Survival Market Trends, Forecast & Insights [2025]

Last updated Jul 29, 2025
Practical, preparedness-focused goods attract buyers seeking peace-of-mind and everyday utility, making them reliable basket-builders. The $14–$36 price range supports low-friction add-ons and bundle opportunities that lift AOV, with broad appeal to buyers who want simple, useful items they can keep at home, in the car, or on-the-go. Seasonal demand peaks in January. With it currently August, begin planning now: secure supply and finalize listings by November to capitalize on winter-driven interest and the early-January surge. Emphasize readiness and value, test bundles, and forecast conservatively to avoid stockouts during the Q4-to-January transition.
Key details
  • $24
  • $14 - $36
Relative Interest
 
Seasonality
High Month Jan
Low Month Sep
Dropship products for Survival

Browse these curated products from SaleHoo Dropship. If you have a SaleHoo Dropship account, simply click the “Add to Import List” button to add them to your import list. Don’t have an account yet? Click here to find out more

Waterproof Thermal Raincoat Emergency Survival Poncho
Waterproof Thermal Raincoat Emergency Survival Poncho
USD $7.29
Metal Skull Keychain Matches Survival Set
Metal Skull Keychain Matches Survival Set
USD $16.96
Lightweight Waterproof Emergency Survival Sleeping Bag
Lightweight Waterproof Emergency Survival Sleeping Bag
USD $7.22
Waterproof Emergency Thermal Survival Sleeping Bag
Waterproof Emergency Thermal Survival Sleeping Bag
USD $7.64
Waterproof Shockproof Portable Survival Storage Box
Waterproof Shockproof Portable Survival Storage Box
USD $6.24
Gigantic Thermal Emergency Survival Blanket 130x210cm
Gigantic Thermal Emergency Survival Blanket 130x210cm
USD $5.88
Outdoor Thermal Emergency Survival Blankets 160x210cm
Outdoor Thermal Emergency Survival Blankets 160x210cm
USD $7.8
Waterproof Portable Survival Box for Outdoor Adventures
Waterproof Portable Survival Box for Outdoor Adventures
USD $5.07
Rhino Rescue Waterproof First Aid Survival Kit
Rhino Rescue Waterproof First Aid Survival Kit
USD $27.2
Fiberglass Fire Emergency Survival Blanket Safety Cover
Fiberglass Fire Emergency Survival Blanket Safety Cover
USD $8.1
Rhino Rescue Waterproof First Aid Survival Kit
Rhino Rescue Waterproof First Aid Survival Kit
USD $27.2
Mini Round Survival Compass for Outdoor Adventures
Mini Round Survival Compass for Outdoor Adventures
USD $12.56
Top suppliers for “Survival”

Discover these curated supplier from SaleHoo Directory. If you have a SaleHoo Directory account, simply click the supplier name to get in touch with them. Don’t have an account yet? Click here to find out more

Supplier name
Country
Supplier type
About
Brands
Supplier name
 
Wholesalers
Focusing on the survival gear industry, this supplier provides a comprehensive selection of high-quality survival kits and essential components designed for outdoor enthusiasts and emergency situations. With a mission to ensure every customer is well-equipped for any challenge, they prioritize reliability and affordability in their product offerings. The supplier's extensive inventory includes everything from first aid kits to fire starters, catering to diverse needs and preferences. Among their featured products are survival ration packets, flexible wire saws, and various signaling tools, demonstrating their commitment to supporting customers during critical moments. Their house brand products are crafted with care, focusing on mil-spec standards for those who demand excellence in their survival gear. In addition to individual products, the supplier also provides options for bulk orders, custom survival kits, and special discounts for first responders and military personnel. This flexibility makes them an ideal partner for businesses and organizations seeking reliable survival solutions. As a woman-owned small business, they also embrace values of inclusivity and community support, setting them apart in a competitive marketplace. Customers can explore the vast array of products on their website, where detailed descriptions and specifications allow for informed purchasing decisions. For further inquiries or to discuss specific needs, prospective customers are encouraged to visit the website or contact directly, ensuring they receive the most accurate and helpful assistance available. Additionally, their regular updates via email keep customers informed about the latest products and special offers.
5Col, Cejay Engineering, Wm. Smith & Son, Hill People Gear, Ese Knives
Supplier name
 
