Top 50 eCommerce Online Sellers & Influencers


Are you interested in opening an online store using tools like eBay, Amazon, or Alibaba?

Do you want to dropship products, or purchase them at wholesale prices and resell them?

If so, this is the list for you.

We’ve done some serious research and found all the best influencers you should be following. The advice you’ll get from these people is like getting a mini MBA in online selling!

In no particular order, here are the online sales influencers you should be following:



Marsha Collier

Marsha is the creator of Cool eBay Tools, a site dedicated to helping you learn how to sell on eBay. She also hosts a Twitter chat every Tuesday at 9PM EST, which you can join using the hashtag #CustServ.

Marsha has literally written the book on eBay sales. In fact, she’s written over 50 books about eBay and online selling in the popular “For Dummies” series!


Pat Flynn

Pat ran an ecommerce store as his first business, and loved it. After running his own successful online business, he created a blog and even a podcast named Smart Passive Income, which is all about making passive income working online (including tips on dropshipping and general eCommerce).


Bryan Eisenberg

If you’re not a master at eCommerce marketing, you will be by the end of this list. Bryan runs a marketing blog at his website, He’s also a professional speaker, author, and eCommerce coach.


Tobi Lütk

Tobi is the esteemed CEO of Shopify, the current number one eCommerce platform. With a profile picture like that one, how can you not listen to what he has to say?


Armando Roggio aka “Ecommerce Boy”

With a nickname like “eCommerce Boy”, Armando has to know something about online sales! While he’s a hired gun and eCommerce consultant, you can also follow him on Twitter to get a bit of insight into his thoughts.


Skip McGrath

Skip has written several books on eBay and Amazon selling, including The Complete Amazon Marketing System and The Complete eBay Marketing System.


Richard Lazazzera

Richard is a former Shopify employee and the founder of A Better Lemonade Stand, which “exists to inspire, educate, and support entrepreneurs like you, in the early stages of your entrepreneurial journey.”

You’ll not only learn about how to start and grow an online business from Richard, but also a thing or two about design, as his site is gorgeous!


Linda Bustos

Linda is an eCommerce Advisor and the founder of Edgacent, a site that pairs you with other eCommerce advisors to grow your online store.


Felix Thea

If you’ve been selling stuff online for any amount of time, you’ve likely heard Felix’s name before. He’s the mastermind behind the Shopify Masters podcast and the creator of Traffic and Sales, a blog all about, well, getting traffic and sales!


Trevor J. Fenner

Vegan skateboarder and the founder of eCommerce Paradise, Trevor is the perfect role model if you’re looking to start an online business and travel while you do it. He and his wife, Juliana, spend their days traveling around Southeast Asia while they run their dream business.


Roy Rubin

Speaking of Magento, Roy Rubin is its co-founder and former CEO. When he’s not talking about eCommerce or investing, you can find him advising companies and hanging out on Twitter.


Graham Charlton

Graham is the editor in chief for Salecycle, a visually appealing blog covering eCommerce. He also occasionally tweets about dropshipping, wholesaling, and printing 3D cat armor.


Ashley Friedlein

Ashley founded eConsultancy, one of the world’s most well-known eCommerce and digital marketing blogs. When he’s not tweeting about breaking insight from the digital world, he’s connecting businesses with the best freelancers and eCommerce consultants.


Ben Marks

Ben is a huge Magento evangelist. He runs a blog all about Magento at


Andrew Youderian

Andrew is like the dropshipping master. He’s the founder of eCommerce Fuel, where he teaches his expertise around eCommerce to anyone willing to listen. If you’re more of an audio kind of person, Andrew also runs the eCommerce Fuel Podcast.


Maneesh Sethi

Maneesh (the guy on the right - the one on the left is Daymond John from Shark Tank) is the founder of Pavlok, a productivity enhancing wristband that shocks you whenever you start slacking off. He’s also written multiple guides to dropshipping on his site, Hack The System.


Robert Gilbreath

Robert is the VP of marketing at Ship Station, a platform built to help eCommerce brands “Get ship done”. With their software, you can import, manage and ship your orders.


Corey Ferreira

Corey used Alibaba to import and resell products from China, one of the oldest and most well-known dropshipping methods. He’s currently running marketing for Shopify.


Bruno Levesque

Bruno is a PrestaShop co-founder, a store builder similar to Shopify and BigCommerce. Bruno and the other workers behind PrestaShop are all passionate eCommerce experts.


Jamil Ahmed

Jamil loves online business so much, he created JA Directives, a blog dedicated to providing small business insights. He’s written on dropshipping, SEO, and online courses, to name a few.


Joseph Michelli

Speaking of loyalty programs, Joseph Michelli is a big advocate of them. He’s also the author of several best-selling books like The Zappos Experience and Driven to Delight.


Steve Chou

Steve is the creator of the awesome site, My Wife Quit Her Job. With a name like that, it’s hard not to click just to see how! When you do, you’ll find that Steve created the online store Bumblebee Linens, which made over $100k in its first year of business. Now, he teaches others everything he learned while running his own store.


Tim Peter

Adding another eCommerce consultant to the list, Tim runs his own blog at


Ezra Firestone

Ezra is a big believer in the “hustle & grind” method. He writes about eCommerce and Shopify at his site, Smart Marketer. What I like about Ezra is that he uses a lot of videos instead of blog posts.


Ryan BeMiller

Ryan is the creator of Shop Signals, an eCommerce marketing blog that helps you improve your conversions, grow your traffic, and get more sales.


