Survival Market Trends, Forecast & Insights [2025]

Last updated Jul 29, 2025
Practical, preparedness-focused goods attract buyers seeking peace-of-mind and everyday utility, making them reliable basket-builders. The $14–$36 price range supports low-friction add-ons and bundle opportunities that lift AOV, with broad appeal to buyers who want simple, useful items they can keep at home, in the car, or on-the-go. Seasonal demand peaks in January. With it currently August, begin planning now: secure supply and finalize listings by November to capitalize on winter-driven interest and the early-January surge. Emphasize readiness and value, test bundles, and forecast conservatively to avoid stockouts during the Q4-to-January transition.
Key details
  • $24
  • $14 - $36
Relative Interest
 
Seasonality
High Month Jan
Low Month Sep
Dropship products for Survival

Browse these curated products from SaleHoo Dropship. If you have a SaleHoo Dropship account, simply click the “Add to Import List” button to add them to your import list. Don’t have an account yet? Click here to find out more

Outdoor Survival Reflective Signal Mirror Tool
Outdoor Survival Reflective Signal Mirror Tool
USD $11.77
Lightweight Waterproof Emergency Survival Sleeping Bag
Lightweight Waterproof Emergency Survival Sleeping Bag
USD $7.22
Waterproof Shockproof Portable Survival Storage Box
Waterproof Shockproof Portable Survival Storage Box
USD $6.24
Waterproof Thermal Raincoat Emergency Survival Poncho
Waterproof Thermal Raincoat Emergency Survival Poncho
USD $7.29
Metal Skull Keychain Matches Survival Set
Metal Skull Keychain Matches Survival Set
USD $16.96
Waterproof Emergency Thermal Survival Sleeping Bag
Waterproof Emergency Thermal Survival Sleeping Bag
USD $7.64
Rhino Rescue Waterproof First Aid Survival Kit
Rhino Rescue Waterproof First Aid Survival Kit
USD $27.2
Waterproof Shockproof Portable Survival Box for Outdoors
Waterproof Shockproof Portable Survival Box for Outdoors
USD $5.81
Rhino Rescue Waterproof First Aid Survival Kit
Rhino Rescue Waterproof First Aid Survival Kit
USD $27.2
Fiberglass Fire Emergency Survival Blanket Safety Cover
Fiberglass Fire Emergency Survival Blanket Safety Cover
USD $8.12
All in One Tactical Survival Backpack Kit
All in One Tactical Survival Backpack Kit
USD $150.01
Ready America 72 Hour Emergency Survival Kit
Ready America 72 Hour Emergency Survival Kit
USD $309.44
Top suppliers for “Survival”

Discover these curated supplier from SaleHoo Directory. If you have a SaleHoo Directory account, simply click the supplier name to get in touch with them. Don’t have an account yet? Click here to find out more

Supplier name
Country
Supplier type
About
Brands
Supplier name
 
Wholesalers
Focusing on the survival gear industry, this supplier provides a comprehensive selection of high-quality survival kits and essential components designed for outdoor enthusiasts and emergency situations. With a mission to ensure every customer is well-equipped for any challenge, they prioritize reliability and affordability in their product offerings. The supplier's extensive inventory includes everything from first aid kits to fire starters, catering to diverse needs and preferences. Among their featured products are survival ration packets, flexible wire saws, and various signaling tools, demonstrating their commitment to supporting customers during critical moments. Their house brand products are crafted with care, focusing on mil-spec standards for those who demand excellence in their survival gear. In addition to individual products, the supplier also provides options for bulk orders, custom survival kits, and special discounts for first responders and military personnel. This flexibility makes them an ideal partner for businesses and organizations seeking reliable survival solutions. As a woman-owned small business, they also embrace values of inclusivity and community support, setting them apart in a competitive marketplace. Customers can explore the vast array of products on their website, where detailed descriptions and specifications allow for informed purchasing decisions. For further inquiries or to discuss specific needs, prospective customers are encouraged to visit the website or contact directly, ensuring they receive the most accurate and helpful assistance available. Additionally, their regular updates via email keep customers informed about the latest products and special offers.
5Col, Cejay Engineering, Wm. Smith & Son, Hill People Gear, Ese Knives
Supplier name
 
