Appeals to buyers seeking natural, plastic-free haircare and a compact, travel‑friendly format. The rice water angle taps into a well-known haircare trend associated with strengthening and shine, making it discoverable via search and social
Buyers choose these for cordless convenience and the ability to handle haircuts and beard trims at home with professional results. The appeal spans everyday grooming, touch-ups between barbershop visits, and travel-friendly use—reducing friction versus corded options and suiting a wide audience looking for efficiency and control
Targets hair thinning and encourages visible regrowth, making it attractive to buyers motivated by appearance and self-confidence. Priced $15–$40, it offers an affordable, impulse-eligible SKU with decent margin potential and fits easily into health & beauty or gift-oriented assortments for an eCommerce store
Decreasing
-120.1%
Growth
Buyers choose this product to change length, volume and style quickly without a salon visit, making it an attractive add-on or primary beauty purchase. Typical price points of $30–$67 position it as an accessible mid-range accessory that can drive average order value and repeat purchases for maintenance and upgrades
Buyers choose these for instant length and volume, versatile looks, and protective styling without long-term commitment or damage. Demand is driven by fashion trends and events, with repeat purchases for new styles and replacements
Appeals to buyers as an affordable self-care and grooming tool for relaxation and scalp care, often used during shampooing. The $6–$20 price point supports impulse buys, gifting, and bundling strategies, with broad appeal across beauty, wellness, and bath accessories
Appeals to buyers as an everyday grooming tool for detangling, shaping, and maintaining facial hair; also a low-cost gift/stocking stuffer. The $7–$14 price point supports impulse add-ons and bundling, with small size and weight making it inexpensive to ship and easy to include in grooming kits or gift sets
Strong buyer appeal comes from a natural look/feel, heat-styling and coloring versatility, and better longevity than synthetic options—buyers treat this as a premium beauty upgrade and are willing to pay for quality. It can drive repeat purchases across lengths, textures, and maintenance needs, and supports accessory upsells (care kits, styling tools)
A compact grooming tool that quickly smooths and tames beards, solving a daily styling problem for buyers who want a neat look with minimal effort. It sits in an accessible price band ($17–$37), making it a strong gift and add-to-cart item with upsell potential alongside oils, balms, and combs
Buyers choose this category for instant length and volume, style flexibility, and low-commitment color changes, especially for events and makeovers. The $16–$37 price band supports impulse purchases and easy add‑ons; conversions hinge on clear variant selection (lengths and shades), high‑quality imagery with before/after views, and quick shipping options
Buyers choose this tool for fast, salon-like curls at home, with ceramic heating that distributes heat evenly to reduce hot spots and frizz for smoother results. It’s broadly giftable and appeals to beauty shoppers upgrading from basic styling tools; the $23–$50 range positions it as an accessible, impulse-friendly purchase that can convert well in eCommerce stores
A deep-conditioning treatment that solves dryness, frizz, and damage with at‑home, visible results tends to draw strong interest from beauty buyers and trial across brands. The $15–$38 price band is accessible yet “premium enough,” supporting both add‑on and stand‑alone purchases and fitting replenishable, self‑care routines
Strong year-round demand driven by everyday hairstyling needs, quick at‑home results, and strong gifting appeal. Buyers value reliability and ease-of-use at accessible price points, with most purchases falling in the $24–$59 range, enabling broad reach from first-time buyers to upgrades
Combines drying and styling in one tool, appealing to buyers who want time-saving, all-in-one grooming and travel-friendly convenience; commonly purchased as a gift during the holidays. Price points span $40–$109, allowing sellers to offer entry and premium SKUs, bundle with accessories, and target different margin strategies
Targets buyers seeking visible hair/appearance restoration and confidence gains; typical price $90–$159 supports mid-market margins and straightforward accessory or service upsells (care kits, adhesives, styling). Good fit for sellers wanting a replenishable, higher‑AOV item with predictable price points
Decreasing
-127.3%
Growth
Lightweight styling spray that locks hair in place and resists frizz in humid conditions; typically attracts buyers seeking longer-lasting styles during warm, humid months. Priced in the $12–$28 range, it’s a mid-priced add-on with strong cross-sell potential alongside shampoos, conditioners, and styling tools—useful for bundles and gift sets on an eCommerce store
Buyers choose this for faster post-shower drying with less heat exposure, minimizing frizz and breakage while keeping hands free. Lightweight and compact, it fits gym bags and travel kits, and it’s a popular self-care/gifting staple
Strong buyer appeal comes from solving everyday hair concerns: smoothing frizz and flyaways, adding shine, and providing heat protection—benefits that cut across most hair types and styling routines. It’s a consumable with repeat-purchase potential, compact to ship, and sits in an accessible $14–$33 price band that works for both standalone sales and add-on bundles with complementary hair care
Buyers gravitate to this item for effortless, heat-free curls that minimize hair damage and enable easy at-home or overnight styling. It’s reusable, compact, and budget-friendly, with a typical selling price of $9–$16 that supports impulse buys and add-on placement in an eCommerce store
Decreasing
-120.5%
Growth
Strong buyer appeal as a quick, everyday solution for taming frizz and flyaways in humid weather. Broad hair-type applicability, low friction price point ($10–$26), and consumable nature support repeat purchases and add-to-cart attachment