Wholesalers
This supplier specializes in the survival gear industry, providing an extensive range of high-quality survival kits and equipment designed to meet diverse needs. Since its establishment in 2002, the company has been dedicated to ensuring that everyone has easy access to reliable survival gear at reasonable prices. With a strong focus on dependability, this supplier carefully curates a large inventory that includes military-approved items alongside their unique line of no-frills survival gear. Each product is selected to guarantee utility in various environments, ensuring that both novice and experienced users can find the tools they need. Moreover, they offer complementary items that can enhance or update existing survival equipment. Quality remains paramount, as all products are chosen under the premise of personal trust; if the supplier wouldn't rely on it, it won't be part of their offerings. Over the years, the supplier has earned a reputation for being the go-to source for custom survival kits. Their esteemed customer base includes individuals, rescue organizations, corporate entities, and numerous government agencies such as the F.B.I., U.S. Army, and NASA. By offering U.S. Military-issue and NATO-approved items, they ensure that military professionals have access to the exact equipment required for basic survival needs. To learn more about their extensive product offerings and commitment to quality, visit their website or reach out for further details.
Best Glide Ase
Supplier name
 
Manufacturers
Specializing in the outdoor and equestrian gear sector, this supplier provides an extensive selection of premium leather products designed for comfort and durability. With a strong understanding of the needs of outdoor enthusiasts, the offerings include leather hats that blend functionality with style, steadfast boots for various terrains, and waterproof jackets that stand up to the elements. Customers can explore unique items like the Maverick Crusher Hats in various colors and patterns, ideal for adventures or casual outings. Additionally, the range showcases DINGO Slip-On Boots, expertly crafted for convenience and longevity. The stylish oilskin jackets provide both protection and a classic look, catering to adventurers and equestrian lovers. The commitment to quality is evident in their Leather Seal Cleaner and Conditioner products, ensuring leather goods maintain their pristine look and extended lifespan. Recognizing the diverse needs of their clientele, the supplier maintains a diverse inventory, catering to both men and women in the outdoor community. This supplier embraces a philosophy of merging tradition with modern innovation, creating goods that resonate with both seasoned professionals and new enthusiasts. For those keen to learn more about what they offer, please visit the website or get in touch directly for further assistance.
Outback Survival Gear, Australian Country Outfitters
Supplier name
 
Dropshippers
This supplier is a key player in the tactical gear industry, specializing in a vast array of products tailored for outdoor activities and emergency preparedness. They provide a comprehensive selection of survival kits, tactical accessories, and outdoor equipment that cater to various customer needs and preferences. Their offerings include items such as survival kits for individuals and groups, portable outdoor gear, and essential communication devices, ensuring customers are well-equipped for any situation. With a strong emphasis on quality and reliability, this supplier focuses on delivering products that meet the high standards expected by professionals and enthusiasts alike. In addition to their robust product range, the supplier is dedicated to supporting retailers and wholesalers through a streamlined dropshipping service. This service simplifies the procurement process, allowing businesses to efficiently manage inventory and orders while meeting customer demands promptly. Whether one needs emergency preparedness solutions or tactical outdoor equipment, this supplier stands out for its diverse catalog and commitment to customer satisfaction. For further information about their products and services, kindly visit their website or contact them directly.
Ready Hour
Supplier name
 
Manufacturers
Operating in the aviation and military sector, this supplier is a dedicated leader in providing comprehensive aircrew escape systems and survival equipment. Their extensive expertise encompasses the design, manufacturing, and servicing of a wide range of essential gear designed to ensure safety and efficiency during critical operations. With a commitment to excellence, every product is developed to meet the highest industry standards. The company holds prestigious certifications and approvals, showcasing their dedication to quality and reliability in all of their offerings. They understand the unique demands of the aviation market and have tailored their services to meet the needs of military and civilian clients, producing specialized solutions like parachutes, ejection seats, and personal survival equipment. Their bespoke design services allow for customization to fit specific needs, while their mobile service capabilities ensure that clients receive timely maintenance and support wherever they are located. Each component is manufactured with precision, backed by skilled workmanship that adheres to ISO 9001:2015 standards, which further establishes their reputation for quality. As members of the Survival and Flight Equipment Association (SAFE), they are committed to advancing the field of survival technology, prioritizing the safety and well-being of aircrew in all scenarios. For those interested in learning more about their innovative solutions and services, visiting the website or contacting directly is highly encouraged.
Gentex
Supplier name
 