Dropshippers
This supplier is a key player in the tactical gear industry, specializing in a vast array of products tailored for outdoor activities and emergency preparedness. They provide a comprehensive selection of survival kits, tactical accessories, and outdoor equipment that cater to various customer needs and preferences. Their offerings include items such as survival kits for individuals and groups, portable outdoor gear, and essential communication devices, ensuring customers are well-equipped for any situation. With a strong emphasis on quality and reliability, this supplier focuses on delivering products that meet the high standards expected by professionals and enthusiasts alike. In addition to their robust product range, the supplier is dedicated to supporting retailers and wholesalers through a streamlined dropshipping service. This service simplifies the procurement process, allowing businesses to efficiently manage inventory and orders while meeting customer demands promptly. Whether one needs emergency preparedness solutions or tactical outdoor equipment, this supplier stands out for its diverse catalog and commitment to customer satisfaction. For further information about their products and services, kindly visit their website or contact them directly.
Ready Hour
Supplier name
 
Wholesalers
Operating within the survival and preparedness sector, this company focuses on delivering a wide array of survival kits and emergency supplies tailored for both individual consumers and businesses. Their extensive product line includes survival kits, emergency food storage, first aid items, and preparedness seeds, making them a comprehensive provider of necessary supplies for various emergency situations. The organization emphasizes quality, ensuring that all products meet high standards to effectively aid individuals looking to prepare for unforeseen circumstances. Their offerings range from basic to elite survival kits, including custom-branded options designed for businesses and resellers. Moreover, they support entrepreneurs with e-commerce setup and marketing tools, aiming to enhance customer experience and boost their partners’ branding efforts. In addition to survival kits, they provide an impressive selection of long-term food storage solutions, featuring items such as fruits, meats, pasta, and vegetables, alongside essential first aid supplies like gauze, tape, and medication. The company also promotes readiness through preparedness seeds for gardens, ensuring that customers have access to resources that enhance their self-sufficiency. Overall, this supplier is committed to helping their partners succeed while also prioritizing the needs of the wider community. For further details about their products, partnerships, or to explore custom solutions, interested parties are encouraged to visit their website or contact them directly.
Guardian <em>Survival</em> Gear
Supplier name
 
Manufacturers
Specializing in the outdoor and equestrian gear sector, this supplier provides an extensive selection of premium leather products designed for comfort and durability. With a strong understanding of the needs of outdoor enthusiasts, the offerings include leather hats that blend functionality with style, steadfast boots for various terrains, and waterproof jackets that stand up to the elements. Customers can explore unique items like the Maverick Crusher Hats in various colors and patterns, ideal for adventures or casual outings. Additionally, the range showcases DINGO Slip-On Boots, expertly crafted for convenience and longevity. The stylish oilskin jackets provide both protection and a classic look, catering to adventurers and equestrian lovers. The commitment to quality is evident in their Leather Seal Cleaner and Conditioner products, ensuring leather goods maintain their pristine look and extended lifespan. Recognizing the diverse needs of their clientele, the supplier maintains a diverse inventory, catering to both men and women in the outdoor community. This supplier embraces a philosophy of merging tradition with modern innovation, creating goods that resonate with both seasoned professionals and new enthusiasts. For those keen to learn more about what they offer, please visit the website or get in touch directly for further assistance.
Outback Survival Gear, Australian Country Outfitters
Supplier name
 
Manufacturers
Operating in the aerospace and defense sector, this supplier has established a reputation for excellence in the design and manufacturing of critical life-saving products for aircrew. With a commitment to quality and safety, they create solutions ranging from advanced seating systems to emergency oxygen systems, ensuring the utmost reliability in demanding environments. Their products cater to a diverse range of aircraft, including both military and commercial platforms. The supplier emphasizes innovation, engineering strength, and superiority in manufacturing processes, aligning closely with the specific needs of their customers. With over five decades of experience, they have become a trusted partner for numerous high-profile aviation programs. In addition, the supplier is distinguished as a Woman-Owned Small Business and is dedicated to continual improvement through rigorous quality assurance protocols. Their team is well-trained and empowered, ensuring that every product is delivered correctly and timely. With accolades from major clients, including awards for supplier excellence, the company showcases its dedication to meeting and exceeding industry standards. The breadth of their capabilities positions them as a leading contractor able to navigate complex challenges effectively. For those interested in learning more about their unique offerings or how they can assist in specific projects and requirements, visiting the website or direct contact is highly encouraged.
Boeing, Bell, Sikorsky, Northrop Grumman
Supplier name
 