Drew Sanocki

Drew is the mastermind behind the best titled blog on the internet: Nerd Marketing. There, he talks about how to market your eCommerce store, including branding, growth hacks, and more.


Paul Rogers

Paul Rogers is an eCommerce consultant who specializes in Magento, an eCommerce platform solution. With over 9 years’ experience, Paul is no stranger to the digital sales world.


Kunle Campbell

Kunle is an eCommerce consultant for his agency 2X eCommerce. He’s also a customer acquisition strategist and runs a podcast, webinars, online courses, and a blog!


Zia Daniell Wigder

Zia is the Chief Global Content Officer of Shoptalk, a major event with speakers around retail and eCommerce. She also puts out loads of great info on the Shoptalk blog.


Tracey Wallace

A master of many crafts, Tracey is the managing editor at BigCommerce and a contributor to Entrepreneur magazine and HubSpot. She wrote the definitive guide to selling on Amazon. You can find out more about Tracey on her website.


Bill D’alessandro

Bill is “eCommerce obsessed” and the CEO of Elements Brand, a portfolio of high quality consumer products brands with a specific focus on the household goods, organics, and enthusiast markets.


Jason Goldberg

Co-host of the Jason & Scot eCommerce Show and author of Prison Break: Vanquish the Victim, Own Your Obstacles, and Lead Your Life, Jason has long been in the world of retail. Listen to his podcast to get some great insights about growing and marketing your wholesale and dropshipping business.


Darren DeMatas

Being a true self starter himself, Darren started the SelfStartr blog. There, he talks about growth marketing for eCommerce startups.


Anton Kraly

Anton is the founder of Dropship Lifestyle, a step-by-step coaching program that teaches you how to create and grow your own dropshipping business.


Tomas Slimas

Tomas is the founder of Oberlo, a dropshipping solution that allows you to import hundreds of products to your store in mere minutes.


Nathan Huppatz

No stranger to the world of online sales, Nathan runs and Readytoship, a service that offers automatic label printing and parcel tracking for your eCommerce business. Readytoship started in 2004, where Nathan used it to help efficiently run his online costume store, before becoming available as a SaaS to the public!


Sarah Carroll

Sarah runs Grow Global, a site dedicated to helping ecommerce entrepreneurs make their products global. She works as a consultant and speaker.


Hannah Stacey

Hannah is the Head of Demand Gen for Ometria, a SaaS that’s helped clients like Seraphine send related marketing messages and grow their store.


Giles Thomas

Giles is the creator of AcquireConvert, a blog about converting visitors into customers. What I like about Giles is that he uses a combination of methods like content marketing, conversion optimization, and user experience design.


Austin Brawner

Austin created eCommerce Influence, where he teaches you “Traffic and conversion strategies to help you grow your online store from your first $1,000 in sales to #1,000,000+”.


Glori Blatt

Glori is the Director of Ecommerce & Marketing at GRIT (Global Research Innovation and Technology), where she helps them sell their revolutionary wheelchair, the “Freedom Chair”.


Hendrik Laubscher

Hendrik runs a blog at Haimrich, where he talks about all things eCommerce. Hendrik is a bit unique in that he loves data more than most, and is always using data to reveal new insights for online sellers.


Chad Vanags

Chad is Austin’s partner in eCommerce Influence. He’s also an adventurer, surfer, and self-proclaimed eCommerce influencer.


Jay Myers

Jay is the founder of BoldCommerce, a slew of apps designed for popular online store building platform Shopify. You can follow their up-and-coming blog to learn about everything from creating loyalty programs for your business to growth and marketing tips and more.


Shabbir Nooruddin

Shabbir is the Bootstrapping Ecommerce founder. He’s been selling stuff online since the ripe age of 10 years old, and now shares everything he knows about dropshipping, eCommerce, wholesaling, and more.


Michael Anderson

Michael is the CEO of eTail Solutions, a multi-channel eCommerce solution. He helps eCommerce business owners sell on multiple sales channels, like Walmart, Amazon, and eBay.


Jess Mizerak

Jess works for Antavo, a solution helping eCommerce companies create better customer loyalty programs. She also talks about gamification to grow ecom stores.


Tomer Tagrin

Tomer is the founder and CEO of Yotpo, a software dedicated to helping eCommerce store owners leverage user-generated content through a variety of channels, including reviews, photos, Q&A and social media. He’s also dedicated to using data science to give businesses powerful insights to measure ROI and spot ways they can use UGC to get better results.


Tara Johnson

Tara is a PPC gal - she’s the lead reporter for CPC strategy, a blog all about growth through paid cost-per-click or price-per-click marketing.


Rachel Greer

Rachel is a master of social commerce and an Amazon seller consultant. Her goal is to help sellers achieve private labeling via Amazon and their own online store through her business, Cascadia Seller Solutions.



How did we create the 2017 eCommerce influencers list?

To come up with this year’s list, we scoured the web for the very best in their field. We used social tools such as BuzzSumo and Klout, and asked the biggest industry influencers who their competition was.

But we didn’t just stop there. We vetted each influencer just as we vet our suppliers. We read their articles, scanned their social media profiles, looked at their comments and checked where their names showed up. Everyone on this list had to earn their spot.

What we mean by “eCommerce Influencers”.

The people on this list are who eCommerce business owners turn to for advice, news, and best practices. They’re constantly working to learn about the eCommerce world and sharing their insights to help others improve their stores.







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