Vitamin D Supplement Market Trends, Forecast & Insights [2026]
Last updated Dec 15, 2025
Small, low-cost daily supplement with typical price points of $9–$19. Attractive to buyers because of well-known winter demand (common deficiency, routine daily use), low barrier to trial, frequent repeat purchase potential and easy bundling with immune/wellness ranges. Fits standard eCommerce SKU profiles: low weight, broad margin flexibility, and straightforward listing copy and imagery needs.
Seasonal high in January — current month is December — so it’s timely to prepare inventory, marketing and promos now. Sellers should ensure stock levels, set New Year resolution and winter-health campaigns, and price competitively before peak demand; consider bundling and subscription options to capture repeat buyers.
Product details
About the product
Vitamin D is a fat-soluble vitamin essential for maintaining bone health and supporting the immune system, often available in various forms such as capsules, softgels, and gummies. With growing awareness of its health benefits, particularly for those with limited sun exposure, Vitamin D is increasingly sought after by buyers, making it a valuable addition to sellers' online retail offerings.
Key details
-
$13
-
$9 - $19
Dropship products for Vitamin D Supplement
Browse these curated products from SaleHoo Dropship. If you have a SaleHoo Dropship account, simply click the "Add to Import List" button to add them to your import list. Don't have an account yet? Click here to find out more
Top suppliers for “Vitamin D Supplement”
Discover these curated supplier from SaleHoo Directory. If you have a SaleHoo Directory account, simply click the supplier name to get in touch with them. Don’t have an account yet? Click here to find out more
Supplier name
Country
Supplier type
About
Brands
Supplier name
Manufacturers
This supplier is a key player in the dietary supplements and cosmetics industry, providing a wide range of custom formulations tailored to meet client needs. With an emphasis on quality, they offer products such as vitamins, sports nutrition supplements, and skincare solutions designed for various health requirements.
The company boasts a private laboratory facilitating the development of unique formulas. Clients can request tailored formulations, and they offer flexibility in modifying existing products, including changes in aroma, taste, and packaging. Their commitment to quality extends to using high-grade raw materials and maintaining rigorous testing standards in third-party laboratories.
Among their product offerings are specialized items aimed at supporting digestion and immunity, such as herbal-based capsules that promote gut health and boost the immune system. The supplier also provides body creams with joint-relieving properties and facial creams that enhance the skin's natural beauty through effective moisturization.
Additionally, the company supports clients in navigating the complex landscape of regulatory documentation necessary for launching food products and cosmetics within the EU and other markets. Expert assistance is available throughout the development process, including product testing, registration, and labeling compliance.
To explore more about their extensive product range and collaboration opportunities, interested parties are encouraged to visit their website or contact them directly for detailed discussions.
Not available
Supplier name
Manufacturers
Operating in the nutritional supplement industry, this manufacturer stands out for its dedication to private labeling and contract manufacturing. Their advanced facilities are equipped to handle the diverse needs of retailers and businesses, ensuring top-notch quality across production processes.
They offer a wide range of products including softgels, capsules, tablets, and liquids available in various packaging options, such as plastic bottles and blister packs. This supplier is committed to sustainability, providing eco-friendly packaging solutions that appeal to environmentally-conscious consumers.
In addition to manufacturing, they support clients with marketing solutions, package design, and comprehensive business development assistance, making them a valuable partner in the nutraceutical market. Their reputation is built on delivering products that meet stringent quality standards, verified through rigorous testing and quality control protocols.
Whether businesses are established or in the startup phase, this organization welcomes the opportunity to fulfill demanding packaging needs with their state-of-the-art manufacturing prowess. Their ultimate goal is to help clients succeed by offering exceptional products and personalized customer care.
For more details about their offerings or to explore partnership opportunities, interested parties are encouraged to visit the website or reach out to them directly.
