Top 50 eCommerce
Online Sellers & Influencers in 2024

Are you interested in opening an online store using tools like eBay, Amazon, or Alibaba?

Do you want to dropship products, or purchase them at wholesale prices and resell them?

If so, this is the list for you.

We’ve done some serious research and found all the best influencers you should be following. The advice you’ll get from these people is like getting a mini MBA in online selling!

In no particular order, here are the online sales influencers you should be following:

Gretta Van Riel
Gretta is one of Australia’s top young serial entrepreneurs. She can boast about starting up five - yes, FIVE - multi-million dollar companies. With a seriously large Instagram following, if you want regular tips on how to scale your business through social media and influencer marketing, then give her a follow.
Nik Mirkovic
Nik Mirkovic is the co-founder of global mega eCommerce brand, HiSmile, a teeth whitening phenomenon. You can catch up with what he’s doing on his Instagram account for an inside look at his life and some great tips and learnings from his own eCommerce journey.
Iyia Liu
Iiya Liu is a New Zealand serial entrepreneur who has been killing it with a set of highly popular brands such as Waist Trainer and the Tidal Hair Waver, each eCommerce sensations in their own right. She has gone on to star in her own reality TV show, Boss Babes, and is passionate about helping others achieve and succeed.
Davie Fogarty
Davie is the founder of international eCommerce phenomenon, The Oodie. We would be surprised if you haven’t heard of it. With the motto of “I will never sell you a course,” Davie is generous with the eCommerce expertise he shares and his YouTube channel is a treasure trove of eCommerce walkthroughs and advice.
Ben Francis
Heard of Gymshark? At just 20 years of age, Ben started this company in his garage while working as a delivery driver for Pizza Hut, and the rest is history. Follow him on Twitter for his company-relevant updates and tips. His YouTube account is a great place to keep up with what’s happening at Gymshark and all his good, bad and ugly experiences as a founder.
Wesley Ng
Wesley is the co-founder and CEO of Instagram famous brand, Casetify, where customers can get a custom phone case printed for them using their own photos. Follow his Instagram account for a look into his ‘wild’ life filled with creativity, color and customization.
Michael Dubin
Micheal is the founder of the eCommerce subscription sensation, Dollar Shave Club. With their humorous marketing, bright branding and modern approaches, we recommend checking out some of the marketing videos that Dollar Shave Club produced on their YouTube channel to give you some ideas about how to inject your brand with life using tried and true marketing methods.
Tatiana James
Tatiana James is a well-known YouTuber and successful self-made dropshipper. She shares her experiences honestly with compassion, and because of this, has grown a loyal following. Her channel is packed with useful advice, lessons and Q&As. Highly recommended viewing for all those building their own businesses.
Gary Vaynerchuck
Gary Vaynerchuk, colloquially known as Gary Vee (we can’t blame him, Vaynerchuk is a mouthful), is a serial entrepreneur and investor considered to be one of the leading global minds on what’s next in culture. He has more than 34 million followers across his social media platforms and is known for his good business advice, always served with optimism and a grin.
Neil Patel
Neil has been hailed as one of the top 10 marketers in the world and a top influencer on the web. His namesake digital marketing company has been hugely successful and is packed with useful articles and content for business owners. This is complemented by his social media channels, which are packed with more useful content in various mediums to help you get your digital marketing on point and realize more traffic and sales, the likes of which you’ve never seen before!
Steven Hutt
Steven assists Shopify-powered brands and entrepreneurs to improve efficiencies and accelerate growth through podcasts and strategic insights. He can be found across a range of mediums, but is most well known for his eCommerce Fastlane podcast. Dive in to learn about how to scale your Shopify and to get the lowdown on the best third party app integrations to use.
Jade Spooner
Jade is an Australian entrepreneur who co-founded a digital nutrition program that has grown a cult following in Australia, so much that it landed her on the Forbes 30 Under 30 List Oceania. Follow her social media accounts for brilliant business book recommendations, behind-the-scenes and a look into the kind of life you can build alongside a successful business.
Helen Van
Helen was born in Sweden, but now resides in beautiful New Zealand building her popular online activewear brand, Aim’n. For beautiful, engagement-boosting marketing content ideas, check out the official Aim’n Instagram page. Otherwise you can catch up with what Helen is doing via her personal account.
Sarah Crisp
Sarah Chrisp, a.k.a. Wholesale Ted, is commonly lauded as one of the best eCommerce channels on YouTube. With a treasure trove of informative and fun videos for all things selling online, she is a must watch for business owners worldwide.
Marsha Collier

