Survival Market Trends, Forecast & Insights [2025]
Last updated Jul 29, 2025
                                
                                    Practical, preparedness-focused goods attract buyers seeking peace-of-mind and everyday utility, making them reliable basket-builders. The $14–$36 price range supports low-friction add-ons and bundle opportunities that lift AOV, with broad appeal to buyers who want simple, useful items they can keep at home, in the car, or on-the-go.
Seasonal demand peaks in January. With it currently August, begin planning now: secure supply and finalize listings by November to capitalize on winter-driven interest and the early-January surge. Emphasize readiness and value, test bundles, and forecast conservatively to avoid stockouts during the Q4-to-January transition.
                                
                                                         
                                                            
                            Product details
                            
                                
                                                                                                                                                    
                                            
                                            
                                                                    
                            
                        
                                                    
                                                                            
                                             Key details
 Key details
                                            - 
                                                        
                                                        $24
- 
                                                        
                                                        $14 - $36
Dropship products for Survival
Browse these curated products from SaleHoo Dropship. If you have a SaleHoo Dropship account, simply click the “Add to Import List” button to add them to your import list. Don’t have an account yet? Click here to find out more
 
                                        Waterproof Thermal Raincoat Emergency Survival Poncho
                                        USD $7.29
                                     
                                        Metal Skull Keychain Matches Survival Set
                                        USD $16.96
                                     
                                        Lightweight Waterproof Emergency Survival Sleeping Bag
                                        USD $7.22
                                     
                                        Waterproof Shockproof Portable Survival Storage Box
                                        USD $6.24
                                     
                                        Waterproof Emergency Thermal Survival Sleeping Bag
                                        USD $7.64
                                     
                                        Slim Tanto Survival Folding Knife with Clip
                                        USD $12.75
                                     
                                        Versatile Hand Multi Tool Ultimate Survival Kit
                                        USD $33.57
                                     
                                        Waterproof Portable Survival Box for Outdoor Adventures
                                        USD $5.07
                                     
                                        Rhino Rescue Waterproof First Aid Survival Kit
                                        USD $27.2
                                     
                                        Fiberglass Fire Emergency Survival Blanket Safety Cover
                                        USD $8.1
                                     
                                        Rhino Rescue Waterproof First Aid Survival Kit
                                        USD $27.2
                                     
