Decreasing
-120.1%
Growth
Buyers choose this product to change length, volume and style quickly without a salon visit, making it an attractive add-on or primary beauty purchase. Typical price points of $30–$67 position it as an accessible mid-range accessory that can drive average order value and repeat purchases for maintenance and upgrades
Handheld heat-styling tool that flattens and smooths hair quickly—appeals to buyers seeking convenience, faster daily grooming, and a portable alternative to full flat irons. Low-ticket price and utility make it a strong add-on or impulse item for shoppers with textured or frizz-prone hair
Buyers choose this for securing and blending lace-front wigs/closures to achieve a natural-looking hairline with a quick, temporary hold—an easy alternative to heavier adhesives. The $8–$15 price point supports impulse buys and add‑to‑cart behavior, and its consumable nature encourages repeat purchases
Appeals to buyers who need precise haircuts and regular grooming at home or in professional settings; replacements are frequent as edge sharpness dulls with use. Demand concentrates around quality and comfort: sharp stainless blades, ergonomic handles, adjustable tension, and reliable build
Targets buyers seeking visible hair/appearance restoration and confidence gains; typical price $90–$159 supports mid-market margins and straightforward accessory or service upsells (care kits, adhesives, styling). Good fit for sellers wanting a replenishable, higher‑AOV item with predictable price points
Everyday-use accessory with high replenishment due to loss and breakage, low size/fit risk, and typically low return rates. The $6–$9 price point supports impulse add-ons and multipacks, with lightweight shipping and simple fulfillment
Buyers choose this category for affordable, at-home color changes and gray coverage, making it a steady replenishment item with broad appeal. The $10–$20 price point supports impulse buys and subscriptions, and a wide shade range encourages repeat purchases and upsell opportunities
Buyers choose these for instant length and volume, versatile looks, and protective styling without long-term commitment or damage. Demand is driven by fashion trends and events, with repeat purchases for new styles and replacements
Decreasing
-127.3%
Growth
Lightweight styling spray that locks hair in place and resists frizz in humid conditions; typically attracts buyers seeking longer-lasting styles during warm, humid months. Priced in the $12–$28 range, it’s a mid-priced add-on with strong cross-sell potential alongside shampoos, conditioners, and styling tools—useful for bundles and gift sets on an eCommerce store
Strong buyer interest comes from realism, versatility, and convenience—enabling quick style changes without salon visits, covering thinning/hair loss, and supporting costume/cosplay looks. The $57–$91 price band fits a broad mid-market, balancing perceived quality with accessibility and supporting repeat purchases and gifting
Compact, plastic-free, and travel-friendly, this solid format appeals to buyers seeking low-waste personal care with no spill risk and easy shipping. At $10–$15, it fits as an affordable, repeatable purchase that works well as an add-to-cart item; it also lends itself to variants (scent/type) and straightforward merchandising in an eCommerce store
Buyers choose this category for instant length and volume, style flexibility, and low-commitment color changes, especially for events and makeovers. The $16–$37 price band supports impulse purchases and easy add‑ons; conversions hinge on clear variant selection (lengths and shades), high‑quality imagery with before/after views, and quick shipping options
A deep-conditioning treatment that solves dryness, frizz, and damage with at‑home, visible results tends to draw strong interest from beauty buyers and trial across brands. The $15–$38 price band is accessible yet “premium enough,” supporting both add‑on and stand‑alone purchases and fitting replenishable, self‑care routines
A hair-styling staple that gives buyers controllable hold and finish for daily grooming and events. It’s a consumable with steady repeat purchase, supporting returning orders
Buyers seek this item to nourish dry hair, tame frizz, add shine, and support scalp health, making it a repeat-purchase staple across hair types. The $10–$27 price band supports add-to-cart behavior and bundling, with compact, lightweight shipping and solid cross-sell potential alongside complementary haircare
Natural-look, reusable human-hair extensions attract buyers for appearance, styling versatility, longevity and event-driven purchases (weddings, photoshoots, fashion). Price range $38–$90 places the item in a mid-to-premium personal-luxury bracket that supports higher average order values and effective cross-sells with haircare and styling tools
Strong buyer interest is driven by the desire to address hair thinning and shedding, making this a needs-based, replenishable item with repeat purchase potential. The $23–$40 price range positions it as premium personal care, supporting healthy margins and AOV, with natural cross-sell opportunities (e
Accessory for at-home styling that appeals to buyers who want better curl definition, reduced frizz and gentler heat distribution—compact, giftable and easy to cross-sell with hair tools and care products. Its low-to-mid price point makes it an impulse or gift purchase, attractive for buyers seeking affordable beauty upgrades or stocking-stuffer items
Buyers choose this item for practical, everyday use: quick, hands‑free drying that helps reduce frizz and reliance on heat tools. At a $7–$15 price point, it works as an impulse add‑on, repeat purchase, and low‑risk gift, with room for variety in colors/patterns and multipacks to lift AOV
A compact grooming tool that quickly smooths and tames beards, solving a daily styling problem for buyers who want a neat look with minimal effort. It sits in an accessible price band ($17–$37), making it a strong gift and add-to-cart item with upsell potential alongside oils, balms, and combs