Manufacturers
Operating in the aerospace and defense sector, this supplier has established a reputation for excellence in the design and manufacturing of critical life-saving products for aircrew. With a commitment to quality and safety, they create solutions ranging from advanced seating systems to emergency oxygen systems, ensuring the utmost reliability in demanding environments. Their products cater to a diverse range of aircraft, including both military and commercial platforms. The supplier emphasizes innovation, engineering strength, and superiority in manufacturing processes, aligning closely with the specific needs of their customers. With over five decades of experience, they have become a trusted partner for numerous high-profile aviation programs. In addition, the supplier is distinguished as a Woman-Owned Small Business and is dedicated to continual improvement through rigorous quality assurance protocols. Their team is well-trained and empowered, ensuring that every product is delivered correctly and timely. With accolades from major clients, including awards for supplier excellence, the company showcases its dedication to meeting and exceeding industry standards. The breadth of their capabilities positions them as a leading contractor able to navigate complex challenges effectively. For those interested in learning more about their unique offerings or how they can assist in specific projects and requirements, visiting the website or direct contact is highly encouraged.
Boeing, Bell, Sikorsky, Northrop Grumman
Supplier name
 
Manufacturers
In the health and wellness sector, this supplier has established itself as a leader in providing expert sleep support supplements. Over the past 14 years, their range of products has consistently ranked as New Zealand's top-selling natural solutions for improving sleep quality and overall well-being. Understanding the common challenges associated with sleep, the supplier has developed a comprehensive selection of 12 specialized products tailored to meet diverse needs. From promoting relaxation to supporting nighttime rest and stress management, their formulations are rooted in extensive research and designed for efficacy. Each product is crafted to cater to various age groups and lifestyle situations, allowing customers the flexibility to tailor their sleep solutions. Their commitment to quality is evident as all products are proudly manufactured in New Zealand. The supplier emphasizes the importance of natural ingredients, ensuring that customers receive effective support without undesirable side effects. Notably, their products come highly recommended, with a significant portion of their clientele acquired through positive word-of-mouth referrals. Whether dealing with occasional sleeplessness or chronic rest issues, the supplier provides targeted solutions to help individuals reclaim restful nights and energetic days. Customers are encouraged to explore the full range of offerings to discover personalized sleep strategies that work for them. For further details, please visit the website or get in touch directly.
Not available
Supplier name
 
Wholesalers
Operating within the gifts and gadgets industry, this supplier specializes in unique products tailored for men, featuring a diverse range of gift ideas that satisfy varying interests and preferences. The comprehensive product lineup includes everything from practical tools to stylish accessories, ensuring that there is something for everyone. Their product categories encompass various niches, including men's grooming items, adventure gear, and tech gadgets, all curated to inspire and delight customers. The supplier prides itself on quality and functionality, ensuring that every item not only meets aesthetic standards but also serves a practical purpose in everyday life. With a commitment to customer satisfaction, this supplier supports retail partners with consistent quality and reliable service. Their product offerings are designed to align with contemporary trends while also being durable and functional. Whether it’s for a special occasion or just because, they provide a collection of gifts that are sure to impress. For those keen to see the full range of offerings or to delve deeper into specific products, visiting their website is encouraged. Customers can also reach out directly for any inquiries, ensuring personalized assistance tailored to individual needs. This supplier is dedicated to being a go-to source for meaningful gifts that resonate with men from all walks of life.
Divinity Boutique, Keep Nature Wild
Supplier name
 