Marsha is the creator of Cool eBay Tools, a site dedicated to helping you learn how to sell on eBay. She also hosts a Twitter chat every Tuesday at 9PM EST, which you can join using the hashtag #CustServ.

Marsha has literally written the book on eBay sales. In fact, she’s written over 50 books about eBay and online selling in the popular “For Dummies” series!

Pat Flynn
Pat ran an ecommerce store as his first business, and loved it. After running his own successful online business, he created a blog and even a podcast named Smart Passive Income, which is all about making passive income working online (including tips on dropshipping and general eCommerce).
Bryan Eisenberg
If you’re not a master at eCommerce marketing, you will be by the end of this list. Bryan runs a marketing blog at his website, He’s also a professional speaker, author, and eCommerce coach.
Tobi Lütke
Tobi is the esteemed CEO of Shopify, the current number one eCommerce platform. With a profile picture like that one, how can you not listen to what he has to say?
Skip McGrath
Skip has written several books on eBay and Amazon selling, including The Complete Amazon Marketing System and The Complete eBay Marketing System.
Richard Lazazzera

Richard is a former Shopify employee and the founder of A Better Lemonade Stand, which “exists to inspire, educate, and support entrepreneurs like you, in the early stages of your entrepreneurial journey.”

You’ll not only learn about how to start and grow an online business from Richard, but also a thing or two about design, as his site is gorgeous!

