Sleep Mask Market Trends, Forecast & Insights [2025]
Last updated Jul 29, 2025
Demand is driven by buyers seeking better sleep via light blocking at home, on flights, and during naps, plus affordable self-care and gift options. At $10–$23, it’s a low-weight, low-risk SKU that converts well as an impulse add-on and in bundles; easy differentiation via materials (e.g., silk vs. foam), contoured designs, and adjustable fit.
Seasonal high is December, fueled by holiday gifting and travel; sellers should secure inventory and finalize assortments by October–November. With the current month in August, it’s a good time to onboard, test pricing and listings, build reviews, and plan Q4 promos. Position around blackout effectiveness and comfort, and bundle with travel or bedtime sets to lift AOV in a crowded category.
Product details
About the product
Sleep masks are soft, adjustable eye covers designed to block out light and promote restful sleep, catering to increasingly health-conscious buyers seeking improved sleep quality. Available in various materials, sizes, and styles, they can appeal to a diverse demographic, from frequent travelers to those engaged in meditation and relaxation practices.
Key details
-
$14
-
$10 - $23
Dropship products for Sleep Mask
Browse these curated products from SaleHoo Dropship. If you have a SaleHoo Dropship account, simply click the “Add to Import List” button to add them to your import list. Don’t have an account yet? Click here to find out more
Total Blackout 3D Sleep Mask Lightweight Adjustable Eye Mask
USD $0
Luxury 3D Contoured Mulberry Silk Sleep Mask
USD $14.03
Lightweight CPAP Mask for Sleep Apnea Relief
USD $40.87
3D Light Blocking Travel Sleep Eye Mask
USD $2.21
3D Foam Silk Travel Sleep Eye Mask Blackout
USD $5.73
Comfortable Full Face CPAP Mask for Sleep Apnea
USD $35.63
Men's Funny Elephant Flannel Sleep Pants
USD $5.97
Melatonin Diffuser Pack for Restful Sleep
USD $23.96
Wireless Bluetooth Noise Cancelling Sleep Earbuds
USD $14.15
Anti Snoring Mouthpiece for Comfortable Sleep
USD $1.46
Top suppliers for “Sleep Mask”
Discover these curated supplier from SaleHoo Directory. If you have a SaleHoo Directory account, simply click the supplier name to get in touch with them. Don’t have an account yet? Click here to find out more
Supplier name
Country
Supplier type
About
Brands
Supplier name
Manufacturers
In the wellness sector, this company stands out by providing innovative sleep solutions that leverage the science of Deep Touch Pressure to foster relaxation and improve sleep quality. Their product range includes an award-winning sleep mask and unique weighted options tailored for both eye care and overall comfort.
With an emphasis on natural calmness, their designs focus on equally distributing pressure across key points, which helps soothe headaches and relax overactive minds. Incorporating modern materials and a thoughtful design approach, the products cater to various sleeping preferences, ensuring a refreshing rest for all users.
Moreover, this female-owned enterprise is dedicated to sustainability, ensuring its products are OEKO-TEX certified and made with responsible materials. Each item is crafted with careful attention to both functionality and environmental impact, making customer wellness a priority while supporting mental health initiatives.
In addition to their standout sleep solutions, they offer customizable bundles allowing customers to create personalized wellness rituals. Their customer-centric approach and commitment to quality and innovation set the brand apart as a leader in the wellness market.
For those interested in elevating their sleep experience, further details can be found on their website or by contacting them directly for assistance.
Nodpod
Supplier name
Wholesalers
Operating within the luxury textile sector, this supplier is dedicated to providing high-quality silk products that focus on promoting better sleep and self-care routines. Their extensive range includes silk pillowcases, sleep masks, scrunchies, and hair accessories, all crafted from OEKO-TEX® certified silk, ensuring safety and sustainability.
Each product is designed with the highest standards of craftsmanship, reflecting the brand’s commitment to ethical and environmentally friendly practices. The supplier takes pride in using hand-selected fabrics sourced from renowned textile artisans, ensuring each item is not only luxurious but also aligns with responsible production values. This commitment extends to reducing waste through repurposed fabric offcuts and plastic-free packaging.
The importance of a good night's sleep is emphasized through their innovative designs that cater to the body’s natural rhythms, helping to regulate temperature and support restful sleep. With every purchase, customers contribute to meaningful causes aimed at uplifting women and supporting mental health, reinforcing the supplier's ethos of social responsibility.
Designed in Melbourne and loved worldwide, each product aims to be a cherished part of the customer's self-care journey. This supplier's offerings are a fusion of mindful luxury and practical function, making them an ideal choice for those seeking to enhance their wellness routines.
For further inquiries or to explore their full collection, visit their website or contact them directly.
