Buyers choose this for overnight hair protection that preserves styles, reduces frizz/breakage, and maintains moisture—particularly valuable for curly/textured hair and during colder months. The $7–$10 price point supports impulse buys and multi-unit orders; assortment breadth (adult/kids sizing, adjustable bands, satin/silk options, solid colors vs patterns) drives conversion and repeat purchases
Buyers choose this category for instant length and volume, style flexibility, and low-commitment color changes, especially for events and makeovers. The $16–$37 price band supports impulse purchases and easy add‑ons; conversions hinge on clear variant selection (lengths and shades), high‑quality imagery with before/after views, and quick shipping options
Strong year-round demand driven by everyday hairstyling needs, quick at‑home results, and strong gifting appeal. Buyers value reliability and ease-of-use at accessible price points, with most purchases falling in the $24–$59 range, enabling broad reach from first-time buyers to upgrades
A hair-styling staple that gives buyers controllable hold and finish for daily grooming and events. It’s a consumable with steady repeat purchase, supporting returning orders
A compact grooming tool that quickly smooths and tames beards, solving a daily styling problem for buyers who want a neat look with minimal effort. It sits in an accessible price band ($17–$37), making it a strong gift and add-to-cart item with upsell potential alongside oils, balms, and combs
Buyers seek this item to nourish dry hair, tame frizz, add shine, and support scalp health, making it a repeat-purchase staple across hair types. The $10–$27 price band supports add-to-cart behavior and bundling, with compact, lightweight shipping and solid cross-sell potential alongside complementary haircare
Compact, plastic-free, and travel-friendly, this solid format appeals to buyers seeking low-waste personal care with no spill risk and easy shipping. At $10–$15, it fits as an affordable, repeatable purchase that works well as an add-to-cart item; it also lends itself to variants (scent/type) and straightforward merchandising in an eCommerce store
Buyers choose this for faster post-shower drying with less heat exposure, minimizing frizz and breakage while keeping hands free. Lightweight and compact, it fits gym bags and travel kits, and it’s a popular self-care/gifting staple
Daily-use grooming staple with broad appeal and strong repeat purchase behavior. Buyers look for long-lasting hold, flake-free performance, and options across hold strengths and finishes; unisex and multi-age demand supports wide SKU coverage (regular and travel sizes)
Handheld heat-styling tool that flattens and smooths hair quickly—appeals to buyers seeking convenience, faster daily grooming, and a portable alternative to full flat irons. Low-ticket price and utility make it a strong add-on or impulse item for shoppers with textured or frizz-prone hair
Decreasing
-120.5%
Growth
Strong buyer appeal as a quick, everyday solution for taming frizz and flyaways in humid weather. Broad hair-type applicability, low friction price point ($10–$26), and consumable nature support repeat purchases and add-to-cart attachment
Appeals to buyers seeking natural-leaning, gentle formulations and ingredient transparency, with eco-conscious positioning that differentiates from conventional haircare. Fits an accessible mid-range price point ($13–$25), encouraging add-on purchases and repeat buying due to replenishment needs—supporting LTV and subscription potential
An everyday grooming staple with broad appeal, attracting buyers seeking affordable tools for daily detangling and styling. At $6–$10, it fits impulse-buy behavior and add-on placement to lift basket size, and is easy to merchandise as singles or multipacks alongside complementary hair care items
Buyers choose natural human-hair extensions for a realistic look, durability, heat-styling ability and reusability—attributes that justify a mid-price point and support repeat purchases. Priced at about $36–$66 (USD), the product sits in an affordable-to-mid tier that can deliver healthy margins, support quick-turn SKUs, and pair well with care and styling add-ons
Compact, low-cost styling accessory typically sold for about $10–$16. Buyers are drawn to affordability, ease of use at home, travel-friendliness and giftability, making it effective as an impulse add-on or bundled upsell; also supports repeat purchases and low-barrier entry into beauty/accessory categories for an eCommerce store
Appeals to buyers who need precise haircuts and regular grooming at home or in professional settings; replacements are frequent as edge sharpness dulls with use. Demand concentrates around quality and comfort: sharp stainless blades, ergonomic handles, adjustable tension, and reliable build
Everyday-use accessory with high replenishment due to loss and breakage, low size/fit risk, and typically low return rates. The $6–$9 price point supports impulse add-ons and multipacks, with lightweight shipping and simple fulfillment
Targets hair thinning and encourages visible regrowth, making it attractive to buyers motivated by appearance and self-confidence. Priced $15–$40, it offers an affordable, impulse-eligible SKU with decent margin potential and fits easily into health & beauty or gift-oriented assortments for an eCommerce store
Targets buyers seeking visible hair/appearance restoration and confidence gains; typical price $90–$159 supports mid-market margins and straightforward accessory or service upsells (care kits, adhesives, styling). Good fit for sellers wanting a replenishable, higher‑AOV item with predictable price points
Buyers choose this category for affordable, at-home color changes and gray coverage, making it a steady replenishment item with broad appeal. The $10–$20 price point supports impulse buys and subscriptions, and a wide shade range encourages repeat purchases and upsell opportunities