Makeup & Cosmetics Market Trends, Forecast & Insights [2025]

Last updated Jul 29, 2025
Broad, evergreen demand driven by daily use, self-expression, and replenishment cycles. Low price points ($6–$13) encourage trial and impulse buys, enabling high basket attach via bundles, shade variations, and add-ons. Lightweight SKUs reduce shipping costs, and social-driven discovery can accelerate velocity when listings feature clear shade imagery, swatches, and concise benefits. Seasonal high is January; plan to ramp in November–December with inventory, refreshed PDPs, and promo calendars aimed at “new-year refresh” buying. With the current month in August, begin supplier alignment, sampling, and small-scale testing in September–October to build reviews and validate best-sellers; then scale for the January peak. Consider kits, multi-packs, and giftable sets to capture Q4 traffic while positioning for the January surge.
Seasonal Peak month: January
Key details
  • $8
  • $6 - $13
  • High Month January
    Low Month September
Relative Interest
 
Seasonality
High Month Jan
Low Month Sep
Dropship products for Makeup & Cosmetics

Browse these curated products from SaleHoo Dropship. If you have a SaleHoo Dropship account, simply click the “Add to Import List” button to add them to your import list. Don’t have an account yet? Click here to find out more

Soft Velvet Makeup Sponges for Cosmetics
Soft Velvet Makeup Sponges for Cosmetics
USD $1.78
White Plastic Makeup Storage Box for Cosmetics
White Plastic Makeup Storage Box for Cosmetics
USD $9.03
Large Size Super Thick Cosmetics Makeup Puff
Large Size Super Thick Cosmetics Makeup Puff
USD $1.67
Cosmetics Organization Storage Box Multifunctional Skin Care Product Box Cosmetics Jewelry Storage Makeup Box
Cosmetics Organization Storage Box Multifunctional Skin Care Product Box Cosmetics Jewelry Storage Makeup Box
USD $0
Silicone Makeup Brushes Set for Cosmetics and Masks
Silicone Makeup Brushes Set for Cosmetics and Masks
USD $3.14
4PCS Makeup Remover Microfiber Cotton Pad Cosmetics Washable Makeup Towel Cleaning Sponge Skin Care Tool Makeup Remover and Faci
4PCS Makeup Remover Microfiber Cotton Pad Cosmetics Washable Makeup Towel Cleaning Sponge Skin Care Tool Makeup Remover and Faci
USD $2.69
4PCS Makeup Remover Microfiber Cotton Pad Cosmetics Washable Makeup Towel Cleaning Sponge Skin Care Tool Makeup Remover and Faci
4PCS Makeup Remover Microfiber Cotton Pad Cosmetics Washable Makeup Towel Cleaning Sponge Skin Care Tool Makeup Remover and Faci
USD $2.33
4PCS Makeup Remover Microfiber Cotton Pad Cosmetics Washable Makeup Towel Cleaning Sponge Skin Care Tool Makeup Remover and Faci
4PCS Makeup Remover Microfiber Cotton Pad Cosmetics Washable Makeup Towel Cleaning Sponge Skin Care Tool Makeup Remover and Faci
USD $2.25
4PCS Makeup Remover Microfiber Cotton Pad Cosmetics Washable Makeup Towel Cleaning Sponge Skin Care Tool Makeup Remover and Faci
4PCS Makeup Remover Microfiber Cotton Pad Cosmetics Washable Makeup Towel Cleaning Sponge Skin Care Tool Makeup Remover and Faci
USD $3.45
4pcs Makeup Remover Microfiber Cotton Pad Cosmetics Washable Makeup  Towel Cleaning Sponge Skin Care Tool Washcloth
4pcs Makeup Remover Microfiber Cotton Pad Cosmetics Washable Makeup Towel Cleaning Sponge Skin Care Tool Washcloth
USD $3.69
MAANGE 10pcs Makeup Remover Microfiber Cotton Pad Cosmetics Washable Makeup Towel Cleaning Sponge Skin Care Tool
MAANGE 10pcs Makeup Remover Microfiber Cotton Pad Cosmetics Washable Makeup Towel Cleaning Sponge Skin Care Tool
USD $4.65
Powder Puff Face Makeup Sponge Cosmetics Soft Cotton Face Powder Puff  Washable Velvet Makeup Puff Tools
Powder Puff Face Makeup Sponge Cosmetics Soft Cotton Face Powder Puff Washable Velvet Makeup Puff Tools
USD $1.01
Top suppliers for “Makeup & Cosmetics”