Felix Thea
If you’ve been selling stuff online for any amount of time, you’ve likely heard Felix’s name before. He’s the mastermind behind the Shopify Masters podcast and the creator of Traffic and Sales, a blog all about, well, getting traffic and sales!
Trevor J. Fenner
Vegan skateboarder and the founder of eCommerce Paradise, Trevor is the perfect role model if you’re looking to start an online business and travel while you do it. He and his wife, Juliana, spend their days traveling around Southeast Asia while they run their dream business.
Roy Rubin
Speaking of Magento, Roy Rubin is its co-founder and former CEO. When he’s not talking about eCommerce or investing, you can find him advising companies and hanging out on Twitter.
Graham Charlton
Graham is the editor in chief for Salecycle, a visually appealing blog covering eCommerce. He also occasionally tweets about dropshipping, wholesaling, and printing 3D cat armor.
Ashley Friedlein
Ashley founded eConsultancy, one of the world’s most well-known eCommerce and digital marketing blogs. When he’s not tweeting about breaking insight from the digital world, he’s connecting businesses with the best freelancers and eCommerce consultants.
Andrew Youderian
Andrew is like the dropshipping master. He’s the founder of eCommerce Fuel, where he teaches his expertise around eCommerce to anyone willing to listen. If you’re more of an audio kind of person, Andrew also runs the eCommerce Fuel Podcast.
Maneesh Sethi
Maneesh (the guy on the right - the one on the left is Daymond John from Shark Tank) is the founder of Pavlok, a productivity enhancing wristband that shocks you whenever you start slacking off. He’s also written multiple guides to dropshipping on his site, Hack The System.
Robert Gilbreath
Robert is the VP of marketing at Ship Station, a platform built to help eCommerce brands “Get ship done”. With their software, you can import, manage and ship your orders.
Bruno Levesque
Bruno is a PrestaShop co-founder, a store builder similar to Shopify and BigCommerce. Bruno and the other workers behind PrestaShop are all passionate eCommerce experts.
Jamil Ahmed
Jamil loves online business so much, he created JA Directives, a blog dedicated to providing small business insights. He’s written on dropshipping, SEO, and online courses, to name a few.
Joseph Michelli
Speaking of loyalty programs, Joseph Michelli is a big advocate of them. He’s also the author of several best-selling books like The Zappos Experience and Driven to Delight.
Steve Chou
Steve is the creator of the awesome site, My Wife Quit Her Job. With a name like that, it’s hard not to click just to see how! When you do, you’ll find that Steve created the online store Bumblebee Linens, which made over $100k in its first year of business. Now, he teaches others everything he learned while running his own store.
Ezra Firestone
Ezra is a big believer in the “hustle & grind” method. He writes about eCommerce and Shopify at his site, Smart Marketer. What I like about Ezra is that he uses a lot of videos instead of blog posts.
Drew Sanocki
Drew is the mastermind behind the best titled blog on the internet: Nerd Marketing. There, he talks about how to market your eCommerce store, including branding, growth hacks, and more.
Kunle Campbell
Kunle is an eCommerce consultant for his agency 2X eCommerce. He’s also a customer acquisition strategist and runs a podcast, webinars, online courses, and a blog!
Zia Daniell Wigder
Zia is the Chief Global Content Officer of Shoptalk, a major event with speakers around retail and eCommerce. She also puts out loads of great info on the Shoptalk blog.
Tracey Wallace
A master of many crafts, Tracey is the managing editor at BigCommerce and a contributor to Entrepreneur magazine and HubSpot. She wrote the definitive guide to selling on Amazon. You can find out more about Tracey on her website.
Jason Goldberg
Co-host of the Jason & Scot eCommerce Show and author of Prison Break: Vanquish the Victim, Own Your Obstacles, and Lead Your Life, Jason has long been in the world of retail. Listen to his podcast to get some great insights about growing and marketing your wholesale and dropshipping business.
Darren DeMatas
Being a true self starter himself, Darren started the SelfStartr blog. There, he talks about growth marketing for eCommerce startups.
Anton Kraly
Anton is the founder of Dropship Lifestyle, a step-by-step coaching program that teaches you how to create and grow your own dropshipping business.
Tomas Slimas
Tomas is the founder of Oberlo, a dropshipping solution that allows you to import hundreds of products to your store in mere minutes.
Sarah Carroll
Sarah runs Grow Global, a site dedicated to helping ecommerce entrepreneurs make their products global. She works as a consultant and speaker.
Hannah Stacey
Hannah is the Head of Demand Gen for Ometria, a SaaS that’s helped clients like Seraphine send related marketing messages and grow their store.
Giles Thomas
Giles is the creator of AcquireConvert, a blog about converting visitors into customers. What I like about Giles is that he uses a combination of methods like content marketing, conversion optimization, and user experience design.
Jay Myers
Jay is the founder of BoldCommerce, a slew of apps designed for popular online store building platform Shopify. You can follow their up-and-coming blog to learn about everything from creating loyalty programs for your business to growth and marketing tips and more.
Shabbir Nooruddin
Shabbir is the Bootstrapping Ecommerce founder. He’s been selling stuff online since the ripe age of 10 years old, and now shares everything he knows about dropshipping, eCommerce, wholesaling, and more.
Jess Mizerak
Jess works for Antavo, a solution helping eCommerce companies create better customer loyalty programs. She also talks about gamification to grow ecom stores.
Tomer Tagrin
Tomer is the founder and CEO of Yotpo, a software dedicated to helping eCommerce store owners leverage user-generated content through a variety of channels, including reviews, photos, Q&A and social media. He’s also dedicated to using data science to give businesses powerful insights to measure ROI and spot ways they can use UGC to get better results.
Tara Johnson
Tara is a PPC gal - she’s the lead reporter for CPC strategy, a blog all about growth through paid cost-per-click or price-per-click marketing.

How did we create the 2024 eCommerce influencers list?

To come up with this year’s list, we scoured the web for the very best in their field. We used social tools such as BuzzSumo and asked the biggest industry influencers who their competition was.

But we didn’t just stop there. We vetted each influencer just as we vet our suppliers. We read their articles, scanned their social media profiles, looked at their comments and checked where their names showed up. Everyone on this list had to earn their spot.

What we mean by “eCommerce Influencers”.

The people on this list are who eCommerce business owners turn to for advice, news, and best practices. They’re constantly working to learn about the eCommerce world and sharing their insights to help others improve their stores.