                                        Mini Round Survival Compass for Outdoor Adventures
                                        USD $12.56
                                    Top suppliers for “Survival”
Discover these curated supplier from SaleHoo Directory. If you have a SaleHoo Directory account, simply click the supplier name to get in touch with them. Don’t have an account yet? Click here to find out more
Supplier name
                        Country
                        Supplier type
                        About
                                Brands
                            Supplier name
                        Wholesalers
                        Focusing on the survival gear industry, this supplier provides a comprehensive selection of high-quality survival kits and essential components designed for outdoor enthusiasts and emergency situations. With a mission to ensure every customer is well-equipped for any challenge, they prioritize reliability and affordability in their product offerings.
The supplier's extensive inventory includes everything from first aid kits to fire starters, catering to diverse needs and preferences. Among their featured products are survival ration packets, flexible wire saws, and various signaling tools, demonstrating their commitment to supporting customers during critical moments. Their house brand products are crafted with care, focusing on mil-spec standards for those who demand excellence in their survival gear.
In addition to individual products, the supplier also provides options for bulk orders, custom survival kits, and special discounts for first responders and military personnel. This flexibility makes them an ideal partner for businesses and organizations seeking reliable survival solutions.
As a woman-owned small business, they also embrace values of inclusivity and community support, setting them apart in a competitive marketplace. Customers can explore the vast array of products on their website, where detailed descriptions and specifications allow for informed purchasing decisions.
For further inquiries or to discuss specific needs, prospective customers are encouraged to visit the website or contact directly, ensuring they receive the most accurate and helpful assistance available. Additionally, their regular updates via email keep customers informed about the latest products and special offers.
                                5Col,  Cejay Engineering,  Wm. Smith & Son,  Hill People Gear,  Ese Knives
                            Supplier name
                        Wholesalers
                        This supplier specializes in the survival gear industry, providing an extensive range of high-quality survival kits and equipment designed to meet diverse needs. Since its establishment in 2002, the company has been dedicated to ensuring that everyone has easy access to reliable survival gear at reasonable prices. 
With a strong focus on dependability, this supplier carefully curates a large inventory that includes military-approved items alongside their unique line of no-frills survival gear. Each product is selected to guarantee utility in various environments, ensuring that both novice and experienced users can find the tools they need. Moreover, they offer complementary items that can enhance or update existing survival equipment. Quality remains paramount, as all products are chosen under the premise of personal trust; if the supplier wouldn't rely on it, it won't be part of their offerings. 
Over the years, the supplier has earned a reputation for being the go-to source for custom survival kits. Their esteemed customer base includes individuals, rescue organizations, corporate entities, and numerous government agencies such as the F.B.I., U.S. Army, and NASA. By offering U.S. Military-issue and NATO-approved items, they ensure that military professionals have access to the exact equipment required for basic survival needs. 
To learn more about their extensive product offerings and commitment to quality, visit their website or reach out for further details.
                                Best Glide Ase
                            Supplier name
                        Manufacturers
                        Specializing in the outdoor and equestrian gear sector, this supplier provides an extensive selection of premium leather products designed for comfort and durability. With a strong understanding of the needs of outdoor enthusiasts, the offerings include leather hats that blend functionality with style, steadfast boots for various terrains, and waterproof jackets that stand up to the elements.
Customers can explore unique items like the Maverick Crusher Hats in various colors and patterns, ideal for adventures or casual outings. Additionally, the range showcases DINGO Slip-On Boots, expertly crafted for convenience and longevity. The stylish oilskin jackets provide both protection and a classic look, catering to adventurers and equestrian lovers.
The commitment to quality is evident in their Leather Seal Cleaner and Conditioner products, ensuring leather goods maintain their pristine look and extended lifespan. Recognizing the diverse needs of their clientele, the supplier maintains a diverse inventory, catering to both men and women in the outdoor community.
This supplier embraces a philosophy of merging tradition with modern innovation, creating goods that resonate with both seasoned professionals and new enthusiasts. For those keen to learn more about what they offer, please visit the website or get in touch directly for further assistance.
                                Outback Survival Gear,  Australian Country Outfitters
                            Supplier name
                        Dropshippers
                        This supplier is a key player in the tactical gear industry, specializing in a vast array of products tailored for outdoor activities and emergency preparedness. They provide a comprehensive selection of survival kits, tactical accessories, and outdoor equipment that cater to various customer needs and preferences.
Their offerings include items such as survival kits for individuals and groups, portable outdoor gear, and essential communication devices, ensuring customers are well-equipped for any situation. With a strong emphasis on quality and reliability, this supplier focuses on delivering products that meet the high standards expected by professionals and enthusiasts alike.
In addition to their robust product range, the supplier is dedicated to supporting retailers and wholesalers through a streamlined dropshipping service. This service simplifies the procurement process, allowing businesses to efficiently manage inventory and orders while meeting customer demands promptly.
Whether one needs emergency preparedness solutions or tactical outdoor equipment, this supplier stands out for its diverse catalog and commitment to customer satisfaction. For further information about their products and services, kindly visit their website or contact them directly.
                                Ready Hour
                            Supplier name
                        Manufacturers
                        Operating in the aviation and military sector, this supplier is a dedicated leader in providing comprehensive aircrew escape systems and survival equipment. Their extensive expertise encompasses the design, manufacturing, and servicing of a wide range of essential gear designed to ensure safety and efficiency during critical operations.
With a commitment to excellence, every product is developed to meet the highest industry standards. The company holds prestigious certifications and approvals, showcasing their dedication to quality and reliability in all of their offerings. They understand the unique demands of the aviation market and have tailored their services to meet the needs of military and civilian clients, producing specialized solutions like parachutes, ejection seats, and personal survival equipment.
Their bespoke design services allow for customization to fit specific needs, while their mobile service capabilities ensure that clients receive timely maintenance and support wherever they are located. Each component is manufactured with precision, backed by skilled workmanship that adheres to ISO 9001:2015 standards, which further establishes their reputation for quality.
