Strong buyer appeal comes from a natural-looking hairline and easy, commitment-free style changes for fashion, protective styling, hair loss coverage, cosplay, and costume use. The typical price range of $40–$87 positions it as an accessible, mid-tier beauty item that can convert on impulse while still supporting healthy basket sizes
Buyers choose this tool for fast, salon-like curls at home, with ceramic heating that distributes heat evenly to reduce hot spots and frizz for smoother results. It’s broadly giftable and appeals to beauty shoppers upgrading from basic styling tools; the $23–$50 range positions it as an accessible, impulse-friendly purchase that can convert well in eCommerce stores
Buyers seek this item to nourish dry hair, tame frizz, add shine, and support scalp health, making it a repeat-purchase staple across hair types. The $10–$27 price band supports add-to-cart behavior and bundling, with compact, lightweight shipping and solid cross-sell potential alongside complementary haircare
Strong buyer appeal comes from solving everyday hair concerns: smoothing frizz and flyaways, adding shine, and providing heat protection—benefits that cut across most hair types and styling routines. It’s a consumable with repeat-purchase potential, compact to ship, and sits in an accessible $14–$33 price band that works for both standalone sales and add-on bundles with complementary hair care
Targets buyers seeking visible hair/appearance restoration and confidence gains; typical price $90–$159 supports mid-market margins and straightforward accessory or service upsells (care kits, adhesives, styling). Good fit for sellers wanting a replenishable, higher‑AOV item with predictable price points
Decreasing
-127.3%
Growth
Lightweight styling spray that locks hair in place and resists frizz in humid conditions; typically attracts buyers seeking longer-lasting styles during warm, humid months. Priced in the $12–$28 range, it’s a mid-priced add-on with strong cross-sell potential alongside shampoos, conditioners, and styling tools—useful for bundles and gift sets on an eCommerce store
Combines drying and styling in one tool, appealing to buyers who want time-saving, all-in-one grooming and travel-friendly convenience; commonly purchased as a gift during the holidays. Price points span $40–$109, allowing sellers to offer entry and premium SKUs, bundle with accessories, and target different margin strategies
Appeals to buyers as an affordable self-care and grooming tool for relaxation and scalp care, often used during shampooing. The $6–$20 price point supports impulse buys, gifting, and bundling strategies, with broad appeal across beauty, wellness, and bath accessories
A daily-use personal care staple with broad appeal, consistent replenishment, and strong giftability, this category delivers steady year-round demand with a pronounced December peak driven by holiday gifting and self-upgrades. The $27–$62 price band covers the mainstream sweet spot, enabling options from compact/travel to higher-wattage models, and attracts buyers seeking faster drying, frizz control, and versatile styling without premium price tags
Buyers choose these for cordless convenience and the ability to handle haircuts and beard trims at home with professional results. The appeal spans everyday grooming, touch-ups between barbershop visits, and travel-friendly use—reducing friction versus corded options and suiting a wide audience looking for efficiency and control
Buyers choose this item for practical, everyday use: quick, hands‑free drying that helps reduce frizz and reliance on heat tools. At a $7–$15 price point, it works as an impulse add‑on, repeat purchase, and low‑risk gift, with room for variety in colors/patterns and multipacks to lift AOV
Decreasing
-128.2%
Growth
An inexpensive, manual, reusable hair-removal tool that appeals to buyers seeking quick at‑home touch-ups and travel-friendly grooming. The $8–$13 price point supports impulse buys, multi-unit offers, and bundles, making it a low-risk addition to beauty/grooming assortments in an eCommerce store
Appeals to buyers seeking natural, plastic-free haircare and a compact, travel‑friendly format. The rice water angle taps into a well-known haircare trend associated with strengthening and shine, making it discoverable via search and social
Strong buyer appeal comes from its professional, salon-grade reputation, broad recognition, and reliable performance that drives repeat purchase. The $17–$29 price band hits accessible premium, supporting basket-building with core items like shampoos, conditioners, and styling essentials, plus easy cross-sells and replenishment cadence
Appeals to buyers seeking softer, better-looking facial hair with reduced itch and flakiness, often with a pleasant scent; it’s a consumable, enabling repeat purchases and subscriptions. The $12–$23 price range is accessible for gifting and add-ons, and it’s commonly included in men’s grooming sets
Decreasing
-120.5%
Growth
Strong buyer appeal as a quick, everyday solution for taming frizz and flyaways in humid weather. Broad hair-type applicability, low friction price point ($10–$26), and consumable nature support repeat purchases and add-to-cart attachment
Handheld heat-styling tool that flattens and smooths hair quickly—appeals to buyers seeking convenience, faster daily grooming, and a portable alternative to full flat irons. Low-ticket price and utility make it a strong add-on or impulse item for shoppers with textured or frizz-prone hair
Compact, plastic-free, and travel-friendly, this solid format appeals to buyers seeking low-waste personal care with no spill risk and easy shipping. At $10–$15, it fits as an affordable, repeatable purchase that works well as an add-to-cart item; it also lends itself to variants (scent/type) and straightforward merchandising in an eCommerce store
A daily-use grooming staple that softens, tames, and shapes facial hair while reducing dryness and itch, with scented and unscented variants appealing to a broad range of buyers. Priced typically at $13–$23, it fits impulse buys and gifts, and as a consumable it supports repeat purchases