Wholesalers
Founded in 1948, this supplier is a key player in the outdoor and camping industry, specializing in wholesale camping and outdoor products in Australia. With a rich history, they have cultivated a reputation for excellence, offering a diverse array of products tailored to meet the needs of outdoor enthusiasts. From tents and sleeping bags to cooking and lighting solutions, their extensive product range ensures that customers have access to high-quality gear that enhances their outdoor experiences. This supplier prioritizes affordability, providing great value for small to medium-sized businesses looking to optimize their offerings in the outdoor market. Their commitment to quality is evident in every product they deliver, encompassing items like airbeds, army apparel, and emergency survival kits designed for safety and convenience. They understand the thrill of adventure and the importance of reliable equipment when exploring the great outdoors. This supplier is dedicated to fostering a strong connection with their customers, inviting inquiries about their products and services. For more information about their offerings, potential clients can visit their website or contact them directly for personalized assistance. Whether you're gearing up for a short camping trip or an extensive outdoor expedition, this supplier is poised to meet your needs effectively.
Not available
Supplier name
 
Wholesalers
Operating within the survival and preparedness sector, this company focuses on delivering a wide array of survival kits and emergency supplies tailored for both individual consumers and businesses. Their extensive product line includes survival kits, emergency food storage, first aid items, and preparedness seeds, making them a comprehensive provider of necessary supplies for various emergency situations. The organization emphasizes quality, ensuring that all products meet high standards to effectively aid individuals looking to prepare for unforeseen circumstances. Their offerings range from basic to elite survival kits, including custom-branded options designed for businesses and resellers. Moreover, they support entrepreneurs with e-commerce setup and marketing tools, aiming to enhance customer experience and boost their partners’ branding efforts. In addition to survival kits, they provide an impressive selection of long-term food storage solutions, featuring items such as fruits, meats, pasta, and vegetables, alongside essential first aid supplies like gauze, tape, and medication. The company also promotes readiness through preparedness seeds for gardens, ensuring that customers have access to resources that enhance their self-sufficiency. Overall, this supplier is committed to helping their partners succeed while also prioritizing the needs of the wider community. For further details about their products, partnerships, or to explore custom solutions, interested parties are encouraged to visit their website or contact them directly.
Guardian <em>Survival</em> Gear