Not available
Supplier name
Manufacturers
In the health and wellness industry, this supplier excels in providing a wide array of dietary supplements designed to support various wellness goals. Their product line includes multivitamins, herbal supplements, and omega-3 products, all crafted with a commitment to quality and sustainability.
With a mission to enhance overall wellness, they utilize whole-food fermented nutrients and powerful superfoods that are backed by science. Their offerings not only focus on general health but also cater to specific needs such as women’s wellness, bone strength, and inflammatory support. Each product is crafted with transparency in mind, offering consumers an understanding of the ingredients used and the health benefits they deliver.
Recognizing the importance of community, the supplier is dedicated to sustainability and ethical sourcing practices. By adhering to these standards, they ensure that their products have a positive impact on both health and the environment. Customers can confidently choose their products, knowing that they're investing in their well-being while also supporting sustainable practices.
For those interested in improving their health journey, the supplier encourages exploring their wide range of offerings. More detailed insights and information can be found by visiting their website or contacting them directly.
Not available
Supplier name
Manufacturers
This supplier belongs to the health and wellness industry, focusing on the development and distribution of innovative nutritional supplements. They aim to improve customers' well-being through scientifically validated products that target various health needs. With a strong emphasis on quality, each product undergoes rigorous testing to ensure effectiveness and safety.
Their extensive product range includes options that support immune health, eye health, and energy levels. Notably, their offerings are grounded in research, such as studies demonstrating the positive effects of vitamin D on immune support and the benefits of key nutrients like omega-7 fatty acids for ocular health. They also highlight the superiority of ubiquinone forms of coenzyme Q10 in boosting energy efficiency.
Committed to providing exceptional value, this supplier engages directly with health practitioners to ensure that their products meet the diverse needs of consumers. They stay updated on health trends and relevant scientific studies to continuously refine their offerings. To stay informed about new products and health headlines, interested parties are encouraged to subscribe to their newsletter.
For a deeper understanding of the products and services offered, or to make inquiries, potential clients are invited to visit their website or contact them directly. This engagement is a testament to their dedication to customer satisfaction and health improvement.
Pharma Nord
Supplier name
Manufacturers
This supplier is a prominent entity in the health and wellness sector, focusing on vegan and vegetarian supplementation. With a dedicated team of scientists, they emphasize excellence in providing high-quality products tailored to meet the nutritional needs of individuals with dietary preferences for plant-based options.
Their extensive product range includes various vitamins and supplements, aimed at supporting different aspects of health, such as brain function, immune support, and overall well-being. Award-winning products, including their Omega-3 supplement, have received accolades for their efficacy and commitment to ethical nutrition.
Manufactured in the UK, all offerings adhere to strict quality and purity standards, alongside a strong dedication to sustainability and transparency. Each batch undergoes rigorous third-party testing, ensuring that consumers receive safe and effective products. Their certifications from the Vegan and Vegetarian Society further highlight their commitment to ethical practices and dietary standards.
Customers are encouraged to explore their diverse range of products, which not only promote health but also prioritize environmental responsibility. The supplier also provides insightful resources on their website, empowering customers with knowledge about dietary supplementation and healthy lifestyle choices.
For more details and to discover the full range of offerings, potential customers can visit their website or contact them directly for personalized assistance.
Not available
Supplier name
Manufacturers
This established entity operates within the dietary supplement industry, specializing in full turn-key solutions for nutritional supplements and vitamins. With a solid foundation built over 25 years, the company has garnered a reputation for excellence and reliability, supporting customers through every stage of product development.
As a leading manufacturer, they handle the entire process in-house, from conceptualization and formulation to rigorous testing, packaging, and labeling. Their commitment to high-quality standards ensures that every product adheres to the strictest regulations, ensuring identity, purity, and strength. This company stands out by offering competitive pricing without compromising on quality.
The facility is equipped with advanced technology and analytical labs, enabling thorough testing of all products to meet compliance and safety standards. They also boast cGMP certification, which emphasizes their adherence to the Current Good Manufacturing Practices mandated by the FDA.