Discover these curated supplier from SaleHoo Directory. If you have a SaleHoo Directory account, simply click the supplier name to get in touch with them. Don’t have an account yet? Click here to find out more

Supplier name
Country
Supplier type
About
Brands
Supplier name
 
Liquidators
Consumer goods liquidation industry, providing comprehensive asset recovery services and reverse logistics since 1980. With a background as a manufacturer, wholesaler, and retailer, we possess unmatched expertise in supply chain management. We purchase excess inventory, overstock, underperforming goods, damaged returns, and more from businesses worldwide. Our clientele includes manufacturers, wholesalers, distributors, retailers, insurers, logistics providers, and fulfillment centers. We support corporate bankruptcy liquidation, rejected and abandoned inventory solutions, and customer returns reverse logistics. Our services ensure immediate capital for problematic inventory, discreet brand protection, and 24/7 customer support. Additionally, we offer the quickest turnaround in the industry and immediate payment upon receipt of goods. For more information, please visit our website or contact us directly.
Nan
Supplier name
 
Wholesalers
The company operates within the beauty and personal care industry, focusing on delivering an extensive selection of fragrances, skincare, haircare, and makeup products. Established in 1997, this retailer has earned a reputation for trust and reliability, having shipped over 30 million orders globally. Understanding the diverse needs of its customers, the retailer offers products from various renowned brands, ensuring high-quality items that cater to both men and women. From luxurious perfumes to effective skincare solutions, customers can find an impressive assortment of well-known labels, making it a one-stop shop for beauty essentials. In addition to their core products, they feature niche brands and hard-to-find scents, appealing to fragrance enthusiasts looking for something unique. The retailer also provides gift sets and sample options, perfect for presenting thoughtful gifts or exploring new scents before committing to a full-size purchase. Their dedication to customer satisfaction is reflected in their commitment to provide genuine products at competitive prices, alongside a user-friendly online shopping experience. For those seeking reliable and contextually relevant beauty products, this retailer stands out. Experience convenience with free U.S. shipping on orders over a set amount, and the opportunity to join a loyalty program that allows customers to reap extra rewards. For more information about their offerings, visit the website or contact them directly.
Dolce & Gabbana, Bvlgari, Elizabeth Taylor, Giorgio Armani, Issey Miyake, Jean Paul Gaultier, Olaplex, Tigi, Thierry Mugler, Christian Dior, Davidoff, Paco Rabanne, Redken, Lancome, Betsey Johnson, Burberry<span class="list-helper-toggle-more-text"> and <a href="#">17 more</a></span><span class="list-helper-more-text d-none">, Calvin Klein, Clinique, Creed, Gucci, Jimmy Choo, Juicy Couture, Marc Jacobs, Prada, Ralph Lauren, Tom Ford, Estee Lauder, Yves Saint Laurent, Matrix, Sarah Jessica Parker, Gianni Versace, Paul Sebastian, Bond No9</span><span class="list-helper-toggle-less-text d-none"> <a href="#">less</a></span>
Supplier name
 
Dropshippers, Wholesalers, Manufacturers
This supplier is a prominent entity in the beauty and personal care industry, dedicated to providing top-notch storage solutions for professionals in makeup artistry and hairstyling. Their extensive product line features a variety of cases, including train cases, rolling storage options, and specialized bags designed to facilitate the unique needs of beauty professionals. With a commitment to quality and functionality, the company designs products that not only ensure the safe transport of tools and cosmetics but also enhance the professional image of users. Each item is crafted with attention to detail, ensuring durability and practicality in high-demand environments. The supplier understands the significance of organization in the fast-paced world of beauty and aims to create solutions that streamline workflows. Moreover, their offerings cater to a diverse audience, from makeup artists and hair stylists to barbers, ensuring that every professional has access to the tools needed for success. Their commitment to innovation and customer satisfaction is evident in their ongoing development of new products that meet the evolving needs of the market. For more information about their range of products and to discover how they can support your professional journey, visit their website or contact them directly. Their expertise in the industry positions them as a valuable partner for anyone looking to enhance their beauty business and maintain a polished aesthetic.
Casemetic, Justcase, Ver Beauty, Jc Barber, Jc Beauty
Supplier name
 