Related products

Lighter
Increasing
10.5% Growth
Buyers choose this item for everyday utility (lighting candles, fireplaces, grills, campfires) and as a small, giftable purchase; at $9–$16 it fits impulse-buy behavior and often rides along as an add-on to fragrance candles, outdoor, and smoking accessories. Visual variety and style options help differentiate listings and encourage repeat and multi-unit orders
Outdoor Grills
Increasing
315.1% Growth
Reliable demand driver for outdoor entertaining and home upgrades; buyers value ease of use, durability, and size options, making this a mainstream household purchase. The $130–$335 price band supports mid-ticket AOV with strong attach potential on covers, tools, and fuel, enabling bundles and add-ons within an eCommerce store
Camping Cook Stove
Increasing
59% Growth
Appeals to buyers who want a portable way to cook outdoors for camping and weekend trips, as well as those building emergency kits. The $32–$80 price band sits in an accessible, mid-range impulse zone, making it a practical add for buyers upgrading gear or replacing older units
Hibachi
Increasing
3.5% Growth
Compact, portable grill that fits small patios and on‑the‑go cooking. Buyers seek it for camping, tailgating, and quick outdoor meals
Survival Card
Decreasing
-21.3% Growth
Buyers like this as an affordable preparedness/EDC gadget and novelty gift. At $9–$20, it works well as an impulse add-on, stocking stuffer, or bundle component, with room for multipacks and volume discounts
Multi-tools
Decreasing
-1.9% Growth
Broad appeal stems from compact, all‑in‑one utility for everyday fixes, preparedness, and outdoor use. Buyers value portability and durable construction at an accessible $20–$60 price point, making this category both giftable and a strong add‑on purchase that can lift basket size
Tent Light
Increasing
21.3% Growth
Buyers seek this for portable illumination on camping trips and for emergency preparedness, making it a practical, utility-driven purchase. At $15–$27, it fits impulse/add-on behavior and can lift AOV, while pairing naturally with camping gear and preparedness assortments to drive cross-sell
Camping Tent
Increasing
128.3% Growth
Broad outdoor appeal drives steady interest: essential shelter for camping trips, weekend getaways, and festivals. Buyers prioritize capacity (solo to family), weather resistance, ease of setup, ventilation, and pack size/weight
Portable Camping Chair
Increasing
105.2% Growth
Lightweight, foldable outdoor seating has broad appeal for camping, beach days, festivals, fishing, tailgates, and youth sports sidelines. Buyers value portability, quick setup, and compact storage, and often purchase multiple units per household
Roof Tent
Increasing
35.9% Growth
High-ticket, vehicle-mounted camping shelter that appeals to buyers seeking quick setup, elevated sleeping, and the flexibility to camp wherever their vehicle can go. Typical price range $260–$1,299 supports strong AOV and bundling opportunities with related car-camping gear
Summer Mat
Increasing
151.4% Growth
Buyers choose this for warm-weather comfort and outdoor use, making it a straightforward seasonal add-on within summer assortments. At $15–$25, it’s an accessible price point that supports add-on purchases and cross-selling with other summer/outdoor goods
Tactical Pen
Increasing
66.1% Growth
Utility-driven EDC appeal and giftability drive demand: buyers like a durable, discreet writing tool with a self-defense angle, making it a low-risk add-to-cart and stocking-stuffer purchase. The $12–$25 price band supports impulse buys, bundling, and upsells alongside EDC, outdoor, and preparedness items, with small size keeping fulfillment simple and costs low
Grill Gazebo
Increasing
365.8% Growth
Buyers want a dedicated, weather-protected grilling station that makes outdoor cooking more comfortable and usable in sun or light rain, especially for backyard gatherings. It’s a mid-ticket add-on that complements grills and outdoor living categories, with typical prices in the $115–$500 range that support solid margin and bundling opportunities
Outdoor Bags
Increasing
129.5% Growth
Buyers choose these for practical outdoor use—day hikes, camping, and travel—prioritizing durability, water resistance, and lightweight capacity. The $15–$30 price point supports high conversion, add‑on purchases, and impulse buys in an eCommerce store, with low shipping costs and broad appeal
Coolers
Increasing
170.1% Growth
Utility-driven warm‑weather staple for keeping food and drinks cold at picnics, beaches, camping, road trips, and tailgates. Broad household appeal; buyers prioritize capacity, ice retention, portability, and durability
Walkie Talkies
Increasing
13.6% Growth
Broad appeal spans outdoor recreation, family coordination, travel and ski trips, events, and emergency preparedness, with the core value being instant, off-grid communication. Buyers view these as practical, giftable tech; demand spans kids and adult hobbyists to practical household use
Metal Detectors
Increasing
23.3% Growth
Buyers pick these for affordable, beginner-friendly outdoor fun and gifting, with strong appeal to hobbyists and gift shoppers. At $50–$149, they fit entry-level budgets and impulse gifting thresholds, making them a solid basket-builder for an eCommerce store
Match Lighter
Increasing
9.2% Growth
Broad household use for lighting candles, fireplaces, and grills makes this a steady seller; buyers also treat it as a small gift/stocking stuffer. Priced at $10–$17, it suits add-on and replacement purchase behavior, with demand peaking in December due to holidays and increased candle/fireplace use
Camping Cutlery
Increasing
33.9% Growth
Practical, lightweight utensil sets appeal to buyers planning summer trips and outdoor activities, offering a reusable alternative to disposables and an easy-to-ship, low-return item. The $8–$16 price range positions it as a strong impulse or add-on purchase, with straightforward bundling potential alongside other outdoor essentials in an eCommerce store
Telescope
Increasing
60.3% Growth
Broad appeal at entry-to-mid price points ($60–$220) makes this an easy add for gifting, hobby-curious buyers, and families seeking educational or outdoor experiences. Strong cross-sell potential with eyepieces, filters, tripods, and smartphone adapters; bundles can lift cart value and reduce comparison shopping
Feedback