifying) without a full salon routine. Broad audience fit, strong repeat‑purchase behavior as a consumable, and good discovery through beauty trends and UGC
Beauty Kits
Increasing
32.9%
Growth
Strong buyer appeal as gift-ready, curated sets that deliver perceived value and easy discovery of new products. The $13–$30 price band fits impulse purchases, stocking stuffers, and multi-unit gifting, helping drive basket size and conversion when positioned as ready-to-gift bundles
James Charles Palette
Increasing
290.4%
Growth
Influencer-driven eyeshadow palette with a broad, versatile shade range that attracts buyers seeking vibrant looks, everyday neutrals, and giftable beauty at a value price. Typical selling price sits at $8–$17, supporting impulse buys and bundles
Personal Lubricant
Decreasing
-4.5%
Growth
Buyers seek this item for comfort, enhanced intimacy, and dryness relief, prioritizing body-safe formulations and discreet delivery. Differentiators that drive conversion include water- vs
Eye Shadow
Increasing
3.7%
Growth
Strong buyer appeal as an affordable, high-rotation beauty staple that enables everyday and special-occasion looks. Wide shade/finish variety encourages multi-item carts and repeat purchases as buyers experiment with colors and trends
Magnetic Lashes
Increasing
182%
Growth
Buyers choose this for quick, glue-free application, reusability, and customizable looks for everyday wear and events. The $9–$15 price point encourages impulse purchases and trial, with style variety (length, volume) helping match preferences and drive multi-unit carts
Centella Sunscreen
Increasing
46.7%
Growth
Buyers seek this for daily UV protection with a gentle, skin-soothing profile that appeals to sensitive-skin audiences. The $14–$20 price point is accessible for discovery and replenishment, supporting repeat purchases and bundling within skincare routines
Moisturizers
Decreasing
-21.6%
Growth
Broad appeal, daily-use necessity with strong repeat purchase behavior; addresses dryness and skin comfort, making it a staple buyers replenish year-round. The $14–$28 price band supports basket-building and entry-level conversions, with room for tiering by skin type and texture
Self Tan Lotion
Increasing
132.2%
Growth
Buyers choose this item to achieve a tan without UV exposure, with at-home convenience for trips, events, and warmer weather. The $13–$33 price point is accessible for basket add-ons and supports repeat purchase behavior on a consumable beauty product, offering steady sell-through potential in eCommerce stores
Rose Water
Increasing
6.4%
Growth
Buyers typically seek this for gentle, natural skincare (toner/face mist) and light culinary use, giving it broad appeal across beauty, wellness, and pantry categories. The $10–$20 price supports impulse purchases and bundling, making it a low-risk AOV booster for an eCommerce store
False Eyelashes
Increasing
64.4%
Growth
Buyers choose this beauty accessory for instant eye enhancement at an affordable, impulse-friendly price point, with styles ranging from natural to dramatic for daily wear, events, and photos. It’s a repeat-purchase, consumable category where variety matters; offer multiple styles, lengths, and materials, plus clear photography and quick application tips to reduce hesitation and drive conversion
Cosmetic Makeup Set
Decreasing
-15.5%
Growth
At a $10–$27 price point, this is an easy, low-commitment beauty buy that converts well as a ready-to-gift, all-in-one value purchase. Buyers gravitate to the convenience and perceived savings versus buying items separately, making it attractive for gifting and entry-level use; it also lends itself to multipacks and cross-sells without heavy discounting
Grooming
Decreasing
-1.6%
Growth
Essential, repeat‑purchase personal-care items that buyers replace or upgrade regularly to maintain hygiene and appearance. Broad appeal across demographics, strong basket-building potential (refills, accessories), and a $17–$60 price band that supports both entry and premium options while keeping conversion friction low
Lancome
Increasing
15.3%
Growth
Prestige beauty with broad recognition and trust, strong gifting appeal, and repeat-purchase potential makes this a traffic-driving addition. Buyers gravitate to its perceived quality in makeup, skincare, and fragrance, and the $30–$65 range hits accessible-luxury price points ideal for gifts and add-ons, supporting basket-building with complementary beauty items