Manufacturers
This supplier excels in the private label cosmetics and brushes industry, dedicated to delivering natural and organic products. They focus on vegan and gluten-free formulas, ensuring that their offerings not only meet strict quality standards but also cater to the growing consumer demand for ethical and responsible beauty solutions. Among their product lines, clients can find a comprehensive range of natural mineral makeup, including foundations, correctors, shadows, and blushes. Additionally, high-quality cosmetic brushes are available, with options in both synthetic and natural materials, appealing to varied customer preferences. The supplier is committed to blending quality with innovation, providing businesses with the tools they need to build their own successful cosmetic brands. The diverse catalog also includes a wide array of cosmetic accessories, such as applicators, puffs, jars, and palettes, allowing companies to perfectly complement their offerings. With a focus on high-quality ingredients and EU-approved formulas, the supplier emphasizes the infusion of certified organics for added value and customer trust. Catering specifically to brands that aspire to launch or expand their product lines, they offer low minimum order quantities and readily stocked options, combined with the ability to custom fill packaging according to client needs. This agility in production is paired with expert guidance and support for businesses at any stage of their branding journey. For further insights and inquiries about their varied offerings, interested parties are encouraged to visit the website or contact directly. Their comprehensive resources and commitment to customer satisfaction promise a valuable partnership for beauty brands looking to stand out in a competitive market.
Not available
Supplier name
 
Manufacturers
This manufacturing facility operates within the cosmetics industry, focusing on eco-friendly and sustainable packaging solutions. With a legacy of over 60 years, it has garnered significant expertise in the production of cosmetic containers that cater to environmental standards. The company excels in creating packaging made from renewable materials such as plant fibers and paper. Its offerings include plastic-free options and post-consumer recycled packaging, appealing to eco-conscious brands looking to reduce their environmental impact. The facility is equipped with advanced technology for customization and innovative design to ensure that clients' specific needs are met efficiently. Additionally, this manufacturer engages in extensive research and development, collaborating with various international brands in the cosmetics sector to bring the latest trends and innovations to market. Their commitment to quality and sustainability has established them as a trusted leader in the industry. In addition to packaging solutions, the facility also provides services such as secondary processing and final product assembly, ensuring a comprehensive approach to cosmetic packaging needs. For those seeking reliable and sustainable packaging solutions in the beauty market, further information can be obtained by visiting the website or reaching out directly for inquiries.
Not available
Supplier name
 
Wholesalers
Focusing on the beauty sector, this supplier offers a diverse selection of cosmetics and skincare products, aimed at enhancing personal care and beauty routines. They provide an extensive range of items, from makeup essentials like lipsticks, eyeshadows, and foundation to specialized skincare and hair care solutions. This supplier stands out for their commitment to quality and their ability to cater to current beauty trends and preferences. Their catalog showcases a multitude of brands and product types, ensuring that retailers and consumers alike can find what they need to enhance their beauty offerings. Furthermore, they are known for competitive pricing and unique bulk options, making it easier for businesses to stock up on the latest and most popular items in the beauty industry. Through their user-friendly platform, businesses can explore numerous product categories, discover great deals, and stay up-to-date with the latest trends. They also provide mixed boxes and liquidation products that allow for greater variety and value, making it an attractive choice for retailers seeking to diversify their inventory. To learn more about their offerings and how they can meet specific beauty needs, interested parties are encouraged to visit the website or reach out directly for more information.
Garnier, Maybelline, Revlon, L'oreal, Nyx, Amuse, L.a. Girl, Beauty Creations, Moira Beauty
Supplier name
 
Manufacturers
Operating within the skincare industry, this organization excels in delivering premium skincare solutions tailored to meet the diverse needs of its clients. They specialize in anti-aging creams, post-treatment products, and mineral makeup, making them a go-to partner for professionals seeking high-quality skincare offerings. Their custom manufacturing services and comprehensive private labeling program enable clients to bring their unique skincare brands to life effortlessly. By prioritizing quality assurance, the business ensures that all products are crafted in small batches using carefully selected ingredients. This approach guarantees freshness and potency, giving customers peace of mind regarding product efficacy. The organization holds an ISO certification, specifically GMP ISO 22716, demonstrating their unwavering commitment to quality and excellence in manufacturing practices. This certification signifies adherence to the highest international standards, ensuring consistent delivery of superior products that meet stringent requirements. Additionally, they provide an engaging process for those interested in private labeling, from product selection to packaging design and label approval. Their team supports clients at every step, enhancing the potential for brand success in the competitive skincare market. With a strong emphasis on continuous improvement and customer satisfaction, this company is dedicated to helping skincare professionals realize their business ambitions. Clients are encouraged to reach out for more information or support by visiting their website or contacting them directly for personalized assistance.
Azul Skin Health, Integra Derm
Supplier name
 