Additionally, they assist clients with custom formulations and regulatory guidance, making them a comprehensive partner for businesses in the health and wellness sector. Their extensive portfolio includes various product types, ranging from health supplements to superfood products, catering to a diverse market.
Overall, this company remains committed to empowering clients to bring their unique products to market efficiently and effectively. For further information about capabilities and offerings, please explore the website or contact directly.
Not available
Supplier name
Wholesalers, Manufacturers
Operating in the health and wellness industry, this supplier emphasizes innovative and nutritious solutions for family health. With a formidable range of products, they specialize in offering high-quality vitamins and supplements that cater to all ages. Their formulations are designed with health-conscious consumers in mind, ensuring that every product is gelatin-free, gluten-free, and made from a pectin fruit base. This commitment to quality extends to their selection of vegan-friendly options, all crafted without artificial flavors or colors.
The company prioritizes good taste alongside good health, focusing on delivering effective supplements that families can trust. From multivitamins to unique specialty items like apple cider vinegar and collagen supplements, their product range is comprehensive, catering to various health needs, including immunity support, muscle relaxation, and digestive health.
Their approach to wellness is holistic, incorporating a blend of essential vitamins, minerals, and botanicals designed to enhance overall well-being. By understanding the importance of nutrition in daily life, this supplier positions itself as a leader in the market.
For those interested in exploring this diverse product range and learning more about their innovative offerings, the website serves as a valuable resource. Additionally, customers can contact the company directly for inquiries about specific products or their health-enhancing benefits.
Not available
Supplier name
Manufacturers
This supplier is a prominent player in the health and wellness sector, offering a comprehensive array of vitamins, supplements, and herbal products tailored to meet the diverse needs of consumers. Their mission focuses on empowering individuals to achieve their health goals through high-quality nutritional support.
The product offerings include various vitamins such as Vitamin B, C, D, E, and specialty gummy vitamins that cater to specific health concerns. Additionally, the supplier provides a robust selection of supplements targeting areas like digestive health, immune support, and hair growth, featuring ingredients like biotin and probiotics.
In addition to vitamins and supplements, the supplier offers herbs such as turmeric, green tea, and milk thistle, along with niche specialty items that support overall wellness. Their commitment to scientific backing ensures that all products are formulated with the highest standards of quality.
As a trusted source in the wellness industry, the supplier also prioritizes community involvement, partnering with organizations focused on health initiatives. With innovative products designed to support everything from hair and skin health to cardiovascular wellness, this supplier is dedicated to fostering a holistic approach to health and wellness.
Interested parties are encouraged to explore the full range of products and learn more about their health benefits by visiting their website or reaching out for additional inquiries.
Nature's Bounty
Supplier name
Manufacturers
Operating within the nutritional supplements industry, this supplier is dedicated to enhancing the growth and health of children and teenagers. They provide a diverse range of products, formulated specifically to meet the nutritional needs of individuals aged 2 and above.
The company's offerings are designed with a holistic approach, ensuring children receive essential vitamins, minerals, and other nutrients vital for optimal development. Their products advocate for strong bones and overall wellness, blending natural ingredients and clinically-backed formulations. Every item undergoes rigorous third-party testing, assuring safety and efficacy that meet strict industry standards.
In addition to their focus on height growth, the company emphasizes the importance of immune support and overall wellness for active youth. They prioritize creating palatable supplements, appealing to even the pickiest eaters, which ensures compliance and a pleasurable experience for children while giving parents peace of mind.
Committed to sustainability and community involvement, this supplier engages in efforts to give back, fostering health initiatives for needy children and environmental projects. Their dedication to quality is evident in their customer reviews and the trust placed in them by professionals in the field.
To explore their unique range of products and learn more about addressing specific health concerns, potential customers are invited to visit their website or reach out for direct inquiries.