Wholesalers
Founded in 1948, this supplier is a key player in the outdoor and camping industry, specializing in wholesale camping and outdoor products in Australia. With a rich history, they have cultivated a reputation for excellence, offering a diverse array of products tailored to meet the needs of outdoor enthusiasts. From tents and sleeping bags to cooking and lighting solutions, their extensive product range ensures that customers have access to high-quality gear that enhances their outdoor experiences. This supplier prioritizes affordability, providing great value for small to medium-sized businesses looking to optimize their offerings in the outdoor market. Their commitment to quality is evident in every product they deliver, encompassing items like airbeds, army apparel, and emergency survival kits designed for safety and convenience. They understand the thrill of adventure and the importance of reliable equipment when exploring the great outdoors. This supplier is dedicated to fostering a strong connection with their customers, inviting inquiries about their products and services. For more information about their offerings, potential clients can visit their website or contact them directly for personalized assistance. Whether you're gearing up for a short camping trip or an extensive outdoor expedition, this supplier is poised to meet your needs effectively.
Not available
Supplier name
 
Wholesalers
This supplier is a leading provider in the cutlery and outdoor accessories sector, known for its wholesale distribution of a comprehensive catalog that includes knives, swords, and various outdoor tools. They cater specifically to dealers and businesses seeking quality products, establishing a reputation as a reliable partner in the industry. With an extensive selection featuring over 800 brands and thousands of unique items, this supplier provides everything from traditional knives and hunting gear to tactical equipment and collectible swords. Their offerings include products tailored for various applications, ensuring that clients can find the precise tools they need for hunting, fishing, camping, or personal protection. The supplier emphasizes a commitment to customer service. They have no retail outlets, focusing solely on supporting their dealer partners by ensuring a competitive edge in the marketplace. Their catalog is expansive and designed for ease of access, making online shopping a convenient choice for clients. Additionally, the supplier remains dedicated to establishing long-term relationships with their dealers, prioritizing their needs and ensuring consistent support. Their business model allows them to remain exclusively wholesale, effectively positioning themselves as a partner rather than a competitor in the industry. For continued growth and customer engagement, they invite potential clients to explore their offerings online. Prospective dealers can find valuable resources and product information on their website or reach out directly for inquiries and further details.
Boker, Cold Steel, Schrade, Kershaw, Spyderco, Buck, Gerber, Case, Columbia River
Supplier name
 
Wholesalers
Operating within the wholesale knife industry, this supplier has distinguished itself by providing a diverse assortment of high-quality knives and related products. Their catalog features everything from fixed and folding knives to fantasy blades and tactical gear, appealing to a wide range of customers including collectors, outdoor enthusiasts, and martial arts practitioners. With a focus on craftsmanship and innovation, this supplier invests in superior materials and design, ensuring each item meets stringent quality standards. The portfolio also includes several unique product categories such as historical swords, survival gear, and self-defense items, which stand out in the competitive market. Recognizing the importance of customer satisfaction, the supplier emphasizes a responsive customer service approach, fostering long-standing relationships with clients. Their commitment to offering the best value extends beyond competitive pricing; it encompasses a genuine desire to fulfill the specific needs of each customer. Whether one is looking for a practical everyday carry knife or an artfully designed sword for display, the supplier’s wide array of products is sure to meet such demands. Regular updates and new arrivals ensure that customers have access to the latest offerings in the industry. This supplier's website serves as an informative resource, guiding customers through their extensive range, with additional support available through direct contact. For more information about their exciting range of products, visit their website or get in touch directly.
Mtech Usa, Survivor, Tac-Force, Master Usa, Bladesusa, Snake Eye, Medieval Warrior
Supplier name
 