Not available
Supplier name
Manufacturers
Operating within the health and wellness sector, this company is dedicated to pioneering red light therapy technologies that help individuals achieve improved energy levels, enhanced performance, and better sleep quality. Their product range is meticulously designed to address various health concerns, including pain relief, skin health, and overall vitality. With a focus on science-backed solutions, they utilize multi-wavelength dual-chip LED technology to deliver effective therapy across multiple wavelengths, ensuring that users experience maximum benefits. Clients benefit from innovative features such as mobile app support, custom intensity settings, and user-friendly touch screens, which enhance the overall therapeutic experience. Committed to quality and safety, their products comply with strict European CE and RoHS certifications, ensuring a reliable choice for health-conscious consumers. To learn more about their offerings or to explore how their products can benefit you, visit the website or contact the team directly.
Mito Light
Supplier name
Wholesalers
This supplier is a prominent player in the health and wellness industry, particularly focusing on products that promote relaxation and better sleep. With a diverse range of offerings, they cater to customers seeking quality sleep aids and comfort items, ensuring an enhanced experience for daily use.
Their product lineup boasts an impressive variety of items, including innovative eye masks that provide undisturbed sleep, hot and cold therapy pillows, and unique bed pillows filled with buckwheat. They prioritize the well-being of their customers by providing thoughtfully designed products that not only promote relaxation but also support overall health.
With ongoing commitments to quality and customer satisfaction, this supplier continually updates their collection with the latest in wellness trends and customer feedback. Their dedication to creating effective and comforting sleep solutions resonates with health-conscious consumers looking to improve their sleep quality.
The supplier actively encourages potential buyers to explore their extensive catalog of products online. They invite inquiries from retailers and customers alike, fostering a community focused on promoting better sleep and relaxation. For additional information or queries, interested parties are encouraged to visit their website or reach out directly to their customer service team.
Bucky
Supplier name
Manufacturers
This supplier is a prominent player in the beauty and wellness industry, focusing on creating premium skincare, haircare, and cosmetic products. With a commitment to quality and innovation, they employ advanced formulations that incorporate natural and organic ingredients.
Their services cater primarily to businesses looking to establish or enhance their own beauty brands. They provide low minimum order quantities for stock products, allowing new brands to enter the market with ease. Additionally, they offer custom formulation services, enabling businesses to create unique products tailored to their specific requirements.
The supplier operates from a state-of-the-art facility, home to a dedicated team of chemists and quality assurance professionals. They adhere to strict industry standards to ensure customer satisfaction, producing everything from hydrating body creams to serums targeting various skin concerns. The facility's capabilities allow for a smooth production process, from formulation to packaging.
By prioritizing ethical and environmentally friendly practices, this supplier stands out in the market. They are committed to cruelty-free manufacturing and do not engage in animal testing. Their extensive product range, from facial care to tattoo care, showcases their versatility and dedication to meeting the diverse needs of their clients.
For those interested in embarking on a private label venture or enhancing an existing brand, this supplier offers the expertise and resources necessary to bring concepts to life. Visit their website or reach out for more information to kickstart your journey!
Not available
Supplier name
Dropshippers
Operating within the dropshipping industry, this company excels in providing a diverse range of trending products sourced from Korea and Southeast Asia. With a focus on facilitating seamless transactions between suppliers and retailers, their innovative approach allows businesses to effortlessly access high-quality goods that reflect global trends.
Renowned for Korean products, this supplier showcases an extensive portfolio that caters to various markets such as beauty, fashion, home décor, and food. With Korean beauty products often at the forefront, they offer unique items like hydrating essences and premium serums that have gained international acclaim. The brand also highlights the latest in Korean fashion, featuring comfortable streetwear and chic casual wear that resonate with style-conscious consumers.
In addition to fashion and beauty, the cultural impact of K-pop has created a booming market for exclusive merchandise, including albums and themed accessories, further diversified by their home décor selections, known for minimalist design and elegance. Food products, particularly famed Korean snacks and instant noodles, are also poised for remarkable popularity.
The company prides itself on building strong supplier relationships, ensuring competitive pricing, and providing an array of services from order fulfillment to automated inventory management. Their commitment to sustainability and customized branding options caters to the evolving demands of conscientious customers.
Explore the opportunity to streamline your dropshipping experience and present your customers with the latest Korean products. For detailed insights, please check the website or engage directly with their support team.
Sulwhasoo, Laneige, Cosrx, Blackpink, Bts
Supplier name
Manufacturers
Specializing in the home goods sector, this supplier provides an impressive array of products, including premium mattresses and elegant furniture. They are committed to quality and sustainability, ensuring that their offerings are crafted with care and designed to enhance comfort and style in every room.
From their signature memory foam and organic mattresses to beautifully designed bed frames, each piece reflects a dedication to artistry and functionality. Their mattress lines, including hybrid and organic options, cater to various sleep preferences, ensuring customers find the perfect fit for their sleep needs.