Wholesalers
Operating within the beauty and cosmetics industry, this supplier is dedicated to providing an extensive array of products designed to enhance personal care and well-being. Their product line encompasses categories such as skincare, makeup, fragrance, and self-tanning solutions, catering to a broad audience with diverse needs. The supplier emphasizes sustainability and ethical practices, ensuring that their operations positively impact the environment. Their commitment to creating climate-positive products reflects a deep understanding of consumer preferences and industry trends. They work closely with various brands, continually expanding their lineup to include innovative products that meet the demands of today's conscious consumer. With a portfolio that includes specialized offerings, such as gift sets and self-tan products, the supplier is positioned as a versatile partner for retailers looking to enhance their beauty and personal care offerings. Their focus on quality and customer service makes them a go-to source for businesses seeking reliable products and expert support. They have established a strong presence in both local and international markets, further underscoring their capacity for effective promotion and distribution. Through strategic partnerships and effective marketing, they continue to grow their brand awareness and expand their customer base. For more information about their products and commitment to sustainability, interested parties are encouraged to visit their website or contact them directly.
Sunkissed
Supplier name
 
Wholesalers
Operating within the cosmetic sector, this supplier presents a diverse array of goods tailored for the wholesale market. They pride themselves on delivering a comprehensive selection of products, including skincare, makeup, and personal care items that cater to various customer needs. With an emphasis on quality, they ensure their offerings meet high standards, appealing to retailers looking for reliable sources of cosmetics. The supplier's inventory encompasses an impressive range of makeup products such as foundation, lipsticks, and eyeshadows, as well as skincare solutions. Their commitment to innovation is evident in the variety of formulations available, from vegan cosmetics to long-lasting makeup options suitable for all skin types. This focus on diversity ensures that they can cater to trends and consumer preferences effectively. With a simple shopping experience enhanced by free shipping on orders over £50, this supplier is positioned to support businesses looking to stock their shelves with trendy and effective cosmetics. Retailers are encouraged to explore their catalog, which features both well-known brands and unique products designed to meet various beauty needs. For those seeking further information about their offerings, they invite potential customers to visit their website or reach out directly for personalized assistance.
Rimmel London
Supplier name
 
Wholesalers
Operating within the cosmetics and skincare sector, this supplier is dedicated to providing exceptional gluten-free, vegan, and organic makeup products. They pride themselves on crafting cosmetics that cater to all skin types and shades, employing only the finest mineral-based ingredients. Their product line is designed to empower individuals by offering safe, effective beauty solutions while prioritizing ethical practices. Each product is animal cruelty-free, with careful sourcing of materials that reflect a commitment to sustainability and social responsibility. The focus is on transparency, enabling customers to confidently select items that contribute to their natural beauty. The supplier offers an impressive array of formulations, from loose mineral foundations to versatile powders and lip products, all thoughtfully developed for maximum versatility. They also provide a comprehensive range of skincare items that complement their makeup line, promoting healthy skin throughout the application process. Education is a core value, with resources available for those looking to deepen their understanding of natural makeup application and formulation techniques. The supplier invites businesses looking for wholesale options to explore their offerings, ensuring they find products that align with their values. Interested parties are encouraged to visit the website or contact directly for further insights into the available products or to become a wholesaler.
Not available

