Decreasing
-120.5%
Growth
Strong buyer appeal as a quick, everyday solution for taming frizz and flyaways in humid weather. Broad hair-type applicability, low friction price point ($10–$26), and consumable nature support repeat purchases and add-to-cart attachment
A daily-use personal care staple with broad appeal, consistent replenishment, and strong giftability, this category delivers steady year-round demand with a pronounced December peak driven by holiday gifting and self-upgrades. The $27–$62 price band covers the mainstream sweet spot, enabling options from compact/travel to higher-wattage models, and attracts buyers seeking faster drying, frizz control, and versatile styling without premium price tags
Buyers choose these for cordless convenience and the ability to handle haircuts and beard trims at home with professional results. The appeal spans everyday grooming, touch-ups between barbershop visits, and travel-friendly use—reducing friction versus corded options and suiting a wide audience looking for efficiency and control
Strong buyer appeal comes from a natural-looking hairline and easy, commitment-free style changes for fashion, protective styling, hair loss coverage, cosplay, and costume use. The typical price range of $40–$87 positions it as an accessible, mid-tier beauty item that can convert on impulse while still supporting healthy basket sizes
Buyers choose this for overnight hair protection that preserves styles, reduces frizz/breakage, and maintains moisture—particularly valuable for curly/textured hair and during colder months. The $7–$10 price point supports impulse buys and multi-unit orders; assortment breadth (adult/kids sizing, adjustable bands, satin/silk options, solid colors vs patterns) drives conversion and repeat purchases
Buyers choose this tool for fast, salon-like curls at home, with ceramic heating that distributes heat evenly to reduce hot spots and frizz for smoother results. It’s broadly giftable and appeals to beauty shoppers upgrading from basic styling tools; the $23–$50 range positions it as an accessible, impulse-friendly purchase that can convert well in eCommerce stores
Combines drying and styling in one tool, appealing to buyers who want time-saving, all-in-one grooming and travel-friendly convenience; commonly purchased as a gift during the holidays. Price points span $40–$109, allowing sellers to offer entry and premium SKUs, bundle with accessories, and target different margin strategies
Targets hair thinning and encourages visible regrowth, making it attractive to buyers motivated by appearance and self-confidence. Priced $15–$40, it offers an affordable, impulse-eligible SKU with decent margin potential and fits easily into health & beauty or gift-oriented assortments for an eCommerce store
Everyday-use accessory with high replenishment due to loss and breakage, low size/fit risk, and typically low return rates. The $6–$9 price point supports impulse add-ons and multipacks, with lightweight shipping and simple fulfillment
Strong buyer appeal comes from solving everyday hair concerns: smoothing frizz and flyaways, adding shine, and providing heat protection—benefits that cut across most hair types and styling routines. It’s a consumable with repeat-purchase potential, compact to ship, and sits in an accessible $14–$33 price band that works for both standalone sales and add-on bundles with complementary hair care
Strong buyer interest is driven by the desire to address hair thinning and shedding, making this a needs-based, replenishable item with repeat purchase potential. The $23–$40 price range positions it as premium personal care, supporting healthy margins and AOV, with natural cross-sell opportunities (e
Appeals to buyers as an affordable self-care and grooming tool for relaxation and scalp care, often used during shampooing. The $6–$20 price point supports impulse buys, gifting, and bundling strategies, with broad appeal across beauty, wellness, and bath accessories
Buyers choose these for instant length and volume, versatile looks, and protective styling without long-term commitment or damage. Demand is driven by fashion trends and events, with repeat purchases for new styles and replacements
Strong buyer appeal comes from a natural look/feel, heat-styling and coloring versatility, and better longevity than synthetic options—buyers treat this as a premium beauty upgrade and are willing to pay for quality. It can drive repeat purchases across lengths, textures, and maintenance needs, and supports accessory upsells (care kits, styling tools)
Color-gradient wigs offer visible, immediate style change without chemical commitment, appealing to buyers seeking seasonal looks, event or costume use, and protective styling. They sell on aesthetic impact and impulse interest, fit a broad demographic, and are easy to market with visuals and influencer content—reasons sellers should consider adding them to an eCommerce assortment
Appeals to buyers as an everyday grooming tool for detangling, shaping, and maintaining facial hair; also a low-cost gift/stocking stuffer. The $7–$14 price point supports impulse add-ons and bundling, with small size and weight making it inexpensive to ship and easy to include in grooming kits or gift sets
Natural-look, reusable human-hair extensions attract buyers for appearance, styling versatility, longevity and event-driven purchases (weddings, photoshoots, fashion). Price range $38–$90 places the item in a mid-to-premium personal-luxury bracket that supports higher average order values and effective cross-sells with haircare and styling tools
Buyers choose this category for instant length and volume, style flexibility, and low-commitment color changes, especially for events and makeovers. The $16–$37 price band supports impulse purchases and easy add‑ons; conversions hinge on clear variant selection (lengths and shades), high‑quality imagery with before/after views, and quick shipping options
Appeals to buyers seeking natural-leaning, gentle formulations and ingredient transparency, with eco-conscious positioning that differentiates from conventional haircare. Fits an accessible mid-range price point ($13–$25), encouraging add-on purchases and repeat buying due to replenishment needs—supporting LTV and subscription potential
Buyers seek this item to nourish dry hair, tame frizz, add shine, and support scalp health, making it a repeat-purchase staple across hair types. The $10–$27 price band supports add-to-cart behavior and bundling, with compact, lightweight shipping and solid cross-sell potential alongside complementary haircare