In addition to mattresses, the supplier features a wide selection of furniture, such as nightstands, dressers, and adjustable beds. These products are not only practical but also aesthetically pleasing, allowing customers to curate a stylish sanctuary within their homes. The supplier emphasizes using sustainable materials, creating reliable and environmentally friendly options for conscientious consumers.
Enhancing the shopping experience, they offer various bundles and seasonal promotions, inviting customers to discover savings while investing in quality home essentials. To explore their collections further or to make inquiries, please visit their website or contact them directly.
Not available
Supplier name
Manufacturers
Operating in the organic textile industry, this supplier has built a reputation for providing premium quality and sustainable products. Founded in 1981, they have developed a comprehensive range of offerings, including bed linens, bath items, yoga accessories, and apparel, all crafted from organic materials.
Based in Vancouver, BC, this women-owned business emphasizes eco-friendly practices and uses only natural materials to create their products. Their commitment to sustainability extends beyond their materials; they also actively engage in community initiatives, donating proceeds from specific product lines to nonprofit organizations.
The selection is vast, catering to a variety of needs and preferences. Their bedding collection features an array of items designed for comfort and style, while their bath range includes eco-conscious alternatives. Additionally, they offer yoga props and organic cotton sleepwear, making them a versatile choice for health-focused consumers.
As a leader in the organic textile landscape, they remain dedicated to educating the community about sustainability and health benefits associated with their products. They invite potential customers to explore their offerings further by visiting their website for more detailed insights or by contacting them directly for specific inquiries.
Not available
Supplier name
Manufacturers
Operating in the apparel industry, this supplier is dedicated to providing a wide array of high-quality clothing products designed for various demographics, including men, women, and children. Emphasizing sustainable practices, they focus on creating stylish, comfortable garments while being committed to American manufacturing.
The product range includes items such as t-shirts, sweatshirts, hoodies, and specialized masks, catering to contemporary fashion trends and consumer demands for eco-friendly options. With innovative designs and practical features, the supplier ensures that each piece meets the high standards of fit and quality desired by today’s consumers.
In addition to their focus on sustainable fashion, the supplier offers promotional deals like bundle pricing, encouraging customers to purchase multiple items while enjoying significant savings. This approach not only enhances customer experience but also promotes responsible consumer behavior.
Overall, this supplier stands out as a reliable source for stylish apparel that combines quality craftsmanship with an ethical production ethos. For those interested in exploring their extensive product line or learning more about their business practices, further information is readily available on their website or through direct inquiries.
Us Blanks
Supplier name
Manufacturers
Operating within the sustainable fashion industry, this supplier focuses on providing eco-friendly baby clothing and accessories that prioritize both quality and environmental responsibility. Their commitment to using organic materials, like GOTS, USDA, and OEKO-TEX® 100 certified fabrics, ensures that each item is safe for babies and kind to the planet.
The supplier emphasizes ethical manufacturing practices, including fair wages and safe working conditions, while meticulously avoiding harmful chemicals in their production process. Their products are made to withstand the rigors of childhood, utilizing pre-shrunk fabrics that promise durability and comfort. With a philosophy centered around sustainability, they contribute positively to the environment by donating unsold inventory to local nonprofits and planting a tree for every order placed.
Their extensive product range includes stylish rompers, bodysuits, and innovative feeding and teething accessories designed for both functionality and comfort. The use of bamboo, Tencel, and organic cotton not only enhances the feel of their items but also reinforces their dedication to ecological conservation.
With a focus on nurturing both baby and planet, this supplier invites you to learn more about their product offerings and values. For further details about their unique designs and business practices, please visit their website or reach out to them directly for any inquiries.