Wholesalers
Specializing in the outdoor and military supplies sector, this supplier has established a significant presence within the marketplace by offering a diverse range of products. With more than 100 years of trading experience in Australia, they excel in import, export, wholesale, and retail, setting themselves apart through expertise and reliability. Their extensive range includes camping gear, clothing, footwear, and military surplus, ensuring customers have access to high-quality products for various outdoor adventures. The supplier operates from a spacious 5250 square meter warehouse, housing over 3,500 individual items ready for dispatch. This extensive inventory enables them to support both small retailers and large multi-store chains, fostering strong relationships within the industry. Each order, from single cartons to full 40'HQ containers, is handled efficiently, promising timely delivery through their own courier services or customers' preferred options. The dedication to customer satisfaction is evident in their commitment to meeting diverse needs and providing exceptional service. Whether you are looking for specialized archery equipment or essential camping supplies, this supplier is equipped to cater to the demands of the outdoor lifestyle. To explore their product ranges or learn more about how they can supply your business, interested parties are encouraged to visit the website or make direct contact.
Commando, Outbound, Military Surplus
Supplier name
 
Wholesalers
This supplier operates within the firearms and outdoor equipment industry, providing an extensive selection of products catering to enthusiasts and professionals alike. With a diverse inventory that includes firearms, airsoft guns, hunting gear, and tactical equipment, they serve a broad clientele from recreational users to serious collectors. Committed to quality and customer satisfaction, the supplier emphasizes safety and reliability in their offerings. They understand the importance of providing detailed product information and support to ensure that customers can make informed purchasing decisions. In addition to firearms and related accessories, the supplier also features a range of survival gear, camping equipment, and outdoor apparel, appealing to outdoor enthusiasts seeking reliable tools and gear. Their user-friendly online platform makes it simple for customers to browse and purchase products, backed by a responsive customer service team ready to assist with inquiries and support. The supplier is dedicated to maintaining high stock levels and ensures that popular items are readily available. For anyone interested in exploring their extensive range of products, further information can be found on the website or by contacting the supplier directly for assistance. Discover the comprehensive selection designed for both sporting and tactical applications, ensuring both reliability and performance in every use.
Beretta, Heckler & Koch, Walther, Umarex, Crosman, Gamo, Valiant, Raven, Alfa - Proj Cz, Asg, B.o. Manufacture, Barnett, Bruni, Brunox, Delta Mckenzie, Ekol, Stilcrin, T4E, Zoraki

