Decreasing
-111.5%
Growth
Buyers seek these for comfort-first, pain relief, and all‑day wear, prioritizing arch support and cushioned footbeds in a casual, warm‑weather silhouette. The $22–$40 price range sits in an accessible impulse bracket, opening broad appeal for everyday walking, travel, and standing-intensive routines; clear sizing and comfort-focused visuals typically lift conversion
Cozy, plush slide-style footwear that buyers choose for at-home comfort and gifting. The $16–$27 price band supports impulse adds and multi-unit orders, making it a reliable basket-builder for an eCommerce store
Buyers choose this category for practical, everyday use: water-resistant, easy to clean, slip-resistant, and durable at a low price point. Broad appeal and replacement-driven demand support steady conversion, while straightforward sizing and simple style options help minimize returns and decision friction
Buyer interest is driven by personalization and uniqueness they can wear or gift; the customization angle lifts perceived value and supports differentiated listings. At $20–$56, the price band is accessible for gifts and quick conversion while accommodating tiers of customization to reach different budgets
Size-12 women’s shoes, priced $25–$49, sell to buyers primarily seeking fit and availability rather than fashion novelty; the key selling points are scarcity of larger sizes, necessity-driven purchases, and potential for repeat loyalty from underserved shoppers. At this price band the product targets value-to-mid market segments and can be merchandised across casual, athletic, and basic dress categories without high SKU cost
Strong demand from buyers seeking occasion-ready footwear that adds height and polish to outfits; common purchases for events and nights out. The $30–$41 price point encourages impulse and multi-pair buys across colors and heel heights, supporting AOV through bundling with dresses and accessories
Affordable, impulse-friendly slip-on footwear with broad appeal for casual, at-home, pool/beach, gym, and athleisure use. Buyers value comfort, ease of wear, and versatile everyday utility, making it a reliable cart add-on at the $16–$28 price point with low return risk and wide unisex sizing coverage
Increasing
2452.3%
Growth
High buyer appeal as a warm, comfortable, casual-fashion winter staple with strong Q4 giftability. Demand typically spikes with colder weather and holiday gifting in December, and the $51–$140 price band makes it accessible for both self-purchase and gifts while supporting solid margins
Typical footwear SKU priced at $38–$58 with no specific retail category listed. Buyers are drawn to the visual pattern and everyday versatility — easy to cross-sell with casual apparel and accessories — making it a good fit for impulse and mid-price shoppers on an eCommerce store
Staple, repeat-purchase category with broad appeal. Buyers seek comfort, fit, and style for fitness and everyday wear, and they replace pairs regularly due to wear
Versatile dress footwear that covers work, events, and evening use tends to convert well due to broad outfit pairings and frequent replacement cycles. At a $33–$50 price point, it hits an accessible range that supports multi-pair purchases and add-ons (e
Buyers are drawn to the fashion-forward, chunky silhouette and clean white look that pairs easily with athleisure and casual outfits. Broad appeal across genders and ages, plus an accessible $30–$45 price point, supports impulse buying and repeat purchases for everyday wear
A warm-weather staple with consistent summer demand driven by travel, beach days, and casual everyday wear. Buyers prioritize comfort, lightweight breathability, easy on/off, and versatile styling that pairs with summer outfits; offering multiple colors and sizes helps conversion
Broad appeal driven by both need and style: buyers refresh pairs for daily wear, seek trend updates, and often buy multiple styles for different occasions. The $26–$50 price band hits an accessible, giftable sweet spot that supports add‑on purchases and basket building, making it attractive for acquisition and repeat orders
Practical, low-ticket waterproof clogs sell on utility: buyers prioritize water resistance, easy cleaning, all-day comfort and slip resistance for wet-weather, gardening, kitchen and healthcare use. Typical price points of $19–$40 make them an impulse or value purchase with straightforward margin and predictable SKUs (sizes, a few colors); that combination drives steady conversion and low return rates
Broad appeal as breathable, casual footwear for warm weather; easy to style for everyday wear. The approachable $20–$38 price point supports budget-conscious purchases and repeat buys, with core colors and common sizes typically moving fastest
Retro-styled women's sneakers appeal to buyers looking for fashionable, everyday casual footwear—trend-driven purchases that pair with streetwear and warm‑season outfits. Typical retail price sits at $37–$59, placing the item in an accessible mid-price tier that supports promo activity and margin flexibility
Broad appeal item that buyers seek for seasonal wardrobe refreshes, event/party outfits, and gifting. The $26–$52 price band is accessible for impulse buys and promotions, supporting strong conversion and upsell potential across multiple sizes and styles
Appeals to buyers for its fashion-forward streetwear look, ankle coverage/support, and versatile casual/athleisure wear; broad unisex reach and strong giftability. The accessible $27–$55 price range supports impulse buys and bundled gifting, with demand sustained by frequent style refreshes, colorways, and outfit-driven purchasing