As members of the Survival and Flight Equipment Association (SAFE), they are committed to advancing the field of survival technology, prioritizing the safety and well-being of aircrew in all scenarios. For those interested in learning more about their innovative solutions and services, visiting the website or contacting directly is highly encouraged.
                                Gentex
                            Supplier name
                        Manufacturers
                        Operating in the aerospace and defense sector, this supplier has established a reputation for excellence in the design and manufacturing of critical life-saving products for aircrew. With a commitment to quality and safety, they create solutions ranging from advanced seating systems to emergency oxygen systems, ensuring the utmost reliability in demanding environments.
Their products cater to a diverse range of aircraft, including both military and commercial platforms. The supplier emphasizes innovation, engineering strength, and superiority in manufacturing processes, aligning closely with the specific needs of their customers. With over five decades of experience, they have become a trusted partner for numerous high-profile aviation programs.
In addition, the supplier is distinguished as a Woman-Owned Small Business and is dedicated to continual improvement through rigorous quality assurance protocols. Their team is well-trained and empowered, ensuring that every product is delivered correctly and timely.
With accolades from major clients, including awards for supplier excellence, the company showcases its dedication to meeting and exceeding industry standards. The breadth of their capabilities positions them as a leading contractor able to navigate complex challenges effectively.
For those interested in learning more about their unique offerings or how they can assist in specific projects and requirements, visiting the website or direct contact is highly encouraged.
                                Boeing,  Bell,  Sikorsky,  Northrop Grumman
                            Supplier name
                        Manufacturers
                        In the health and wellness sector, this supplier has established itself as a leader in providing expert sleep support supplements. Over the past 14 years, their range of products has consistently ranked as New Zealand's top-selling natural solutions for improving sleep quality and overall well-being.
Understanding the common challenges associated with sleep, the supplier has developed a comprehensive selection of 12 specialized products tailored to meet diverse needs. From promoting relaxation to supporting nighttime rest and stress management, their formulations are rooted in extensive research and designed for efficacy. Each product is crafted to cater to various age groups and lifestyle situations, allowing customers the flexibility to tailor their sleep solutions.
Their commitment to quality is evident as all products are proudly manufactured in New Zealand. The supplier emphasizes the importance of natural ingredients, ensuring that customers receive effective support without undesirable side effects. Notably, their products come highly recommended, with a significant portion of their clientele acquired through positive word-of-mouth referrals.
Whether dealing with occasional sleeplessness or chronic rest issues, the supplier provides targeted solutions to help individuals reclaim restful nights and energetic days. Customers are encouraged to explore the full range of offerings to discover personalized sleep strategies that work for them. For further details, please visit the website or get in touch directly.
                                Not available
                            Supplier name
                        Wholesalers
                        Operating within the gifts and gadgets industry, this supplier specializes in unique products tailored for men, featuring a diverse range of gift ideas that satisfy varying interests and preferences. The comprehensive product lineup includes everything from practical tools to stylish accessories, ensuring that there is something for everyone.
Their product categories encompass various niches, including men's grooming items, adventure gear, and tech gadgets, all curated to inspire and delight customers. The supplier prides itself on quality and functionality, ensuring that every item not only meets aesthetic standards but also serves a practical purpose in everyday life.
With a commitment to customer satisfaction, this supplier supports retail partners with consistent quality and reliable service. Their product offerings are designed to align with contemporary trends while also being durable and functional. Whether it’s for a special occasion or just because, they provide a collection of gifts that are sure to impress.
For those keen to see the full range of offerings or to delve deeper into specific products, visiting their website is encouraged. Customers can also reach out directly for any inquiries, ensuring personalized assistance tailored to individual needs. This supplier is dedicated to being a go-to source for meaningful gifts that resonate with men from all walks of life.
                                Divinity Boutique,  Keep Nature Wild
                            Supplier name
                        Wholesalers
                        Founded in 1948, this supplier is a key player in the outdoor and camping industry, specializing in wholesale camping and outdoor products in Australia. With a rich history, they have cultivated a reputation for excellence, offering a diverse array of products tailored to meet the needs of outdoor enthusiasts.
From tents and sleeping bags to cooking and lighting solutions, their extensive product range ensures that customers have access to high-quality gear that enhances their outdoor experiences. This supplier prioritizes affordability, providing great value for small to medium-sized businesses looking to optimize their offerings in the outdoor market.
Their commitment to quality is evident in every product they deliver, encompassing items like airbeds, army apparel, and emergency survival kits designed for safety and convenience. They understand the thrill of adventure and the importance of reliable equipment when exploring the great outdoors.
This supplier is dedicated to fostering a strong connection with their customers, inviting inquiries about their products and services. For more information about their offerings, potential clients can visit their website or contact them directly for personalized assistance. Whether you're gearing up for a short camping trip or an extensive outdoor expedition, this supplier is poised to meet your needs effectively.
                                Not available
                            Supplier name
                        Wholesalers
                        Operating within the survival and preparedness sector, this company focuses on delivering a wide array of survival kits and emergency supplies tailored for both individual consumers and businesses. Their extensive product line includes survival kits, emergency food storage, first aid items, and preparedness seeds, making them a comprehensive provider of necessary supplies for various emergency situations.
The organization emphasizes quality, ensuring that all products meet high standards to effectively aid individuals looking to prepare for unforeseen circumstances. Their offerings range from basic to elite survival kits, including custom-branded options designed for businesses and resellers. Moreover, they support entrepreneurs with e-commerce setup and marketing tools, aiming to enhance customer experience and boost their partners’ branding efforts.
In addition to survival kits, they provide an impressive selection of long-term food storage solutions, featuring items such as fruits, meats, pasta, and vegetables, alongside essential first aid supplies like gauze, tape, and medication. The company also promotes readiness through preparedness seeds for gardens, ensuring that customers have access to resources that enhance their self-sufficiency.
Overall, this supplier is committed to helping their partners succeed while also prioritizing the needs of the wider community. For further details about their products, partnerships, or to explore custom solutions, interested parties are encouraged to visit their website or contact them directly.
                                Guardian <em>Survival</em> Gear
                            Related products
Cooler
                                    Increasing
                        