Related products

Folding Knife
Decreasing
-8.9% Growth
Broad appeal as an everyday-carry utility item for DIY, outdoor, and on-the-go tasks; buyers value compact size, one-hand operation, and perceived durability at accessible price points. Strong giftability drives impulse purchases and multipacks; the $12–$40 range supports entry-level options with upsell paths to premium finishes or gift sets
Waterproof Socks
Decreasing
-19.8% Growth
Buyers seek these for wet and cold conditions—commuting, hiking, running, cycling, fishing, and snow activities—because they keep feet dry and comfortable. At $15–$30, they fit impulse-buy and gift budgets and work well as add-ons to raise AOV; they also serve as practical holiday gifts and stocking stuffers
Outdoor Heater
Decreasing
-12% Growth
Buyers choose this category to extend patio and backyard use into colder months, especially for holiday entertaining and seasonal gatherings. It solves a clear comfort need without permanent installation, making it an attractive, giftable, mid-ticket purchase
Hunting Clothing
Increasing
34.6% Growth
Buyer demand is driven by concealment and weather protection for fall outings; camo patterns, quiet/water-resistant fabrics, and insulation influence purchase. The $22–$45 price band aligns with basics and accessories, enabling add-on purchases and appealing to price-sensitive buyers
Fire Pit
Increasing
128.3% Growth
Broad buyer appeal as an affordable backyard centerpiece that adds warmth, ambiance, and a social focal point for gatherings. At $55–$160, it fits impulse-to-midrange budgets and can lift AOV as a complementary outdoor-living purchase in an eCommerce store
Hiking Stove
Increasing
22.9% Growth
Compact, portable outdoor cooking gear that lets buyers make hot meals and drinks on the trail or at camp. Appeals for its convenience, lightweight form factor, and ease of use; the $21–$50 price point fits impulse add-ons and entry-level gear
Fire Starter
Increasing
46.2% Growth
Widely bought for quick, mess-free ignition of grills, campfires, fire pits, and fireplaces, this item appeals to campers, BBQ enthusiasts, and homeowners. At $12–$25, it’s a low-ticket, lightweight consumable that encourages repeat buys and performs well as an add-on to boost AOV
Portable Campfire
Increasing
168% Growth
Compact, ready-to-light fire in a can appeals as an easy ambiance/heat source for camping, patios, beaches, tailgates, and backyard gatherings. Buyers like the novelty-plus-practicality and the strong gifting appeal; it’s a quick-setup experience without firewood or complex gear
Camp Stove
Increasing
52.8% Growth
Buyers choose this for a portable, reliable way to cook outdoors and as a practical emergency backup at home. The $28–$80 price range hits accessible entry-level through mid-tier, broadening appeal to both first‑time campers and repeat buyers upgrading or adding a spare
Cooling Towel
Increasing
2336.3% Growth
Buyers want fast relief from heat during workouts, outdoor activities, travel, and hot workplaces; these towels are activated with water to deliver evaporative cooling, are reusable and portable, and sit in a low-friction $10–$20 price band that converts well as an impulse add-on. Broad appeal spans fitness enthusiasts, runners, hikers, team sports participants and spectators, and outdoor workers, making the item a versatile, repeatable summer staple in an eCommerce store
Lifeproof
Increasing
141.5% Growth
Priced in the $13–$43 range, this is an accessible, practical add-on that buyers pick for everyday use, replacements, and gifting. It tends to appeal when buyers want reliable, value-focused items that don’t require extensive research, supporting impulse buys and cross-sells to lift AOV without heavy discounting
Summer Mat
Increasing
151.4% Growth
Buyers choose this for warm-weather comfort and outdoor use, making it a straightforward seasonal add-on within summer assortments. At $15–$25, it’s an accessible price point that supports add-on purchases and cross-selling with other summer/outdoor goods
Ultralight Camping Tent
Increasing
315.9% Growth
Appeals to buyers who prioritize low pack weight and portability for backpacking and weekend trips; quick setup and compact packed size are key conversion drivers. The $56–$120 price range sits in an accessible, value-focused tier that can capture beginners and budget-conscious buyers; competitive differentiation should focus on weight, weather resistance, capacity (e
Grill Gazebo
Increasing
365.8% Growth
Buyers want a dedicated, weather-protected grilling station that makes outdoor cooking more comfortable and usable in sun or light rain, especially for backyard gatherings. It’s a mid-ticket add-on that complements grills and outdoor living categories, with typical prices in the $115–$500 range that support solid margin and bundling opportunities
Hiking Backpack
Increasing
16.5% Growth
Broad appeal to buyers planning outdoor activities and travel, with an accessible $20–$46 price point that supports volume and impulse purchases. Interest typically concentrates in summer, making it a reliable seasonal traffic driver while still attracting steady off-peak utility buyers
Trail Camera
Increasing
24% Growth
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Survival Card
Decreasing
-21.3% Growth
Buyers like this as an affordable preparedness/EDC gadget and novelty gift. At $9–$20, it works well as an impulse add-on, stocking stuffer, or bundle component, with room for multipacks and volume discounts
Gun Cleaning Kits
Increasing
118.4% Growth
Buyers choose this item to maintain performance, reliability, and longevity of their equipment, and it’s a straightforward, practical gift for enthusiasts. Priced typically at $19–$45, it fits well as a low-friction, add-to-cart purchase that can drive volume and attach rates alongside related accessories
Tent
Increasing
50.3% Growth
Drives need-based demand for camping and outdoor gatherings, with broad appeal during warm-weather travel. Buyers prioritize practical, portable shelter at accessible price points; the typical $68–$165 range supports budget-friendly to mid-tier options and a solid AOV for an eCommerce store
Hiking Tent
Increasing
5.7% Growth
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