Doctor Taller, Nubest
Supplier name
Wholesalers
This supplier is a key player in the health and wellness sector, specifically concentrated on sports nutrition and dietary supplements. Their core mission is to support athletes and fitness enthusiasts through high-quality products designed to elevate performance and promote health. By emphasizing both effectiveness and safety, they ensure that each product meets rigorous standards to deliver optimal results for their customers.
Alongside a diverse range of offerings, their product line features various protein supplements, performance enhancers, and health-oriented items tailored for both casual gym-goers and professional athletes. Their commitment to innovation is evident in their formulations that harness the latest scientific research, enabling users to achieve their fitness goals more effectively. The supplier recognizes that proper nutrition plays an essential role in overall athletic success and has thus developed an extensive catalog to cater to various dietary needs and preferences.
From protein powders to creatine supplements, their products are crafted to support muscle recovery, enhance strength, and improve endurance. The supplier also prioritizes convenience, providing options such as chewable tablets and ready-to-drink beverages to accommodate busy lifestyles. They take pride in transparency, offering clear ingredient listings and dosage recommendations to empower consumers in their health journeys.
For more information about their offerings and to explore their complete product lineup, please visit their website or contact their support team directly for any inquiries. Their commitment to customer satisfaction and quality assurance makes them a trusted source in the sports nutrition industry.
Animal, Universal Nutrition
Related products
Gut Health Test
Increasing
36.9%
Growth
Strong buyer interest is driven by the broader wellness trend and curiosity about digestive health, with buyers valuing at-home convenience and privacy. The $25–$125 price range enables tiered listings (entry to premium) and supports A/B testing on price and value props, with straightforward fulfillment for eCommerce stores
Protein Powder
Decreasing
-42%
Growth
Recurring demand driven by buyers focused on fitness, recovery, and convenient nutrition. Shoppers compare by protein per serving, ingredient transparency, taste/mixability, dietary fit (whey vs
Whey
Decreasing
-50.5%
Growth
High-intent, replenishable protein supplement with broad appeal to fitness-focused buyers for convenient recovery and everyday nutrition. Priced in the $36–$66 range, it’s accessible yet margin-friendly, supports subscriptions and repeat orders, and benefits from strong review/brand sensitivity (buyers often prioritize taste and protein-per-serving)
Mct Oil
Decreasing
-28.5%
Growth
Strong buyer interest is driven by wellness and keto/low-carb trends and its role as a coffee add‑in, making it a frequent repeat purchase and a solid subscription candidate. Typical pricing sits at $18–$38, supporting reasonable margins and AOV lift as a basket builder; consider bundling with coffee, collagen, or shaker accessories
Herbal Supplements
Decreasing
-38.5%
Growth
Buyers are drawn to natural wellness options they can integrate into daily routines, and the $15–$30 price point supports trial, bundling, and repeat purchases. These items are lightweight to ship, fit well with subscriptions to lift LTV, and offer breadth of SKUs for cross-sells (e
Melatonin Supplement
Decreasing
-39.5%
Growth
Over-the-counter sleep aid appeals to buyers seeking short-term sleep support, jet-lag relief, or shift-work adjustment; compact, low-weight packaging keeps shipping costs down and supports impulse purchases. Typical retail price $9–$17 positions it as an affordable add-to-cart item with room for margin, promotions, and simple bundling with other sleep or wellness SKUs
Sleep Aid
Decreasing
-31%
Growth
Broad appeal driven by buyers seeking better rest and daily performance; the accessible $13–$27 price point supports impulse buys and easy add-to-cart behavior. Replenishable nature encourages repeat orders and subscriptions, and it cross-sells well with wellness and bedtime routine products, helping lift AOV with minimal education required
Protein Shake
Decreasing
-32.9%
Growth