    133.5%
                Growth
            
            Broad, recurring demand for warm-weather outings and travel drives steady interest: buyers use these for picnics, beach days, camping, road trips, and tailgating. Conversion tends to hinge on capacity, insulation performance, portability (soft-sided, backpack, or wheeled), and durability/leak resistance
Hibachi
                                    Increasing
                        
    3.5%
                Growth
            
            Compact, portable grill that fits small patios and on‑the‑go cooking. Buyers seek it for camping, tailgating, and quick outdoor meals
Lighter
                                    Increasing
                        
    10.5%
                Growth
            
            Buyers choose this item for everyday utility (lighting candles, fireplaces, grills, campfires) and as a small, giftable purchase; at $9–$16 it fits impulse-buy behavior and often rides along as an add-on to fragrance candles, outdoor, and smoking accessories. Visual variety and style options help differentiate listings and encourage repeat and multi-unit orders
Ultralight Tents
                                    Increasing
                        
    46.1%
                Growth
            
            Lightweight, compact shelters appeal to backpackers, hikers, and minimalist campers who prioritize portability, small pack size, and quick setup. Buyers compare on weight-to-durability, weather resistance, and ease of use within a typical $70–$160 price band, making this category a solid traffic driver with clear spec-based differentiation for listings and filters
Smart Binoculars
                                    Increasing
                        
    216.8%
                Growth
            
            Broad appeal for travel, outdoor recreation, wildlife watching, live events, and casual stargazing makes this an easy add to many storefronts. The “smart” positioning attracts tech-forward buyers and gift shoppers, while the $37–$100 range hits accessible price points with room for tiering (entry/value/upgraded) to improve conversion
Dirt Bike
                                    Increasing
                        
    68.2%
                Growth
            
            Broad appeal to buyers seeking outdoor recreation and motorsports fun, with strong intent during warmer months. The $299–$1,389 price range supports entry through mid-tier options and enables profitable add-on sales of parts and accessories
Trail Running Gear
                                    Increasing
                        
    110.6%
                Growth
            
            Buyers are drawn to this category for outdoor fitness during warm months, prioritizing comfort, durability, and safety on uneven terrain. The $18–$30 price point supports impulse purchases, bundling, and add-ons in an eCommerce store, widening basket size without heavy discounting and appealing to both newcomers and enthusiasts
Camping Survival Kit
                                    Decreasing
                        
    -65.1%
                Growth
            
            Practical, compact preparedness gear attracts buyers who camp, hike, travel, or want basic emergency readiness at home or in the car. The $19–$38 price point is giftable and impulse-friendly, good for add-to-cart and bundling alongside flashlights, first-aid, and camping accessories
Outdoor Bags
                                    Increasing
                        
