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High Growth Haircare & Styling Products

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Hair Rollers
Increasing
245.1% Growth
Compact, low-cost styling accessory typically sold for about $10–$16. Buyers are drawn to affordability, ease of use at home, travel-friendliness and giftability, making it effective as an impulse add-on or bundled upsell; also supports repeat purchases and low-barrier entry into beauty/accessory categories for an eCommerce store
Hair System
Increasing
187.5% Growth
Targets buyers seeking visible hair/appearance restoration and confidence gains; typical price $90–$159 supports mid-market margins and straightforward accessory or service upsells (care kits, adhesives, styling). Good fit for sellers wanting a replenishable, higher‑AOV item with predictable price points
Hair Dryer Styler
Increasing
67.5% Growth
Combines drying and styling in one tool, appealing to buyers who want time-saving, all-in-one grooming and travel-friendly convenience; commonly purchased as a gift during the holidays. Price points span $40–$109, allowing sellers to offer entry and premium SKUs, bundle with accessories, and target different margin strategies
Hair Products
Increasing
37.8% Growth
Routine-use personal care item with steady repeat-purchase behavior and broad buyer appeal; accessible price point ($15–$30) supports impulse buys, bundles, and add-on sales. Buyers purchase for daily maintenance and refresh or as gifts, so listings that emphasize benefit claims, clear usage instructions, and visible pricing tend to convert
Curling Iron
Increasing
34.6% Growth
Strong year-round demand driven by everyday hairstyling needs, quick at‑home results, and strong gifting appeal. Buyers value reliability and ease-of-use at accessible price points, with most purchases falling in the $24–$59 range, enabling broad reach from first-time buyers to upgrades
Lace Melting Spray
Increasing
17.3% Growth
Buyers choose this for securing and blending lace-front wigs/closures to achieve a natural-looking hairline with a quick, temporary hold—an easy alternative to heavier adhesives. The $8–$15 price point supports impulse buys and add‑to‑cart behavior, and its consumable nature encourages repeat purchases
Hair Bonnet
Increasing
13.8% Growth
Buyers choose this for overnight hair protection that preserves styles, reduces frizz/breakage, and maintains moisture—particularly valuable for curly/textured hair and during colder months. The $7–$10 price point supports impulse buys and multi-unit orders; assortment breadth (adult/kids sizing, adjustable bands, satin/silk options, solid colors vs patterns) drives conversion and repeat purchases
Hair Curler
Increasing
8.8% Growth
Strong everyday demand driven by buyers seeking quick, salon-like curls and waves at home, plus high giftability. The accessible $15–$45 price range supports impulse buys and gifting, with easy upsell/cross-sell opportunities (heat protectant, clips, storage pouches)
Hair Dryer Diffuser
Increasing
6.3% Growth
Accessory for at-home styling that appeals to buyers who want better curl definition, reduced frizz and gentler heat distribution—compact, giftable and easy to cross-sell with hair tools and care products. Its low-to-mid price point makes it an impulse or gift purchase, attractive for buyers seeking affordable beauty upgrades or stocking-stuffer items
Hair Dryer
Increasing
4.1% Growth
A daily-use personal care staple with broad appeal, consistent replenishment, and strong giftability, this category delivers steady year-round demand with a pronounced December peak driven by holiday gifting and self-upgrades. The $27–$62 price band covers the mainstream sweet spot, enabling options from compact/travel to higher-wattage models, and attracts buyers seeking faster drying, frizz control, and versatile styling without premium price tags
Barber Shears
Increasing
2.7% Growth
Appeals to buyers who need precise haircuts and regular grooming at home or in professional settings; replacements are frequent as edge sharpness dulls with use. Demand concentrates around quality and comfort: sharp stainless blades, ergonomic handles, adjustable tension, and reliable build
Ombre Wig
Increasing
2.5% Growth
Color-gradient wigs offer visible, immediate style change without chemical commitment, appealing to buyers seeking seasonal looks, event or costume use, and protective styling. They sell on aesthetic impact and impulse interest, fit a broad demographic, and are easy to market with visuals and influencer content—reasons sellers should consider adding them to an eCommerce assortment
Human Hair Wig
Increasing
0.6% Growth
Strong buyer interest comes from realism, versatility, and convenience—enabling quick style changes without salon visits, covering thinning/hair loss, and supporting costume/cosplay looks. The $57–$91 price band fits a broad mid-market, balancing perceived quality with accessibility and supporting repeat purchases and gifting
SaleHoo provides valuable insights on what is selling and what isn't. They helped me narrow down the product I want to sell and decide on the type of online store I want to have.
Roselyn Mason
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