Related products

Skincare Products
Increasing
1.7% Growth
Broad, daily-use category with repeat purchase behavior and wide demographic appeal. Buyers commonly seek hydration, acne control, and anti-aging benefits; the $10–$20 price point lowers trial friction and supports bundling and cross-sells to lift AOV
Acne Cream
Decreasing
-4.1% Growth
Problem-solution skincare staple with steady year-round demand and a clear value proposition: fast, convenient breakout care. Buyers are price-sensitive and expect accessibility in the $10–$24 range, making it an easy add-to-cart and replenishment purchase in an eCommerce store
Turmeric And Kojic Soap
Decreasing
-19.4% Growth
Buyers seek this bar for skin-brightening and tone-evening benefits, often tied to concerns like dark spots and post-acne marks. The $10–$19 price point supports impulse adds, bundles, and multipacks, with
Grooming
Decreasing
-1.6% Growth
Essential, repeat‑purchase personal-care items that buyers replace or upgrade regularly to maintain hygiene and appearance. Broad appeal across demographics, strong basket-building potential (refills, accessories), and a $17–$60 price band that supports both entry and premium options while keeping conversion friction low
Shaving Razors
Increasing
8.2% Growth
Everyday grooming staple with broad buyer appeal and frequent replenishment, making it a reliable add-to-cart item. The $13–$25 price range fits impulse replenishment and supports upsells via bundles with complementary grooming products, aiding AOV growth
Eye Cream
Decreasing
-12.5% Growth
High interest stems from targeted results (hydration, puffiness, fine lines, dark circles) and daily-use habits that drive repeat purchases. The $17–$52 range spans accessible to premium, supports subscriptions and bundles, and the item is lightweight with low shipping cost and generally low return risk—helpful for margin
Natural Beauty
Increasing
0.8% Growth
At a $13–$24 price point, this is an easy add-to-cart item that supports trial and repeat purchase. It appeals to ingredient‑conscious buyers looking for “natural/clean” options, broadening reach and enabling effective cross‑sell bundles in adjacent beauty and personal care
Lancome
Increasing
15.3% Growth
Prestige beauty with broad recognition and trust, strong gifting appeal, and repeat-purchase potential makes this a traffic-driving addition. Buyers gravitate to its perceived quality in makeup, skincare, and fragrance, and the $30–$65 range hits accessible-luxury price points ideal for gifts and add-ons, supporting basket-building with complementary beauty items
Beauty Kits
Increasing
32.9% Growth
Strong buyer appeal as gift-ready, curated sets that deliver perceived value and easy discovery of new products. The $13–$30 price band fits impulse purchases, stocking stuffers, and multi-unit gifting, helping drive basket size and conversion when positioned as ready-to-gift bundles
Charcoal Soap
Increasing
24.1% Growth
Buyers gravitate to this item for deep-cleansing and oil-control benefits, and its “natural/activated charcoal” positioning aligns with ingredient-conscious skincare trends. The $9–$19 price band fits impulse add-ons and bundles, supports multipacks, and can drive repeat purchases, helping lift AOV without heavy discounting
Topicals
Decreasing
-13.1% Growth
Buyers choose these products for everyday skin care and localized relief, favoring easy, non‑ingestible solutions that feel immediately useful. The $14–$25 price point is accessible and trial-friendly, drives add‑on purchases, and supports bundling; small, lightweight units keep fulfillment costs low and encourage repeat orders
Centella Sunscreen
Increasing
46.7% Growth
Buyers seek this for daily UV protection with a gentle, skin-soothing profile that appeals to sensitive-skin audiences. The $14–$20 price point is accessible for discovery and replenishment, supporting repeat purchases and bundling within skincare routines
Tanning Gel
Increasing
498.3% Growth
Drives seasonal demand from buyers seeking a sun‑kissed look during warm months and vacations. At $10–$18, it fits impulse price points and works as an easy add‑on in beauty/suncare carts, lifting AOV with minimal friction
Etude House
Increasing
96.7% Growth
K‑beauty makeup/skincare at an impulse‑friendly $9–$16 price point, appealing to buyers seeking affordable, trend‑driven items and simple gifts. The accessible pricing encourages trial and repeat purchase, and works well as an add‑on to lift basket size without deep discounting
Eye Makeup
Increasing
37.5% Growth
Demand is steady year-round and spikes in October as buyers create bold looks for Halloween and fall events. The $7–$15 price range encourages trial, add-ons, and multi-unit purchases, while small, lightweight SKUs are cheap to ship and easy to bundle
Teeth Whitening Kit
Decreasing
-22.7% Growth
Broad appeal driven by at-home convenience, visible cosmetic improvement, and a lower price point versus in-office treatments makes this a consistent mover. Buyers look for quick stain reduction and a confidence boost for events and everyday use, and the $19–$42 range fits impulse and giftable purchases
Teeth Whiten
Increasing
7.1% Growth
Buyers want a whiter smile with quick, visible results at home, avoiding the cost and hassle of in-office treatments. The $14–$33 price point supports broad appeal and easy add-to-cart behavior, making it a solid conversion driver within personal-care/beauty
Face Cleansing Oil
Decreasing
-23% Growth
Appeals to buyers seeking a gentle, non-stripping cleanse that efficiently removes makeup and SPF, with broad appeal to dry or sensitive skin types and those following double-cleansing routines. It’s a replenishable consumable, encouraging repeat purchases, and the $15–$25 price range fits mid-tier skincare baskets without friction, making it easy to add to carts and bundles
Beauty & Health
Increasing
634.5% Growth
Broad, replenishable personal-care essentials with wide appeal draw steady traffic and repeat purchases. The $9–$24 price point is impulse-friendly, enabling add‑to‑cart behavior, multi‑unit orders, and bundling to lift AOV; it also supports trial of new SKUs with low risk for both buyers and sellers
Rose Water
Increasing
6.4% Growth
Buyers typically seek this for gentle, natural skincare (toner/face mist) and light culinary use, giving it broad appeal across beauty, wellness, and pantry categories. The $10–$20 price supports impulse purchases and bundling, making it a low-risk AOV booster for an eCommerce store
Feedback