    129.5%
                Growth
            
            Buyers choose these for practical outdoor use—day hikes, camping, and travel—prioritizing durability, water resistance, and lightweight capacity. The $15–$30 price point supports high conversion, add‑on purchases, and impulse buys in an eCommerce store, with low shipping costs and broad appeal
Match Lighter
                                    Increasing
                        
    9.2%
                Growth
            
            Broad household use for lighting candles, fireplaces, and grills makes this a steady seller; buyers also treat it as a small gift/stocking stuffer. Priced at $10–$17, it suits add-on and replacement purchase behavior, with demand peaking in December due to holidays and increased candle/fireplace use
Lifeproof
                                    Increasing
                        
    141.5%
                Growth
            
            Priced in the $13–$43 range, this is an accessible, practical add-on that buyers pick for everyday use, replacements, and gifting. It tends to appeal when buyers want reliable, value-focused items that don’t require extensive research, supporting impulse buys and cross-sells to lift AOV without heavy discounting
Hunting Gear
                                    Decreasing
                        
    -33.8%
                Growth
            
            Buyers seek these items ahead of fall hunting seasons to improve performance, comfort, camouflage, and safety in the field. The $14–$48 price band fits low-friction purchases and add‑ons, making it useful for boosting average order value and enabling small bundle strategies
Hunting Clothing
                                    Increasing
                        
    34.6%
                Growth
            
            Buyer demand is driven by concealment and weather protection for fall outings; camo patterns, quiet/water-resistant fabrics, and insulation influence purchase. The $22–$45 price band aligns with basics and accessories, enabling add-on purchases and appealing to price-sensitive buyers
Grill
                                    Increasing
                        
    59.7%
                Growth
            
            Attracts buyers seeking outdoor cooking for gatherings; they look for reliable heat, even searing, durable construction, and sizes that fit patios or small yards. At $58–$240, it sits in an entry-to-mid price band that converts well, supports accessory bundles (covers, tools, fuel), and allows promo levers without collapsing margins
Mosquito Net
                                    Increasing
                        
    94.1%
                Growth
            
            Broad, need-driven appeal: buyers want affordable, chemical-free protection from insect bites during sleep or travel. Lightweight and compact for low-cost shipping, straightforward to list with clear sizing (single/double beds, cribs) and setup cues
Picnic Blanket
                                    Increasing
                        
    179.3%
                Growth
            
            Appeals to buyers planning outdoor leisure (parks, beaches, camping, festivals) who want portable, easy-to-clean ground cover with enough surface area for groups. The $13–$29 price point supports impulse and multi-unit buys and works well as an add-on; bundle with coolers, baskets, beach/camping gear to lift AOV and basket size
Gas Grill
                                    Increasing
                        
    241%
                Growth
            
            Buyer interest is driven by fast startup, easy temperature control, and low‑maintenance outdoor cooking—appealing for weeknight meals and casual gatherings. The mid-market price band ($170–$420) reaches first‑time buyers and upgrade shoppers, with add‑on potential from covers, tools, and consumables
Outdoor Sports Gear
                                    Increasing
                        
    49.2%
                Growth
            
            Strong Q4 performer due to broad gift appeal, with a $15–$40 price band ideal for impulse buys and stocking-stuffer positioning. Buyers gravitate to practical, easy-to-understand items; clear photos, straightforward variants, and multi-packs support higher conversion and AOV
Gas Grills
                                    Increasing
                        
    482.1%
                Growth
            
            This category attracts buyers who want fast, convenient outdoor cooking with quick ignition, consistent heat, and minimal cleanup—often for weeknight meals and backyard gatherings. The $180–$400 price band is approachable while supporting margin via upsells; clear specs on burner count, cooking area, and materials drive conversions, and lifestyle imagery with assembled dimensions reduces returns
Gazebos
                                    Increasing
                        
    9.1%
                Growth
            
            Freestanding outdoor shade structures offer buyers instant backyard upgrades for shade, shelter, and defined gathering spaces for patios, gardens, and small events. They’re attractive for comfort in sun or light rain and visual appeal, with a typical selling price of $160–$720 that can lift average order value