Buyers choose this for convenient, high-protein nutrition that supports post‑workout recovery, weight management, and meal replacement on the go. It’s a replenishable consumable with strong repeat‑purchase potential, typically selling at $27–$45, fitting a mid-tier supplement price point and enabling multipack and subscription options to boost basket size
Vitamins And Supplements
Increasing
24.8%
Growth
Small, consumable health supplements priced around $10–$18 attract buyers for routine health maintenance and immune support, creating steady repeat purchase potential and easy cross-sell/upsell opportunities. Low ticket price makes them suitable for impulse purchases, subscription programs, and bundling with related categories, so including them can boost average order value and lifetime customer value
Health Products
Decreasing
-16.4%
Growth
Buyer interest spikes around back-to-school and early cold/flu prep, with many looking to restock everyday wellness essentials and prevention-focused items. The $14–$30 price range suits impulse add-ons, multipack bundles, and subscriptions, supporting repeat purchase behavior and basket-building
Horny Goat Weed
Decreasing
-18.1%
Growth
Typically purchased for libido, stamina, and overall vitality support, this herbal supplement appeals to adults seeking a natural option and discreet online purchase. Buyers compare potency (often by standardized icariin content), clean labels, third‑party testing, and “Made in USA” cues
Workout Supplements
Decreasing
-58.8%
Growth
Buyers seek performance, energy, recovery, and weight-management support, making this a high-interest, repeat-purchase category. The $22–$33 price range is accessible and subscription-friendly, with conversions driven by brand trust, clear benefits, flavors, and strong reviews
Hyaluronic Acid Suppositories
Increasing
32.1%
Growth
Buyers seek this for targeted hydration and comfort related to vaginal dryness, valuing a gentle, non-hormonal, and discreet self-care option they can use at home. It resonates with wellness-focused shoppers, including those navigating hormonal changes or postpartum needs, and supports comfort during intimacy
Bodybuilding Supplements
Decreasing
-74.1%
Growth
Targeted nutritional supplements for muscle growth and recovery appeal to buyers focused on performance and body composition; they sit in a $14–$28 retail band. Consumable nature drives repeat purchases and makes them attractive for cross‑selling with fitness gear, apparel, and training programs—key reasons sellers add them to inventory
Beet Root Supplement
Increasing
27.8%
Growth
Appeals to buyers seeking natural nitric-oxide support associated with endurance, circulation, and workout performance, making it a draw for fitness and general wellness audiences. The $15–$23 price point is an easy add-to-cart and supports replenishment behavior suited to subscriptions and repeat purchases
Lions Mane Gummies
Decreasing
-66.6%
Growth
Demand is driven by buyers seeking a convenient, great-tasting way to support focus and cognitive wellness; the gummy format lowers friction versus capsules/powders and fits into daily routines. The $15–$30 price range enables impulse buys, bundling, and subscriptions with strong repeat-purchase potential
Creatine Chews
Decreasing
-8.5%
Growth
Chewable creatine appeals to buyers seeking strength, power, and muscle support in a convenient, portable format—no mixing or shaker required, typically better-tasting than powders. The $20–$35 price point is accessible for trial and supports repeat purchases/subscriptions, making it a strong basket-builder and cross-sell with fitness products
Collagen Powder
Decreasing
-33.3%
Growth
Popular with buyers seeking beauty-from-within and joint wellness support, this powdered supplement integrates easily into daily routines (coffee/smoothies) and lends itself to repeat purchase and subscriptions. The $25–$44 price band fits mainstream supplement spend; conversion is driven by neutral taste, mixability, clean-label ingredients, third‑party testing, and transparent sourcing
Vitamin Supplements
Increasing
3.9%
Growth
Typical retail price $12–$26. Buyers buy for health maintenance, immune support and New Year wellness resolutions, producing strong repeat and add‑on potential; low unit cost makes it easy to feature in bundles, subscriptions and checkout upsells
Mushroom Gummies
Decreasing
-20.5%
Growth
Chewable supplement format with broad wellness appeal; buyers respond to the approachable gummy form, taste, and convenience versus pills/powders. Typical price sits at $17–$30, fitting add-to-cart and subscription-friendly price points with room for bundles and tiered offerings