A hair-styling staple that gives buyers controllable hold and finish for daily grooming and events. It’s a consumable with steady repeat purchase, supporting returning orders
Appeals to buyers seeking natural, plastic-free haircare and a compact, travel‑friendly format. The rice water angle taps into a well-known haircare trend associated with strengthening and shine, making it discoverable via search and social
An affordable personal-care accessory with broad appeal, this item serves everyday hair-grooming and styling needs and is frequently bought as a small gift or stocking stuffer. The $10–$25 price point supports impulse buys and easy bundling, while the compact, lightweight form factor keeps shipping costs low and return risk minimal
A daily-use personal care staple with broad appeal, consistent replenishment, and strong giftability, this category delivers steady year-round demand with a pronounced December peak driven by holiday gifting and self-upgrades. The $27–$62 price band covers the mainstream sweet spot, enabling options from compact/travel to higher-wattage models, and attracts buyers seeking faster drying, frizz control, and versatile styling without premium price tags
Everyday-use accessory with high replenishment due to loss and breakage, low size/fit risk, and typically low return rates. The $6–$9 price point supports impulse add-ons and multipacks, with lightweight shipping and simple fulfillment
Essential equipment for barbershops, salons, and home studios, this product sells on new openings, upgrades, and replacements. Buyers prioritize durability, comfort, hydraulic height adjustment, recline, easy-to-clean upholstery, and stable bases with foot/head support
Appeals to buyers seeking natural-leaning, gentle formulations and ingredient transparency, with eco-conscious positioning that differentiates from conventional haircare. Fits an accessible mid-range price point ($13–$25), encouraging add-on purchases and repeat buying due to replenishment needs—supporting LTV and subscription potential
Buyers choose this for overnight hair protection that preserves styles, reduces frizz/breakage, and maintains moisture—particularly valuable for curly/textured hair and during colder months. The $7–$10 price point supports impulse buys and multi-unit orders; assortment breadth (adult/kids sizing, adjustable bands, satin/silk options, solid colors vs patterns) drives conversion and repeat purchases
Appeals to buyers as an affordable self-care and grooming tool for relaxation and scalp care, often used during shampooing. The $6–$20 price point supports impulse buys, gifting, and bundling strategies, with broad appeal across beauty, wellness, and bath accessories
Strong buyer interest is driven by the desire to address hair thinning and shedding, making this a needs-based, replenishable item with repeat purchase potential. The $23–$40 price range positions it as premium personal care, supporting healthy margins and AOV, with natural cross-sell opportunities (e
Buyers choose this category for affordable, at-home color changes and gray coverage, making it a steady replenishment item with broad appeal. The $10–$20 price point supports impulse buys and subscriptions, and a wide shade range encourages repeat purchases and upsell opportunities
Buyers choose this tool for fast, salon-like curls at home, with ceramic heating that distributes heat evenly to reduce hot spots and frizz for smoother results. It’s broadly giftable and appeals to beauty shoppers upgrading from basic styling tools; the $23–$50 range positions it as an accessible, impulse-friendly purchase that can convert well in eCommerce stores
Strong buyer appeal comes from a natural look/feel, heat-styling and coloring versatility, and better longevity than synthetic options—buyers treat this as a premium beauty upgrade and are willing to pay for quality. It can drive repeat purchases across lengths, textures, and maintenance needs, and supports accessory upsells (care kits, styling tools)
A daily-use grooming staple that softens, tames, and shapes facial hair while reducing dryness and itch, with scented and unscented variants appealing to a broad range of buyers. Priced typically at $13–$23, it fits impulse buys and gifts, and as a consumable it supports repeat purchases
Buyers choose this item for practical, everyday use: quick, hands‑free drying that helps reduce frizz and reliance on heat tools. At a $7–$15 price point, it works as an impulse add‑on, repeat purchase, and low‑risk gift, with room for variety in colors/patterns and multipacks to lift AOV
A deep-conditioning treatment that solves dryness, frizz, and damage with at‑home, visible results tends to draw strong interest from beauty buyers and trial across brands. The $15–$38 price band is accessible yet “premium enough,” supporting both add‑on and stand‑alone purchases and fitting replenishable, self‑care routines
Decreasing
-120.5%
Growth
Strong buyer appeal as a quick, everyday solution for taming frizz and flyaways in humid weather. Broad hair-type applicability, low friction price point ($10–$26), and consumable nature support repeat purchases and add-to-cart attachment
Buyers choose this for securing and blending lace-front wigs/closures to achieve a natural-looking hairline with a quick, temporary hold—an easy alternative to heavier adhesives. The $8–$15 price point supports impulse buys and add‑to‑cart behavior, and its consumable nature encourages repeat purchases
Accessory for at-home styling that appeals to buyers who want better curl definition, reduced frizz and gentler heat distribution—compact, giftable and easy to cross-sell with hair tools and care products. Its low-to-mid price point makes it an impulse or gift purchase, attractive for buyers seeking affordable beauty upgrades or stocking-stuffer items
Decreasing
-127.3%
Growth
Lightweight styling spray that locks hair in place and resists frizz in humid conditions; typically attracts buyers seeking longer-lasting styles during warm, humid months. Priced in the $12–$28 range, it’s a mid-priced add-on with strong cross-sell potential alongside shampoos, conditioners, and styling tools—useful for bundles and gift sets on an eCommerce store