In today's video, we will take a look at "off page" optimization and specifically, how other websites can help yours rank better in Google and other search engines.
Article Directories mentioned in the video:
View the written transcript of the video below:
"Hi guys, welcome to the final in my 3 part mini-series on search engine optimization.
In my last lesson, we went over some on-page optimization factors and you will hopefully remember that on-page optimization is pretty easy, but it’s really essential and there isn’t much point in doing any other SEO work if you haven't got your on-page stuff right.
In this lesson we are going to talk about back linking which is crucial for getting your website ranking high in search results and pulling more buyers to your website.
So what is back linking?
Well, first of all, here is what a back link looks like (see video): This is a back link I created in a recent blog post. As you can see, the link appears in blue and when I hover my mouse cursor over this, it shows the URL that the link points to.
Back linking is essentially getting other websites to recommend your website by adding a link to it. And in doing so, Google and other search engines see these recommendations and recognize that your website is something that web users should know about, so they rank it better.
A good way to think about back linking is to think of it as a popularity contest, or an election, every bank link counts as a vote, and the more votes your website gets from other websites, the more Google wants to rank it.
How to get back links
So you’re probably wondering how to get back links. Well, there are a number of ways but the first thing I want you to know is that not all back links are made equal.
You might stumble across cheap back linking services who are offering cut price services to give you hundreds of links, but beware of these, because they might not be all that valuable to you.
The best and most sustainable way that you can start building back links without having to spend money or use complicated software is to start sharing content on other sites and linking back to your own website.
A popular way to do this is to write a quick, say 500 word article about a topic related to the products you are selling and then submit the article to an article directory like Ezine Articles or Squidoo, (see links above), you will get back links to your store.
To get the most out of each article you write, you can re-write them to make sure the content is about 25-50% different from the original article and you can submit your article to a number of different article directories.
Another idea is to find blogs that relate to what you are selling and post comments with a link back to your website. For example, if you are selling power tools, find blogs that are about DIY and home renovations and post a comment, and make sure it is a helpful one, not just a spammy one, and add a link back to your store.
Not only will this give you back links, but if your comments are helpful or interesting enough, readers will click through to your store directly.
Well this video concludes my 3 part mini-series on search engine optimization. I hope at the very least I have shown you the opportunities that SEO can open and answered some of your questions about it.
In the first video, I told you that SEO is complex, but it’s not difficult and if you commit to learning more about it and implementing what you learn, you will see results.
If you want some step by step instructions on SEO, I recommend you check out my video training course, Online Selling Tactics. Inside, just one of the lessons, I spend an hour with SEO extraordinaire Mark Ling who earns over $112,000 per month on his websites that rank highly in Google and other search engines. Check out the link below to find out more.
Thanks for watching and I will see you next time."