Not available
Related products
Mink Blanket
Increasing
1.4%
Growth
Buyers choose this for warmth, softness, and a premium feel during colder months, and it’s frequently purchased as a holiday gift or quick home décor upgrade. The $33–$73 price range supports mid-tier positioning with room for margin, and variants in size, color, and patterns help capture broad tastes and gifting needs
Cooling Blanket
Increasing
265.8%
Growth
Buyers choose this item to stay cooler at night in hot weather, reduce night sweats, and improve sleep comfort without running AC colder. Lightweight and breathable materials make it an easy, affordable bedding upgrade, with typical pricing in the $26–$50 range aiding conversion and impulse adds to cart
Memory Foam
Increasing
13.5%
Growth
Buyers seek this for body-conforming comfort and pressure relief that upgrades sleep or seating without the expense of replacing mattresses or chairs. The $26–$85 range is accessible for pillows, toppers, and seat cushions, supporting strong add-to-cart behavior and bundling
Window Curtains
Increasing
1.7%
Growth
Broad appeal driven by privacy, light control, décor refresh, and winter insulation benefits. Low-ticket ($14–$26) encourages multi-room purchases and easy bundling to raise AOV (pair with rods, tiebacks, and sheers; sell in sets/multiples)
Eye Mask
Decreasing
-3.7%
Growth
Buyers choose this product to block light for better sleep, naps, travel, and shift work; it’s an easy comfort upgrade and a common self-care/gift purchase. The $9–$20 price point fits impulse and add‑on behavior, enables bundling, and ships cheaply due to small size/weight
Linen Fabric
Increasing
10.1%
Growth
Natural, breathable, and durable with a premium handfeel, this fabric attracts buyers making warm‑weather apparel (shirts, dresses) and home décor (curtains, table linens). It appeals to sewists, DIY crafters, and small apparel brands seeking a natural fiber with texture and drape, supporting both everyday and aspirational projects
Down Pillow
Decreasing
-9.2%
Growth
Buyers choose this item for comfort, a premium sleep experience, and as an upgrade from basic bedding; it’s also a popular gift. The $32–$90 price range sits in mid-to-premium, supporting solid margins and AOV lift
Sheets
Decreasing
-7.2%
Growth
Broad, replenishment-driven home essential with wide buyer appeal, typically bought for comfort upgrades, new beds, and replacements. The $25–$62 price band captures value buyers while enabling premium upsells by material (cotton, microfiber, bamboo) and thread count
Orthopedic Pillow
Decreasing
-0.1%
Growth
Buyers choose this for ergonomic neck and spine support that can alleviate pain and improve sleep quality, making it a practical health-and-comfort purchase. The $30–$46 price point is accessible and giftable, supporting conversion for shoppers seeking targeted relief without premium pricing
Bed Sheet
Decreasing
-0.1%
Growth
Stable, high-intent household staple with broad appeal and frequent replacement cycles. Buyers prioritize comfort, hygiene, and a quick style refresh at accessible price points, making the $17–$37 range attractive for conversion and basket-building
Cooling Pillow
Increasing
23.5%
Growth
Buyers choose this for cooler, drier sleep and better overnight comfort, especially for hot sleepers and warm-weather nights. At $23–$45, it hits an accessible price point that supports mid-market positioning and add-on conversions alongside bedding essentials
Pillow Cover
Decreasing
-0.7%
Growth
Appeals to buyers as a quick, low-cost way to refresh home decor, especially with seasonal/holiday designs; easy to swap and wash, and giftable. Lightweight and shipping-friendly, making it a low-friction add-on that boosts AOV without high risk
Quilt
Decreasing
-1.4%
Growth
Buyers seek this for warmth and decor updates, with strong appeal as a value purchase at $32–$50. It converts well as an everyday home essential and giftable item, with aesthetic variety and easy care helping drive add-to-cart
Curtains
Increasing
10.6%
Growth
Broad, evergreen demand driven by privacy, light control, and quick home refresh needs makes these an easy add-to-cart item, with repeat purchases across multiple rooms. The $15–$30 price point fits impulse and budget-conscious upgrades while enabling variety-led merchandising (sheer vs
White Pillows
Increasing
63.3%
Growth
A fast-moving household staple with broad appeal, driven by comfort, hygiene, and frequent replacement. Buyers often purchase multiples for bedrooms and guest rooms, and the $11–$25 price point fits value-focused baskets and add-ons
Silk Eye Masks
Increasing
10.2%
Growth
Buyers are drawn to this item for sleep improvement through light blocking and a premium, gentle-on-skin experience; the silk material signals luxury and self-care. The $10–$24 price band fits gifting and impulse-add purchases, supports broad appeal, and works well with simple variations like colors or patterns
Memory Foam Pillows
Decreasing
-14.9%
Growth
Strong buyer interest centers on sleep comfort, contouring support for neck/shoulder pain, and perceived quality-of-life upgrade at an accessible $29–$50 price point. Broad appeal and giftability make it a reliable basket builder, with opportunities to lift AOV via bedding bundle add‑ons or multipacks
Full-size Mattress
Increasing
20.1%
Growth
Budget-priced sleep essential with broad household appeal; buyers are typically upgrading comfort or replacing a worn unit and are highly price- and review-sensitive at this entry-level price band ($130–$193). Strong add-on potential with frames, protectors, and bedding, and promotions tend to move volume
Bed Covers
Decreasing
-8.8%
Growth
Broad, evergreen appeal driven by bedroom refresh needs, practical protection, and layering for comfort. Buyers value frequent style updates and size variety, making this a repeat-purchase and upgrade-friendly category
Weighted Blanket
Decreasing
-31.8%
Growth
Strong buyer appeal as a calming, sleep-improving comfort item, often purchased for stress relief and cozy warmth. Frequently chosen as a gift, with broad household appeal