Discover Trending and
High Growth Cosmetic, Makeup & Skincare Products

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Beauty & Health
Increasing
634.5% Growth
Broad, replenishable personal-care essentials with wide appeal draw steady traffic and repeat purchases. The $9–$24 price point is impulse-friendly, enabling add‑to‑cart behavior, multi‑unit orders, and bundling to lift AOV; it also supports trial of new SKUs with low risk for both buyers and sellers
Tanning Gel
Increasing
498.3% Growth
Drives seasonal demand from buyers seeking a sun‑kissed look during warm months and vacations. At $10–$18, it fits impulse price points and works as an easy add‑on in beauty/suncare carts, lifting AOV with minimal friction
James Charles Palette
Increasing
290.4% Growth
Influencer-driven eyeshadow palette with a broad, versatile shade range that attracts buyers seeking vibrant looks, everyday neutrals, and giftable beauty at a value price. Typical selling price sits at $8–$17, supporting impulse buys and bundles
Mink Lashes
Increasing
246.3% Growth
Buyers choose these lashes for fuller, natural-looking volume and photogenic results, with reusable wear at an accessible $8–$10 price point. They’re lightweight, cheap to ship, and easy to offer in multiple styles, making them strong impulse add-ons
Lipstick
Increasing
205.5% Growth
A beauty staple with broad appeal and repeat purchase behavior, driven by shade variety and trend churn. At $6–$10, it fits impulse and add‑on buying, supports bundles/multi‑buy offers, and helps lift AOV
Makeup & Cosmetics
Increasing
205.5% Growth
Broad, evergreen demand driven by daily use, self-expression, and replenishment cycles. Low price points ($6–$13) encourage trial and impulse buys, enabling high basket attach via bundles, shade variations, and add-ons
Magnetic Lashes
Increasing
182% Growth
Buyers choose this for quick, glue-free application, reusability, and customizable looks for everyday wear and events. The $9–$15 price point encourages impulse purchases and trial, with style variety (length, volume) helping match preferences and drive multi-unit carts
Nail Supplies
Increasing
152.5% Growth
Broad, repeatable demand from buyers managing at‑home manicures and between‑salon upkeep. Trend‑driven shades and nail art accessories prompt frequent replenishment and discovery
Mineral Sunscreen
Increasing
149.4% Growth
Strong buyer appeal centers on gentle, physical UV protection that’s favored by sensitive-skin and family audiences, as well as those avoiding chemical filters. It’s a practical, everyday staple for beach, outdoor, and travel use, with a broad accessible price band of $14–$32 that fits mass-market baskets and supports add-on and bundle strategies
Self Tan Lotion
Increasing
132.2% Growth
Buyers choose this item to achieve a tan without UV exposure, with at-home convenience for trips, events, and warmer weather. The $13–$33 price point is accessible for basket add-ons and supports repeat purchase behavior on a consumable beauty product, offering steady sell-through potential in eCommerce stores
Mink Eyelashes
Increasing
104.9% Growth
Buyers seek these for instant volume and a natural-looking glam finish for events and nights out, with many styles being reusable to stretch value. At a $8–$10 price point, they perform well as an impulse add-on in beauty carts, with low shipping weight and straightforward fulfillment; easy cross-sells include adhesive and applicators, plus multipacks or style bundles to increase AOV
Eyelash Extensions
Increasing
104.8% Growth
Buyers want a fast, affordable way to elevate their look for everyday and events, making this a frequent impulse add at the $8–$13 price point. The quick visual transformation supports strong conversion with before/after imagery, and style variety drives multi-unit and repeat purchases
Facial Masks
Increasing
101.7% Growth
Buyers gravitate to this category for quick, visible skincare benefits and affordable self-care. It’s giftable, repeat-purchase friendly, and appeals across ages and skin types
Tamanu Oil
Increasing
98.1% Growth
Appeals to buyers seeking a natural, multipurpose skin oil for daily moisturizing and improving the look of scars and blemishes, with crossover into hair and DIY beauty uses. The $14–$27 price band fits as an add-on or entry-level skincare purchase, aligning with clean beauty preferences and gifting sets
Etude House
Increasing
96.7% Growth
K‑beauty makeup/skincare at an impulse‑friendly $9–$16 price point, appealing to buyers seeking affordable, trend‑driven items and simple gifts. The accessible pricing encourages trial and repeat purchase, and works well as an add‑on to lift basket size without deep discounting
Lip Plumper
Increasing
91.8% Growth
Buyers are drawn to this item for a quick, non-invasive way to achieve fuller-looking lips with a glossy finish, making it a frequent impulse purchase and repeat buy. The $9–$25 price point fits add-on strategies and beauty bundles (e
Korean Sunscreen
Increasing
78.2% Growth
Appeals to buyers seeking everyday sun protection with lightweight, cosmetically elegant formulas that layer well under makeup without a heavy residue. Strong skincare credibility and social proof drive repeat purchases; the $15–$22 price point is accessible for add-to-cart behavior, subscriptions, and bundling, supporting steady basket-building in an eCommerce store
Cosmetic Packaging
Increasing
74.3% Growth
Buyers want attractive, functional containers to decant, store, and dispense makeup and skincare—prioritizing leak-proof closures, travel-friendly sizes, refillable/eco options, and a clean aesthetic that elevates perceived value. Cover core formats (jars, bottles, pumps, sprayers) and multiple sizes to address daily organization and DIY refills
Nail Polish Remover
Increasing
74% Growth
Staple replenishment for at‑home manicures with steady year‑round demand and a seasonal lift mid‑summer. Strong cross‑sell with nail color and tools; the $7–$10 price supports impulse add‑ons and multipack upsells
Facial Mask
Increasing
70.8% Growth
Appeals to buyers seeking quick, affordable self‑care and visible skincare benefits (hydration, brightening, clarifying) without a full salon routine. Broad audience fit, strong repeat‑purchase behavior as a consumable, and good discovery through beauty trends and UGC
Vegan Makeup
Increasing
67.2% Growth
Appeals to buyers seeking cruelty-free, plant-based, and ethically aligned beauty options, with growing interest in “clean” formulations and transparent labeling. The accessible $6–$18 price range fits add-on and giftable purchases, enabling broad assortment without high ticket risk; prioritize clear vegan/cruelty-free badges, ingredient transparency, and inclusive shade ranges to capture demand and reduce return friction
False Eyelashes
Increasing
64.4% Growth
Buyers choose this beauty accessory for instant eye enhancement at an affordable, impulse-friendly price point, with styles ranging from natural to dramatic for daily wear, events, and photos. It’s a repeat-purchase, consumable category where variety matters; offer multiple styles, lengths, and materials, plus clear photography and quick application tips to reduce hesitation and drive conversion
Pedicure
Increasing
64.3% Growth
Buyer interest is driven by at-home foot and nail care, summer footwear visibility, and low-cost self-care. The $8–$23 price band supports impulse add‑to‑cart behavior and giftable bundles, making it a simple, high-appeal addition for an eCommerce catalog
Neutrogena
Increasing
60% Growth
Mass-market skincare line with broad brand recognition, typically bought for everyday essentials like sunscreens, facial cleansers, and moisturizers. Attractive $10–$20 price point supports add-on purchases and repeat replenishment, making it a reliable basket builder with wide demographic appeal and steady year-round baseline demand
Batana Oil
Increasing
58% Growth
Buyers are drawn to this natural oil for hair and scalp nourishment, shine, and smoother-looking hair, with interest driven by simple, clean-ingredient routines. The $10–$17 price point is accessible and supports conversion as an everyday self-care add-on in an eCommerce store
Nail Wraps
Increasing
55.9% Growth
Strong buyer appeal centers on quick, mess-free at‑home manicures, broad design variety for self‑expression, and an impulse‑friendly price point ($9–$13) versus salon services. The format is inherently giftable and trend-driven, encouraging add‑on and multi‑unit purchases as buyers mix styles for outfits and occasions
Nail Kit
Increasing
53.6% Growth
Buyer interest is driven by at-home grooming and gifting; it’s a convenient, affordable self-care purchase. The $9–$24 price point supports impulse buys and basket-building, with strong cross-sell potential alongside other nail-care accessories
Eyeliner
Increasing
52.7% Growth
A core beauty staple with broad appeal and frequent repeat purchase, driven by everyday makeup use and trend looks. The accessible $7–$22 price point supports impulse buys and bundling, with buyers often choosing between pencil, liquid, and gel formats and preferring core shades (black, brown)
Aftershave
Increasing
51.1% Growth
High-velocity grooming staple with broad appeal: buyers choose it to soothe post-shave skin, reduce irritation, and add a light fragrance. It’s a consumable with repeat purchase potential, giftable for men, and priced accessibly at $12–$23—supporting impulse buys, bundles, and add‑ons
Nail Art
Increasing
50.6% Growth
Appeals to buyers as an affordable beauty upgrade and self-expression accessory; commonly used for events, parties, and gifting. At $7–$10, it fits impulse-buy behavior, raises AOV as an add-on, and encourages repeat purchases through style variety
Centella Sunscreen
Increasing
46.7% Growth
Buyers seek this for daily UV protection with a gentle, skin-soothing profile that appeals to sensitive-skin audiences. The $14–$20 price point is accessible for discovery and replenishment, supporting repeat purchases and bundling within skincare routines
Men's Grooming
Increasing
39.6% Growth
Steady, replenishable demand from daily-use essentials and grooming upgrades makes this category attractive for sellers, with buyers valuing practicality, quality, and giftability. The $20–$50 price band supports impulse purchases and easy add-ons; bundles and kits can lift average order value and lend themselves to subscription or repeat-purchase behavior
Organic Skin Care Products
Increasing
39.1% Growth
Buyers are drawn to clean-ingredient, gentle skincare for perceived safety and eco-minded appeal. The $15–$30 price point supports impulse purchases, entry into routines, and bundling to lift AOV; repeat-use replenishment enables subscriptions and lifecycle marketing
Eye Makeup
Increasing
37.5% Growth
Demand is steady year-round and spikes in October as buyers create bold looks for Halloween and fall events. The $7–$15 price range encourages trial, add-ons, and multi-unit purchases, while small, lightweight SKUs are cheap to ship and easy to bundle
Organic Cosmetics
Increasing
34.8% Growth
Strong buyer interest is driven by perceived cleaner formulations, gentler skin feel, and alignment with eco-conscious values. The $10–$27 price band supports impulse buys, sampling, and bundling to lift AOV, while compact SKUs reduce shipping costs and returns risk
Mascara
Increasing
34.6% Growth
High-frequency, everyday beauty item with broad appeal and clear value at a $8–$26 price point. Buyers seek lengthening/volumizing and waterproof options, making variant breadth important
SaleHoo provides valuable insights on what is selling and what isn't. They helped me narrow down the product I want to sell and decide on the type of online store I want to have.
Roselyn Mason
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